The document discusses a PESTLE analysis framework for analyzing a company's macroenvironment. PESTLE stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors that can impact a business from outside. It provides a template to analyze opportunities and threats from each of these external factors on a company's operations and strategy.

1. PESTLE Analysis
Overview

2. Company
Microenvironment
Suppliers Customers
Distributors Competitors
Macroenvironment
Political/Legal
Environment
Technological
Social
Economic
The Marketing Environment

3. Macro (remote) environment: PESTLE model
PESTLE:
Political Factors
Economic Factors
Socio-cultural Factors
Technological Factors
Legal Factors
Environment Factors
A framework that assists in analyzing the external (remote)
environment and identifying the existing opportunities & threats

4. Environmental impact matrix:
Macro (Remote) Environment
Factor Impact of Factor Potential
opportunity or
threat
Political/legal Increased
legislation on
product liability
Mild threat (-1)
Economic Recession in key
overseas markets
Major threat (-4)
Technological Little innovation
likely from
competitors
Neutral impact (0)
Socio-cultural Increased
awareness of
environmental
protection issues
Significant
opportunity (+5)

5. Framework for PESTEL Analysis

6. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
Visit and join: www.b2bwhiteboard.com
http://twitter.com/#!/b2bwhiteboard

7. You are welcome to contact Nigel Bairstow at B2B
Whiteboard, your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
Visit and join: www.b2bwhiteboard.com
http://twitter.com/#!/b2bwhiteboard