The document discusses various technologies and trends in e-business, including e-marketing, e-trading, e-ticketing, e-banking, and e-governance. It defines key terms related to marketing such as market, marketplace, marketspace, and online marketplace. It also describes different e-marketing methods like search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, viral marketing, and mobile marketing. The document outlines strategies for e-marketing and business models in e-commerce and publishing. It discusses advantages of e-marketing like availability of information and cost savings, as well as limitations regarding technology and intangibility.

1. EB-04 E-Business
Technologies and Trends
The objective of this paper is to
educate the learner about Trends
and technologies of e-Business in
various business sectors like
marketing, governance, trading etc.

2. Unit based Distribution
 E – Marketing
 E – Trading
 E-Ticketing
 E – Banking
 E - Governance

3. Important Definitions - Marketing
 Dr. Philip Kotler defines marketing as “the
science and art of exploring, creating, and
delivering value to satisfy the needs of a
target market at a profit.”
 Marketing identifies unfulfilled needs and
desires. ... Marketing is the messages and/or
actions that cause messages and/or actions

4. Core Concept of Marketing
 The Marketing is a social & managerial process
by which individuals & groups obtained what
they need & want through creating, offering &
exchanging products of value with others.

5. Market Place
 A market, is actual and potential customers of
goods and services and marketplace, is regular
gathering of people for the purchase and sale
of provisions, livestock, and other goods. A
place where buying and selling occurs.

6. Marketspace
 Marketspace—an information- and
communication-based electronic exchange
environment—is a relatively new concept in
marketing. ...
 A Marketspace is an online space that facilitates
bi-directional commerce. Here not only sellers
can list their goods, but buyers can list their
needs.

7. Marketspace V/S Marketplace
 Market space is a relatively new concept
in marketing which is a virtual marketplace.
 It is an electronic information exchange
environment in which the constraints of
physical boundaries are eliminated.
 A market space is an integration of several
market places through technology.
... Market Build-up.

8. Meta Market
 Market about Market
 Meta Market is a web-based market centered
around an event or an industry, rather than a
single product. These are markets of
complementary products that are closely
related in the minds of consumers, but spread
across different industries.

9. Market Opportunity
 A market opportunity is the product influenced
by existing market factors. It consists of
a market segment, which when analyzed and
forecasted shows the potential for using the
product.
 A market segment is a group of individuals
sharing one or more characteristics and similar
product needs.

10. Online Marketplace
 An online marketplace (or online e-
commerce marketplace) is a type of e-commerce
site where product or service information is
provided by multiple third parties, whereas
transactions are processed by
the marketplace operator.
 An online marketplace is a secure and transactional
website where selected suppliers can sell their
products or services to buyers. Buyers transactions
are processed by a marketplace operator, and
usually delivered by the supplier.

11. Amazon Marketspace
 Amazon Marketplace is Amazon.com's fixed-
price online marketplace which enables sellers
to offer new and used items
alongside Amazon's regular offerings.
Customers can buy those items directly from
third-party sellers. The Marketplace
uses Amazon.com's software infrastructure.
 Amazon.in distributed segment of Amazon.com

12. Facebook Marketspace
 Log into Facebook and visit
the Marketplace App
 http://apps.facebook.com/marketplace
 You can also log into your Oodle.com account.
You must be logged into Facebook as your
personal profile/timeline NOT acting as the
Page on Facebook. Scroll down on the My
Account Profile page to the Connect
with Facebook section.

13. What is eMarketing?
 Internet or Online Marketing
 Marketing a brand of the internet
 Distributing information
 Promoting an organization

14. 1) Search engine marketing
2) Display Advertising
3) E-mail marketing
4) Interactive marketing
5) Blog marketing
6) Viral marketing
7) Mobile Marketing
E-Marketing Methods

15. E-Marketing Methods
1) Search engine marketing

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E-Marketing Methods
2) Display Advertising
3) E-mail marketing (ex. Health related ema
4) Interactive Advertising
5) Blog Marketing

17. E-Marketing Methods
6) Viral Marketing
6.1) Social Media Marketing
6.2) Social and Professional Gathering on
Net
7) Mobile Marketing
7.1) SMS Marketing
7.2) Call Marketing
7.3) Mobile App Integration Marketing

18. E-Marketing Strategies
 Market research
 E-mail marketing
 Direct sales

19. Business Models
E-marketing
E-Commerce:
Selling goods
And services
online
Publishing:
Where you sell
advertise
Lead-Based- Sites:
Banner sites online

20. Advantages of
eMarketing
 Availability of Information
 Saves money
(ex. In Ramadan AlRai tv aired a 15 second
commercial for three days for 4,500 kd!)
 Expansion
 Low Cost
 Efficiency of Advertising

21. Limitations /
Disadvantages
 Technology
 Low connection speed
 Complication
 Intangibility

22. Query Session
More doubts are
inspiration for learning