B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Presentation on the FAB system of describing your products for successful marketing. Includes handy tools to help you develop your own powerful and punchy marketing tools.
produced under the OAS Femcidi Craft Enhancement Training; Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
Webloft is a Lagos based Digital Media Agency, We help BRANDS connect with CONSUMERS by building interactive experiences through the use of Content, Design, Technology and Performance Marketing.
Marketing 4.0 is a paradigm to understand and guide the connected customer's journey.
Marketing 4.0 is Human-Centric Marketing (referred to as Marketing 3.0) that has been disrupted and improved by technology, globalization and social responsibility.
Watch the marketing evolution here...
https://youtu.be/hNWw-Co-ZAI
Presentation on the FAB system of describing your products for successful marketing. Includes handy tools to help you develop your own powerful and punchy marketing tools.
produced under the OAS Femcidi Craft Enhancement Training; Written by Finola Jennings Clark for the Cultural Development Foundation, Saint Lucia
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Creation of a sale plan is a requirement for any business. Having a structured approach with a definite scope is very much beneficial. Please find this document which will help you structure your thoughts and let you achieve what you aspire.
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
Throughout the slides, I tried to portray which specific fields were focused on during the marketing era from Marketing 1.0 to the ongoing era which is Marketing 5.0.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Rendere visibile la nostra azienda sul Web. Local search, google my business,...Michele Zecchini
Rendere visibile la nostra azienda sul web. local search, google my business, seo e un po’ di storia di google 2° parte.
Capire come funziona il più importante motore di ricerca e come si è evoluto negli ultimi anni al fine di essere presenti e visibili su Internet (soprattutto localmente) avendo chiari i fondamenti della Seo.
Le nuove opportunità offerte da Google My Business.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
Welcome to Marketing 3.0 World
Have been inspired by the sustainable “Marketing 3.0”, we selected the key parts from the book and various presentations, digested and retold in our own way, for you to enjoy.
Hoping it’ll inspire you to practice “Marketing 3.0” more, as it’s the only way to ‘sustainable’ branding, marketing, and making our world a better place.
Creation of a sale plan is a requirement for any business. Having a structured approach with a definite scope is very much beneficial. Please find this document which will help you structure your thoughts and let you achieve what you aspire.
All slides are completely editable and professionally designed by our team of expert PowerPoint designers. The presentation content covers all areas of Sales Campaign Power Point Presentation Slides and is extensively researched. This ready-to-use deck comprises visually stunning PowerPoint templates, icons, visual designs, data-driven charts and graphs and business diagrams. The deck consists of a total of tweenty six slides. You can customize this presentation as per your branding needs. You can change the font size, font type, colors as per your requirement. Download the presentation, enter your content in the placeholders and present with confidence.
Throughout the slides, I tried to portray which specific fields were focused on during the marketing era from Marketing 1.0 to the ongoing era which is Marketing 5.0.
We make brands stronger and brand leaders smarter. Here's how we can help:
1. We lead workshops to define your brand, helping you uncover a unique, own-able Brand Positioning Statement and an organizing Big Idea that transforms your brand’s DNA into a consumer-centric and winning brand reputation.
2. We lead workshops to build a strategic Brand Plan that will optimize your resources and motivates everyone that touches the brand to follow the plan.
3. We coach on Marketing execution, helping build programs that create a bond with your consumers, to ensure your investment drives growth on your brand.
4. We will build a Brand Management Training Program, so you can unleash the full potential of your Marketing team, enabling them to contribute smart and exceptional Marketing work that drives brand growth.
5. Our Executive Coaching program is designed to help Marketing Leaders get smarter, and then drive stronger performance on their brands. Executives can use their increased knowledge to help their own teams get smarter.
A new way to look at marketing... Introductory session to Hospital Management Students of BK School of Business Management, Gujarat University taken on 22 September 2011.
for more details, visit:
www.profmanishparihar.blogspot.com
Rendere visibile la nostra azienda sul Web. Local search, google my business,...Michele Zecchini
Rendere visibile la nostra azienda sul web. local search, google my business, seo e un po’ di storia di google 2° parte.
Capire come funziona il più importante motore di ricerca e come si è evoluto negli ultimi anni al fine di essere presenti e visibili su Internet (soprattutto localmente) avendo chiari i fondamenti della Seo.
Le nuove opportunità offerte da Google My Business.
Come attivare e configurare campagne di local marketing e local advertising per il turismo con Google Adwords, Facebook Ads e Foursquare Ads. Consigli pratici sull’ottimizzazione delle piattaforme con scenari operativi.
Neuromarketing e Fiducia Online - Web Marketing Training 2015 Andrea Saletti
Vi siete mai chiesti perché quando stiamo navigando un sito a volte sentiamo di poterci fidare e altre volte no? Esiste un'equazione in grado di riassumere il concetto stesso di "fiducia percepita"? Siamo sicuri che bastino i soliti "loghetti" e il "dicono di noi" per apparire credibili? ... C'è molto da dire a riguardo, specialmente su aspetti che hanno a che fare con inconscio e meccanismi cognitivi umani.
Come fare marketing e business con Google Plus. Alcuni esempi e casi di successo. Come impostare un piano di marketing con G+, quali metriche considerare.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Intervento di Luigi Sciolti al WebReevolution (Roma, 16 giugno 2012). 7 case history Adwords per illustrare delle strategie utilizzate nella configurazione e ottimizzazione di alcune campagne, sia nella rete search che in quella display.
#BTO2014 - Local Search Marketing e Turismo: costruire una strategia di ottim...Gianluca Rabbiosi
Con la crescita esponenziale dell’utilizzo del mobile risulta essenziale investire le proprie risorse per massimizzare la visibilità locale all’interno del web, integrando le strategie di Local Search e di Digital Marketing al processo decisionale di acquisto prestando attenzione ad un percorso in continua evoluzione tra offline e online.
Presentazione: BTO 2014 (Buy Tourism Online)
http://www.buytourismonline.com/eventi/boraso-2/
YouTube social media marketing presentationNeethu yadav
YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Rendere visibile la nostra azienda sul Web. Local search, google my business,...Michele Zecchini
Rendere visibile la nostra azienda sul web. local search, google my business, seo e un po’ di storia di google 1° parte.
Capire come funziona il più importante motore di ricerca e come si è evoluto negli ultimi anni al fine di essere presenti e visibili su Internet (soprattutto localmente) avendo chiari i fondamenti della Seo.
Le nuove opportunità offerte da Google My Business.
Neuromarketing e scienze cognitive al servizio del tuo business online (Smau ...Andrea Saletti
Il web marketing moderno è generazione di aspettativa al di fuori del tuo sito e superamento dell'aspettativa all'interno del tuo sito: quando l'utente scopre per la prima volta il tuo sito impiega in media 4-5 secondi per formulare un giudizio che influenzerà irrimediabilmente la percezione del tuo business. Grazie alle ultime scoperte in campo di neuromarketing e scienze cognitive imparerai come comunicare in una frase tangibile ed efficace la caratteristica di valore che ti contraddistingue e ti rende istantaneamente più appetibile della concorrenza.
Target: professionisti/responsabili marketing che vogliono capire come valorizzare la presenza online della propria azienda o delle aziende assistite
A deck with compilation of strategic do's & dont's from various sources aimed to instigate you to better your franchise model strategy - especially focussed on franchises for fashion brands #wolfSIGHT #wofSIGHTS www.wolfzhowl.com
Engaging the local marketing advisors that compete for mindshare of you local marketers may seem counterintuitive at first. However, by engaging them, the corporate marketer can influence them and turn them from an adversary to an advocate.
When aligned, these local marketing advisors can help maximize the value of the resources you provide to your local marketers.
Franchise Marketing :
When it comes to franchise marketing, all major efforts will revolve around describing your brand to the consumer to establish a brand identity and encourage consumer engagement. To maximize the effects of these efforts, consumers must have a uniform experience at every touchpoint regardless of the franchise location.
Exploring the Dynamics of In-House Marketers vs. Marketing Agencies: Which Serves Your Business Better?
Delve into the intricate debate surrounding the employment of in-house marketers versus the engagement of marketing agencies for business advancement. This comprehensive analysis dissects the advantages and limitations of both approaches, shedding light on the evolving landscape of contemporary marketing strategies.
Uncover the shifting preferences observed in recent years, where businesses increasingly favor in-house marketing teams over external service providers. A nuanced examination reveals the intricacies of crafting effective marketing strategies tailored to meet diverse business challenges.
Navigate through the multifaceted realm of in-house marketers, individuals dedicated to sculpting bespoke marketing plans aligned with the core ethos of your enterprise. Discover the unparalleled insights these insiders offer, from brand understanding to rapid adaptation to market trends, fostering seamless collaboration across internal departments while maintaining cost control and nurturing marketing expertise within the organization.
Contrast the strengths and weaknesses inherent in the in-house model, ranging from limited exposure to industry practices to the risk of echo chamber thinking, prompting the necessity for periodic external audits to ensure strategic relevance and innovation.
Conversely, explore the realm of digital marketing agencies, equipped with specialized expertise to amplify your online presence and navigate the ever-changing digital landscape. Unveil the advantages of tapping into external resources, from accessing specialized skills to embracing scalability and flexibility in marketing endeavors.
Grapple with the intricacies of choosing between an in-house marketer and a digital agency, considering factors such as company culture alignment, control over marketing activities, and cost-effectiveness. Embrace the tailored solutions offered by IM4U Digital Marketing Agency, bridging the best of both worlds to elevate your brand in the dynamic arena of digital marketing.
Embark on a journey of strategic decision-making, guided by insights into brand alignment, consistent messaging, and the pursuit of marketing ROI. Join the discourse on navigating the evolving terrain of digital marketing, where success hinges on strategic partnerships and adaptive strategies in a landscape ripe with possibilities and challenges alike.
Co-op Marketing Strategies: Building a Better Co-op/MDF ProgramBalihoo, Inc.
Do you understand the key elements that lead to highly successful co-op marketing programs? Check out this presentation to get practical guidance on how to move your program forward.
Fractional marketing: 9 power moves for unprecedented business growthReversed Out Creative
Unlock growth potential with fractional marketing. ReversedOut.com reveals 9 power moves to drive business growth. Expert strategies for success in today's competitive landscape. Level up your marketing game and achieve remarkable results.
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make.
Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.
Affiliate Marketing has a Sparkling Future in India
Today it fuels approximately 15% to 20% of total online sales. Recently, IAMAI (Internet and Mobile Association of India) has reported that the affiliate marketing industry in India would cross the $835 million mark by the year 2025.
5 Tips for Making the Most of Local WebsitesBalihoo, Inc.
Local websites serve as the centralized landing pages through which all of the other local marketing tactics can be driven, tracked and measured. But, how do you get the most from your investment in local websites?
In this paper you will learn tips for making sure local websites perform and deliver the following benefits:
-Be found at the local search level
-Ensure search engines direct customers to the right place: YOUR brand or affiliate pages
-Deliver relevant content at the local level that is consistent with national campaigns
-Provide aggregated metrics for local marketing investments
It can be really challenging to find the right strategy to bring in the qualified leads, and convert them into solid sales. Even if you’ve been working in a franchise environment for years, it’s time to refresh your strategy to a smart franchise sales lead generation.
Nearly 60% of franchises aren’t communicating daily with customers online (Franchise Marketing Report 2015).
As a franchise, whether you distribute a product or provide a service, ultimately what you’re delivering to your customers is an experience.
The quality of this experience determines how likely customers are to do business with you again or recommend you to others.
Great experiences=more customers.
Creating Common Objectives Between Corporate and Local MarketersSaepio Technologies
Local and corporate marketers bring different perspectives to the marketing process. Each has a slightly different definition of “win” that can put marketing objectives at odds. But that doesn’t have to be the outcome. Understanding why the perspectives are different can begin a journey towards creating common objectives.
How Tailor Your Marketing Campaign to DistributorsASI
ASI's own Erica Matus stops by to teach us how she markets to distributors.
We learned creating great ads, focusing on a single audience, and the importance of sending qualified leads to a targeted page.
Here is an in-depth presentation that overviews twenty two (22) qualitative data methods that can be used in marketing research. For more great FREE resources, join us on facebook today at www.facebook.comb2bwhiteboard.
Or visit our website: www.b2bwhiteboard.com
The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%) including emotion proceeds in subconscious area that is below the levels of controlled awareness. For this reason the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.
visit: www.b2bwhiteboard.com
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on facebook today: www.facebook.com/b2bwhiteboard
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Understanding purchasing orientation is important for B2B companies and suppliers. The more complex the product/service exchange will result in higher degree of power balance and dependency in supplier relationships.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
1. 10 Key Benefits of Local Marketing
B2B WHITEBOARD‘S
Also including:
teamed up with TheMarketingRevolution
to bringyou
for Franchisors and Franchisees
Squirrels, Maccas and a family of totally cute bears!
2. Want more FREE resources? Join us:
Local Marketing
What the heck is
that??
Local Store Marketing or “Neighbourhood
Marketing” generally refers to the marketing
techniques used by a business in any industry, to
market itself to the area in which it operates. It can
also be defined as the localised tactics of a business
used to supplement the broader strategic
marketing initiatives of its corporate owner. This is
often in the case of a franchise system where the
franchisee engages in local marketing to
supplement the franchisors overall strategies.
So,let’sgetintothe10reasonswhyit’simportant
3. Want more FREE resources? Join us:
1. Franchisors are adding value
Existing Franchisees will see a local marketing support program (i.e. a Local Marketing
Kit with turnkey promotions) as a tangible example of how their Franchisor is adding
value to them.
For those Franchisors that cannot afford more expensive main media TV and
newspaper campaigns, a Local Marketing Kit will add value by providing Franchisees
with marketing support that will assist them to generate extra sales. In this situation,
the local marketing Kit would be their primary marketing support.
Potential Franchisees will see a local marketing kit as an additional reason to join your
Franchise. Note: In a 2007 survey of 570 prospective Franchisees, a key driver critical
to purchasing a franchise was local area marketing. (Source: 10 Thousand Feet
Franchisee recruitment Report 2007)
4. Want more FREE resources? Join us:
2. Franchisees will be more supportive of head
office marketing efforts
Franchisees and Managers will better appreciate and understand the importance of
head office marketing and local marketing, and will therefore be more supportive of
head office marketing initiatives.
Think of McDonalds – as a franchisee, you’d have to be a moron to forego the national
advertising campaigns so that you can run your own exclusive local campaign. In fact,
they make you sign stuff so you can’t…
Let’s call our
local store
McRonalds!
SAID NO FRANCHISEE EVER
5. Want more FREE resources? Join us:
3. Franchisees have less resistance to paying the
marketing fees
Franchisees will recognise the value of marketing and accept their responsibility to
pay marketing fees to support head office campaigns.
6. Want more FREE resources? Join us:
4. There is increased market presence of your
franchise brand at the macro and micro level.
Franchisees are more likely to comply with brand and marketing guidelines for
maximum synergy with head office campaigns and maximum brand impact at the
local level.
Advertising and promotional material produced by Franchisees will be brand
compliant – it will be totally consistent with the look and feel of head office marketing
which will help to boost brand awareness and recognition in each local area.
7. Want more FREE resources? Join us:
5. Franchisees will invest more of their own
money in the local marketing of the brand.
Franchisees will be motivated to invest more of their own money in local marketing to
further raise the profile of the brand in their local area, especially if they know that
awareness is being taken care of on a national or regional level by the franchisor.
8. Want more FREE resources? Join us:
6. Franchisees will have more time to devote to
working on their business.
Local marketing kits make it easier for Franchisees to do the right thing. These kits are
designed to save business managers time, money and give them the opportunity to
learn about local marketing while taking the stress and hassle out of planning and
organising their own local marketing activities.
9. Want more FREE resources? Join us:
7. You need local store marketing to achieve
your full sales potential.
You need Local Store Marketing to achieve your full sales potential because no
national marketing campaign is tailored to any single store.
To explain, whilst the Head office marketing campaigns are designed to deliver the
greatest possible benefit to the entire store network, it is not possible to tailor a
national head office campaign to the unique characteristics of any one store.
Consequently, even the best national head office marketing campaigns will only help a
store achieve say, 85% of its’ true sales potential.
Don’tworry,thecute bearsarecoming up…
10. Want more FREE resources? Join us:
8. Franchisee sales will increase by effectively
addressing local problems and opportunities.
Franchisees generate more revenue from their local marketing because they will do
more of it and it will be more effective.
So if franchisors want all of their stores to achieve that last 15% of their sales potential
they need to encourage franchisees to engage in regular local store marketing to
address each stores’ local problems and opportunities within that individual
community.
11. Want more FREE resources? Join us:
9. Top performing businesses all do local
marketing.
Across all industries, the leading
businesses are those that proactively
fund and implement an ongoing
local marketing program that
complements the support they are
already receiving from the national
marketing program developed by
their head office. If that’s what the
best in the industry are doing, follow
the leaders’ example.
See there they aredoing a follow the leader routine!
12. Want more FREE resources? Join us:
10. Local marketing builds the asset value of
your business.
When you build the brand locally using local marketing, the awareness, recognition,
and relevance of your brand dramatically increases in the wider market place and in
each local area, which in turn significantly increases brand equity and the asset value
of your franchise business.
13. So to recap:
Local Marketing is useful for franchisors and franchisees because:
1. Franchisors are adding real value.
2. Franchisees will be supportive of head office marketing efforts.
3. Franchisees have less resistance to paying the marketing fees.
4. There is increased market presence of your franchise brand at the macro and micro
level.
5. Franchisees will invest more of their own money in the local marketing of your brand.
6. Franchisees will have more time to devote to working on their business.
7. You need local store marketing to achieve your full sales potential.
8. Franchisee sales will increase by effectively addressing local problems and opportunities.
9. Top performing businesses all do local marketing.
10. Local marketing builds the asset value of your business.
14. Be sure to check out our friends over at:
www.marketingrevolution.com.au
For more free business resources, go to:
www.b2bwhiteboard.com