What is E-commerce; it's features,advantages & disadvantages;origin and phases of development; the Business Models; the E-commerce process; Payment systems and its security; Legal aspects; Real Examples-Amazon, Alibaba, eBay, Flipkart; Stats.& Figures for Indian GDP
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
What is E-commerce; it's features,advantages & disadvantages;origin and phases of development; the Business Models; the E-commerce process; Payment systems and its security; Legal aspects; Real Examples-Amazon, Alibaba, eBay, Flipkart; Stats.& Figures for Indian GDP
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.
Learning about models of E-Business is made easy through this presentation. It contains the comprehensive information about models of E-Business. It helps the students to learn the concepts quickly with the help of examples. The models are presented with crisp explanation.
Learning about models of E-Business is made easy through this presentation. It contains the comprehensive information about models of E-Business. It helps the students to learn the concepts quickly with the help of examples. The models are presented with crisp explanation.
This presentation is all about e-commerce business and its advancements. Types of e-commerce business models and why e-commerce is needed and its pros and cons.
In this slide, following topics have been covered in context to E-commerce.
- What is E-commerce?
- Why we need E-commerce?
- Impact of E-commerce
- E-commerce channels
- Top 10 biggest E-commerce companies
- Impact on Market and Retailers
- Advantages of E-commerce
- Disadvantages of E-commerce
- Types of E-commerce
- Future of E-commerce
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
E-commerce and online retailing
1. E-COMMERCE
&
Online retailing
Presented by
Shruti Mahajan (58 MBA 16)
Shumali (59 MBA 16)
Sonia Thappa (61 MBA 16)
Sumeet Kour (62 MBA 16)
Surbhi Mahajan (63 MBA 16)
Tavleen Kour (64 MBA 16)
Tushar (65 MBA 16)
2. COMMERCE
• Commerce is a division of trade or
production which deals with the
exchange of goods and services from
producer to final consumer.
3. E-COMMERCE
• It is commonly known as electronic marketing.
• It consist of buying and selling goods and services
over an electronic system such as the internet.
• E-commerce is the purchasing , selling &
exchanging goods and services over computer
network or internet through which transactions
or terms of sale are performed electronically.
5. Different types of e-commerce
• Business-to-business (B2B)
• Business-to-Consumer (B2C)
• Business-to-government (B2G)
• Consumer-to-consumer (C2C)
• Government to consumer (G2C)
• Government-to-business (G2B)
6. What is B2B e-commerce?
• B2B e-commerce is simply defined as ecommerce
between companies. About 80% of e-commerce is of
this type.
• Examples:
– Intel selling microprocessor to Dell
– Heinz selling ketchup to Mc Donalds
8. What is B2C ecommerce?
• Business-to-consumer e-commerce, or commerce
between companies and consumers, involves
customers gathering information; purchasing
physical goods or receiving products over an
electronic network.
• Example:
– Dell selling me a laptop
10. What is B2G ecommerce?
• Business-to-government e-commerce or B2G is
generally defined as commerce between companies
and the public sector. It refers to the use of the
Internet for public procurement, licensing
procedures, and other government-related
operations
• Example:
– Business pay taxes, file reports, or sell goods and
services to Govt. agencies.
12. What is C2C ecommerce?
• Consumer-to-consumer e-commerce or C2C is simply
commerce between private individuals or
consumers.
• Example:
– Ram buying an iPod from Sham on eBay
– Me selling a car to my neighbour
14. G2C E-commerce
• This Model is also a part of e-governance.
• The objective of this model is to provide good
and effective services to each citizen.
• The Government provides the following facilities
to the citizens through website.
• Information of all government departments,
• Different welfare schemes,
• Different application forms to be used by the
citizens.
16. G2B E-commerce
• Government-to-business (G2B) is a business
model that refers to government providing
services or information to business organization.
Government uses B2G model website to
approach business organizations. Such websites
support auctions, tenders and application
submission functionalities.
18. ADVANTAGES OF E-COMMERCE
• Faster buying/selling procedure, as well as easy
to find products.
• Buying/selling 24/7.
• More reach to customers, there is no theoretical
geographic limitations.
• No need of physical company set-ups.
• Customers can easily select products from
different providers without moving around
physically.
19. DISADVANTAGES OF E-COMMERCE
• Unable to examine products personally
• Not everyone is connected to the Internet
• There is the possibility of credit card number
theft
• Mechanical failures can cause unpredictable
effects on the total processes.
20. 'Electronic Retailing - E-tailing'
• Electronic retailing, or e-tailing, includes
business-to-consumer sales.
• E-tailing revenue can come from the sale of
products and services, through subscriptions
to website content, or through advertising.
21. Introduction
• The e-retailing(less frequently; e-Retailing, e-Tailing, etc.) is
the concept of selling of retail goods using electronic
media, in particular, the internet.
• E-Retailing stores sell online promotion only for goods that
can be sold easily online, e.g., Amazon did for Books & CDs,
etc.
• E-Retailing refers to retailing over the internet. Thus an e-
Retailing is a B2C (Business to customer) business model
that executes a transaction between businessman and the
final consumer.
22. What opportunities does E-Retailing
provide?
• E-Retailing opens up many doors for
companies.
• E-Retailing provides a greater range of people
to sell the products to.
• This can lead to increase in profits and a
decrease in costs.
• The web site can also lead to opportunities of
better and cheaper products to sell through
globalisation.
23. How can products and service be made
available to the global market?
There are range of ways to make your web site be well know by
people. This includes:
• Using banners on others sites to advertise
• Using word of mouth
• Using social networking sites to advertise such as twitter or
Facebook to alert people when a new product is available
• If the funds are available use television advertisement and
radio advertisement.
24. Essentials of E-Retailing
• Attractive business-to-consumer (B2C) e-commerce portal
• Right revenue model
• Penetration of the Internet
• E-Catalog – It is a database of products with prices and
available stock.
• Shopping Cart – The customers select their goodies and fill
shopping cart. Finally, as in a real store, at the time of
checkout, the system calculates the price to be paid for the
products.
• A payment gateway – Customer makes payments through
his/her credit card or e-cash. The payment mechanism must
be fully secure.