Joe Edwards
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Personal Information
Organization / Workplace
FIBA MediaLocation
London, United Kingdom United KingdomOccupation
Head of Digital MarketingIndustry
Advertising / Marketing / PR
Website
www.brandjoe.comAbout
I love creating things that make people take action. I am a strategy guy at heart, but know that strategy is useless without execution. I'm also a massive basketball fan, which is why I'm privileged to be able to bring my passion and profession together. Over the years, I have worked both client-side and agency, working with Startups to Large Enterprise organizations in both B2B and B2C environments. I'm currently the Head of Digital @ FIBA Media, part of the Perform & FIBA partnership. My primary responsibility is to increase viewership of FIBA broadcasts globally, looking to drive both direct and indirect revenue streams.