This document discusses using emotional intelligence to sell information products. It explains that emotional intelligence involves understanding one's own emotions and those of others. It teaches how to identify customers' emotional needs and wants in order to create information products that meet those needs. By learning strategies like psychological positioning and identifying customers' "hot buttons", sellers can motivate customers to purchase information products and dramatically increase their income. The key is understanding emotions, both of oneself and customers, in order to develop products and marketing that resonate on an emotional level and drive sales.

1. EMOTIONAL
INTELLIGENCE
How To Sell Advice &
Information Using
"Emotional Intelligence"

2. Emotional intelligence
(EI) is the ability to identify,
assess, and control
the emotions of oneself, of
others, and of groups.

3. Daniel Goleman’s Emotional Intelligence

4. “powerful formula for
creating information
products that people
want to buy.”
Eben Pagan

6. This will teach us about
emotional intelligence, to
learn how to use emotions
to motivate people to buy
your information product.

7. We will learn the needs
that customers and
how to focus on them
to sell more
information products.

8. Learn the most
valuable part of an
information product and
what people are
actually paying for.

9. Learn the exact
psychological
positioning
strategies…

10. It shows how to identify
the specific emotional
“hot buttons” that you
can use to get
customers to buy your
information products,
coaching and advice.

11. If you teach, coach, advise
or create information
products, then the
knowledge inside this
presentation can help you
to dramatically increase
how much you get paid for
your knowledge.

12. >Understanding yourself,
your goals, intentions,
responses, behaviour and all.
>Understanding others, and
their feelings.
2 Important
Keypoints

13. What to do next:
This is all about the Emotional Intelligence. it's all about
selling your feeling and selling your information and
your thoughts. With this, we can have the better
understanding of our emotion as a seller, and the
emotion of others as our customers that will leads to a
higher increase of our sales or income. our customer is
the solution to the emotional needs. This will create
informational product to meet the emotional needs and
information. with the exercise given, we can identify the
wants and the worries of our customers by hitting their
"hot buttons" and then we will identify the solution and
the techniques we can do to step up in marketing and
will deliver to a great outcome or response.
Emotions have a body feeling... So let us all equip this
post and video and do more marketing and sales!!!!

14. Thank you!!!
  
-Ella S.A. Paterno
A/R Assistant

15. >Self-awareness
– the ability to know one's
emotions, strengths,
weaknesses, drives, values
and goals and recognize
their impact on others while
using gut feelings to guide
decisions.

16. >Self-regulation
– involves controlling or
redirecting one's
disruptive emotions and
impulses and adapting
to changing
circumstances.

17. >Social skills
– managing
relationships to move
people in the desired
direction

18. >Empathy
- considering other
people's feelings
especially when
making decisions

19. >Motivation
- being driven to
achieve for the sake
of achievement.