This document discusses e-marketing planning and the drafting process. It explains that effective e-marketing plans clearly link a firm's e-business strategy and objectives to specific marketing goals, strategies, and tactics. There are three key steps to the planning process: plan creation, implementation, and evaluation/correction. Two common types of initial e-marketing plans are "napkin plans" and more formal plans required to obtain venture capital funding. Venture capital plans must thoroughly answer questions about customers, pricing, competition, costs and profitability to attract investment.
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
What exactly does a consultant at McKinsey do?Asen Gyczew
If you want to join consulting, find a work in McKinsey, BCG, Bain or other top consulting firms then you most likely wonder what consultants do in practice. In this presentation I will briefly try to summarize it.
The work you do depends on your position at a consulting firm:
1. Business Analyst – is the entry position in most consulting firm. Here you do a lot of research for specific projects or business development. You are also responsible for delivering most of the analysis that end up in the deliverables (presentation) along with accompanying slides. The workload is huge. You are not efficient as the rest of the team so you end-up working 12-15 hours 6-7 days a week. On average you stay on this position 2-3 years.
2. Associate / Senior Consultant. This guys are extremely experience so most of the things they can do independently. The not only perform part of analyses during the project but they also do a lot of project management. Typically 1 Associate would supervise 1-3 business analysts. On many occasions you start interacting with the Customer – Directors, VPs, C-level. You gradually are being prepared to manage project and sell them. You spend on this position 2-3 years
3. Engagement Manager / Project Manager. On this position you have to deliver the project. You do hardly any analytical work yet you have to check the work of BAs and Associates. On top of that you will manage at least to some extent the relationship with the customers.
4. Associate Principle / Partner / Director. On this position you are the sales man. You have to generate demand for the services, convince potential customers to pay your high fees and also to supervise the delivery of some projects. On this position you are constantly on meetings, phone calls, traveling from one city to another, from project to another. Most of the days you network and talk to CEOs, COOs, Board Members, PE Partners and others. You still have to bring a lot in revenues to stay in the firm. In some cases you supervise also part of the projects (at least on paper) and be the face for specific area or industry.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
MOTIVATION FACTORS OR REASONS FOR ENTERING IN INTERNATIONAL MARKETMBAnetbook.co.in
There are numerous reasons why to proceed internationally, however the objective of every company for going international is to expend its business, searching new market and expend its customer base. There are several reasons listing below for entering in international market:
What exactly does a consultant at McKinsey do?Asen Gyczew
If you want to join consulting, find a work in McKinsey, BCG, Bain or other top consulting firms then you most likely wonder what consultants do in practice. In this presentation I will briefly try to summarize it.
The work you do depends on your position at a consulting firm:
1. Business Analyst – is the entry position in most consulting firm. Here you do a lot of research for specific projects or business development. You are also responsible for delivering most of the analysis that end up in the deliverables (presentation) along with accompanying slides. The workload is huge. You are not efficient as the rest of the team so you end-up working 12-15 hours 6-7 days a week. On average you stay on this position 2-3 years.
2. Associate / Senior Consultant. This guys are extremely experience so most of the things they can do independently. The not only perform part of analyses during the project but they also do a lot of project management. Typically 1 Associate would supervise 1-3 business analysts. On many occasions you start interacting with the Customer – Directors, VPs, C-level. You gradually are being prepared to manage project and sell them. You spend on this position 2-3 years
3. Engagement Manager / Project Manager. On this position you have to deliver the project. You do hardly any analytical work yet you have to check the work of BAs and Associates. On top of that you will manage at least to some extent the relationship with the customers.
4. Associate Principle / Partner / Director. On this position you are the sales man. You have to generate demand for the services, convince potential customers to pay your high fees and also to supervise the delivery of some projects. On this position you are constantly on meetings, phone calls, traveling from one city to another, from project to another. Most of the days you network and talk to CEOs, COOs, Board Members, PE Partners and others. You still have to bring a lot in revenues to stay in the firm. In some cases you supervise also part of the projects (at least on paper) and be the face for specific area or industry.
The buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new eBook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This eBook is a must read for any marketer looking for a fresh perspective on the B2B digital landscape and how their business can capitalize on the online marketing opportunities available to them.
The elements of the marketing plan build the course of action for a company.
To help you succeed, we have put together the key components of a successful Marketing Plan.
Retail for Business Analysts and Management ConsultantsAsen Gyczew
Retail has become very competitive. We have the rise of e-commerce and multichannel, buyers behavior change drastically. This leads to lower margins. As a Business Analyst or Management Consultant you have to be able to analyze the Retailer you work for fast and find possible improvements. This course will help you drastically improve your knowledge and skills in optimizing Retail business through a series of practical cases. It is designed for people who want to become consultants, business analysts or have to run and optimize Retail business on a daily bases. In the course you will learn the following things:
1. How to analyze Retailer and find low hanging fruits
2. How to build business model of the Retailer in Excel in order to see the big picture and see how specific KPIs impact the profit
3. How to optimize Retailers operations
4. How to behave in a multichannel surrounding (when you have also e-commerce operations)
5. How to expand your business into new categories and markets
6. How to analyze in-store engagements
There will be also many growth hacks that Retailers use.
The course is based on my 12 years of experience in Retail as well as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B sector that I worked for.
As a business analyst or a management consultant you have to master some vital skills that will help you survive the first 2-3 years of your work. Some of the have to do with tools (Excel, Presentations). Others with your productivity and skills (financial modeling, business modeling). You also have to learn tools techniques and frameworks that will help understand faster the business and provide more value. In this presentation you will find an overview of most important things that you have to master along with suggested courses that I recommend taking. They will help you become more efficient and will help you develop your skills and knowledge.
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsProduct School
Main takeaways:
- Product Strategy is an ever-evolving bridge that connects a Vision to a Roadmap
- Lack of a product strategy often results in flatlining metrics and disengaged users
- An effective Product Strategy involves problem statements that stem from a deep understanding of the User's lifecycle, persona, and pain points.
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
Online And Offline Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Online And Offline Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2vq0WXH
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Retail for Business Analysts and Management ConsultantsAsen Gyczew
Retail has become very competitive. We have the rise of e-commerce and multichannel, buyers behavior change drastically. This leads to lower margins. As a Business Analyst or Management Consultant you have to be able to analyze the Retailer you work for fast and find possible improvements. This course will help you drastically improve your knowledge and skills in optimizing Retail business through a series of practical cases. It is designed for people who want to become consultants, business analysts or have to run and optimize Retail business on a daily bases. In the course you will learn the following things:
1. How to analyze Retailer and find low hanging fruits
2. How to build business model of the Retailer in Excel in order to see the big picture and see how specific KPIs impact the profit
3. How to optimize Retailers operations
4. How to behave in a multichannel surrounding (when you have also e-commerce operations)
5. How to expand your business into new categories and markets
6. How to analyze in-store engagements
There will be also many growth hacks that Retailers use.
The course is based on my 12 years of experience in Retail as well as a consultant in top consulting companies and as a Board Member responsible for strategy, improvement and turn-arounds in biggest companies from Retail, FMCG, SMG, B2B sector that I worked for.
As a business analyst or a management consultant you have to master some vital skills that will help you survive the first 2-3 years of your work. Some of the have to do with tools (Excel, Presentations). Others with your productivity and skills (financial modeling, business modeling). You also have to learn tools techniques and frameworks that will help understand faster the business and provide more value. In this presentation you will find an overview of most important things that you have to master along with suggested courses that I recommend taking. They will help you become more efficient and will help you develop your skills and knowledge.
Webinar: Understanding Product Strategy by fmr Flipkart Sr Mgr ProductsProduct School
Main takeaways:
- Product Strategy is an ever-evolving bridge that connects a Vision to a Roadmap
- Lack of a product strategy often results in flatlining metrics and disengaged users
- An effective Product Strategy involves problem statements that stem from a deep understanding of the User's lifecycle, persona, and pain points.
In international marketing, the marketers are required to come up with a decision as to whether they are going to standardize the product or to modify the existing products which is one of the challenging decisions that they have to make. And this decision can make impacts on the organization in terms of the Research and development expenses, finance, production, organization structure, procurement, marketing mix etc. And the decision as to which to choose depending on the attitudes towards the different cultures. So in this article, we are going to cover these two concepts so that you can have an idea about the two concepts in depth.
Online And Offline Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Online And Offline Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2vq0WXH
New Products
New Product Categories
New Product Development Process
Product Development Strategies: POSITIONING STRATEGIES,POSITIONING TECHNIQUES,PRODUCT DIFFERENTIATION STRATEGIES.
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Marketing First Steps: Planning, Budgeting & Hiring (Series: Digital Marketin...Financial Poise
One of the most critical components to an entrepreneur’s success is well planned and strategic marketing implementation. But, what should a business owner know if they wish to be successful with their marketing? Three fundamental elements of marketing include planning, budgeting and hiring. With a well defined plan, the business owner will be able to set realistic goals and measurements for success. With proper budgeting, the owner will be able to know how much they should spend, and plan their marketing tactics accordingly. And hiring skilled marketing staff can be incredibly beneficial, but there are considerations to be made when hiring. In this webinar, we provide details designed to give business owners expert marketing advice pertaining to marketing planning, budgeting and hiring.
To listen to this webinar on-demand, go to: https://www.financialpoise.com/financial-poise-webinars/marketing-first-steps-2020/
Successful Marketing Starts With A StrategySpryIdeas
Of course, as any savvy marketer knows, in today’s world, nurturing or drip marketing can be a powerful tool to grow your business, which involves sending or “dripping” messages to customers or prospects over time. In other words, marketing ain’t what it used to be. In fact, some experts say marketing is evolving faster than universities can develop new courses to teach the next generation of marketers – they are essentially learning on the job. (http://bit.ly/2ghsK8H)
Successful Marketing Starts with a StrategyKatie Spence
Once we’ve crafted a strategy for messaging to customers, Spry Ideas puts the nuts-and-bolts tactics in place that assure ROI on content dollars. Quite often we find companies have no clear objectives for their content and no way of measuring the ROI on content or social media spends. They just write more, tweet more, and hope for the best. Our well-executed content marketing strategies have clear goals and measurable returns. We also offer marketing automation solutions to provide enhanced efficiencies and expanded analytics for clients. You should know that your content is reaching buyers and impacting their buying journeys and we can show you how.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
Create a powerful business plan with all the essentials to help get you funded. Don't waste time. This is everything you need to know about business plans.
Business Planning in Real Life, Part 1John Doxaras
In the context of "Innovation and Entrepreneurship" course of Health and Exercise MSc of University of Thessaly we gave the following lecture on business planning (http://www.pe-uth.gr/msc/). We adopted a case study approach elaborating on a project that resonates with the background of the majority of the students in the class, originating from medical, coaching and nutritionist backgrounds.
In particular we describe a fitness and biorhythms monitoring portal where end users upload their trainings and life-casting behaviors, socializing and getting advices from experts on fitness straining, diets, supplements and apparel!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Overview of the E-Marketing
Planning Process
How can information technologies assist
marketers in building revenues and market
share or lowering costs?
How can firms identify a sustainable
competitive advantage with the Internet
when so little is understood about how to
succeed?
3. Overview of the E-Marketing
Planning Process
The best firms have clear visions that they translate,
through the marketing process, from e-business objectives
and strategies into e-marketing goals and well-executed
strategies and tactics for achieving those goals.
This marketing process entails three steps:
- Marketing plan creation,
- Plan implementation,
- Evaluation/corrective action.
4. Creating an E-Marketing
Plan
E-marketing plan: It is a guiding, dynamic document that links
the firm’s e-business strategy (e-business model) with
technology-driven marketing strategies and lays out details for
plan implementation through marketing management.
The e-marketing plan serves as a roadmap to guide the
direction of the firm, allocate resources, and make tough
decisions at critical junctures.
There are two common types of e-marketing plans:
- The napkin plan,
- The venture capital plan.
5. The Napkin Plan
Dot-com entrepreneurs were known to simply jot their ideas on
a napkin over lunch and then run off to find financing.
The big company version of this is the just-do-it. An employee
has an idea, and convinces management to just do it.
These plans sometimes work and are sometimes even
necessary but they are not recommended when substantial
resources are involved. Sound planning and thoughtful
implementation are needed for long-term success in business.
6. The Venture Capital E-Marketing Plan
Small to mid-sized firms and entrepreneurs with start-up ideas
usually begin with a napkin plan without going through the entire
traditional marketing planning process.
BUT as the company grows and needs capital, it has to put
together a comprehensive e-marketing plan.
Where does an entrepreneur go for capital?
- Sometimes bank loans,
- Most of the time, it is equity financed,
- Private funds (friends and family),
- Angel investors,
- Venture capitalists.
7. The Venture Capital E-Marketing Plan
Investors are looking for a well-composed business plan,
and more importantly, a good team to implement it.
The business plan should contain enough data and logic to
prove that:
The e-business idea is solid,
The entrepreneur has some idea of how to run the business.
8. The Venture Capital E-Marketing Plan
9 questions that every business plan should
answer:
1. Who is the new venture’s customer?
2. How does the customer make decisions about
buying this product or service?
3. To what degree is the product or service a
compelling purchase for the customer?
4. How will the product or service be priced?
9. The Venture Capital E-Marketing Plan
9 questions that every business plan should
answer:
5. How will the venture reach all the identified
customer segments?
6. How much does it cost (in time and resources)
to acquire a customer?
7. How much does it cost to produce and deliver
the product or service?
8. How much does it cost to support a customer?
9. How easy is it to retain a customer?
10. The Venture Capital E-Marketing Plan
VCs look for a way to get their money and profits
out of the venture within a few years:
- The golden exit plan is to go public and issue stock in an
initial public offering (IPO),
- As soon as the stock price rises sufficiently, the VC
cashes out and moves on to another investment.
All VCs’ investments are not successful. But if even
one out of 20 is an Amazon.com, the risk was well
worth the reward.