Onlinegrocery.com aims to build an online grocery shopping website and delivery service for Multan, Pakistan. Run by six partners, it will compete with other online grocery services by offering additional value-added services and ensuring customer satisfaction. The website will offer a wide range of grocery, household, and personal care products for delivery. It will be located at Khan Centre in Multan for convenient warehouse and office space. The partners anticipate that online grocery will be profitable and contribute to the local economy by creating jobs.
This document provides an overview of e-grocery, including:
- Delivery methods like shipping frozen goods or local delivery by drivers from warehouses.
- International availability in places like Europe, Asia, and North America.
- Benefits like convenience, variety, and price comparisons, and challenges like less control over quality and freshness.
- Top online grocery sites in India like BigBasket and LocalBaniya.
- E-grocery's growing but varying market shares by region, with North America currently leading.
BigBasket is India's largest online grocery retailer founded in 2011 by Hari Menon and four others. It offers over 18,000 products across various categories for delivery all across India. In its early days, the founders launched a similar retail venture called Fabmart in 1999 but it was ahead of its time. In 2015, BigBasket acquired Delyver.com to expand its delivery network. Currently, it faces competition from other online grocery startups and large ecommerce companies entering the grocery delivery space. BigBasket plans to expand to new cities and launch offline kiosks called BB Instant in apartment complexes.
compartive study between bigbasket and grofers on the basis of different factors. and also to understand the SWOT analysis for both these online delivery stores.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
The document is a study report on customer expectations from online marketing with respect to Flipkart.com. It includes:
1. An acknowledgement section thanking the guiding professor and institution.
2. An executive summary briefly outlining that the study analyzes customer expectations from Flipkart's online marketing techniques and concludes they have made online shopping simple and attracted more customers.
3. An industry analysis section covering the history and development of e-commerce globally and in India, including statistics on market size and key players.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Online Grocery - Partnership Proposal
This presentation discusses the demand for online groceries, it includes many researches on market and customer trends as well as a business study on sales and cost and how to implement the solution in an effective manner to capture as big of a market share as possible by partnering with established brick-and-mortar stores.
Mohamed Al-Amoodi
July 24 2013
Detailed Analysis of Bigbasket.com - by@MarketerRjRohit Jain
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
This document provides an overview of e-grocery, including:
- Delivery methods like shipping frozen goods or local delivery by drivers from warehouses.
- International availability in places like Europe, Asia, and North America.
- Benefits like convenience, variety, and price comparisons, and challenges like less control over quality and freshness.
- Top online grocery sites in India like BigBasket and LocalBaniya.
- E-grocery's growing but varying market shares by region, with North America currently leading.
BigBasket is India's largest online grocery retailer founded in 2011 by Hari Menon and four others. It offers over 18,000 products across various categories for delivery all across India. In its early days, the founders launched a similar retail venture called Fabmart in 1999 but it was ahead of its time. In 2015, BigBasket acquired Delyver.com to expand its delivery network. Currently, it faces competition from other online grocery startups and large ecommerce companies entering the grocery delivery space. BigBasket plans to expand to new cities and launch offline kiosks called BB Instant in apartment complexes.
compartive study between bigbasket and grofers on the basis of different factors. and also to understand the SWOT analysis for both these online delivery stores.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
The document is a study report on customer expectations from online marketing with respect to Flipkart.com. It includes:
1. An acknowledgement section thanking the guiding professor and institution.
2. An executive summary briefly outlining that the study analyzes customer expectations from Flipkart's online marketing techniques and concludes they have made online shopping simple and attracted more customers.
3. An industry analysis section covering the history and development of e-commerce globally and in India, including statistics on market size and key players.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Online Grocery - Partnership Proposal
This presentation discusses the demand for online groceries, it includes many researches on market and customer trends as well as a business study on sales and cost and how to implement the solution in an effective manner to capture as big of a market share as possible by partnering with established brick-and-mortar stores.
Mohamed Al-Amoodi
July 24 2013
Detailed Analysis of Bigbasket.com - by@MarketerRjRohit Jain
BigBasket.com is an online grocery store that sells over 10,000 products across various categories like fruits and vegetables, staples, dairy, beverages and more. It targets students, families, professionals and others. Customers can browse products, add them to their cart, select a delivery time slot and pay online or in cash. BigBasket delivers orders using its own fleet of GPS-enabled vans within 4 time slots per day. It aims for a 20-23% gross profit and 5-7% net profit through private labels, low costs and farm-to-home model. The presentation recommends expanding reach, improving user experience and increasing awareness through advertising.
1) The document provides current statistics on online grocery shopping in Asia Pacific, including that 63% of shoppers use social media to make purchase decisions and 53% of research time is spent on connected devices.
2) It also summarizes benefits and challenges of online grocery stores such as offering a wide range of products but difficulties ensuring quality of perishable items.
3) The most appropriate business models for an online grocery store in Singapore are identified as "Store to Home" delivery and "Click and Collect" pickup as they can leverage existing retail networks.
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Grofers is an on-demand grocery delivery service that connects local merchants to consumers in 27 Indian cities. It offers a wide range of grocery products through a virtual inventory system. Grofers has raised $46.5 million over 3 funding rounds. Founded in 2013, Grofers acquires other grocery delivery apps and has expanded its workforce with new funding to grow more efficiently. Its main competitors include Pepper Tap, Major Grocer, Grocer Max, and Big Basket.
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
This document provides a business plan for a proposed grocery store called Zafar Grocery Store (ZGS) located in Sehwan Sharif, Pakistan. The plan outlines objectives to prioritize customer satisfaction and maintain good customer relationships. An analysis of target customers finds that family groups contribute the most revenue. The plan also includes a SWOT analysis and marketing strategy focusing on positioning, branding, promotions, and pricing. Finally, the capital investment needs and plans for raising profits through cost minimization and increased promotional activities are summarized.
This document provides a business plan for a new restaurant to be opened in Bangalore, India. It outlines objectives to keep food costs below 35% of revenue, promote the unique concept, expand marketing, ensure customer satisfaction and a healthy environment. The plan details the restaurant's mission to combine varied cuisine with excellent service in an eclectic atmosphere. Key factors for success include unique products, quality control, employee retention and cost control. The plan provides details on the restaurant's concept, location, operations, menu, management team, marketing strategy, finances and future goals.
BigBasket is India's largest online grocery retailer. It was founded in 2011 and offers over 18,000 grocery products. BigBasket captures over 35% of the online grocery market share in India. It delivers orders of over 55,000 daily to customers across 22 cities. The document discusses BigBasket's business model, competitors, segmentation, targeting, positioning and strategies to address gaps in the market. It suggests introducing loyalty programs, improving availability and the user interface to attract more customers.
- Flipkart is an Indian electronic commerce company founded in 2007 and headquartered in Bangalore, India. It employs over 10,000 people and had revenue of $1 billion in FY 2013-2014.
- Flipkart began as an online bookstore and has since expanded to sell products across various categories including electronics, fashion, home goods, and more. It has over 22 million registered users and processes 5 million shipments per month.
- The e-commerce industry in India is growing rapidly and Flipkart faces competition from other domestic and international online retailers looking to capitalize on India's fast growing online market.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Amazon vs flipkart /COMPARISON BETWEEN Shivam MısHrą
Amazon and Flipkart are two major e-commerce companies. Amazon is an American company founded by Jeff Bezos and headquartered in Seattle, while Flipkart is an Indian company founded by Sachin and Binny Bansal and headquartered in Bangalore. Both companies allow online shopping across millions of products. While Amazon operates globally, Flipkart is focused on India. The companies are similar in delivery and browsing experiences but Amazon receives more positive customer reviews while Flipkart allows product comparisons.
This document discusses ways for BigBasket.com to increase repeat customers and change consumer shopping habits from inertia. It identifies barriers such as grocery shopping being a social and tactile experience. Solutions proposed include understanding customers through psychographic profiling, increasing product depth over width in key categories like staples, providing product samples to customers, placing order collection boxes in residential areas, targeted weekly promotional emails, and offering specialty food items from different regions on the website. Website usability issues are also noted.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
This document provides an overview of Big Basket's product offerings and operations. It describes the various product categories available on Big Basket including fruits/vegetables, groceries, bread/dairy, beverages, household goods, and more. It outlines the company's delivery terms, order processing, and key operational terms. It also discusses the intern's experience working in different departments like HR, distribution centers, hubs, and learning about the company's policies, inventory management, and marketing activities like analyzing customers and offering referrals. The intern proposes future marketing plans to target specific customer groups and societies in Vadodara.
Big Basket is an Indian e-commerce company founded in 2011 that operates an online grocery store. It is headquartered in Bangalore, India and serves customers across India. The company was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, and Abhinay Choudhary. Big Basket has raised $50 million from existing investors and is seeking to raise an additional $150 million. The company generates a revenue run rate of $400 million currently and projects $1 billion in revenue for the next fiscal year.
“The Boom and Doom in daily markets”. Presentation on “Why shoppers prefer limited brand variety in Kirana Stores over huge brand variety in supermarkets?” gave me an opportunity to do an in-depth study on traditional & modern FMCG retailers. The study is based on research upto year 2011.
This document discusses the advantages and disadvantages of kirana stores and supermarkets from the perspectives of customers and owners. [1] Kirana stores are small, independently owned retail stores that offer daily necessities and provide services like home delivery and credit. [2] Supermarkets are larger self-service stores that offer a wide variety of food and household items organized into departments. [3] Both kirana stores and supermarkets play important but different roles in retail and can coexist by capitalizing on their unique strengths to serve customers.
1) The document provides current statistics on online grocery shopping in Asia Pacific, including that 63% of shoppers use social media to make purchase decisions and 53% of research time is spent on connected devices.
2) It also summarizes benefits and challenges of online grocery stores such as offering a wide range of products but difficulties ensuring quality of perishable items.
3) The most appropriate business models for an online grocery store in Singapore are identified as "Store to Home" delivery and "Click and Collect" pickup as they can leverage existing retail networks.
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Grofers is an on-demand grocery delivery service that connects local merchants to consumers in 27 Indian cities. It offers a wide range of grocery products through a virtual inventory system. Grofers has raised $46.5 million over 3 funding rounds. Founded in 2013, Grofers acquires other grocery delivery apps and has expanded its workforce with new funding to grow more efficiently. Its main competitors include Pepper Tap, Major Grocer, Grocer Max, and Big Basket.
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Swiggy is an online food delivery service based in Bengaluru, India that was founded in 2014. It was started by Nandan Reddy, Sriharsha Majety, and Rahul Jaimini to provide an end-to-end food delivery service. Swiggy operates in 25 Indian cities and uses its own fleet of delivery personnel and a smartphone app to allow customers to order from restaurants. It has grown rapidly due to not having minimum order amounts or delivery fees. Swiggy differentiates itself from competitors through reliable and fast delivery along with neat packaging.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
This document provides a business plan for a proposed grocery store called Zafar Grocery Store (ZGS) located in Sehwan Sharif, Pakistan. The plan outlines objectives to prioritize customer satisfaction and maintain good customer relationships. An analysis of target customers finds that family groups contribute the most revenue. The plan also includes a SWOT analysis and marketing strategy focusing on positioning, branding, promotions, and pricing. Finally, the capital investment needs and plans for raising profits through cost minimization and increased promotional activities are summarized.
This document provides a business plan for a new restaurant to be opened in Bangalore, India. It outlines objectives to keep food costs below 35% of revenue, promote the unique concept, expand marketing, ensure customer satisfaction and a healthy environment. The plan details the restaurant's mission to combine varied cuisine with excellent service in an eclectic atmosphere. Key factors for success include unique products, quality control, employee retention and cost control. The plan provides details on the restaurant's concept, location, operations, menu, management team, marketing strategy, finances and future goals.
BigBasket is India's largest online grocery retailer. It was founded in 2011 and offers over 18,000 grocery products. BigBasket captures over 35% of the online grocery market share in India. It delivers orders of over 55,000 daily to customers across 22 cities. The document discusses BigBasket's business model, competitors, segmentation, targeting, positioning and strategies to address gaps in the market. It suggests introducing loyalty programs, improving availability and the user interface to attract more customers.
- Flipkart is an Indian electronic commerce company founded in 2007 and headquartered in Bangalore, India. It employs over 10,000 people and had revenue of $1 billion in FY 2013-2014.
- Flipkart began as an online bookstore and has since expanded to sell products across various categories including electronics, fashion, home goods, and more. It has over 22 million registered users and processes 5 million shipments per month.
- The e-commerce industry in India is growing rapidly and Flipkart faces competition from other domestic and international online retailers looking to capitalize on India's fast growing online market.
Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app that provides information about restaurants such as menus, photos and locations to help users discover new places to eat. Zomato aims to ensure no one has a bad meal by building experiences around dining and enabling restaurants. While it faces threats from competition and regulations, Zomato sees opportunities from expanding globally and increasing smartphone and internet users. Currently operating in over 10,000 cities across 23 countries, Zomato's vision is to help users find great places to eat anywhere in the world.
Amazon vs flipkart /COMPARISON BETWEEN Shivam MısHrą
Amazon and Flipkart are two major e-commerce companies. Amazon is an American company founded by Jeff Bezos and headquartered in Seattle, while Flipkart is an Indian company founded by Sachin and Binny Bansal and headquartered in Bangalore. Both companies allow online shopping across millions of products. While Amazon operates globally, Flipkart is focused on India. The companies are similar in delivery and browsing experiences but Amazon receives more positive customer reviews while Flipkart allows product comparisons.
This document discusses ways for BigBasket.com to increase repeat customers and change consumer shopping habits from inertia. It identifies barriers such as grocery shopping being a social and tactile experience. Solutions proposed include understanding customers through psychographic profiling, increasing product depth over width in key categories like staples, providing product samples to customers, placing order collection boxes in residential areas, targeted weekly promotional emails, and offering specialty food items from different regions on the website. Website usability issues are also noted.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
This document provides an overview of Big Basket's product offerings and operations. It describes the various product categories available on Big Basket including fruits/vegetables, groceries, bread/dairy, beverages, household goods, and more. It outlines the company's delivery terms, order processing, and key operational terms. It also discusses the intern's experience working in different departments like HR, distribution centers, hubs, and learning about the company's policies, inventory management, and marketing activities like analyzing customers and offering referrals. The intern proposes future marketing plans to target specific customer groups and societies in Vadodara.
Big Basket is an Indian e-commerce company founded in 2011 that operates an online grocery store. It is headquartered in Bangalore, India and serves customers across India. The company was founded by Hari Menon, V.S. Sudhakar, Vipul Parekh, and Abhinay Choudhary. Big Basket has raised $50 million from existing investors and is seeking to raise an additional $150 million. The company generates a revenue run rate of $400 million currently and projects $1 billion in revenue for the next fiscal year.
“The Boom and Doom in daily markets”. Presentation on “Why shoppers prefer limited brand variety in Kirana Stores over huge brand variety in supermarkets?” gave me an opportunity to do an in-depth study on traditional & modern FMCG retailers. The study is based on research upto year 2011.
This document discusses the advantages and disadvantages of kirana stores and supermarkets from the perspectives of customers and owners. [1] Kirana stores are small, independently owned retail stores that offer daily necessities and provide services like home delivery and credit. [2] Supermarkets are larger self-service stores that offer a wide variety of food and household items organized into departments. [3] Both kirana stores and supermarkets play important but different roles in retail and can coexist by capitalizing on their unique strengths to serve customers.
• The project was undertaken to find out the perception of the consumer of buying grocery items through online website.
• The project studied factors like- Attributes of online shopping website which the consumer prefers, issues regarding the online shopping and the perception of the consumer towards shopping of grocery items through online portals.
Wit real-estate cost/rental on the rise, e-retail is a popular avenue for entrepreneurs seeking the retail segment. And selling grocery, vegetables and fresh food online is catching up in the tier-I cities closely followed by tier-II cities. Our services and proven expertise can go miles in paving your way to that entrepreneurial dream of starting an e-grocery store.
Max Naylor conducted research on online grocery shopping propositions and the current market. He found that only 4 of the 9 major online grocery retailers - Tesco, Sainsbury's, Asda, and Ocado - offer click and collect, home delivery, and delivery pass options. This gives them a competitive advantage over retailers like M&S, Waitrose, Iceland, and Morrisons that offer fewer options. The research also showed that customer habits are changing, driving grocers to adapt their propositions around value, convenience, and product range. Retailers not keeping up with these changes risk losing market share to more aggressive competitors.
The Social-CRM mashup: two great strategies combined into one powerful discip...Jeff Risley
This document discusses social CRM and how it combines social media and customer relationship management strategies. It defines social CRM as engaging customers in collaborative conversations to provide mutually beneficial value. The summary discusses the key components of social CRM - social media, customers, and relationships. It emphasizes building relationships through conversations and understanding customers as individuals. It also outlines a 5-step management process for implementing a social CRM initiative including discovery, data aggregation, analysis, engagement strategy development, and outcome review.
The document discusses an e-business project providing childcare and babysitting services. It outlines the target market as young professional families, and provides examples of similar businesses. It discusses the target market in more detail, identifying key demographics and motivations. It also outlines team roles and responsibilities, services and pricing, hardware/software requirements, and the customer purchase and after-sales process.
eRestro is restaurant management software that allows users to manage various functions like cashiering, inventory, accounting, and payroll. It has features like online updating of stocks and accounts, multi-level password protection, and a customizable setup. The software allows cashiers to enter customer orders and bills, manage tables and reservations, track sales and inventory. It also helps accountants manage vouchers, cash books, purchase bills, and sales. Additionally, the payroll module tracks employee attendance and work information.
The document discusses various technologies and trends in e-business, including e-marketing, e-trading, e-ticketing, e-banking, and e-governance. It defines key terms related to marketing such as market, marketplace, marketspace, and online marketplace. It also describes different e-marketing methods like search engine marketing, display advertising, email marketing, interactive marketing, blog marketing, viral marketing, and mobile marketing. The document outlines strategies for e-marketing and business models in e-commerce and publishing. It discusses advantages of e-marketing like availability of information and cost savings, as well as limitations regarding technology and intangibility.
This document summarizes an e-restaurant automation project created by a team of students. The team's tasks included requirements gathering, database design, implementation, and testing. The project aims to automate ordering and other activities in traditional restaurants. It uses a point-of-sale system with a .NET backend and SQL Server database. Customers can order from an Android app while staff manage orders, payments and other functions through a desktop interface. The system was designed to save restaurants money and time while improving customer and staff experience over traditional paper-based methods.
Introduction to tourism systems
Impact of IT computing on tourism systems development
Internet services and Web generations
Key funcionalities of e-business systems
Customer Relationship Management - CRM
Enterprise Resource Planning - ERP
Supply Chain Management - SCM
eTourism
Cloud Computing
Cloud Tourism
Tracxn Startup Research - Online Grocery Landscape, August 2016Tracxn
Five companies — Big Basket (Bangalore, 2011), Benlai (Beijing, 2012), Thrive Market (Los Angeles, 2013), Fruit Day (Shanghai, 2009), and RedMart (Singapore, 2011) raised funding rounds of over $100M this year.
Transformation (e-commerce to e- business)Nishant Pahad
This document outlines 8 rules for successful e-business: 1) Technology drives business strategy; 2) Information flow is more powerful than physical products; 3) Inability to change outdated designs leads to failure; 4) New designs create flexible alliances to lower costs and delight customers; 5) Companies listen to customers to be cheapest, most familiar, or best; 6) Technology enhances the entire customer experience; 7) Future uses flexible models to meet customer needs; 8) Management must align strategies, processes, and applications quickly with strong leadership.
This document provides information on conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for e-business. It discusses why SWOT analyses are useful, outlining their objective to identify critical factors affecting an organization and help develop strategies. The core components of a SWOT - strengths, weaknesses, opportunities, and threats - are explained. Examples of questions to ask for each component are provided. An example SWOT is then given for e-commerce itself. Finally, the document encourages picking a company and doing a fast SWOT matrix as an exercise.
The document discusses e-business strategy and how it differs from traditional business strategy. It provides models for developing an e-business strategy, including analyzing the strategic situation, defining objectives, evaluating options, and implementing strategies. Examples are given of companies developing new online products and services. The key is integrating e-business strategy with existing business and IT strategies to pursue opportunities and stay competitive in a changing business environment.
The document discusses various e-business models and components of e-commerce business models. It describes key components like value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. It also describes major B2C models like portals, e-tailers, content providers, and transaction brokers. Major B2B models discussed are B2B hubs, e-distributors, and B2B service providers. The document concludes with case studies on different approaches companies take in integrating online and offline businesses.
World trade has increased significantly from $55 billion in 1950 to $9,153 billion in 2004. Germany, the US, China, Japan, and France are the top five exporters, while the US, Germany, China, France, and the UK are the top five importers. Regional blocs have improved their share of world trade to promote free trade. There has been a shift from bilateral to multilateral trade agreements and from restricted to free trade through reductions in tariffs and non-tariff barriers. Macro risks for multinational firms include forced disinvestment, unwelcome regulations, issues with local operations, and social strife. Micro risks are conflicts with local economic policies, and corruption and bureaucratic delays of projects
Adicent Designs is a tech marketing firm based in North Karnataka that provides digital marketing, mobile app development, and content management services. Mumum is their on-demand food and grocery delivery service that aims to be the equivalent of Grofers for Tier 2 Indian cities. Mumum delivers orders within 40 minutes from over 60 listed vendors without restrictions on area or store. They are seeking funding to expand the service and improve their platform.
The document discusses starting a new business called "Deshi Food Hub" that provides online food delivery in Dhaka, Bangladesh. It includes an executive summary, situational analysis, SWOT analysis, segmentation and targeting, positioning, products, pricing, placement, promotion, media strategy, and budget. The business aims to deliver homemade Bangladeshi foods to customers in Dhaka, particularly working professionals and students who want convenient delivery of traditional foods. The report analyzes the market opportunity and outlines plans for marketing and operations of the new online food delivery service.
The Student Bhavesh Sharma is a Final Year Student of Dezyne E' cole college doing his BBA. This Project has been undertaken by the Student during his Summer Internship at Future Group,Home Town. The Topic of his Internship is Brand Development.
Arbitrage Enterprise is a Malaysian technology company founded in 2011 that operates an online social network marketplace called Funten.com. Funten.com allows users to advertise, sell, and buy any product or service for RM10. It is managed by 4 individuals and aims to become a leader in online social business networks in Asia Pacific by offering affordable products and services. The company conducted a survey that found most university students need additional income but have limited time for part-time jobs. Funten.com addresses this need by allowing students to earn money through online sales with minimal time commitment.
This document provides information about Swastik Fruits Product Private Limited, including its:
- Organizational structure, which follows a bureaucratic structure with standardization of tasks and a hierarchical concept of subordination.
- Product range including Frooti, Appy, Appy Fizz, and Bailley.
- Industry involvement in manufacturing, trading, exports, consultancy, mining, power plants, and more.
- Locations and facilities and certifications like ISO.
It gives an overview of the company's profile, industry, organizational structure, products, and areas of business.
A fast-food business in India is a form of quick-service point offering dine out or online food services.
The purpose behind choosing fast food as the business enterprise is that the fast-food industry is expanding tremendously due to reform and many multinational chains like Mc. Donald, KFC, etc.
International chains are considerably costly, and people favor them over local chains because they are deemed glamorous. Due to this viewpoint, there is unforeseen progress in India's fast-food chains and worldwide.
MyMoM is an app and online portal aimed at being the largest platform in India for pre-pregnancy and post-pregnancy care. It offers a wide range of products from baby, kids, and women's brands. The app also provides services like doctor consultations, maid services, and beautician services. The founders aim to change how Indian parents access products and services for their children by offering everything in one convenient mobile and web platform. Revenue is generated through advertising and commissions on sales through the marketplace.
The document provides details of a business plan for "Kids Institute of Technology" (KIT), an educational institution proposed to be established in Mirpurkhas, Sindh, Pakistan. It discusses the project summary, concepts, location, motive, ownership structure, operational plan including staff roles, equipment requirements, marketing plan targeting local areas, financial projections, and division of annual profits among the 5 business partners. The business aims to provide quality education using innovative methods and affordable fees for students in the Mirpurkhas zone.
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2. SUBMITTED BY: GROUP 6
TAIMUR KHAN
RAHEELA FAROOQ
RAMSHA YAQUB
HIRA SAEED
SARMAD LODHI
M TAHA MASOOD
3. Executive Summary:
Brief Description:
The onlinegrocer.com™ strategy is to build an impressive shopping website that not only takes
the order but also deliver the goods to the doorstep for housewives, working women and
everybody who want to avoid the rush of shopping mall, traffic and regular going for the retail
shops for their grocery needs. The marketing of the website will build around some core values
and offers that the site will propose. We will be competing with our competitors like
“pakistangrocery.com and doorstep.pk” by providing several value added services and
achieving our customers satisfaction.
Brief Profile of the Entrepreneurs:
The online business of grocery will be on partnerships and the following six partners contribute
their efforts to bring success to this business:
Taimur Khan:
Taimur khan is a student of Bachelors in Business Administration at Air University Multan
Campus. He possesses good leadership skills so he can manage the team with best of his
efforts. He is currently running his own hospital. .He has also done internship in Pakistan
International Airline . He is currently working with his friend at
RaheelaFarooq:
Raheela farooq is a student of bachelors in business administration at air university Multan
campus. She is very strong nerved and has good skills in managing things. She is very competent
and excels in finance. All the classmates ask for her expert advice before submitting any
assignment. She is very prudent and is currently working with her brother in his business. She
has a vast experience of working in teams and is has done a diploma in English language.
RamshaYaqub:
Ramsha yaqoob is a student of Bachelors in business administration at Air University Multan
campus. She has very good marketing skills and is helping her father in his business. She has a
good experience of working in teams and has helped his business administration department by
organizing welcome and bonfire. She is also very good in art at art and has a good command on
Microsoft excel and Microsoft word.
Hira Saeed:
Hira Saeed is doing Bachelors in Business Administration from Air University Multan Campus.
She has got very good business skills inherited from her father and also works as his assistant in
his firm. She has benefited from good support, not just from her family, but from her teachers,
4. advisors. Being the organizer at many of her university functions, she knows how to organize
work and other tasks that ensures profitable and booming eventually. She also says she's got a
strong team with her at Air University.
She thinks that online store will be a profitable business and generate high revenues and will
surely earn first mover advantage in Multan.
SarmadNaseerLodhi:
Sarmad Naseer Lodhi is a student of Bachelors in Business Administration at Air University
Multan Campus. He possesses good leadership skills so he can manage the team with best of
his efforts. He is also appointed as a team leader of literary and arts society and knows how to
manage dynamic teams. His goal oriented and motivated thinking has induced optimism that
that the efforts of his team will surely provide people of Multan quality products.
M TahaMasood:
M Taha Masood is also the student of Air University Multan Campus. He has been working with
many organizations up till now like Makhotay, Burgad Al ilam and Bedari. He proved himself as
a good manager and tackles and manages things at ease. He is associated in this business
because he thinks that this business will serve the people of Multan in very good and
appropriate manner and increase the employment in Multan region.
Project Contributions to the Economy:
The basis for estimating the economic contribution is the direct value added and employment
contributed by capital and labor inputs employed directly by onlinegrocery.com in the provision
of its goods and services. These outputs are the retail services offered in the sale of various
goods including grocery, staples, frozen meat, dairy products, bakery, and general merchandise.
The value added is the most appropriate measure of the economic contribution to GDP. It is the
sum of the returns to the primary factors of production – labor and capital – and can be
calculated by adding the gross operating surplus and wages paid to employees. This is then
combined with a selection of input-output economic multipliers to determine the indirect or
flow-on contribution to the economy. The indirect contribution is a measure of the demand for
goods and services produced in other sectors of the economy as a result of the direct economic
activity of onlinegrocery.com. The size of the flow-on activity is determined by the extent of the
linkages with other sectors of the economy.
In Pakistan’s scenario grocery industry is one of the most dominant industries and the country
previous trends show that supermarkets are playing an implicative in country’s economy. The
price of food and staples has a day to day impact on consumer’s behavior. Our online business
will employ a significant number of workforces and will link to several other businesses like
5. agriculture, transport, IT and manufacturing businesses. As far as online grocery store is
concerned, it will surely be contributing best to Pakistan’s economy. As the literacy rate is very
low in Pakistan, people don’t get jobs. But not only there is a problem to adjust uneducated
people in employment. Highly educated people are also not getting good jobs, consequently
they move to other countries and initially they hired by good firms after sometime side by side
they initiate their own business in the same country. In order to facilitate those people in their
own country, onlinegrocery.com will hire recent graduates from management and technical
colleges and help them in training so they can retain in their country and have opportunity that
they can serve their country well which eventually contributes towards the growth of our
country GDP. So precisely economic contribution of onlinegrocery.comon economy is measured
in terms of:
value added which is the contribution to GDP, and includes wages paid to employees
and the gross operating surplus generated (including taxes); and
Employment which is measured by full-time equivalent jobs.
The economic contribution is the sum of the direct and indirect value added by the
economic activity undertaken by onlinegrocery.com. In addition, there is trade
‘facilitated’ by onlinegrocery.com.
Marketing Plan
Brief Description of “onlinegrocery.com”:
Onlinegrocery.com will be an online business of selling grocery and other household products
that will provide 24/7 service of ordering and delivering products. It will initially operate in
Multan. It will be the first of its kinds in Multan. The website has a user friendly design and
easily accessible to everyone is Pakistan.The only thing which is required is an internet
connection and by lowest possible clicks one will get everything he/she needs at his/her
doorstep.
There is trend in Pakistan that people usually don’t inform before coming to someone’s house.
This makes the hosts sometimes worry what to offer the guests? By our online business, people
can order whatever eatable or drinkable when the guests shock them by their sudden
appearance and our service fulfills order in an instant and with no time the desired items will
reach the house.
Onlinegrocery.com is an online business that will have a complete range of house hold and
house usage products for its customers, from tooth pick to dining table. Users can buy the
items from the following categories:
6. Grocery (Fresh Fruits and Vegetables)
Staples (Pulses, Seeds and Grains)
Snacks and Confectionary (Biscuits, Crisps, Desserts)
Spices
Frozen Food (Ready to cook, Fully Cooked)
Household (Laundry, Insecticides, Household consumables, Household Cleaners,
Dishwashing Bars)
Personal Care
Baby Care
Dry Fruits
Meat (Fish, Chicken, Mutton, Beef)
Kitchen and Dining Room Accessories.
Apart from this the company is also thinking to serve organic grocery and CFC’s free household
products in order to provide healthy lifestyle and bring awareness among people about the
harms of CFC’s containing products. This strategy will soon be launched after the initial business
will launch.
Our service will also help people to avoid the stress and hassle of having to drive to the grocery
store, circle around the parking lot buying for a parking space, dragging the screaming and
restless kids to the store, meandering through the crowded isles while trying to avoid a collision
or traffic jam with other shopping carts, standing in a long line at the checkout counter, loading
and unloading the car trunk with the groceries while leaving the store and arrive at home.
Location:
Although the business will be making transactions online but there is an intense need of huge
area where the grocery and other items inventory will be placed and also space to locate an
office where employees will work day and night with their supervisors and managers to stay
connected via internet (website, calls) with their customers and suppliers and ensures quality
and innovation. For this purpose the Khan Centre is chosen as best place for both the office and
warehouse and store. As Khan Centre is located at Multan Cant, it will be easy to deliver
products and orders in all areas of Multan in very less time. It is one of the most convenient
places for both office and warehouse.
Moreover, it is convenient for the partners of the firm to manage both their studies and
business at the same time. The office and warehouse will have the hidden security cameras as
well as highly advance security system that will protect against any theft and robbery. Thus, the
place is equipped with both security and safety tools.
7. In the current scenario of Multan there is continuous load shedding. To overcome this issue the
standby generators are also placed that ensures continuous supply of the electricity which
enables workers and staff to work effectively without any challenge regarding facilities and
resources.
The office is designed in very effective way. To avoid communication gap there are no cabins
rather the concept of open system is kept in mind while making design, which will magnify
employer and employee relationship and that chance encounters and conversations on the job
promote cooperation and innovation, and our company crafts our floor plans and cultures with
this in mind.
TEN WORKPLACE DESIGN CONSIDERATIONS
Groceryonline.com has set ten fundamental design elements can positively impact the work
place environment and support the work being done:
Thermal Comfort and Temperature
Access to Nature, Views and Daylight
Sensory Change and Variability
Color
Noise Control
Crowding
Human Factors and Ergonomics
Indoor Air Quality
Choice
Employee Engagement
These considerations while designing a work place will increase employee productivity.
Market Area:
Market area initially will be Multan. Later on the market is expand to Karachi, Islamabad,
Faisalabad,Lahore and other major cities of Pakistan. We are going to target our market
geographically and demographically. Working women and single parent will be our customers.
Working women, as busy cannot manage to spend lot of time in shopping. So by single click we
will serve everything at their doorstep. It is very difficult for single parent to manage both
everyday shopping and home. Our first class design and user friendly design are critical to our
positioning and that will be fundamental to our future sales. However the core experience for
every household have always been better and better design team and the better financing will
help our online grocer to grow in market. The online grocers will distinguish itself from its
competitor as a full capacity center, rather than just a store front. We will carry on the colorful
and extremely well branded design of our company literature and logo. The site will have a
8. colorful and intelligent design taking the campaign and product art into interactive medium on
the web. Traditional marketing practices have been transformed and the old supply chain has
changed. Continuing strong growth in business to consumer and business to business is
changing fast and has the market scenario is changing continuously with time. New skills
knowledge and strategies are in high demand in the business world. As our sevice is new we are
going to sell it at a nominal price so we can grow in market and acquire some of the market
share.
Pricing strategy
Pricing strategy usually change as product passes through its life cycle. Two pricing strategies
will be used are as follows
Market skimming pricing
Market penetration pricing
From these two strategies we are going to use market penetration pricing strategy. At start we
will set low price so that we can gain more market share after gaining market share we are
going to increase our price after achieving the task of gaining marketing share we will increase
our prices by doing so we can achieve following benefits . It creates cost reduction and cost
control pressure from the start as sales volume increases and lead to greater efficiency. We will
also offering discounts for new buyers and those who are interested in buying in bulks and also
it varies from buyer for big marts huge stores we have big discount and for small stores it
differs. We are also giving seasonal discount as well. On eid and Ramzan we will be giving
special discount so that the buyers will have additional benefits and will retain.We use
marketing research to understand customer satisfaction and purchasing behavior which helps
us to assess market potential and market share or to measure the effectiveness of pricing,
product, and distribution and promotion activities.
Main Customers:
As discussed earlier our major customers will be housewives and working women. Housewives
in a manner, they are busy in their everyday work that they don’t prefer to leave the house
work and go for shopping. Similarly, working women can gain advantage of our service by
sitting in their offices and get access to our site and order the desired grocery and household
usage products.
Online grocery will also launch its application on Google play. Consumers can download it free
on their mobiles and by using the application they can also give orders by connecting to
internet.
9. Similarly, students living in hostels can also take advantage of our service by ordering things in
simple and easy way.
Total Demand:
Total demand of online grocer will be high in Multan because it is first ever business in Multan.
The businesses like this are now operating in Lahore and Karachi as doorstep and
makropakistan.com. To raise more demand of customers onlinegrocery.com needs to sustain
the quality of products rather bring innovative changes in the website design and strategies.
Sales Forecast:
As far as sales are consider, trends of supermarket in Pakistan shows that super markets
generate more revenue. But if supermarket goes online it will be generating more revenues and
thus the sales will be more and opportunity that the company will be profitable.
In today’s world people prefer comfort and convenience over other things. Therefore, if
consumers are sitting in their homes and offices and getting comfort by sitting on their own
place and get what they want.
Marketing Strategy:
Following Marketing Strategies will be used:
Advertisements:
All sorts of mediums will be used for advertisements, like print media, podcasts, broachers, bill
boards.
Once the customer awareness will be created the following will be done for customers to gain
customers and build strong positing of the onlinegrocer.com.
Discount Coupons
Membership cards
Bulk discounts
Gifts on high purchase.
SWOT Analysis:
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of
planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses,
opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and
threats are external factors.
10. STRENGTHS:
It includes internal capabilities, resources and positive situational factors that may help the
company to serve its customers and achieve its objectives.
Onlinegrocerry.com has best quality products.
Ensures hygienic and salubrious product supply
Prices will be feasible
Availability of all the products
Almost no competitors (in Multan)
WEAKNESS:
It includes internal limitations and negative situational factors that may interfere with the
company’s performance.
Onlinegrocery.com will be first served in Multan. In order to expand the business in
other cities the company needs to bring innovative strategies to meet the competitive
edge.
Its promotion and positioning is very difficult, because people still believes that the
online selling and retailing is a deceit.
OPPORTUNITIES:
These are favorable factors or trends in the external environment that the company may be
able to exploit to its advantage.
Currently there is no online grocery business, its great opportunity to capture the
market.
Increasing demand.
Growing trend of using readymade products.
In today’s health conscious society, we are introducing health base product.
Profit margin will good.
THREATS:
These are unfavorable external factors or trends that may present challenges to performance.
Entry of upcoming rivals.
Change in government policies such as taxes, rules, etc.
Lack of resources
Failure of product is possible if people don’t buy it.
Change in consumer’s demand.
Changing technology.
11. Increase in rate of inputs.
CONCLUSION OF SWOT ANALYSIS:
The strengths and opportunities of onlinegrocer.com outweigh the weaknesses and threats
therefore the onlinegrocery.com has a long way to go supported by extensive promotion and
advertising to create demand and position.
In modern era product innovation is becoming necessary for the organization because of the
globalization people are becoming aware about the changes being taken place around then so
inorder to handlesituation the company focused on product innovation by introducing a new
servicesof which also includes innovation to make healthy living.
Production Process:
The grocery products like vegetables and fruits will get directly from farms and ensures
freshness and health. Staples will be bought directly from suppliers who bought staples from
renowned factories and are clean. Other confectionary items will be made by highly
professional bakers with good quality measures. Other products like spices, eatables and
drinkables will be purchased from the suppliers and wholesalers.
Organization Structure:
Organization will consist of Chief executive officers followed by Chief marketing officer. He used to make
all strategic plans. Under him there are three managers who report the chief marketing officer; they are
like Sales Managers, Advertising Manager and Promotion. Sales manager is take control over the sales
department of marketing section. He uses to generate the report regarding sales in particular time period.
Advertising and promotion manager use to look over the main part that play big role in doing the
marketing of any Buzzing Bee product in different markets.