SlideShare a Scribd company logo
Área
Company Name
1
3 hour workshop
When:
What ways are there to solve problem X?
!
Design thinking &
Lean Startup
Different formats in which design thinking can be applied in
innovation projects and lean startup projects.
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
2
Combining empathy for the
context of a problem, creativity
in the generation of insights and
solutions, and rationality in
analyzing and fitting various
solutions to the problem context.
What is Design Thinking
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
3
Design thinking & Lean startup
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
4
LEAN STARTUP
DESIGN THINKING
PROBLEM
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
5
PROBLEM
Empathy: Understand customers & problems
Problem definition: What is the real problem?
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
6
Critical Thinking
!
• Breaks things down
• Linear organization
• Prioritizes to close
• Defined
• Path forward
• Rules- and process-based
• Risk-adverse
• Quantitative (numbers)
!
!
!
Design Thinking
!
• Builds things up
• Lateral associations
• Explores to open up
• Ambiguous
• Iterative
• Breaks the rules; trusts
intuition
• Risk-embracing
• Qualitative (stories)
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
7
of startups fail
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
8
So less than 75% of ideas are not
that great
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
9
or 75% of identified problems are
not really problems
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
10
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
11
If you have one idea or
identified problem and it is not
good one, you are stuck without
an idea or a non-problem …
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
12
…so you better have a lot of
ideas or identified
opportunities and filter to end
up with a great idea or pressing
problem.
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
13
DIVERGE
CREATIVITY
UNDERSTAND
CUSTOMERS
FILTERED
PROBLEM
DEFINITION
CONVERGE
RATIONALITY
FILTER
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
14
When to use what?
!
!
!
Área
Company Name
15
3 hour workshop
When:
What ways are there to solve problem X?
!
Empathy &
problem definition
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
16
Understand people’s motivation,
needs, problems, ways of
thinking and day to day life
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
17
Empathy & problem definition
!
!
!
In order to find the needs and problems users have, you need to understand their
motivations, behaviour and thought process. To do so close time is required alongside
users. You can think of joining them during a day, working in a shop or ask them to keep a
diary.
When?
At the moment you have defined a target
group (nurses in the emergency room) or
a specific moment (for example upgrading
your mobile phone) but have not tested
the problem yet.
!
How long?
Depending on the situation and case. Can
range from 1.5 hours with a user to for
example working in a school for 2 days.
Afterwards a problem framing session of
around 2 hours.
What do I need?
The way to do so depends on the target
group and the direction you want to go.
Talk to the design team to define a plan
and what techniques to use. After the
visits to patients a session is needed to
bring all information together and define
the main problems.
!
Who should be there?
Everyone that is involved in defining the
service should visit at least one customer
to understan
Área
Company Name
18
Design sprint
During a 5 day workshop we go through all steps. Used by
Google Ventures to move from problem to solutions faster.
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
19
What is a design sprint?
!
!
!
During a 5 day workshop you go through all the before mentioned stages leading to a
tested prototype.
More info: http://goo.gl/4vF6lt
!
When?
At the moment you identified and
validated some problems.
!
How long?
The whole process takes 5 days.
!
!
!
!
What do I need?
Two rooms (one to work, the other for
interviews). First and last day arrange
contact with potential customers.
The workshop material will be provided by
the ideation hosts.
!
Who should be there?
The whole product team (and the
potential customers).
!
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
20
Day 1: Understand

Dig into the design problem through research, customer interviews, competitive review,
and strategy exercises.
!
Day 2: Diverge

Rapidly develop as many solutions as possible. (Including an ideation session)
!
Day 3: Decide

Choose the best ideas and create a user story.
!
Day 4: Prototype

Build something that can be shown to users.
!
Day 5: Validate

Show the prototype to potential customers and learn what works and what doesn’t work.
(user research)
!
Área
Company Name
21
3 hour workshop
When:
What ways are there to solve problem X?
!
Customer discovery
interviews
Toolkit, preparation and joining teams the first time they get
out of the building.
Área
Company Name
Área
Company Name
22
Área
Company Name
23
3 hour workshop
When:
What ways are there to solve problem X?
!
Ideation workshop
How to get a lot of ideas for defined and validated problems
!
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
24
DIVERGE
PROBLEMS
FILTERED
SOLUTIONS
CONVERGE
FILTER
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
25
What is ideation?
!
!
!
Get a lot of ideas/solutions after you have defined some problems.
This way you don’t get hung up on only a few.
When?
At the moment you identified and
validated some problems.
!
How long?
A session would last around 3 hours.
!
!
What do I need?
A large room and refreshments. The
workshop material will be provided by the
ideation hosts.
!
Who should be there?
It is important that besides the project
team, there are (potential) customers that
will have the problem(s) you identified.
Área
Company Name
26
3 hour workshop
When:
What ways are there to solve problem X?
!
Prototyping
Help teams with prototyping techniques like paper
prototyping, interactive wireframing, stitching visual design
together, etc.
Área
Company Name
27
User research
Once you have a prototype or a product, how to test what
people think, how they would use it and what issues they
encounter.
Área
Company Name
Área
Company Name
Summary
!
Product explain action
Only CDR information to be scalable
European union
Indicate stress
Insurers and companies
Lower absence and prevent sick leave
28
Questions? Remko Vermeulen remko@tid.es
Mobile 682827335

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Design thinking & lean startup

  • 1. Área Company Name 1 3 hour workshop When: What ways are there to solve problem X? ! Design thinking & Lean Startup Different formats in which design thinking can be applied in innovation projects and lean startup projects.
  • 2. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 2 Combining empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality in analyzing and fitting various solutions to the problem context. What is Design Thinking
  • 3. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 3 Design thinking & Lean startup
  • 4. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 4 LEAN STARTUP DESIGN THINKING PROBLEM
  • 5. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 5 PROBLEM Empathy: Understand customers & problems Problem definition: What is the real problem?
  • 6. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 6 Critical Thinking ! • Breaks things down • Linear organization • Prioritizes to close • Defined • Path forward • Rules- and process-based • Risk-adverse • Quantitative (numbers) ! ! ! Design Thinking ! • Builds things up • Lateral associations • Explores to open up • Ambiguous • Iterative • Breaks the rules; trusts intuition • Risk-embracing • Qualitative (stories)
  • 7. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 7 of startups fail
  • 8. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 8 So less than 75% of ideas are not that great
  • 9. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 9 or 75% of identified problems are not really problems
  • 10. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 10
  • 11. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 11 If you have one idea or identified problem and it is not good one, you are stuck without an idea or a non-problem …
  • 12. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 12 …so you better have a lot of ideas or identified opportunities and filter to end up with a great idea or pressing problem.
  • 13. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 13 DIVERGE CREATIVITY UNDERSTAND CUSTOMERS FILTERED PROBLEM DEFINITION CONVERGE RATIONALITY FILTER
  • 14. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 14 When to use what? ! ! !
  • 15. Área Company Name 15 3 hour workshop When: What ways are there to solve problem X? ! Empathy & problem definition
  • 16. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 16 Understand people’s motivation, needs, problems, ways of thinking and day to day life
  • 17. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 17 Empathy & problem definition ! ! ! In order to find the needs and problems users have, you need to understand their motivations, behaviour and thought process. To do so close time is required alongside users. You can think of joining them during a day, working in a shop or ask them to keep a diary. When? At the moment you have defined a target group (nurses in the emergency room) or a specific moment (for example upgrading your mobile phone) but have not tested the problem yet. ! How long? Depending on the situation and case. Can range from 1.5 hours with a user to for example working in a school for 2 days. Afterwards a problem framing session of around 2 hours. What do I need? The way to do so depends on the target group and the direction you want to go. Talk to the design team to define a plan and what techniques to use. After the visits to patients a session is needed to bring all information together and define the main problems. ! Who should be there? Everyone that is involved in defining the service should visit at least one customer to understan
  • 18. Área Company Name 18 Design sprint During a 5 day workshop we go through all steps. Used by Google Ventures to move from problem to solutions faster.
  • 19. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 19 What is a design sprint? ! ! ! During a 5 day workshop you go through all the before mentioned stages leading to a tested prototype. More info: http://goo.gl/4vF6lt ! When? At the moment you identified and validated some problems. ! How long? The whole process takes 5 days. ! ! ! ! What do I need? Two rooms (one to work, the other for interviews). First and last day arrange contact with potential customers. The workshop material will be provided by the ideation hosts. ! Who should be there? The whole product team (and the potential customers). !
  • 20. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 20 Day 1: Understand
 Dig into the design problem through research, customer interviews, competitive review, and strategy exercises. ! Day 2: Diverge
 Rapidly develop as many solutions as possible. (Including an ideation session) ! Day 3: Decide
 Choose the best ideas and create a user story. ! Day 4: Prototype
 Build something that can be shown to users. ! Day 5: Validate
 Show the prototype to potential customers and learn what works and what doesn’t work. (user research) !
  • 21. Área Company Name 21 3 hour workshop When: What ways are there to solve problem X? ! Customer discovery interviews Toolkit, preparation and joining teams the first time they get out of the building.
  • 23. Área Company Name 23 3 hour workshop When: What ways are there to solve problem X? ! Ideation workshop How to get a lot of ideas for defined and validated problems !
  • 24. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 24 DIVERGE PROBLEMS FILTERED SOLUTIONS CONVERGE FILTER
  • 25. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 25 What is ideation? ! ! ! Get a lot of ideas/solutions after you have defined some problems. This way you don’t get hung up on only a few. When? At the moment you identified and validated some problems. ! How long? A session would last around 3 hours. ! ! What do I need? A large room and refreshments. The workshop material will be provided by the ideation hosts. ! Who should be there? It is important that besides the project team, there are (potential) customers that will have the problem(s) you identified.
  • 26. Área Company Name 26 3 hour workshop When: What ways are there to solve problem X? ! Prototyping Help teams with prototyping techniques like paper prototyping, interactive wireframing, stitching visual design together, etc.
  • 27. Área Company Name 27 User research Once you have a prototype or a product, how to test what people think, how they would use it and what issues they encounter.
  • 28. Área Company Name Área Company Name Summary ! Product explain action Only CDR information to be scalable European union Indicate stress Insurers and companies Lower absence and prevent sick leave 28 Questions? Remko Vermeulen remko@tid.es Mobile 682827335