This document discusses different types of electronic marketing (e-marketing) including B2B, B2C, and C2C. It defines each type and provides examples. B2B refers to business-to-business marketing between companies online. B2C is business-to-consumer, where companies market to individual customers. C2C is consumer-to-consumer, with individuals selling to each other through third party sites like eBay. The document lists popular Indian e-commerce company websites for each category and discusses key features of online shopping sites.

1. BY
KULDEEP MATHUR
MBA II SEM.
SCHOOL OF STUDIES IN MANAGEMENT
JIWAJI UNIVERSITY
Electronic Marketing:B2B,B2C,C2C

2. E-marketing
E-Marketing (Electronic Marketing) are also known as
Internet Marketing, Web Marketing, Digital
Marketing, or Online Marketing. E-marketing is the
process of marketing a product or service using the
Internet. E-marketing not only includes marketing on
the Internet, but also includes marketing done via e-
mail and wireless media. It uses a range of
technologies to help connect businesses to their
customers.

3. Electronic Marketing also
Know as………
E-Marketing
E-Commerce
Online Marketing
Internet Marketing
Web Marketing
Digital Marketing
E-Business

4. Important Features of Ecommerce
Quality of Image
Alternate Views
 Zoom Feature
Consumer Reviews
Product Comparisons
Wish Lists
Advanced Payment Options
Detailed Shipping Information
Return Policy

5. Different Types Internet Sites
Internet Sites are classified into four Categories
1. Company / Brand sites
2. Selling sites
3. Service sites
4. Information sites

6. Types of Sites Company Websites
1. Company / Brand sites Hindustan Unilever
PepsiCo India
Coca-Cola India
Procter & Gamble, India
NIKE
Puma
www.hul.co.in
PepsiCo India
www.coca-colaindia.com
ww.pg.com
www.nike.com
in.puma.com
2. Service sites State Bank of India
MakeMyTrip
Jet Airways
Indian Railway
BookMyShow
Monster
Facebook
twitter
www.sbi.co.in
www.makemytrip.com
www.jetairways.com
www.irctc.co.in
in.bookmyshow.com
www.monsterindia.com
Facebook.com
twitter.com

7. Types of Sites Company Websites
3. Selling sites Flipkart
Snapdeal
Amazon
Myntra
Olx
Jabong
www.flipkart.com
www.snapdeal .com
www.amazon.in
www.mynta.com
www.olx.in
www.jabong .com
4. Information sites Google
Wikipedia
Quora
Yahoo
Bing
www.google.co.in
en.wikipedia.org
www.quora.com
in.yahoo.com
www.bing.com

8. Types of E-commerce

9. B2B
 Business-to-Business
Business-to-business (B2B) is selling products or services
between businesses through the internet via an online
sales portal. In general, it is used to improve efficiency for
companies. Instead of processing orders manually – by
telephone or e-mail – with e-commerce orders can be
processed digitally.
B2B transactions can be processed online in various ways, of
which Electronic Data Interchange (EDI) and B2B e-
commerce are most often used. Although EDI and B2B e-
commerce both have their own, distinctive features, they
are often mixed up.

10. B2B Websites
AmazonBusiness.in
Alibaba.COM
Indiamart.com
TradeIndia.com
Intel
IBM
Qualcomm
Sulekha.com
Amagi.com
e-cantonfair.com/China

15. B2C
Business-to-Consumer
Business to consumer B2C e-commerce or
electronic commerce is used to describe a transaction
conducted over the Internet between a business and a
consumer for his/her personal use. B2C as a business
model differs significantly from the B2B model, which
refers to commerce between two or more businesses.
B2C (Business-to-Customer) ecommerce is the
exchange of goods or services over the internet
between online stores and individual customers.

16. B2C Websites
Flipkart.com
Amazon. in
Snapdeal.com
Myntra.com
pizzaonline.dominos.co.in (Dominos)
online.pizzahut.co.in (Pizza hut)
Lenskart.com

19. C2C
 Consumer-to-Consumer
C2C, or customer-to-customer, or consumer-to-
consumer, (or citizen-to-citizen) electronic
commerce involves the electronically facilitated
transactions between consumers through some third
party. A common example is the online auction, in which a
consumer posts an item for sale and other consumers bid
to purchase it; the third party generally charges a flat
fee or commission. The sites are only intermediaries, just
there to match consumers. They do not have to check
quality of the products being offered.

20. C2C Websites
www.quikr.com.
 www.ebay.in.
www.olx.in.

23. Popular E-Commerce Players in India

24. Thank You