The document discusses using emotional marketing in B2B contexts. It argues that emotions drive human behavior and society. Effective marketing understands the emotional triggers of audiences and uses emotions like happiness, sadness, fear, anger, guilt, trust, value, belonging and competition to engage customers. While initial emotional appeals may get quick reactions, long term success requires developing deeper emotional connections and relationships over time through content that inspires and educates. Marketers should understand audiences, have a clear point of view, create emotional triggers relevant to the audience, and maintain engagement for ongoing relationships.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this presentation we will look at 12 emotions that will make your messages explode with persuasiveness.
Emotional Marketing: Questions to Spark a Close Connection with Your CustomersAnn Videan
Learn how asking yourself a few personal questions can help develop ideas to build an emotional connection with customers, resulting in word-of-mouth marketing.
"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this presentation we will look at 12 emotions that will make your messages explode with persuasiveness.
Emotional Marketing: Questions to Spark a Close Connection with Your CustomersAnn Videan
Learn how asking yourself a few personal questions can help develop ideas to build an emotional connection with customers, resulting in word-of-mouth marketing.
"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
In Marketing and Sales there is nothing more important than knowing how to persuading people to go from “sorry, not interested” to “I want that now!”
Find out some of the hidden science behind the art of persuasion and the answer to the question: can you persuade an acrophobe to walk across a tightrope?
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
Why Marketing should care about EntertainmentWAKSTER Limited
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
This presentation is concerned with the psychological factors that effect customers buying and consequently our sales procedures.It was presented under the topic 'sales skills'.. I am sharing only my part..i.e psycological one..:)
4 Storytelling Essentials for Your Marketing Message from a Professional Stor...Carl Hartman
4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
http://www.slideshare.net/CarlHartman/walt-disney-original-genius-of-content-marketing
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition
En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this deck Philippe looks at 12 emotions that will make your messages explode with persuasiveness.
Emotional marketing strategy
- Five approaches to emotional marketing that can turn casual consumers into brand fans is explained briefly in this presentation
In Marketing and Sales there is nothing more important than knowing how to persuading people to go from “sorry, not interested” to “I want that now!”
Find out some of the hidden science behind the art of persuasion and the answer to the question: can you persuade an acrophobe to walk across a tightrope?
This is an overview of a 3day learning programme created for the progressive consultancy Raison d'Etre to holistically and authentically approach the development of sales skills across their global spa teams.
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
Why Marketing should care about EntertainmentWAKSTER Limited
Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
This presentation is concerned with the psychological factors that effect customers buying and consequently our sales procedures.It was presented under the topic 'sales skills'.. I am sharing only my part..i.e psycological one..:)
4 Storytelling Essentials for Your Marketing Message from a Professional Stor...Carl Hartman
4 Storytelling Essentials from an expert, professional storyteller and screenwriter. Integrating marketing messages into stories is essential and former network television executive Carl Hartman gives you the straight scoop on how to create a great story. No hype, just the facts from Aristotle to Eisenstein.
See our slideshare on Walt Disney's Contribution to Content Marketing:
http://www.slideshare.net/CarlHartman/walt-disney-original-genius-of-content-marketing
See our slideshare on how to write an effective value proposition here - http://www.slideshare.net/CarlHartman/5-keys-to-an-amazing-value-proposition
En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this deck Philippe looks at 12 emotions that will make your messages explode with persuasiveness.
Emotions play a great role in our day-to-day lives. Harnessing emotions in social media campaigns is a winning tactic to grow your customer base to increase sales.
Knowing how and when to be empathetic helps us be more successful in our professional and personal life. David Swink, SI's Chief Creative Officer, shares how to overcome roadblocks to being empathetic.
Popularity is a theme very close to our hearts – in fact it’s in our DNA.
‘We don’t make brands famous, we make them popular’, that’s the Leo Burnett philosophy. We’ve been looking deeper into our belief that Popularity is an essential ingredient for a brand’s enduring success. In fact, straight from the smokin’ abacus of Mike Treharne, our Head of Doing Nifty Stuff With Numbers, we’ve done some brand new research into where brands sit in a lifecycle of popularity, and what drives that popularity. We’d be delighted to talk to you more about the study – just let us know. You can read a bit about it within this Frisk, along with plenty of other stuff that neatly complements it – a piece from Canvas8 on brands being your BFF, some wise thoughts on Popularity from our Planning department, and a big chunk of celebrity endorsement stuff thanks to our in-house retail mogul, Sarah Leccacorvi.
As global leaders, we need to manage teams working in several locations and often from different cultures.
My name is Marianne Dupuis and I've been coaching since 2010, with a true passion for cross cultural topics. This derives both from my experience leading multicultural teams myself for more than 2 decades and from enjoying living abroad for about that same time too.
www.mariannedupuiscoaching.com
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...Aleph Vietnam
Last week the red team had the honour and pleasure of Chairing a Pacific Conference to share ‘Branding Best Practices’. Our presentations highlighted that central to successful brands is the emotional connection or ‘love’ people have with the brand.
Workshop: Marketing Beliefs – mARTketing and MATHketing
--Javier Sánchez Lamelas, Founder and CEO, Top Line Marketing; Former Vice President Marketing Europe, Coca Cola
I am a graphic and branding designer and often host workshops on how to build an effective brand strategy. Here are some slides I prepared for a workshop hosted with Copywriter and strategist Ihunna Eberendu of 2ndwindpro; I have taken out her slides so this deck focusses on visuals alone.
5 Easy Ways to Boost Your Emotional IntelligenceDamaluJohn
5 Easy Ways to Boost Your Emotional Intelligence Emotional intelligence is a powerful trait. Dr. Daniel Goleman, the psychologist who coined the term, says that it’s tied to "superior job performance and leadership potential". So how do you boost yours? Get ready for five quick tips to start making life a little bit easier.
There are two main types of emotional intelligence: social and self-awareness.
8 steps for excellent B2B CX (customer experience)B2B Marketing
Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.
CASE STUDY: How insights on your customer’s end consumers can help your B2B s...B2B Marketing
CASE STUDY: How insights on your customer’s end consumers can help your B2B sales
Javier Nieto, Vice president of global marketing, eCommerce, Worldpay.
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the ...B2B Marketing
BEST PRACTICE: How to be insightful: a storyteller’s guide to developing the genuine insights that drive more impactful communication
Sam Knowles, Founder & MD, Insight Agents
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
21. Fear
The fear of failing or missing out.
The more rare something is, the
more valuable it becomes. The fear
of getting it wrong, or being late.
22. Guilt People are easily affected by messages that
trigger emotions of guilt.
23. Trust
Trust is one of the hottest trends
in marketing, and every company
seems to be trying to jump on the
trust bandwagon in their
marketing messages.
24. Value Value is another hot trend in marketing, and many
promotions appeal directly to the emotional trigger
of getting a good deal.
25. Belonging
Human nature dictates that most people want to feel like they
belong to a group, and customers often purchase products in
an attempt to feel part of a specific group.
26. Competition
Many customers are affected by a
competitive desire to feel equal to or
better than their peers.
27. Are we being
short sighted?
How emotional marketing can
affect the long game.
50. What should I
remember for
next time?
Your 7 point plan
51. One
We are a society driven
by emotions.
Understand them, study them,
use them to your advantage.
52. Two
Know what your audience
feels as well as thinks.
Do your research and really get to
understand them.
Build a picture. Talk to them, or at the
very least talk about them.
53. Three
Join up the dots.
Create an emotional trigger.
What’s the link between your
campaign and how the audience
feels. Remember we feel first, and
think second.
54. Four
Look for the long game.
No more one night stands.
Create content that connects,
inspires, excites, educates etc.
content that engages on an emotional
level. Start to change their behaviour.
55. Five
Take a stand,
have a point of view.
Stop sitting on the fence, be brave,
find an interesting angle or a unique
TOV. You need to be heard amongst
all the noise.
56. Six
The parties on, you just
need an invite.
It is in our blood and how we expect to
behave, discuss, share, explore and
communicate. Your customers are out
there, waiting for you right now.
57. Seven
Break ups can
be tricky.
Once you have started you need
to keep the relationship alive.
58. “Creativity that generates the right
emotional connection, will not only
help you stand out, but start to
create true customer engagement
with your brand.”