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Emotional marketing

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Emotional marketing

  1. 1. Purchase witha real emotion
  2. 2. THE CEREBRALHEMISPHERES AND ITSEMOTIONAL RELATIONSHIPMARKETING
  3. 3. THE BRAIN HAS TWO HEMISPHERES, THE RIGHT AND LEFT Numbers Mathematics Read Write Creativity Art Music Fantasy
  4. 4. EmotionsThere are 8 universal emotions Love Joy Surprise Fear Sadness Anger Shame Repulsion
  5. 5. Advertising aimed at our heart and not our brains
  6. 6. ConclusionConsider the emotions is veryimportant to make goodpublicity.
  7. 7. Bibliographyhttp://www.heat.com.co/noticias.phphttp://www.prnoticias.com/index.php/marketing/1104-asociaciones-prmarketing/20118222-la-magia-del-marketing-de-emociones-el-caso-disneyhttp://www.estoesmarketing.com/marketing/Marketing%20Emocional.pdfhttp://consejos.ahorro.net/2013/01/05/que-es-el-marketing-emocional/

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