En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...The_IPA
Marketing consultant Peter Field talks about maximising campaign efficiency in advertising using key learnings from the treasure trove of knowledge that is the IPA Effectiveness Databank. This presentation was shown at the IPA's Performance Adaptathon in London on 8th July 2014. Find out more at http://www.ipa.co.uk/effectiveness and join in the conversation on Twitter using #IPAEff.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
IPA's "The Long and the Short of It" - BrainJuicer synopsis System1 Group
In this presentation, BrainJuicer outlines the key takeaways from the IPA's "The Long and the Short of It" - namely, that emotional advertising is more effective than rational advertising. For more about emotional advertising, check out FeelMore50 - a ranking of the Top 50 emotional ads of 2013: http://feelmore.brainjuicer.com/feelmore50/
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Emotion and Advertising: Lessons from the IPA's Effectiveness WeekSystem1 Group
The Institute of Practitioners in Advertising’s (IPA) Effectiveness Awards are some of the most rigorous and prestigious in the advertising calendar. Hot on the tail of the IPA’s Effectiveness Week, we will shine a light on some of the 2016 winners to understand the secret of their success, creating Fame, Feeling & Fluency for their brands.
Find out how Orlando Wood (Managing Director, BrainJuicer Labs) and Will Headley (Senior Director, BrainJuicer Labs) draw the link between emotional response and brand growth, and to learn from some of the most effective campaigns of today.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Peter Field on maximising campaign efficiency using the IPA Effectiveness Dat...The_IPA
Marketing consultant Peter Field talks about maximising campaign efficiency in advertising using key learnings from the treasure trove of knowledge that is the IPA Effectiveness Databank. This presentation was shown at the IPA's Performance Adaptathon in London on 8th July 2014. Find out more at http://www.ipa.co.uk/effectiveness and join in the conversation on Twitter using #IPAEff.
How to Tell a Story With Your Google Analytics DataJeff Sauer
If you are sending reports without adding insight, you are part of the problem. Ain't nobody got time for that crap. It's time that you start to increase the collective knowledge of your organization. It's time that you start telling a story with the data that you collect.
How do we get there? First, we need to start by understanding the data we collect. But quickly, it is time to turn that data into information. Creating information from data is actually pretty easy. Even a computer can do it with great accuracy.
Quickly after you create information, it needs to be turned into a narrative that others can understand. It needs to be turned into a story!
This presentation shows how to take data and information and turn it into knowledge that can be understood throughout your entire organization. This is how we form institutional knowledge, and how we make ourselves better as marketers.
This presentation was delivered at SMX Munich 2015. Here is the original session description:
Had enough of Copy & Paste? Internal Storytelling with Data and Reports
Your reports don’t need to be boring or mind-numbing. If you succeed in the qualitative display of quantitative information, your reports will get the attention they deserve. In this session, we show you how to visualize your data and consistently communicate your value. This is how information becomes knowledge.
IPA's "The Long and the Short of It" - BrainJuicer synopsis System1 Group
In this presentation, BrainJuicer outlines the key takeaways from the IPA's "The Long and the Short of It" - namely, that emotional advertising is more effective than rational advertising. For more about emotional advertising, check out FeelMore50 - a ranking of the Top 50 emotional ads of 2013: http://feelmore.brainjuicer.com/feelmore50/
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
Drum roll, please… Due to popular demand, What's Next for Behavioral Science is back! Our last session began with an introduction to behavioral science and showcased the best case studies from Ogilvy Change. This time around, we will dive deeper featuring a key framework and will show you some of our latest work in this field.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
This deck was presented at the "Content Strategy in Service Design" event, hosted by Fjord, a global design and innovation consultancy, and the Content Strategy Southern California group.
Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution1508 A/S
This is the slides for an online webinar regarding how you can implement strategy in a way relevant for the users. The presentation talks about the tool dynamic roadmap.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
10 Principles of Design by Dieter Rams for Data VisualizationMika Aldaba
Guest Lecture for the Data Visualization class at Ateneo de Manila University. Basic design principles for Computer Science students. For educational purposes only, no copyright infringement intended.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 680 respondents in December 2020.
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
John Lewis and Newsbrands - The untold story Newsworks
James Murphy, founding partner, Adam & Eve and Tim Pearson, executive director, Manning Gottlieb OMD, provide a new perspective on the most admired retail story, in which newsbrands play a lead role.
The 5 Secrets to Advertising Effectiveness (Vision One Research)Vision One Research
If you’re an advertiser, then it’s probably time to re-think your approach to advertising development and research. Combining the latest thinking with their own extensive research into emotion, Vision One has created AdProbe - an innovative new tool for creative agencies and advertisers to create highly effective advertising.
Ride sharing app such as Uber and Grab change Vietnamese way of using the taxies, giving huge impact to the traditional taxi companies. We made the research nearly 641 ride sharing app users in HCM and Hanoi, to see their motivation, usage and occasions as to these ride sharing apps.
DX has been one of the buzz work in marketing to make the operation more agile and transparent for the better productivity.
This research was conducted in order to understand the digitalization implementation in the operation of enterprises and retails, based on our interviews with 100 corporations.
The research was conducted in May, 2022.
About the DX tool from Asia Plus, please find it here
https://fieldcheck.biz
A 4 hour workshop as a follow up to the "What is UX?" presentation.
Group exercises designed to get people thinking about how UX skills are applied to their daily digital work.
Putting the theory of UX into practice with some simple core tasks.
Drum roll, please… Due to popular demand, What's Next for Behavioral Science is back! Our last session began with an introduction to behavioral science and showcased the best case studies from Ogilvy Change. This time around, we will dive deeper featuring a key framework and will show you some of our latest work in this field.
Music is one of the most popular entertainment for Vietnamese, especially among the youth. The options to listen to music becomes more versatile thanks to the better network connections.
This survey was made in order to understand Vietnamese music listening behaviors.
This survey was conducted among 1500 respondents who are 18 – 44 years old nationwide.
This deck was presented at the "Content Strategy in Service Design" event, hosted by Fjord, a global design and innovation consultancy, and the Content Strategy Southern California group.
Morgenbooster - Dynamic Roadmap: Bridging the gap between strategy and execution1508 A/S
This is the slides for an online webinar regarding how you can implement strategy in a way relevant for the users. The presentation talks about the tool dynamic roadmap.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
10 Principles of Design by Dieter Rams for Data VisualizationMika Aldaba
Guest Lecture for the Data Visualization class at Ateneo de Manila University. Basic design principles for Computer Science students. For educational purposes only, no copyright infringement intended.
Social media is what Vietnamese use for the versatile objective including communication with friends, trend watching, online entertainment etc. This survey was intended to clarify the social media popularities, user profile and the service characteristic differences.
This survey was conducted among 18-44 years old male and female of 680 respondents in December 2020.
Vietnam house visit to the wealthy family in Ho Chi Minh. Please take a look at their lifestyle. He is very safe conscious about food and has the house gardening
During this Morgenbooster, we will dive into the understanding of digital design systems, and why they have become increasingly popular.
What are they? How do they work? What will you gain from building one? And last, but not least we will take you through a couple of tangible experiences and journeys of building such a system.
Throughout the talk we will be sharing experiences from both a design and development perspective.
And hopefully we will all have the feeling of getting one step closer to a design system, which meets all the requirements in modern digital design. A system where all services, assets and communications are designed from one central place to evoke both emotions in a coherent brand experience and support the functional necessities of today’s dynamic business strategies.
John Lewis and Newsbrands - The untold story Newsworks
James Murphy, founding partner, Adam & Eve and Tim Pearson, executive director, Manning Gottlieb OMD, provide a new perspective on the most admired retail story, in which newsbrands play a lead role.
The 5 Secrets to Advertising Effectiveness (Vision One Research)Vision One Research
If you’re an advertiser, then it’s probably time to re-think your approach to advertising development and research. Combining the latest thinking with their own extensive research into emotion, Vision One has created AdProbe - an innovative new tool for creative agencies and advertisers to create highly effective advertising.
Customer brand loyalty represent the greatest chances for acquiring revenue. This presentation by WAC Survey and Strategic Consulting provides an example of a company developing a program to sustain loyalty and promotes the features of the WEALR8VA algorithm, which measures customer loyalty.
Digital is transforming marketing - but what does that mean for research and testing? In this presentation, BrainJuicer tackles the questions on every marketer's mind: how different is digital, how do you build up a buzz online, what is the role of social, what should your campaign aim for, and more.
How to Think Straight- Cognitive Debiasing Pat CroskerrySMACC Conference
"How to think straight: Cognitive de-biasing by Pat Croskerry
The number of preventable deaths of hospitalized patients in the US each year is estimated at 40,000- 80,000. The figure for the ICU alone is estimated at 40,000 so the death rate must be in the higher end of the range. When settings outside the hospital are taken into account (ED, primary care), the overall number must be considerably higher.
While many factors contribute to diagnostic failure, a variety of sources suggest that physician’s thinking has a lot to do with it. Dual Process Theory describes how the brain makes decisions in one of two modes: through fast, unconscious, intuitive processes (System 1) or through slower, conscious, analytical processes (System 2). Mental short-cuts (heuristics) and biases are predominantly located in the intuitive mode where we spend most of our conscious time, and this is where the majority of decision failures occur. Thinking straight essentially means achieving a good balance between System 1 and System 2 decision making, and much of our cognitive effort needs to go into monitoring what our unconscious brains are doing in System 1. This is referred to by a variety of terms: metacognition, reflection, mindfulness, and others. They all involve cognitive de-coupling from System 1 and characterize the process of cognitive de-biasing. This is not easily accomplished in the ED or any environment where decision density is often high, throughput pressure exists, resources may be limited, and where decision makers may be fatigued and/or sleep deprived.
While medicine has acquired a variety of strategies over the years for de-biasing clinicians, added benefits can be obtained by developing specific mindware to tackle particular biases. Clinicians need to be aware of the operating characteristics of the dual process model of decision making, of the prevalence and nature of biases, and of how to apply and sustain de-biasing mindware in their decision making.
"
Connectedness - A New Way of Thinking About Brands - iCrossingiCrossing
Connectedness is a marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing by focusing on audiences, not targets; engaging in dialogue, not shouting; and developing trust that is meaningful and lasting. We know a brand has reached a state of connectedness when it demonstrates a better awareness of its audiences and real interaction with its customers. Find out more at: http://www.icrossing.com/research/
"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty.
Social Matters: Measuring Emotion in Advertising (Thailand, Indonesia)Branded Ltd
What does successful emotional advertising look like for Thailand and Indonesia?
Brainjuicer's presentation at Social Matters 2014 conference in Singapore answers the question with concrete examples.
http://socialmatters.asia/
https://twitter.com/matterssocial
Naked Penguin Boy The Future of Brand Marketing - Implementing BrandingNaked Penguin Boy
Slides from a talk given by Rowan Heasley, MD of Digital Agency, Naked Penguin Boy, in London on Implementing Branding.
The Event was about the Future of Branding
Slides from the presentation given by Brainjuicer's John Kearon at the IPA's Alliances Adaptathon on October 3rd 2013.
For more information visit http://www.ipa.co.uk/adapt.
Put your social media, website and newsletters on fire with these 12 emotion-loaded content ideas.
A firecracker without a match to set it off isn’t going to make much of an impact. A good product or service without an emotion-evoking message isn’t going to be all that persuasive.
In this deck Philippe looks at 12 emotions that will make your messages explode with persuasiveness.
Let me take you through a discovery of emotional marketing. Emotions are the most important part of your marketing campaign. Tug on the heart strings so to speak = leads = sales conversions. I can help your build more sales.
A Miami ad School/ESPM em parceria com a Ogilvy realizou o II Pocket Seminário Internacional Ogilvy de Planejamento Estratégico, no dia 18 de maio às 19h30, no auditório Philip Kotler, em São Paulo.
Para falar especialmente sobre como funciona a propaganda em suas diversas linhas, que vão do marketing a psicologia, foi convidado o presidente de Planejamento da Ogilvy para Ásia e Pacífico, Tim Broadbent.
O objetivo dessa segunda edição do evento é manter os participantes atualizados sobre as tendências, e planejamento estratégico voltados para o mercado de publicidade. Para isso, Broadbent fez uma análise sobre como novos aprendizados em disciplinas como in-marketing effectiveness, neurociência e psicologia sugerem a necessidade de que o mercado, mais uma vez, repense em como funciona a propaganda.
Tim Broadbent é formado em Filosofia e Metafísica, tem uma carreira consistente em propaganda, tendo passado por agências como Y&R e Saatch & Saatchi. Único profissional no mundo a receber dois Grand Prix no IPA Effectiveness Awards, atualmente trabalha no escritório que fica em Pequim, China, e é engajado em vários grupos de planejamento em diferentes países.
Presentación de Pablo Suárez Montenegro, Country Manager de IZO Venezuela, para el seminario al mediodía "Diferenciación en redes sociales a través de la experiencia del consumidor"
El profesor Roberto Molina comparte las claves para lograr mejores resultados en la organización de ventas.
¿Sientes que puedes ser un mejor líder de ventas? Te invitamos a conocer el Certificado de Altos Estudios en Dirección de Ventas, donde aprenderás las claves para impulsar a tu equipo.
Resumen del artículo publicado por el profesor Eutivio Toledo en su blog www.logisticaalmaximo.blogspot.com/. El profesor Toledo es Ingeniero Químico egresado de la Universidad de Carabobo (Venezuela), con especialización en Administración de Operaciones (Technology Training Center - USA). Ha desarrollado carrera en el área de logística y de la cadena de abastecimiento en empresas nacionales y multinacionales. Como consultor gerencial brinda asesoría en la gestión de la cadena de suministros a través de su firma, Ingeniería Logística. Es parte del equipo de profesores del nuevo Diplomado en Gerencia de Operaciones del IESA.
Ser parte de una familia no es fácil, y ser parte de una familia que trabaja junta es más difícil aún. Es por ello que resulta fundamental poder entender las peculiaridades de este tipo de empresas.
Este programa le proporciona a los miembros de las familias, así como a sus gerentes y administradores, las herramientas que les permitirán escindir lo afectivo de lo efectivo, para convertir los sueños familiares en logros gerenciales.
Si eres profesional del área farmacéutica o trabajas en el área comercial de laboratorios y estás interesado en adquirir herramientas de mercadeo enfocadas hacia esta industria, el IESA abre en agosto el Diplomado en Mercadeo Farmacéutico.
Adquirirás conocimiento especializado que te permitirá desarrollar e implementar nuevas estrategias orientadas hacia el mercado y el consumidor.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/
https://skyeresidences.com/about-us/
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Measuring Emotional Engagement with FaceTrace
1. Fresher Insights, Better Marketing Measuring Emotional Engagement with FaceTrace™
2. Brain Juicer Exploration/Insights Concept Development Product Evaluation Final Mix Front-End Innovation Launch Track I n n o v a t i v e M e t h o d s Freshly squeezed insight & innovation powered by award winning tools & researchers 70 staff; offices US, CA, UK, DE, CH, NL, AU 10 years working with world’s largest companies For insight And innovation Seek em tion And be creative Award Winner 2005 2005 Award Winner 2007 2007
8. Emotions drive our motivations… & decisions “ Emotional advertising campaigns are more effective & more profitable than rational campaigns - even in 'rational' categories…” Les Binet & Peter Field (2007): 880 IPA dataMINE analysis study.
10. Emotions drive our motivations… & decisions “ Brand awareness , brand image and direct response are easy to measure but DON’T increase market share as much as ads that seek ‘brand fame‘ Les Binet & Peter Field (2007): 880 IPA dataMINE analysis study.
29. CDM Gorilla Achieves Outstanding Emotional Intensity Score & has driven growth, yet might not have been progressed on the basis of information measures 1.92 2.17 1.58 Emotional Intensity (0 to +3)
30.
31. Strong Link Between Emotion & Fame # As of 29/11/07 Time since first posting Number of YouTube Hits# Emotional Intensity Score Ad Tested 6-9 months 2,492 1.75 Fabric Conditioner Brand 8-10 months 2,310 1.79 Tropicana Breakfast in NY 6-12 months 121,738 1.86 VW Golf 6-12 months 24,777 1.92 Guinness 2 months >4,308,000 2.17 Cadbury Gorilla
32. Evidence of a Tipping Point? YouTube Hits Emotional Intensity Score
33. FaceTracing™: Emotional response and reasons why across the whole film