Download as PDF, PPTX
Uploaded byAsia Pacific Marketing Institute
Australia at a glance
Australia is a large island continent located in Oceania. It has a population of over 23 million people and is one of the most urbanized and highly developed countries in the world. Australia has a diverse landscape that includes the Outback, Great Barrier Reef, and over 11,000 kilometers of coastline. It has a highly skilled workforce and robust economy, with a GDP per capita among the highest in the world. Australia has a competitive advantage in natural resources and a stable democratic system of government.
More Related Content
Similar to Australia at a glance
More from Asia Pacific Marketing Institute
Australia at a glance
- 1. Australia at aGlance Doing Business in Australia (DBIA)
- 2. Australia at aGlance • The Lucky Country? • Our Land – Down Under • Our Oceans and Seas • Our Climate • Our People • Our Economy • Our Politics • Our other Claims to Fame
- 3. The Lucky Country? • Perceptions • Stereotypes • Images • Views
- 4. Our Land –Down Under SMH, M Maiden June 2012 Australia – Australis Latin for “Southern” Ø Smallest and flattest continent ! Ø Largest Island in the world! ! Ø 6th largest country in the world
- 5. Our Land –How we are grouped ANZ – Australia and New Zealand AUSTRALASIA – Australia, New Zealand, New Guinea, New Caledonia OCEANIA – Australia, New Zealand, Papua New Guinea, Fiji, Palau, Samoa, Solomon Islands, Tonga, etc APAC – East Asia + Southeast Asia + Oceania
- 6. Our Land –our states and territories States Capital NSW - New South Wales SYDNEY VIC – Victoria MELBOURNE QLD - Queensland BRISBANE WA - Western Australia PERTH SA - South Australia ADELAIDE TAS – Tasmania HOBART Territories Capital ACT – Australian Capital Territory CANBERRA NT – Northern Territory DARWIN
- 7. Our Land –we’re big • Almost same size as the USA, excl. Alaska • Twice the size of India • 32 x the UK http://www.anbg.gov.au/maps/aust-usa-map.jpg
- 8. Our Land –we’re dry • One of the driest country in the world • Lowest rainfalls in the world • Only 6% of the land is suitable for agriculture http://www.anbg.gov.au/maps/aust-usa- map.jpg
- 9. Our Land –where’s the outback? Outback Definitions: • out of the back of “x” town; • somewhere inland; • a long way from the sea ! • Central Australia • Desert, dry, red dirt Traveloutbackaustralia.com .au
- 10. Our Land –where’s the outback? http://www.youtube.com/watch?v=pYgKrVaECok Click Anyone seen this movie?! … set in the outback …!
- 11. Aussie Icons inthe Outback • World Heritage in Central Australia! • (formerly Ayers Rock)
- 12. Our Land –Australian Protocol Acknowledgement of Country statement of recognition of the traditional owners of the land Acknowledged during meetings, events, etc Example "Before we begin the proceedings, I would like to acknowledge and pay respect to the traditional owners of the land on which we meet, the INSERT TRIBE NAME HERE people.” Note: For Sydney city area, the tribe is Cadigal band of the Eora tribe
- 13. Our Oceans andSeas • World’s largest marine reserve network About 40% of Australia’s waters will be protected! Home to – Ø 45 out the world’s 78 whale and dolphin species Ø 6 of the 7 species of marine turtle Ø 4000 fish species ACF, Nov 2012 Pacific Ocean Indian Ocean Southern Ocean Bass Strait
- 14. Our Oceans –sun, surf and sand bondi, cronulla, manly, harbord, garie beach, newport, torquay, gold coast, noosa, crescent heads, byron bay, seal rocks, margaret river,
- 15. Aussie Icons –Our Surfing brands Layne Beachley, from Manly (Sydney), first woman to win 7 world championships Mark Richards, Most Influential Surfer 1963 to 2013
- 16. Aussie Icons –Our Reefs • World Heritage Wonders in the ! • Pacific (Great Barrier Reef) and! • Indian Ocean (Ningaloo Reef) Great Barrier Reef Sydney Map, Kutztown University Ø world’s largest reef system; Ø home to 10% of the world’s fish species Ø Can be seen from outer space Ø World’s largest FRINGING reef Ø The closest reef to land – can swim from shore Ø Home of the Whale Sharks (March to July) – swim with them (about 16m)
- 17. Aussie Icons –Our Beaches 11,000+ beaches 30,000km (18,000 miles) of Australian coastline How many beaches do we have? …. Nigel’s top pick …? Cronulla
- 18. Our Climate Australia.ed.au HOT ANDHUMID (TROPICAL NORTH QUEENSLAND AND NORTHERN TERRITORY) TEMPERATE HOT SUMMER AND COLD WINTER COOL • 2013 was the hottest year on record in Australia, while 9 out of the past 10 years have been hotter than average • Queensland suffered from its worst ever drought in early 2014, with 80% of that state impacted by this drought.
- 19. Our Climate –Sydney or Melbourne • TRIVIA QUESTION • Where does it rain the most • Sydney or Melbourne? Average Sunshine Hours per Day Sydney vs Melbourne
- 20. Our People –who we are? World News Australia, SBS, Helen Davidson • One of the least overcrowded countries • Australia – 2.9 people per sq km • Global – 50.6 per sq km • UK – 255 per sq km • Annual Population growth (2011) is 1.4% - population increases by 1 every 1 minutes and 23 seconds • Immigration is fuelling growth • 55% of population growth is from net overseas migration (2011) • 45% by natural increase (2011) 23,484,371" Population Clock as at 10 May 2014, ABS"
- 21. Our People –who we are? World News Australia, SBS, Helen Davidson CAPITAL CITY % OF TOTAL POPULATION SYDNEY 20% (4.6M) MELBOURNE 18% (4.2M) BRISBANE 10% (2.2M) PERTH 8% (1.9M) ADELAIDE 6% (1.3M) CANBERRA 2% (0.4M) HOBART 1% (0.2M) DARWIN 0.4% (0.1M) OTHER CITIESComposition • Most Australians are of British or Irish descent (approx 90% are Caucasians • Aborigines ( approx 2.5% of population and the rest are migrants or descendants of migrants from about 200 countries since 1778. • Predominantly Christian ( approx 80+%) • English is the official language, but about 18% (4M) speaks another language other than English. One of the most urbanised countries in the world (89% live in cities)" Based on OECD finding, Australians, after Canadians are the most tolerant of Migrants, ethnic minorities, gays (84% rating vs OECD average of 61%) UK 19.6% (1.2M) New Zealand 9.4% (565,000) China 6.5% (391,000) India 5.7% (343,000) Vietnam 3.5% (212,000) Highest overseas born population! One in four were born in another country
- 22. Our People –who we are? – http://www.youtube.com/watch?v=bW0ptVL0QlE Click Sunrise, Channel 7! Australia to hit 23 million!
- 23. Our People –Our Language Like a stunned mullet Dazed and confused Chemist Pharmacy Bogan Unsophisticated person Bushwalking Hiking Cozzie Swimsuit Chokkers Completely full Dunny / Loo Toilet Pay out Make fun of a person Ratbag Not a nice person Pokies Poker machine Ta Thank you Translate Please
- 24. Our People –Our love of sports “… footie …” Rugby League “… aussie rules …” AFL, Australian football
- 25. Our People –Our sporting heroes
- 26. Our Politics Commonwealth ofAustralia • Form of Government • Constitutional Monarchy, Parliamentary System • Head of State – • Queen Elizabeth II (since 1952) • Represented locally by the • Governor General • Sir Peter Cosgrove • Head of Government – • Tony Abbott (since 2013) • Liberal Party (Conservative) Symbol of Australia Emu and Kangaroo – animal emblem Neither animal can move backward, only forward (progress) Shield = Badge for each state
- 27. Our Politics Type ofGovernment How Many are there? Make Decisions about … Federal 1 National Matters Defence, Immigration, Foreign Affairs, Telecommunications, Environment, Social Security, Health Service State 6 States, 2 Territories State Matters Domestic law & order, schools, hospitals, public housing, state roads Local 565 Councils (as of 2011) Local Issues Community services, Libraries, Local Planning and development, Recreation Facilities, Local roads Levels of Government
- 28. Our Politics • the“Washminster” system - because it combines elements of the Washington (US) and Westminster (UK) systems of government. • - Australian written constitution like the US • Voting is compulsory for 18 years and above • General election held within 3 years from first parliamentary sitting • Major Political Parties • - Australian Labor Party – social democrat • - Australian Liberal Party – center right • - National Party of Australia – conservative rural • - Australian Greens – left wing and environmentalist
- 29. Our Politics – KeyPolicies of the Liberal Party • Maintain close ties with the US • Strengthen ties with key Asian countries – China, India and Indonesia • Hard line on asylum seekers • Favors more market liberalization for Australia’s economy – Political risk outlook • Very low risk on the domestic front due to stable democracy • Main threat will come from international terrorism and unrest in the Asia Pacific region
- 30. Our Economy Fastest growingand robust economy among the developed nations with consistent GDP growth in the last 22 years. • Healthy domestic demand • High natural resource prices (ranked as the 3rd largest energy export producer1) Growth in the service sector • Property, communications, and finance – largest service sectors • Nearly 80% of workforce are employed in service sectors AAA Credit rating by all 3 major credit rating agencies (Moodys, Standard & Poor, and Fitch) One of the lowest unemployment rates (5.8%) among developed countries Highest skilled workforce in the Asia Pacific region • Secondary education enrollment the highest in the world 2 • Nearly 2% of population has a PhD – ranked 9th in the OECD • More than 1million people speak a European language, and more than 2 million speak an Asian language 3 1 Key World Energy Statistics 2012, International Energy Agency! 2 World Economic Forum 2012-13 Global Competitiveness Report! 3 Australia Bureau of Statistics 2011!
- 31. Our Economy Do wehave the best job in the world?!
- 32. Our Economy 1 Luxembourg$107,000 2 Qatar $100,000 3 Norway $99,000 4 Switzerland $79,000 5 Australia $68,000 6 United Arab Emirates $65,000 11 United States $50,000 * Rounded off to near thousandth GDP PER CAPITA (NOMINAL VALUES 2012, USD, IMF OUTLOOK*) Source: Wikipedia Wealth Comparisons - How Rich are we?
- 33. Our Economy RANK CITY 1TOKYO 2 OSAKA 3 SYDNEY 4 OSLO 5 MELBOURNE Worldwide Cost of Living 2013 Report, The Economist Cost of Living - How expensive are we?
- 34. Our Economy RANKING COUNTRYWORLD GIVING INDEX SCORE % DONATING MONEY % VOLUNTEERING TIME % HELPING A STRANGER % 1 Australia 60 76 37 67 2 Ireland 60 79 34 66 3 Canada 58 64 42 67 4 New Zealand 57 66 38 68 5 USA 57 57 42 71 How Generous are we? Source: World Giving Index, 2012! Charitable Aid Foundation
- 35. Our Other Claimsto Fame Australia – “home of the deadly”…Steve Backshall, BBC Saltwater Crocodile in NT Strongest bite of any animal Inland Taipan Snake World’s deadliest snake Box Jellyfish World’s most venomous Marine creature Sydney Funnelweb Spider Word’s deadlies spider
- 36. Our Other Claimsto Fame Melbourne Cup The Race that Stops the Nation 2nd Tues in November Public Holiday in Melbourne Since 1861
- 37. Australia – TourismAd 1984 …any one know this guy?"
- 38. The Lucky Country? • Let's see what you think • by the end of your visit!
- 39. You are welcometo contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice http://www.linkedin.com/pub/nigel-bairstow/6/41b/726 http://twitter.com/#!/b2bwhiteboard