ECommerce, Web Technology, Website Publishing

1. WEB TECHNOLOGY AND
E- COMMERCE
2020-21
MBA III Sem
KMBIT02
By,
Sadashiva T

2. COURSE OVERVIEW
 Growth and potential of Internet
◦ Website Planning
◦ Web Protocols & Technologies
 Web Commerce
◦ Business Models
 e – Marketing and Trade
◦ e – retailing
◦ Customer Relationship Management
 Online Payment System
◦ Security Aspects of Electronic Payment
Systems
 Web Page Designing
◦ Introduction to HTML & CSS
◦ Website Publishing

3. Course Outcomes as per the syllabus
 CO1: Understanding the nature of Web
Technology
 CO2: Exploring the business potential of Web
Technology
 CO3: Planning and executing the web based
business application
 CO4: Knowledge about the Information and Web
Security
 CO5: Knowledge about the functioning of online

4. Growth and Potential of Internet
 History of Web and Internet
 Milestones and Latest Trends
 Value of Internet for Business
 Website Planning
◦ Strategies and Approaches
◦ Adding Website profiles
◦ Demographics, Visitors, Sitemap
 Web Protocols & Technologies
◦ WWW, FTP, HTTP
 Search Engine
 Social Networking and Analytics

5. History of Internet and Milestones
 In 1969, ARPANET (Advanced Research
Projects Agency Network) was the first real
network to run on packet switching.
 In 1969, inception of Unix.
 Email was first developed in 1971 by Ray
Tomlinson
 In 1971: Project Gutenberg
 The year 1974 was the beginning of TCP/IP
 1975 : The email client- Forward & Reply

6. History of Internet and Milestones
 1977 : The PC modem
 1978 : The first unsolicited commercial
email message (Spam)
 1982 : The first emoticon
 1984: Domain Name System (DNS)
 1989 : The proposal for the World Wide
Web
 1991: First web page created
 1991: The first webcam

7. History of Internet and Milestones
 1995: Commercialization of the internet
 1996: First web-based (webmail) service
 1997: The term “weblog” was coined
 1998: Google!
 2001: Wikipedia was launched
 2004: Social Media

8. Internet- Value Addition to business
 Ability to Communicate
 Information Sharing
 Latest Marketing Approaches
 New Customers
 Brand Awareness
 24/7 Customer Support
 Product survey and testing
 Sell products and services online
 Employee training and development programs

9. Website Planning: Strategies and
Approaches
 Establish goals
 Identify your audience
 Determine your brand image
 Goal-driven design direction
 Measure results
 Kaizen

10. Website Development Planning
Process
 Research and goal setting
 Planning
 Designing the layout
 Writing the content
 Coding
 Testing and launching
 Maintaining

11. Meta Tags

12. Create Profiles of
Websites Target Audience
 Profiles are detailed descriptions of users
as individuals
 Do not generalize audience
 General target audience description
 Detailed description of individuals

13. Traffic sources
 Meaning
 Methods
◦ Free traffic sources: direct
◦ Free traffic sources: organic search or
SEO
◦ Paid traffic sources: pay per click or paid
search
◦ Free traffic sources: social media posts
◦ Paid traffic sources: social media ads
◦ Free traffic sources: referrals from other
websites
◦ Paid traffic sources: native advertising

14. Sitemap
 Meaning
 Why Sitemap?
 Creation of Sitemap
◦ Review the structure of pages
◦ Code URLs
◦ Validate the code
◦ Add sitemap to the root and robots.txt
◦ Submit sitemap

15. Internet
 A global computer network
 Variety of information and communication
facilities
 Consists of interconnected networks using
standardized communication protocols
 Internet uses the standard Internet Protocol
 Each computer in internet is identified by a
unique IP address

16. Relationship between the World Wide
Web and the Internet
 Internet is a system which enables multiple
computers to connect to each other
 Web is an application on the Internet that
allows people to communicate and share
information
 Internet is the connection between computers
for data transmission.
 Need of web browser to gain access to the

17. IP Addresses
 Internet addresses are in the
form nnn.nnn.nnn.nnn where nnn must be
a number from 0 - 255

18. Protocol Stacks and Packets
Protocol Layer Comments
Application
Protocols Layer
Protocols specific to applications such as WWW, e-mail, FTP,
etc.
Transmission
Control Protocol
Layer
TCP directs packets to a specific application on a computer
using a port number.
Internet Protocol
Layer
IP directs packets to a specific computer using an IP address.
Hardware Layer
Converts binary packet data to network signals and back.
(E.g. ethernet network card, modem for phone lines, etc.)

19. Overview of HTTP
 A protocol which allows the fetching of
resources, such as HTML documents

20. FTP (File Transfer Protocol)
 Internet protocol for transmitting files
between computers on the Internet
 Client-server protocol
 Two communication channels
◦ Command channel
◦ Data channel

21. How Search Engines Works?
 Crawl
◦ Search engines send out a team of robots
(known as crawlers or spiders) to find new and
updated content
 Index
◦ Search engines process and store information
they find in an index.
 Rank
◦ Search engines scour their index for highly
relevant content.

22. Social Networking and Analytics
 Mapping and measuring of relationships
and flows between people, groups,
organizations, computers, URLs, and other
connected information/knowledge entities
 Assesses and quantifies the interactions by
individuals in social environments

23. Actor/Nodes

24. Tie/relation/Edge

25. Network

26. Multiplex networks

27. Weighted Ties

28. Geodesic distance

30. Web Commerce
 Meaning
 Scope
 Importance
 Emerging trends
 Web Commerce Business Models

31. Web Commerce
 Buying and selling of goods or services using
the internet.
 First ever online sale was made on 11th
August 1994
 Types of Ecommerce Models
◦ B2C
◦ B2B
◦ C2C
◦ C2B

32. Scope of ECommerce
 Marketing, sales and sales promotion.
 Financing and insurance.
 Product service and maintenance.
 Transport and logistics

33. Scope of ECommerce

34. Key factors for the growth of
ECommerce Business
 E-commerce market had a growth of 70% in
2016
 Consumer base hit100million in 2017
 Internet facility across the country
 Spread to newer disciplines
 Encouraging more domain registrations
 Encouraging innovative schemes

35. Importance of ECommerce
 Cost reduction
 Go global
 Fewer overheads & risk
 Business expansion
 Marketing Opportunities
 Continuous online support

36. Use of EDI and EFT in ECommerce
 Electronic data interchange
 Electronic Fund Transfer

37. Ecommerce and MCommerce
 Devices used
 Operating System
 Reachability
 Mobility
 Ease of Use
 Security

38. Internet based Business
 Access provider
 Search Engine
 Online Shop
 Content provider
 Portal
 Online Market Place
 Virtual Community
 Information and transaction broker

39. Emerging Trends
 Augmented Reality
 Voice search
 Chatbots
 Streaming video

40. TYPES OF ONLINE BUSINESS
MODELS
 Marketplace models
 Inventory models
 Private label model
 White label model

41. Ecommerce Models
◦ B2C
◦ B2B
◦ C2C
◦ C2B

42. B2B (BUSINESS-TO-BUSINESS)
 Online order transactions between businesses
 Orders are processed digitally.
 As of 2018, global B2B ecommerce had already
surpassed $10.6 trillion in revenue.
 A 2018 survey found that 48% of companies now
conduct 50–74% of all corporate purchases
online.
 As of 2019, global B2B ecommerce had already

43. B2B (BUSINESS-TO-BUSINESS)

44. B2B (BUSINESS-TO-BUSINESS)

45. B2C (BUSINESS-TO-CONSUMER)
 Transactions where businesses trade directly
with end customers who buy the product for
consumption
 Global B2C e-commerce market size was
valued at USD 3.35 trillion in 2019
 Expected to grow at a Compound Annual
Growth Rate (CAGR) of 7.9% from 2020 to
2027

46. B2C (BUSINESS-TO-CONSUMER)

47. C2B eCommerce Model
 Customer to Business
 End-users creating products and services
that are consumed by the businesses and
organizations.

48. CONSUMER-TO-BUSINESS (C2B)

49. CONSUMER-TO-CONSUMER (C2C)

50. e-Governance
 Carrying out the functions and achieving the results of
governance through the utilization of ICT
 Stages of e-Governance
◦ Computerization
◦ Networking
◦ On-line presence
 Types of Interactions in e-Governance
◦ G2B
◦ G2C
◦ G2G

51. eMarketing and Trade
 Process of planning and executing the
conception, distribution, promotion, and
pricing of products and services in a
computerized, networked environment.
 Online customer behavior
 E-marketing techniques
 Costs and benefits of e-marketing

52. Features of E-Marketing
 E-marketing is Cheaper than Traditional
Marketing
 ROI
 24/7/365 Approach
 Eliminate Follow-up Failure

53. E-Marketing Advantages
 Instant Response
 Cost-Efficient
 Less Risky
 Greater Data Collection
 Interactive
 Way to Personalized Marketing
 Greater Exposure of your Product
 Accessibility

54. Disadvantages of E-Marketing
 Technology Dependent
 Worldwide Competition
 Privacy & Security Issues
 Higher Transparency & Price Competition
 Maintenance Cost

55. Types of E-Marketing
 Email Marketing
◦ Email to promote
◦ Email to Keep in Touch
◦ Email to Educate Customers
 Social Media Marketing
◦ Building better Relationships
◦ Improving Customer Support
 Video Marketing
◦ Create and share videos which provide insights
to the customers
◦ Videos which may act as a useful content to
the customers
◦ Promotional videos to introduce customers to
the latest products and services.

56. Types of E-Marketing
 Content Marketing
◦ Articles
◦ Blogs
◦ Reports
 Developing a Point based Rewards System
◦ Loyalty bonuses, reward points, and cash-back
incentives
 Encouraging Customer Reviews
 Web Design and Mobile Applications
◦ Gathering consumer data.
◦ Tracking user’s path
 Text Message Marketing
◦ Special discounts
◦ Event invitations
◦ Customer surveys

57. Online Consumer Behaviour
 AIDAA model
◦ Awareness
◦ Interest
◦ Desire
◦ Action
◦ Advocacy
 Consumer Buying Process

58. Factors affecting Consumer behavior

59. E-Retailing
 It is the concept selling of retail goods using
electronic media, in particular, the internet.
 Attractive e-commerce portal
 Right revenue model
 Penetration of the Internet
 E-Catalog
 Shopping Cart
 A payment gateway

60. eRetailing Success factors
 Strong Branding
 Unique Merchandising
 Value Addition
 Competitive Pricing
 Better CRM
 Better Distribution Efficiency
 Website Design
 Transparency in Services

61. Online Market Research
 It is a research method in which the data
collection process is carried out over the
Internet.
 Qualitative or Quantitative
 Evaluate the performance of a product or
service and may allow companies to gain
insight into consumer purchasing behavior

62. Online Marketing Communication
 Marketing covers advertising, public
relations, promotions and sales.
 Management process through which an
organization engages with audience
 Online Advertising

63. Online Advertising
 Interstitial Ads
 Banner Ads
 Pop up Ads
 Floating Ads
 Video Ads
 Search engine Ads
 Social network Ads

64. Online Branding Strategies
 Keep Website Optimized
 Create and Share Only Quality Content
 Leverage Social Media
 Marketing with Press Releases
 Adapt to Video Marketing

65. Online Pricing Strategies
 Cost-based pricing
 Market-based pricing
 Dynamic pricing
 Consumer-based pricing
 Bundle pricing
 Penetration pricing
 Loss leader pricing
 Price skimming

66. e-Customer Relationship
Management
 An integrated online sales, marketing and
service strategy that is used to identify,
attract and retain an organization's
customers.
 Technologies
◦ E-mail
◦ Mobile
◦ Call centers

67. Steps in forming eCRM Strategies
 Create CRM Value Proposition
 Tailor Communication
 Enhance with Trade Offs
 Determine Fir
 Enable Continuity

71. Online Payment System
 Online Banking; Advantages and Limitations
 Mobile Banking
 Concept of Digital cash and Plastic money
 Debit and Credit cards; Security Aspects of
 Electronic Payment Systems: Security
Threats in Online Environment
 Elements of good Ecommerce
 Security, E-commerce Security Plan

72. Internet Banking
 A facility offered by banks and financial
institutions that allow customers to use
banking services over the internet.
 One must register for the facility while
opening the account or later.
 Registered Customer ID and password

73. Features of Online Banking
 Check the account statement online.
 Open a fixed deposit account.
 Pay utility bills
 Make merchant payments.
 Transfer funds.
 Order for a cheque book.
 Buy & pay general insurance.
 Recharges

74. Advantages of Internet Banking
 Availability
 Easy to Operate
 Convenience
 Time Efficient
 Activity Tracking

75. Disadvantages of Internet/Online
Banking
 Internet Requirement
 Transaction Security
 Difficult for Beginners
 Securing Password

76. Mobile Banking
 Enables customers to initiate and/or perform
banking tasks on their mobile phones.
 Customers can use mobile banking to view
their account balance, make instant fund
transfers and pay bills, etc.

77. Types of Mobile Banking Services
 Mobile Banking over mobile applications
 Mobile Banking over SMS
 Mobile Banking over Unstructured
Supplementary Service Data (USSD)

78. Digital cash and Plastic money
 Debit Cards
 Credit Cards
 Digital wallets
◦ Paytm
◦ PhonePe
◦ Amazon Pay
◦ Mobikwik
◦ Paypal

79. Plastic Money
 Term used to represent the hard plastic cards
used in day to day life in place of actual
banknotes.
 Widely used after 1970.
 In 1981, the concept of Credit cards was
introduced in India.

80. Advantages Of Plastic Money
 Convenience
 Track money and transactions
 Supports Growth of E-commerce
 Power of Purchasing
 Time-Saving
 Safety

81. Disadvantages Of Plastic Money
 An issue with Magnetic Strip
 Increased Debt and rates of high-interest
 Fraud transactions

82. Debit Cards
 Allows the cardholder to transfer money
electronically from their bank account when
making any kind of purchase.
 To complete the purchase, Personal
Identification Number is required.
 Electronic access to your savings account
in any bank via debit cards

83. Credit Cards
 Credit cards are a convenient alternative to
cash for making transactions both online and
offline.
 Can continue to make purchases through
them, even if there are no adequate funds in
the bank account.
 Offers in the form of rewards and cashbacks.

84. Credit Card Features
 Helps in building a good credit score
 Interest free credit period of up to 45/50
days
 Hassle free transactions both online and
offline
 Comes with excellent rewards, cashback,
discounts, offers, etc.
 Handy in emergency financial situations
 To make big ticket purchases and pay later
in easy EMIs
 All transactions are secure as they need

85. Benefits of Credit Card
 Welcome Offers
 Reward Points or Cash Back
 Fuel Surcharge Waiver
 Airport Lounge Access
 Insurance
 Cash Advance

86. Types of Credit Cards
 Shopping
 Travel
 Fuel
 Rewards
 Entertainment
 Zero Annual Fee
 Co-Branded Cards

87. RBI issues new guidelines for credit
cards and debit cards- 2020
 From 1st October 2020, all new/re-issued cards will be enabled only for
ATMs and POS transactions. Cardholders will have to enable online,
contactless and international transactions on their cards before making
such transactions for the first time
 Customers will have to request their card providers to enable
international transactions. Till now, international transaction was enabled
by default on all cards
 Credit card issuers may now decide whether to disable the card not
present (domestic and international) transactions, card present
(international) transactions and contactless transaction rights based on
the risk perceptions. This decision will be made for existing users only
 Online and contactless payments will be disabled on all cards that have
never been used for the said purpose
 People can now opt-in or out of certain services, set spend limits for
online, international and contactless transactions.
 Customers can switch on/off or change transaction limits via any channel
which includes mobile application, internet banking, ATMs
 Cardholders now have the option to enable or disable the contactless
payment feature on their credit cards
 People can now set transaction limit on their credit card

88. Difference between Credit Card and
Debit Card
 Origin of funds
 How funds are deducted
 Access to funds
 Spending
 Potential charges
 Perks
 Credit score
 Fraud protection
 Liability if lost or stolen
 Reimbursement

89. Security Issues in Online
Environment
 Financial frauds
 Phishing
 Spamming
 DDoS (Distributed Denial of Service)
Attacks
 Malware

90. Phishing

91. Spam Email

92. SECURITY ISSUES CONCERNED
WITH E-COMMERCE
 Integrity
 Non-repudiation
 Authenticity
 Confidentiality
 Privacy

93. Securing E-Commerce Website
 Promote Good Password Hygiene
 Use HTTPS
 Choose a Secure E-Commerce Platform
 Don't Store Sensitive User Data
 Employ Your Own Website Monitor

94. Web Page Designing
 Introduction to HTML & CSS
 Software for Webpage Development
 Technologies for using Image, Audio and
Videos in Webpage
 Implementing Table, Frames and Form
Elements;
 Website Publishing: Domain Registration

95. HTML (Hypertext Markup Language)
 Used to create document on the WWW.
 Collection of certain key words called ‘Tags’
 To display a document in web it is essential
to mark-up the different elements (headings,
paragraphs, tables, and so on) of the
document with the HTML tags.

96. CREATING, SAVING AND VIEWING A
HTML
DOCUMENT
 <HTML>.............</HTML>
 <HEAD>.............</HEAD>
 <BODY>.............</BODY>

97. HTML
 HTML is an acronym for Hypertext Markup
Language
 First developed by Tim Berners-Lee in 1990
 HTML is used to create electronic
documents (called pages) that are
displayed on the World Wide Web.
 Each page contains a series of connections
to other pages called hyperlinks.

98. Uses of HTML
 Web pages development
 Web document Creation
 Internet navigation
 Responsive images on web pages

99. Platform

100. Domain Name

101. Web hosting Providers

102. Selecting hosting plan and
domain name