The Eight Point Business Plan outlines an eight step process for developing a business plan including: 1) an executive summary to provide a brief overview, 2) an analysis of the current marketing situation, 3) an opportunity and issue analysis, 4) defining objectives, 5) presenting the marketing strategy, 6) detailing action programs, 7) projecting profit-and-loss statements, and 8) establishing controls for monitoring the plan. The document recommends contacting Nigel Bairstow at B2B Whiteboard for additional B2B Asia/Pacific marketing advice and refers the reader to linked websites for further information.

1. Eight Point Business Plan
Overview

2. 1. Presents a brief overview of the proposed plan for
quick management skimming.
2. Presents relevant background data on the market,
product, competition, distribution, and macro
environment.
3. Identifies the main opportunities /threats /strengths
/weaknesses, and issues facing the product.
4. Defines the goals the plan wants to reach in the areas
of sales volume, market share, and profit.
5. Presents the broad marketing approach that will be
used to achieve the plan’s objectives.
6. Answers: What will be done? Who will do it? When will
it be done? How much will it cost?
7. Forecasts the expected financial outcomes from the
plan.
8. Indicates how the plan will be monitored.
1. Executive summary
2. Current marketing situation
3. Opportunity and issue
analysis
4. Objectives
5. Marketing Strategy
6. Action programs
7. Projected profit-and- loss
statement
8. Controls
Eight Point Business Plan

3. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
Visit and join: www.b2bwhiteboard.com
http://twitter.com/#!/b2bwhiteboard