This document summarizes an ideation workshop led by Alex Ivanov. The agenda includes introductory theory on ideation, group ideation sessions before and after lunch, and group selection of one idea by the end of the workshop. Ivanov outlines expectations, goals, materials, and timing. He presents seven rules of brainstorming and methods for framing challenges, ideating, and selecting ideas, including "How Might We" questions, emptying your brain, negative brainstorming, and selection matrices. Groups are given time to practice ideation and selection methods to develop one idea by the end of the workshop.

1. IDEATION
SESSION
ALEX IVANOV
HYPER ISLAND 2015

2. HI!
I’M ALEX IVANOV
INNOVATION DESIGNER @ PHILIPS DESIGN
AUTHOR @ THETEAMCANVAS.COM
@IDEO ALUM
@HYPERISLAND IAD’13 GRADUATE
TWITTER: @HELLOALEXIVANOV

3. EXPECTATIONS
FOR TODAY?

4. TODAY WE ARE GOING
TO GET SOME
HANDS-ON
EXPERIENCE WITH
IDEATION

5. IMAGE CREDIT: IDEO.ORG
THE WHY

6. AGENDA:
INTRO TO IDEATION
IDEATION IN GROUPS
-- LUNCH --
IDEATION IN GROUPS (CONT.)
SELECTION IN GROUPS
WRAP UP
10-11
11-12
12-13
13-14
14-16
16-16.30

7. THE GOAL:
END UP WITH ONE
IDEA IN YOUR GROUP
BY THE END
OF THE DAY

8. BEFORE WE START:
1. TEAMS
2. MATERIALS
3. TIMING & PACE
4. PICTURES / VIDEOS

9. FIRST,
SOME THEORY

10. A → → → → B
CLEAR GOALS VS. FUZZY GOALS

11. A →
→→
→
→
→
→
→
CLEAR GOALS VS. FUZZY GOALS
B
→
→

12. GETTING THERE ITERATIVELY

13. TODAY’S SCOPE
IDEATION GOING FOR QUANTITY
SELECTION
NARROWING IT DOWN
TO 1 IDEA

14. 7 RULES OF
BRAINSTORMING
FROM IDEO

15. RULE #1.
DEFER
JUDGMENT

16. RULE #2.
ENCOURAGE
WILD IDEAS

17. RULE #3.
BUILD ON
IDEAS
OF OTHERS
“YES AND”

18. RULE #4.
STAY
FOCUSED
ON THE TOPIC

19. RULE #5.
ONE
CONVERSATION
AT A TIME

20. RULE #6.
BE VISUAL

21. RULE #7.
GO FOR
QUANTITY

22. IDEATION
HOW-TO

23. HOW TO:
1. FRAME YOUR CHALLENGE
2. IDEATE
3. SELECT

24. “HOW MIGHT WE”
SPEND SOME TIME TO FRAME YOUR
IDEATION CHALLENGE AS A ‘HOW
MIGHT WE’ QUESTION(S)
EXAMPLE (REALLY GENERIC): HOW MIGHT WE
CREATE AWESOME MUSEUM EXPERIENCE FOR
OUR TEENAGE AUDIENCE?

25. HOW TO:
1. FRAME YOUR CHALLENGE
2. IDEATE
3. SELECT

26. IDEATION METHODS
1. EMPTY YOUR BRAIN
2. HMW IDEATION
3. NEGATIVE BRAINSTORMING
4. IDEA SPEED DATING
5. BRAINDRAWING

27. HOW TO:
1. FRAME YOUR CHALLENGE
2. IDEATE
3. SELECT
4. WRAP UP

28. SELECTION METHODS
1. GROUPING
2. DOT VOTING
3. SELECTION MATRIX
4. GET TO 1 IDEA*
*KILL YOUR DARLINGS IF NEEDED

30. Feasibility
Easy
Medium
Hard
ImpactLow Medium High

31. METHODS ROUND UP
IDEATION METHODS
1. EMPTY YOUR BRAIN
2. HMW IDEATION
3. NEGATIVE BRAINSTORMING
4. IDEA SPEED DATING
5. BRAINDRAWING
SELECTION METHODS
1. GROUPING
2. DOT VOTING
3. SELECTION MATRIX
4. GET TO 1 IDEA
CHOSE THE ONES YOU LIKE
YOU HAVE TILL 14.00 FOR IDEATION
AND TILL 16.00 FOR SELECTION

32. REFLECTION QUESTIONS
HOW WAS IT?
DID YOU FEEL THAT THIS WAS VALUABLE
FOR YOUR WORK? IN WHAT WAY?
HOW WAS IT TO SELECT ONE IDEA?
WHICH METHODS WOULD YOU USE FOR
YOUR FUTURE PROJECTS?

33. ×××
ALEX IVANOV
@HELLOALEXIVANOV
ALEXEYIVANOV.COM
IDEATION WORKSHOP