This document discusses social CRM and how it combines social media and customer relationship management strategies. It defines social CRM as engaging customers in collaborative conversations to provide mutually beneficial value. The summary discusses the key components of social CRM - social media, customers, and relationships. It emphasizes building relationships through conversations and understanding customers as individuals. It also outlines a 5-step management process for implementing a social CRM initiative including discovery, data aggregation, analysis, engagement strategy development, and outcome review.
How to Deliver Exceptional Customer EngagementCognizant
By using customer engagement techniques such as human-centric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
LinkedIn was found to be “undisputedly the most
trusted platform”.
In the research, Business Insider Intelligence attributes
this to the mindsets in which consumers approach the
different social platforms. Members approach LinkedIn
with a professional mindset to inform and progress their
careers. “This dynamic causes people to treat content
and interactions on LinkedIn as more authentic,”
says Business Insider Intelligence, and, in turn, “this
engenders a higher degree of digital trust.”
How to Deliver Exceptional Customer EngagementCognizant
By using customer engagement techniques such as human-centric design and technological advances like sentiment analysis, organizations can drive meaningful interactions that result in greater trust and business results.
LinkedIn was found to be “undisputedly the most
trusted platform”.
In the research, Business Insider Intelligence attributes
this to the mindsets in which consumers approach the
different social platforms. Members approach LinkedIn
with a professional mindset to inform and progress their
careers. “This dynamic causes people to treat content
and interactions on LinkedIn as more authentic,”
says Business Insider Intelligence, and, in turn, “this
engenders a higher degree of digital trust.”
The Future Of Modern Medicare Marketing Chapter 8-
We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans.
Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail.
However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users.
The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today.
We’re back to the future of Medicare Marketing now, discussing the lead management process.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
Customer Service is now driving the voice of the customer (VOC) cross-functional collaboration and that integration and use of VOC data makes all departments more effective and efficient.
웨버 샌드윅(Weber Shandwick) 본사에서 새로운 글로벌 리포트, “The Convergence Ahead : The Integration of Communications and Marketing” 발표하여, 리포트 내용 중 주요 포인트를 공유합니다.
해당 리포트는 2013년 10월부터 2014년 3월까지 약 6개월 기간 동안 미국, 유럽, 아시아-태평양 등 주요 글로벌 기업 내 최고 커뮤니케이션 경영자(CCO) 와 최고 마케팅 경영자(CMO)를 대상으로 전화인터뷰를 실시해서 완성되었다.
디지털 미디어 시대의 도래로 인해, 기업 및 브랜드와 기업 인지도의 상관 관계는 더욱 밀접해지고 있으며, 이에 따라, 기업 커뮤니케이션/ 마케팅 커뮤니케이션 활동에도 변화가 필요하게 되었다. 전통적으로 독자적인 영역이었던 두 부문이 서로의 영역 구분이 모호해지고 있음을 설문 참여 대상자들이 해당 리포트에서 확인시켜 주고 있다. 이미 이러한 커뮤니케이션 변화를 예상하고, 해당 변화에 대응하고자 몇몇 글로벌 기업들은 최고 커뮤니케이션 & 마케팅 경영자(CCMO, Chief Communication & Marketing Officer)라는 통합 직급을 새롭게 만들었으며, 본 리포트에는 CCMO의 경험을 기반으로 정리된 유익한 정보를 담고 있다.
해당 리포트에서는 기업 커뮤니케이션 & 마케팅 커뮤니케이션이 수렴화되는 트렌드(Convergence Trend)가 도래하게 된 배경을 분석하였을 뿐 아니라, CCMO의 성공적인 Convergence 를 위해 참고가 필요한 사항들을 6가지로 정리했으며, 주요 내용은 다음과 같다.
기업 커뮤니케이션과 마케팅 커뮤니케이션 활동의 성공적인 수렴화를 위한 6단계:
Consider Convergence for Strategic advantage: 두 커뮤니케이션 분야가 수렴화를 통해 얻을 수 있는 전략적 혜택을 고려하라
Start with a shared vision and mission: 조직에서 서로가 합의된 목표와 비전을 갖고 시작하라. 브랜드의 정체성을 정의한 후, 두 커뮤니케이션 부문의 수렴화를 진행하는 이유와 목표를 조직에 공유시켜야 한다
Evangelize widely and deeply: 각 부문 리더, 외부 관계자, 주요 클라이언트의 니즈를 파악하고 새로운 미션을 조직 내에 널리 알려야 한다.
Govern the integration: 통합된 조직을 탄생 시키기 위해서는, 각 부서를 통합 관리하는 능력이 필요하다.
Move quickly but planfully: 새로운 통합 과정이 조직 내에서 스무스하게 진행될 수 있도록, 본인과 팀의 능력을 믿고, 계획하에서 신속히 움직여라.
Celebrate successes early and often: 변화에서 얻게 되는 가시적인 성과와 혜택을 조직 내에 자주 보여주고 공유할 수 있는 방안을 찾아야 한다. CCMO 들은 성과가 있는 부분은 내부적으로 프로모션하고, 또 다른 성과를 이끌어내어야 한다.
Do you use trade associations for b2b marketing? This white paper by SmartBrief demonstrates the potential value of these organizations to your marketing efforts.
Mit Convergence Ahead: The Integration of Communication and Marketing präsentiert Weber Shandwick eine qualitative Studie, die den Blick für die zunehmende Überschneidung von Kommunikation und Marketing schärft. Convergence Ahead untersucht die Erfahrungen von Führungskräften, die diese traditionellen Silo-Funktionen bereits erfolgreich zusammengeführt haben.
Für die Studie wurden telefonische Tiefeninterviews mit Kommunikations- und Marketingverantwortlichen (CCMOs bzw. CMCOs) geführt, die in ihrem Unternehmen für die erfolgreiche Bündelung dieser beiden Aufgabenbereiche verantwortlich zeichnen. Als treibende Faktoren für die Konvergenz wurden neben der immer komplexer werdenden Medienwelt auch sich rasant entwickelnde soziale und digitale Technologien sowie die zunehmende Überschneidung von Marke und Reputation identifiziert. Die Studie zeigt neben diesen Faktoren auch Chancen und Herausforderungen einer solchen Strukturveränderung.
In Convergence Ahead hat Weber Shandwick anhand der CCMO-Erfahrungen einen Sechs-Stufen-Plan für eine erfolgreiche Fusion von Kommunikation und Marketing entwickelt.
Learn about the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable
customer relationships. We build a strong case as to why Social CRM is relevant to companies today and why it is one of the most pivotal concepts to understand in business today. It is intended to meet the needs of both someone new to the
concepts, as well those requiring a comprehensive guide. Our hope is that you will find this paper serves as a starting point for your company to begin engaging deeply with your customers.
Wit real-estate cost/rental on the rise, e-retail is a popular avenue for entrepreneurs seeking the retail segment. And selling grocery, vegetables and fresh food online is catching up in the tier-I cities closely followed by tier-II cities. Our services and proven expertise can go miles in paving your way to that entrepreneurial dream of starting an e-grocery store.
Online Grocery - Partnership Proposal
This presentation discusses the demand for online groceries, it includes many researches on market and customer trends as well as a business study on sales and cost and how to implement the solution in an effective manner to capture as big of a market share as possible by partnering with established brick-and-mortar stores.
Mohamed Al-Amoodi
July 24 2013
The Future Of Modern Medicare Marketing Chapter 8-
We’ve utilized the incredible power of data intelligence tools to model data, increasing our ability to target those with the greatest propensity to enroll in our plans.
Those who are great practitioners of direct mail marketing, and if you’re in Medicare marketing, the assumption is that you are very familiar with all that is direct mail marketing since it is the workhorse of our industry; will immediately see the benefit of having all of this data intelligence to improve the performance of our mail.
However, this is the digital age. Our Medicare-eligible audience has shifted from “The Greatest Generation” to “Leading Edge Baby Boomers” to the upcoming “Trailing Edge Baby Boomers” and the latter 2 of these generational groups are digitally proficient and are internet users.
The lead generation and lead nurturing practices of Medicare marketers in the future are going to be very different than those of today.
We’re back to the future of Medicare Marketing now, discussing the lead management process.
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Keys to Community Readiness and Growth ReportLeader Networks
In order to help branded online communities understand the critical success factors, Leader Networks and CMX collaborated on this study. The research examines the organizational people, processes, and technology scenarios that fuel existing or future community initiatives. The result is a data-driven portrait of characteristics that can be used to predict the potential business impact of an online community. Based on the trends of communities deemed “very successful,” this portrait offers an inside look at what separates these communities from the pack and provides a strategic and operational model to emulate.
Social Customer Service: The Pivotal Driver of the Social EnterpriseLiveops
Customer Service is now driving the voice of the customer (VOC) cross-functional collaboration and that integration and use of VOC data makes all departments more effective and efficient.
웨버 샌드윅(Weber Shandwick) 본사에서 새로운 글로벌 리포트, “The Convergence Ahead : The Integration of Communications and Marketing” 발표하여, 리포트 내용 중 주요 포인트를 공유합니다.
해당 리포트는 2013년 10월부터 2014년 3월까지 약 6개월 기간 동안 미국, 유럽, 아시아-태평양 등 주요 글로벌 기업 내 최고 커뮤니케이션 경영자(CCO) 와 최고 마케팅 경영자(CMO)를 대상으로 전화인터뷰를 실시해서 완성되었다.
디지털 미디어 시대의 도래로 인해, 기업 및 브랜드와 기업 인지도의 상관 관계는 더욱 밀접해지고 있으며, 이에 따라, 기업 커뮤니케이션/ 마케팅 커뮤니케이션 활동에도 변화가 필요하게 되었다. 전통적으로 독자적인 영역이었던 두 부문이 서로의 영역 구분이 모호해지고 있음을 설문 참여 대상자들이 해당 리포트에서 확인시켜 주고 있다. 이미 이러한 커뮤니케이션 변화를 예상하고, 해당 변화에 대응하고자 몇몇 글로벌 기업들은 최고 커뮤니케이션 & 마케팅 경영자(CCMO, Chief Communication & Marketing Officer)라는 통합 직급을 새롭게 만들었으며, 본 리포트에는 CCMO의 경험을 기반으로 정리된 유익한 정보를 담고 있다.
해당 리포트에서는 기업 커뮤니케이션 & 마케팅 커뮤니케이션이 수렴화되는 트렌드(Convergence Trend)가 도래하게 된 배경을 분석하였을 뿐 아니라, CCMO의 성공적인 Convergence 를 위해 참고가 필요한 사항들을 6가지로 정리했으며, 주요 내용은 다음과 같다.
기업 커뮤니케이션과 마케팅 커뮤니케이션 활동의 성공적인 수렴화를 위한 6단계:
Consider Convergence for Strategic advantage: 두 커뮤니케이션 분야가 수렴화를 통해 얻을 수 있는 전략적 혜택을 고려하라
Start with a shared vision and mission: 조직에서 서로가 합의된 목표와 비전을 갖고 시작하라. 브랜드의 정체성을 정의한 후, 두 커뮤니케이션 부문의 수렴화를 진행하는 이유와 목표를 조직에 공유시켜야 한다
Evangelize widely and deeply: 각 부문 리더, 외부 관계자, 주요 클라이언트의 니즈를 파악하고 새로운 미션을 조직 내에 널리 알려야 한다.
Govern the integration: 통합된 조직을 탄생 시키기 위해서는, 각 부서를 통합 관리하는 능력이 필요하다.
Move quickly but planfully: 새로운 통합 과정이 조직 내에서 스무스하게 진행될 수 있도록, 본인과 팀의 능력을 믿고, 계획하에서 신속히 움직여라.
Celebrate successes early and often: 변화에서 얻게 되는 가시적인 성과와 혜택을 조직 내에 자주 보여주고 공유할 수 있는 방안을 찾아야 한다. CCMO 들은 성과가 있는 부분은 내부적으로 프로모션하고, 또 다른 성과를 이끌어내어야 한다.
Do you use trade associations for b2b marketing? This white paper by SmartBrief demonstrates the potential value of these organizations to your marketing efforts.
Mit Convergence Ahead: The Integration of Communication and Marketing präsentiert Weber Shandwick eine qualitative Studie, die den Blick für die zunehmende Überschneidung von Kommunikation und Marketing schärft. Convergence Ahead untersucht die Erfahrungen von Führungskräften, die diese traditionellen Silo-Funktionen bereits erfolgreich zusammengeführt haben.
Für die Studie wurden telefonische Tiefeninterviews mit Kommunikations- und Marketingverantwortlichen (CCMOs bzw. CMCOs) geführt, die in ihrem Unternehmen für die erfolgreiche Bündelung dieser beiden Aufgabenbereiche verantwortlich zeichnen. Als treibende Faktoren für die Konvergenz wurden neben der immer komplexer werdenden Medienwelt auch sich rasant entwickelnde soziale und digitale Technologien sowie die zunehmende Überschneidung von Marke und Reputation identifiziert. Die Studie zeigt neben diesen Faktoren auch Chancen und Herausforderungen einer solchen Strukturveränderung.
In Convergence Ahead hat Weber Shandwick anhand der CCMO-Erfahrungen einen Sechs-Stufen-Plan für eine erfolgreiche Fusion von Kommunikation und Marketing entwickelt.
Learn about the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable
customer relationships. We build a strong case as to why Social CRM is relevant to companies today and why it is one of the most pivotal concepts to understand in business today. It is intended to meet the needs of both someone new to the
concepts, as well those requiring a comprehensive guide. Our hope is that you will find this paper serves as a starting point for your company to begin engaging deeply with your customers.
Wit real-estate cost/rental on the rise, e-retail is a popular avenue for entrepreneurs seeking the retail segment. And selling grocery, vegetables and fresh food online is catching up in the tier-I cities closely followed by tier-II cities. Our services and proven expertise can go miles in paving your way to that entrepreneurial dream of starting an e-grocery store.
Online Grocery - Partnership Proposal
This presentation discusses the demand for online groceries, it includes many researches on market and customer trends as well as a business study on sales and cost and how to implement the solution in an effective manner to capture as big of a market share as possible by partnering with established brick-and-mortar stores.
Mohamed Al-Amoodi
July 24 2013
Tracxn Startup Research - Online Grocery Landscape, August 2016Tracxn
Five companies — Big Basket (Bangalore, 2011), Benlai (Beijing, 2012), Thrive Market (Los Angeles, 2013), Fruit Day (Shanghai, 2009), and RedMart (Singapore, 2011) raised funding rounds of over $100M this year.
Introduction to tourism systems
Impact of IT computing on tourism systems development
Internet services and Web generations
Key funcionalities of e-business systems
Customer Relationship Management - CRM
Enterprise Resource Planning - ERP
Supply Chain Management - SCM
eTourism
Cloud Computing
Cloud Tourism
This is the presentation I gave at PRSA which talks about where PR fits within Social CRM and how as well as what is needed to make that fit work. Feel free to share it around and provide feedback!
New research conducted by Populus and Esteban Kolsky for Thunderhead.com presents the engagement opportunity, and a new model for building customer engagement.
How to leverage new ideas and engage customers
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
State of influence 2.0 by Brian Solis and TraackrBrian Solis
A groundbreaking report on the state and future of influencer marketing by Brian Solis and Traackr. What if influencer marketing was more than marketing? What if it was about the end-to-end customer or employee experience?
Welcome to a new era of marketing; an era where brands are shaped by the people who experience them. In a world where most consumers are connected, the experiences that they have and share online collectively shape their perceptions, impressions and actions. To a certain extent, all connected consumers are becoming influential in their own ways.
Influence has never been more import- ant. Every year, global communica- tions marketing firm Edelman pub- lishes its “Trust Barometer” report that captures the sentiment of trust in a variety of industries and scenarios. In its 2017 edition1, Edelman learned that the credibility of CEOs was at its lowest level ever. At the same time, the report found that trust in peers, or “a person like yourself,” is as cred- ible a source of information about a company as a technical or academic expert. Without trust, brand market- ing may fall upon skeptical, distrusting or altogether inattentive audiences.
By partnering with the right influenc- ers, or people who tell the right stories in the right context by delivering value at each step, brands can reach people through those they trust while earning trust in the process.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
Social media is a potent tool for promoting services and products, offering a global platform for engagement. Its widespread reach facilitates brand visibility, customer interaction, and business growth.
Digital trends in marketing data and analytics webinar december 12 2017GreenRope
A research study conducted by Q2 Insights in early 2017 with Marketing Leaders (Chief Marketing Officers and Vice Presidents of Marketing) revealed a number of trends in marketing. The one that is top-of-mind for most marketing leaders is digital marketing. During this webinar, Kirsty Nunez will talk about digital trends in marketing, data and analytics based on interviews with marketing executives from companies such as HP, IBM, Qualcomm, WD-40, and Jack in the Box.
Digital marketing trends that will be covered in this webinar include:
· Mapping and analyzing every touchpoint in the customer’s digital journey to create clear and concise content tailored to both the online and mobile user
· Connecting digital customer journey touchpoints with in-person experiences (e.g., online ordering with same day in-store pick-up or making reservations online)
· Being customer focused with an emphasis on responding to customer need states
· Using micro targeting for digital communications
· Personalizing digital content to give brands a more human feel
· Engaging in cutting edge digital initiatives such as cognitive intelligence/artificial Intelligence to further humanize the digital experience.
· Working to engage customers on an emotional level, avoiding the hard sell
The increase in digital marketing is fueling a trend around data-driven decision making. This webinar will also cover digital data and analytics topics including:
Usage tracking
Behavior analysis
Real-time dashboard reporting
Programmatic media
In today's digital environment, it's important that we take a new approach the engaging patients and healthcare professionals. Learn three important ways to ensure a more focused and successful approach multi-channel pharmaceutical marketing.
Digital marketing
Traditional public relations firms have begun to adapt and rethink their marketing strategies in response to the emergence of new digital communication tools in order to meet the evolving requirements of their clients. Digitalization accounts for 80% of PR marketing today. Companies are reinventing their
Similar to The Social-CRM mashup: two great strategies combined into one powerful discipline (20)
Internet of Things, Connected Infrastructure & The Modern Supply ChainJeff Risley
Every market has infrastructure -- physical assets needed for the operation of an enterprise. And every piece of infrastructure will be impacted by the Internet of Things -- physical "dumb" objects, embedded with sensors, connected to the internet, communicating with one another and people. Understanding this collision of the Internet and Infrastructure is important for the future of both. This is a presentation I gave at the CSCMP Annual Conference.
The Internet of Things & Connected InfrastructureJeff Risley
Every market has infrastructure -- physical assets needed for the operation of an enterprise. And every piece of infrastructure will be impacted by the Internet of Things -- physical "dumb" objects, embedded with sensors, connected to the internet, communicating with one another and people. Understanding this collision of the Internet and Infrastructure is important for the future of both. This is a slideshow of articles I've curated on the topic.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Social-CRM mashup: two great strategies combined into one powerful discipline
1. Proprietary and Confidential
The Social and CRM Mashup: Two great strategies
combined into one powerful discipline
In 1993, Don Peppers and Martha Rogers wrote the book The One to One Future and helped launch a new
marketing discipline called Customer Relationship Management (CRM). Peppers and Rogers envisioned the day
when mass marketing gave way to mass customization of products, services and communication, where marketers
managed individual relationships with individual customers, and where the key success metric was share of
customer not market share.
As CRM grew, it quickly became focused on the “Management” part of the equation with an emphasis on
technology, large enterprise database software systems, and massive direct marketing and email campaigns. With
exceptions, of course, it has been light on the “Customer” and “Relationship” parts of the equation.
Then things changed. Social media changed the landscape and put customers in charge of the conversation. It gave
them an unprecedented voice in the market.
Because of social media, marketers are rediscovering the original intent of Peppers and Rogers’ work, leveraging
conversations and data packed away in millions of databases around the world to build relationships between them
and their customers.
If used correctly, this combination of social media and CRM can be a powerful force for pharma marketers.
point of view
2. point of view
| PROJECT PROPOSAL 2
Not Just Another Pretty Acronym
Paul Greenberg, the godfather of CRM and author of the book CRM at the Speed of Light: Essential Customer
Strategies for the 21st Century, wrote an excellent definition of social CRM:
“Social CRM is a philosophy & a business strategy, supported by a technology platform, business rules, workflow,
processes & social characteristics, designed to engage the customer in a collaborative conversation in order to
provide mutually beneficial value in a trusted & transparent business environment. It’s the company’s programmatic
response to the customer’s control of the conversation.”
It’s the last sentence of this definition that has pushed social CRM into the limelight. The best way for pharma
marketers to prepare for this new beginning is with a solid understanding of its components.
Social
Social media is the soul of social CRM. It gives the discipline its character because it reorients a marketer’s mind from
products to customers, from messages to conversations, from “I’m in control” to “the customers are in control.”
Without this fundamental mind shift, social CRM won’t work.
Much has been written about social media, most of it focusing on
the strategies and tactics used to deploy it. Blogging. Building
Facebook pages and Twitter profiles. Community management.
While these are all important parts of social media, it’s important
to first understand its purpose.
Notice there’s no mention of technology in this statement. That’s
because technology is the last thing to consider when developing a
social media strategy for your business. The first thing? Your
attitude.
Consider the opening paragraphs of The Cluetrain Manifesto, the shot-heard-round-the-world book credited with
resetting marketing minds (and rightfully so):
“People of Earth … A powerful global conversation has begun. Through the Internet, people are discovering and
inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting
smarter—and getting smarter faster than most companies.
Social media should be
conversations that build
mutually beneficial
relationships between
organizations and their
many stakeholders.
3. point of view
| PROJECT PROPOSAL 3
These markets are conversations. Their members communicate in language that is natural, open, honest, direct,
funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably
genuine. It can't be faked.”
Regardless of the technology used, the character of a social media strategy must be the same: human.
It can be done in pharma. We’re doing it with our clients now. Within regulations. Very successfully. In our view,
pharma marketers who want to be successful in social CRM must be successful with social media.
Customer
Management guru Peter Drucker famously said the primary purpose of a business is to acquire and keep customers.
He was so right.
There are many types of customers, and we use the word “customer” in a broad sense when it comes to social CRM.
A customer in the pharma world is a patient that buys and uses your products. It’s a caregiver or family member that
researches those products (a customer of information). It’s a HCP that prescribes your products (a customer of
science and solutions).
Successful social CRM initiatives require marketers to be customer centric, and not in the buzz-wordy sense, but the
true sense, meaning the following:
+ Customers are human beings. They are not “seats or eyeballs or end users or consumers,” as The
Cluetrain Manifesto boldly stated.
+ Customers are identifiable. You can’t have a relationship with someone you don’t know. So it’s
critical to know customers individually, in as much detail as possible.
+ Different customers are different. They represent different levels of value to you and have
different needs. They should be treated differently.
+ Customers demand interaction. Ninety three percent of Americans believe a company should
have a presence in social media, and 85% believe a company should not only be present but also
interact with its consumers via social media, according to Cone.
+ Customer retention is more important than customer acquisition (although both are necessary).
Focusing on retention is cheaper in the short run and more profitable in the long run than
acquisition.
4. point of view
| PROJECT PROPOSAL 4
+ Share of customer is more important than market
share. But this requires a level of product and
service quality that will generate satisfied
customers who will then become happy, loyal
customers.
+ Customer communication must be customized.
Whether it’s a conversation, static information or
dynamic data, each customer wants it when she
wants it; in the form she wants it.
+ Customer centric means being insight lead which
requires data. Data is the new raw material of
business, on par with capital and labor. Data about
your customers is critical to success in social CRM.
Roland Rust, Christine Moorman and Gaurav Bhalla summarized customer centric well in their Harvard Business
Review article, Rethinking Marketing:
“The key distinction between a traditional and a customer-cultivating company is that one is organized to push
products and brands whereas the other is designed to serve customers and customer segments.”
Relationship
I wrote that in December 2004. I was inspired by Doc Searls, one of The Cluetrain Manifesto authors, and his
assertion that “Markets are conversations.”
I still believe this fundamental principle today. In fact, as the noise has increased in the social media space, it’s even
more true.
56% of American
consumers feel both a
stronger connection with
and better served by
companies when they
can interact with them in
a social media
environment.
“Markets are relationships.
Relationships need conversations.
Conversations are fire.
Marketing is arson.”
5. point of view
| PROJECT PROPOSAL 5
Markets are relationships. Why? Because we’re human. We seek out relationships—with people, companies,
products and even brands. Deep, emotional relationships give our lives meaning. And conversations are embedded
in relationships. Those conversations take the form of product and service recommendations that people
trust. That’s the most valuable social media currency around.
Think about the successful relationships in your life. What do they all have in common?
+ Trust.
+ Commitment.
+ Mutual respect.
+ Love.
Those values are the same values in a successful relationship with a customer. Love? You bet. People that love
brands can’t live without them. They buy them, flaunt them, share them, talk about them and recommend them
with honor. Even health care and pharma brands.
But how do you measure love? How do you measure a relationship? It can be done in many ways, both qualitatively
and quantitatively.
For example, two professors—Dr. Linda Childers Hon of the University of Florida and Dr. James E. Grunig of the
University of Maryland—developed research and a qualitative survey instrument that measures the perceptions of
an organization’s relationships with key constituencies, whether they are customers, regulators or employees.
According to Hon and Grunig, a successful organization-stakeholder relationship has several benefits:
+ It saves the organization money by reducing the costs of litigation, regulation, legislation,
pressure campaigns, boycotts, or lost revenue that result from bad relationships.
+ It helps the organization make money by cultivating relationships with donors, consumers,
shareholders, and legislators who are needed to support organizational goals.
+ It increases the likelihood that employees will be satisfied with the organization and their jobs,
which makes them more likely to support and less likely to interfere with the mission of the
organization.
6. point of view
| PROJECT PROPOSAL 6
Most companies find value in qualitative data, but what they really want to know is how relationships will make
them money and how to correlate the relationships to sales. This is where sCRM shines because its tactics are data
intensive and digital, and therefore highly measurable. According to Rust, Moorman and Bhalla, marketing
executives will need new metrics to gauge marketing success:
+ From product profitability to customer profitability.
+ From current sales to Customer Lifetime Value (CLV). Traditional CLV evaluates the future profits
generated from a customer, discounted to reflect the time value of money, less the cost of
maintaining a relationship. We believe it’s critical, however, to include the social value of a
customer in this equation, as well as other non-purchase benefits like brand engagement.
+ From brand equity (the value of a brand) to customer equity (the sum of the lifetime values of all
customers).
+ From market share to customer equity share (the value of a company’s customer base divided by
the total value of the customers in the market).
Clearly these customer-centered metrics require new thinking within an organization, new processes, and
coordination among many teams and technology, but when done properly, they unlock incredibly valuable insights.
Management
The right mind-set and strategy is key for beginning a social CRM initiative, but it’s the “how” that gets it done. Like
any successful marketing, it requires an action plan. Our approach has five steps.
1. Discovery. Because social CRM cuts across departments and involves vast quantities of data,
understanding a company’s current state of affairs is critical. What customer data do you already
have? Where does it reside? Who owns and manages it? What platforms support it? What data
do you still need? How do we get it? Research, consulting and old-fashioned listening lies at the
heart of this step.
2. Data aggregation. Ultimately all customer data must be aggregated so it can be analyzed. To
avoid what could be a lengthy enterprise technology debate, we recommend pilot testing a social
CRM strategy on a subset of customer data, both structured data (demographics,
psychographics, Web analytics) and unstructured data (customer conversations, ratings, reviews,
social analytics) stored in a marketing data warehouse.
3. Data analysis, customer segmentation and insight development. Looking at critical customer
data in a holistic fashion allows you to see the customer for who she is—a real person—rather
than just a tidbit like age or household income. The outcome of this data analysis is customer