The document provides an overview of design thinking and how it can be applied to transform organizations, specifically insurance companies. It discusses moving from a policy-centric approach to one focused on customer needs through the design thinking process of empathy, defining problems, ideating solutions, and validating ideas with customers. The document outlines challenges of change but argues design thinking can start small and grow to transform a company's culture by increasing risk appetite, collaboration, and a test-and-learn mindset.
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
Outlines a half-day workshop in Service design. Adapted from Adaptive Path's full day Service design workshop that I attended in October 18th, 2012.
This workshop helps employees get into the service design mindset, helping them think long term and holistically about what they are providing to their customers.
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
Outlines a half-day workshop in Service design. Adapted from Adaptive Path's full day Service design workshop that I attended in October 18th, 2012.
This workshop helps employees get into the service design mindset, helping them think long term and holistically about what they are providing to their customers.
Product Roadmaps - Tips on how to create and manage roadmapsMarc Abraham
This presentation is focused on two areas with respect to product roadmaps. Firstly, a roadmap is a not a loose collection of timings and features. Secondly, it is key to define a product vision, goals and strategy before creating a roadmap.
How to Build a Product Vision by Spotify Product ManagerProduct School
In this episode, Matt Williams talks about building a product vision and getting stakeholder buy in. He also covers 'managing up' and how to navigate within your organization, whilst fostering an understanding of vision and user empathy with engineers.
Creating a delightful user experience (UX) is becoming an increasingly important success factor for many digital products, and Scrum is the most popular agile method to build software products. But integrating the UX work with Scrum can be tricky: Scrum provides no guidance on which UX artefacts should be used, when they are created, who creates them and how they fit into the product backlog. This slide deck helps you understand how you can successfully combine UX and Scrum to create software products with a great user experience.
Pragmatic Product Strategy - Ways of thinking and doing that bring people tog...Jonny Schneider
Presented at XConf Tech Manchester in 2014 - Video at http://thght.works/1xdSvqK
This talk explores new ways of framing the work we do in order to create effective software products. A super-pragmatic model of thinking and doing that promises to bring together technologists, designers and business folks alike, across the entire software delivery lifecycle.
Would you like to be able to increase the adoption rate of your product? In this session, we will introduce you to cutting edge concepts and techniques to shift your product development process from output to outcome driven. We will combine elements of Lean Startup, Product Discovery, and Experiment Driven Development to accelerate learning to quickly build products customer love.
Are you ready to brush up on your modern glossary of CX terms? Click through to get a better understanding of the common terms being bandied about in the conference room, and how you can leverage these terms to make sound business decisions that amplify the brand and customer experience.
Dealing with Difficult Stakeholders: Tips for Product PeopleRoman Pichler
Leading stakeholders and development teams is notoriously challenging for product people: They lack the power to tell the individuals what to do, but need their support to progress the product. To make things worse, stakeholders come from different departments and often have different perspectives and interests, which leads to disagreements and conflicts. This talk shares my tips for dealing with difficult stakeholders, constructively resolving conflict, and creating value together.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Continuous Discovery in Product-Led CompaniesGLIDR
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
A talk I gave at UX People 2013 as an attempt to demystify the term 'Service Design'. I talked about the methodologies and tools that service designers use, as well as the attitudes and skills requires to practice the discipline.
When building a product roadmap, a number of strategic business and design concepts need to be considered in order to maintain a product that responds to both the user and business' objectives. This presentation outlines some of the key concepts and an example of a product planning process
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days.
So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time?
Enhance your productivity through design sprints, you’ll learn:
- What is a Design Sprint
- Design sprint case studies and success stories
- How you can run a design sprint effectively
As product managers and product owners, we make a myriad of decisions—from shaping the product strategy to deciding the detailed functionality of our products. But do we make all these decisions effectively? And do we always secure the necessary buy-in? This slide deck wants to helps you make better decisions. It discusses five common decision rules and explains when to apply them.
Focus On What Matters - From Product Vision to Product RoadmapOneUp Vitamins
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
Are you ready to brush up on your modern glossary of CX terms? Click through to get a better understanding of the common terms being bandied about in the conference room, and how you can leverage these terms to make sound business decisions that amplify the brand and customer experience.
Dealing with Difficult Stakeholders: Tips for Product PeopleRoman Pichler
Leading stakeholders and development teams is notoriously challenging for product people: They lack the power to tell the individuals what to do, but need their support to progress the product. To make things worse, stakeholders come from different departments and often have different perspectives and interests, which leads to disagreements and conflicts. This talk shares my tips for dealing with difficult stakeholders, constructively resolving conflict, and creating value together.
You'll learn:
- How to create a roadmap for current, near-term, and future projects
- How to communicate priorities clearly with your team
- How to present your roadmap to executives
Continuous Discovery in Product-Led CompaniesGLIDR
Companies like Zoom and Slack have proven that creating product-led organizations can lead to massive growth. How can your teams operationalize a product-led approach? In this webinar for product and engineering teams, GLIDR’s Head of Product, Jonathan Wylie, and Pendo’s Founder & Chief Evangelist, Eric Boduch, will show you how to use continuous discovery to place the product experience at the center of your business and maintain zero distance from your customers. Watch the recording here: https://youtu.be/g81ueXZuX0s
A talk I gave at UX People 2013 as an attempt to demystify the term 'Service Design'. I talked about the methodologies and tools that service designers use, as well as the attitudes and skills requires to practice the discipline.
When building a product roadmap, a number of strategic business and design concepts need to be considered in order to maintain a product that responds to both the user and business' objectives. This presentation outlines some of the key concepts and an example of a product planning process
This deck aims at providing entrepreneurs, startup employees and young product managers a toolbox of actionable digital product management tools & techniques. It will help them discover, design & launch great products.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
New York Bestseller Jake Knapp’s book, Sprint, explores how companies and teams can replicate Google’s sprint process to solve a problem within five days.
So how does a design sprint actually work, and how can you use a sprint to devise effective solutions in such a short period of time?
Enhance your productivity through design sprints, you’ll learn:
- What is a Design Sprint
- Design sprint case studies and success stories
- How you can run a design sprint effectively
As product managers and product owners, we make a myriad of decisions—from shaping the product strategy to deciding the detailed functionality of our products. But do we make all these decisions effectively? And do we always secure the necessary buy-in? This slide deck wants to helps you make better decisions. It discusses five common decision rules and explains when to apply them.
Focus On What Matters - From Product Vision to Product RoadmapOneUp Vitamins
Focus on what matters when going from product vision to product roadmap. Held at the Agile Product Delivery meetups and one of the favourites for our Lunch & Learn sessions..
Presented May 2019 at the SVIA Insurtech Consortium in Mountain View CA
- SVIA Silicon Valley Insurance Accelerator
- Josh Levine (CEO, Founder) and Lisa McGee (Senior Experience Designer)
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
When you need to compete on innovation rather than efficiency.
SUMMARY:
The confluence of two fundamental conditions is required to meaningfully spark the types of insights that drive your strategy and create viable products:
* Knowledge
* Imagination
This is being “innovation ready” and is essential to develop smart, thoughtful products that users want and customers will buy.
There are multiple frameworks and theories on product development. Some of the most astute and popular that have shaped our way of thinking and better enabled the start-up and large enterprise alike are:
* Lean Start-up
* Design Thinking
* Jobs-to-be-Done (JTBD)
* Agile
Extending on the collective wisdom of these frameworks, Innovation Ready focuses on the specific conditions necessary to develop the informed insights that drive meaningful product strategy. It's these moments of inspiration that ultimately shape and form our work and, at a minimum, de-risk our product development activities, but more boldly, enable us to deliver the next breakthrough product.
Table of Contents:
Foundation: Problem | Solution | Product
User Problem
Innovation Ready
Building Your Knowledge
User & Customer Needs
Market Dynamics
* Existing Solutions
* Behavior Analytics
* External Constraints
* Secondary Research/ Market Trends
Imagination
Business Model
* Lean Canvas
* Market Size
Iterating & Ideating Your Product
* Plan & Test
* Collect & Learn
* Ideate & Evolve
Minimum Viable / Lovable Product
Evaluation Checkpoints
Product-Market Fit
Design Thinking and Small Business Insurance (SMB)Josh Levine
Presented Sept 2018, Palo Alto, CA — Silicon Valley Insurance Accelerator SMB Insurance Conference
...
Overview of Design Thinking and how it can be applied to digital generation SMB insurance to create new products, business models and growth.
Transformation & Tradition: Reimagining the Customer-Agent Experience in Insu...Cake and Arrow
With the digitization of the insurance industry now fast underway, insurance companies are faced with the unique opportunity to leverage advances in technology to reclaim something of the bygone simplicity of the once trusted agent-customer experience, free from the mounds of paperwork, clunky technology, and complicated underwriting processes that have come to characterize buying insurance.
In this webinar, we will discuss how the insurance industry can re-imagine its own tradition of the agent-customer experience to usher in a new era of digital transformation built on trust, transparency and customer needs.
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
Engagement strategies for law firms to compete in the age of the customeredynamic
Today’s business relationships can be initiated online using personalized thought leadership content to attract prospects to your firm, engage with your attorneys, and transport them along a buying journey to becoming a client. Your digital platform is now the tool that builds trust and relationships with your clients.
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
Scott Salkin, President of BMA Phoenix and Founder/CEO of a B2B marketing firm, as he shares data and insight behind dramatic shifts taking place in the IT sales cycle as customers are literally becoming the ‘hunter’ and sales organizations the ‘hunted.' Learn how to react to this revolution in the sales cycle, as opportunities are still abundant, and how Avnet can continue to help you drive demand in this ever changing marketplace.
Elixirr's handy 4-step guide to presenting projects, ideas and businesses.
How do we decide on our startup investments? Find out in the latest episodes of The Pitch.
https://www.elixirr.com/what-we-do/capital/the-pitch/
£1m funding & mentoring up for grabs.
Similar to Design Thinking: Product Design Roadmap to Organization Transformation (20)
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
As a working woman, learning how to present yourself with confidence can help you earn respect and esteem in the workplace, and can ultimately lead to the promotions and career advancements you deserve.
For women in the workplace, managing up can be one of the most effective ways of advancing your career, staying satisfied in your job, and earning respect.
As unfair as it may be, women who stay silent in the workplace tend to go unnoticed and underpaid. Women who advocate for able to effectively themselves will be more likely to get what they deserve.
Content Marketing 101 (and how to write a kick ass blog post)Cake and Arrow
In recent years, content marketing has come to replace traditional marketing as the most effective method of achieving business objectives and driving sales. This presentation defines content marketing, describes how it works, and explores interesting examples of successful content marketing that push the boundaries of traditional marketing. The final section also includes some tips and strategies for writing compelling content.
20 Tips to Improve Sales on Your Ecommerce SiteCake and Arrow
Whether you’re an ecommerce newbie or been in the game for years, your site must evolve in order to meet customers’ rising demands. Josh Levine, ecommerce design expert and frequent speaker throughout the retail industry, will pull from his 15 years in the trenches with brands like Saks Fifth Avenue, Lowes, and Schwinn, to show you how your site can rise above the competition and convert browsers into buyers.
He shares tactics to improve sales, focusing on high impact areas of your site– navigation, homepage, product page, cart, and checkout. Learn how to make it easy for customers to discover, research and ultimately buy the products they need. You’ll also learn techniques to strike a balance between lifestyle content and commerce in order to maximize engagement and inspire customers to act. So bring the notepad to this one and be prepared to walk away with actionable tips to boost that bottom line.
2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and SalesCake and Arrow
Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world.
Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained:
the fundamentals of content strategy plans
how to uncover holes in those plans
how to establish successful ways for content will work across your site.
In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
3. 3
• Commercial Strategy & Market Definition
• Digital Product & Service Design
• New Product Innovation
www.cakeandarrow.com
We help businesses in the insurance industry
create meaningful and innovative products,
services, and experiences.
4. 4
• Products
• Pricing
• Communication
Retailers owned all aspects of the customer
relationship:
• Channels
• Customer
• Margin
Today’s relationship between Insurance
companies and their customers is very
similar where Retail was 10+ years ago.
18. 18
• As human & emotional as it gets
• Fragmented journey creates
demand for new channels
• Products not specific to actual needs
• Being sold solutions for risk
allocation instead of risk mitigation
• Aware of emerging risks, yet unaware
that solutions exist
• Lack of trust
Unmet SMB
customer needs
reveal untapped
opportunity
19. SMB buyers made decisions
based on quality, rather
than price?
What if…
The market was driven by
delivering value beyond a
transaction?
Agents were empowered
to focus on the customer’s
hopes and needs?
The conversation changed
from risk allocation to risk
mitigation?
19
20. 20
The purpose of a business is
to create and keep a customer.
— PETER DRUC KER
TIME TO REFOCUS ON WHAT MATTERS
Photo Source: Edgar Chaparro on Unsplash
21. O1
Build
Empathy
Define the
Problem
Ideate
& Explore
Design
& Validate
Explore behavior-led
research to understand
who we’re designing for
and why.
Synthesize customer
insights and develop
a POV on what to
focus on.
Quickly generate a
lot of ideas through
collaborative and
cross-functional
work sessions.
Prototype solutions,
validate with actual
users, and then iterate
based on their feedback.
02 03 04
THE DESIGN THINKING APPROACH
21
26. 26
We did ethnographic
research and prototype
testing in 5 cities across
Japan.
Shadowed agents and
customers and came to
understand the experience.
METLIFE JAPAN
SALES PLATFORM
27. 27
“ I don’t think my insurance
would cover me if they
knew I was driving for
Lyft or Uber.”
C&A USER RESEARCH 2017-2018
GIG ECONOMY
INSURANCE PROTOTYPE
Highlights from
1-on-1 interviews
and field research
with Gig Economy
workers
28. 28
“ I have a broker, he’s my
guy! But I didn’t buy the
insurance he suggested
for my gig work.
The app didn’t say that
I needed it.”
C&A USER RESEARCH 2017-2018
GIG ECONOMY
INSURANCE PROTOTYPE
Apps & websites are
“trusted advisors“
to Gig Workers.
31. 31
Telematics device sends instant notification to MetLife.
Customer can configure their coverage and automatic
notification settings to meet their needs.
All parties in the trusted network are notified right away.
Customers can start claims process while on scene. Users can share their insurance details electronically.
32. 32
Do I need to call
the police?
ACCIDENT
Emotional
State
Oh no! It’s late?
Yay!
DOCUMENTATION FNOL REPAIR RETURN
What details do I
need to capture?
Do I really need an
ambulance?
How do I get a copy of
the policy report?
Will my photos be good
enough for an estimate?
Do I record the witness
statements, too?
Whose insurance do
I call and when?
What other info will
I need to know?
How do I do this right
the first time?
Is the repair shop
reputable?
How long will it take?
How much will it
cost me?
How do I return my
rental car?
When do I pick up
my vehicle?
What if I’m not happy
with the repairs?
DTC AUTO CLAIMS CUSTOMER JOURNEY
Vulnerable points along customer journeys are opportunities to build trust.
33. 33
We discovered that immediate
support is required at the most
vulnerable point—when people
need reassurance and knowledge.
35. CLIENT IDEATION
WORKSHOP
Bringing together a
cross-functional group
of participants into a
facilitated session can
rapidly generate
multiple ideas and
healthy dialogue.
35
37. 37
Share working
prototypes to clarify
scope of MVP and
its solution.
PROTOTYPE TESTING
ON IPAD
METLIFE JAPAN
SALES PLATFORM
38. 38PROTOTYPE TESTING
ON IPAD
“I’m only 25. Life
insurance isn’t
something that I’m
really thinking
about. I’m concerned
about having money
now, not saving
money for later.”
Validate what the
digital experience
would be like if it
“behaved” like a
trusted advisor.
NEA MEMBER
BENEFITS
39. 39
What does it
take to become
truly customer
focused?
CUSTOMER
NEEDS
EMPATHY
IMMERSION
40. 40
CHANGE IS HARD
Especially in a risk averse
industry where asking the
question “What if…?” goes
against pre-existing biases
rooted in data and logic.
42. 42Client Design Thinking Workshop
Go into this expecting soreness.
These are muscles people never used before.
• Conduct research by getting in the field and
listening to customers needs
• Use design thinking principles to solve
problems; you can’t continue ‘business as usual’
STEPS TO FOLLOW:
• Make sure ALL members of your
organization participate, not just a
special CX group
• Start making sooner and test & learn
over time
44. 4 4
Using McKinsey’s 5 attributes of Digital Culture, our
learning model aims to:
In order for transformation
to take foot, organizations
must be thoughtful and
intentional about how they
go about instituting change.
• Increase the organization’s appetite
for risk
• Improve agility within the organization,
ie. their ability to change midstream and
execute changes quickly
• Institute a test-and-learn approach to
product and service development across
the organization
• Improve the organization’s willingness
to collaborate internally and externally
Goals of The
Learning Model
45. 45
Auditory
Hear process described
Kinesthetic
Performing tasks
TEACHING METHODS:
See process visualized, step by step
Visual
TEACHING METHODS:
Dialogue within
a lecture
Traditional
Lectures
Playback recording
of lectures
TEACHING METHODS:
Secondarily: exposure
to visual and/or
auditory methods
Project based
learning
Trial and
error
Written
instructions
Video
demonstrations
In-person
demonstrations
Three types of learning styles to consider
46. 46
DESIGN THINKING
METHODS Systematic
Brainstorming
Techniques
Affinity
Mapping
Design
Studio
USER EXPERIENCE
METHODS
SERVICE DESIGN
METHODS
FACILITATION
METHODS Stakeholder
Management
Customer Feedback
Gathering
Business Model
Validation
Lecture Coaching
User Research
and Testing
Personas
User Journey
Workshops
Persona Role
Playing & Improv
Sensory
Brainstorming
User
Insights
Information
Architecture
Cross-functional
Team Facilitation
Methods
Our learning model makes use of proven methodologies and approaches from across the fields of
service design, user experience, design thinking, and business administration.
47. 47
Participatory Learning
Participatory Learning is ultimately about facilitating a process of collective analysis, learning, and problem
solving amongst a group of people. When implemented well, participatory learning increases collaboration,
subverts hierarchies, encourages agility, and rapidly increases skill acquisition.
1.INVESTIGATION 2.PARTICIPATION
3.
CLASSROOM
LEARNING
4.
PRACTICE &
COACHING
Team interviews align goals and identify relevant subject matter
and techniques
INVESTIGATION
STEP 1
Hands on participation in a sample workshops builds practice,
empathy and excitement
PARTICIPATION
STEP 2
Theory and techniques are taught in a seminar environment,
driving participation, understanding and skills
CLASSROOM LEARNING
STEP 3
Practice skills under the tutelage of instructors, for trial and
error learning. Cements understanding and building a culture of
shared experience
PRACTICE AND COACHING
STEP 4
48. 48
• Choose an innovation partner to seed
the approach
• Start small and be targeted
• Nurture advocates through ongoing
coaching
• Institutionalize the learning model
• Stick it out when things get tough
Scalability
and Ongoing
Development
Not every organization is
ready to adopt a fully self-
driven learning program.
49. 49
We’d love to discuss with you
go.cakeandarrow.com/Transforming-Digital-
Culture-Insurance-Financial-Services
Interested in learning more about how a human-
centered approach could transform your organization?
212-598-2800
newbiz@cakeandarrow.com
A Transformation from Within
LET’S CHAT DOWNLOAD WHITEPAPER
A guide for Insurance companies to
Transforming digital culture and
becoming truly customer focus
50. 50
Nabil Rahman
Head of Product Strategy
nrahman@cakeandarrow.com
LETS SEE IT IN ACTION
MEET YOUR FACILITATOR
Workshop
51. 51
Ideate on potential
solutions and success
criteria
Workshop Goals
Build some empathy
and identify consumer
challenges
Create a hypothesis
that can lead to a
testable concept
52. 52
Tammy [Arnold] Campbell
Challenge: Support Tammy as she competes against corporate chains
Tammy is the president and owner of a
family-owned retail grocery store called
Arnold’s in Fishers, Indiana - a suburb of
Indianapolis. Tammy is 48 years old, married,
and the mother of 3 children. She has a
degree in business from Indiana University,
Fort Wayne and moved home after college to
help run the family business, which she took
over in 2010.
Over the last several years Arnold’s has been
losing business to Trader Joe’s, which opened
less than a mile away. As a part of a larger
plan to revamp their business, Over the next
several months, Tammy plans to expand
their organic food and produce sections to
compete with Trader Joe’s, and will be
updating all her store’s point of sales
machines by January of 2019.
53. 53
Jeremy Prince
Challenge: Support Jeremy as he quickly scales his business to land a major contract
Jeremy Prince is 39 years old and lives in
Seattle. He moved from Dallas to Seattle after
high school in 1998 to live with his uncle,
who at the time was building houses in the
north Seattle suburbs. Jeremy worked
construction for a few years with his uncle
and eventually began flipping houses. He was
fairly successful until the financial crisis in
2008, after which he was forced to foreclose
on several of his properties and file for
bankruptcy. He took this as an opportunity to
get his degree. He received his BA in
construction management in 2012. By this
time, the economy had recovered and Jeremy
got his contractor’s license and started his
own company–Prince General Contracting,
now with 40 full time employees. Jeremy’s
company has been successful, benefitting
from the housing boom created by Amazon.
He is now in the process of negotiating his
largest contract to date - a new residential
tower in the Queen Anne area being built to
accommodate another wave of Amazon
employees expected to be hired in the next
two years. Whether or not he wins the
business will depend upon his ability to
successfully bid out the work to enough
subcontractors, such as electricians,
plumbers, and sheetrockers to be able to
complete the building within the developer’s
timeline.
54. 54
George and Diane Demos
George and Diane are in their early 60s and
preparing for retirement. For the last 40
years they have run an auto repair business
in Sound Beach, Long Island. Diane does the
books, the hiring, and manages
appointments and payments and George
works in the shop and oversees a team of 5
mechanics. The Demos’s have 2 sons and a
daughter. Their middle son, Gus, now in his
early 30s has been working at his parents
shop since high school.
George and Diane just put their house up for
sale and have already bought a house in
Pennsylvania, where they plan on moving
when they retire. They will be transferring
ownership of the business over to Gus by the
end of the year.
Challenge: Support the Demoses as they pass down their family business and
prepare for retirement
55. 55
Jason Goldstein
Challenge: Support Jason as he determines the next big move for his firm
Jason Goldstein is 43 years old and the
founder of a New York City digital agency. He
grew up in Long Island, New York, he’s
married with two kids and lives in
Manhattan. He has been working in New
York City agencies for nearly 20 years.
Over the last six months, his agency has
undergone significant growth with the
addition of 3 new enterprise-level clients,
and they are anticipating even greater growth
in Q4 of 2018.
By the end of Q3 Jason would like to move his
company into a new office space to
accommodate their growth, but not knowing
what 2019 will look like (will they continue to
grow at the same pace, or will they level
out?), he’s hesitant to commit to anything
long term.
58. 58
• Read your team’s assigned persona background and jump into their shoes
• Consider the negative end-results your persona can face, and write each
outcome on its own post-it note
• [ INDIVIDUALLY ] - Come up with as many as you can. Remember, one post-it
per bad outcome (3 min)
• [ TEAM ] - Share your post-it notes within your team and group like post-its
into themes or categories. Label each grouping/theme (5 min)
• [ TEAM ] - Select the most compelling problem-space/theme for the next
exercise (2 min)
What would be the worst outcomes for your persona?
59. 59
• [ INDIVIDUALLY ] - Jot down as many solutions as you can think of to solve
for your selected problem-space. One solution per post-it (3 min)
• [ TEAM ] - Share your post-it notes with the group (5 min)
• Each group member will now vote for two (2) solutions by marking the ones
they like best with a circle sticker. Select the three solutions with the most
votes. (2 min)
Now, let’s fix the problem we selected
61. 61
• [ TEAM ] - Organize your work space so the main problem-space you are
solving for and the top solution ideas are side-by-side.
• [ INDIVIDUALLY ] - look at each solution and write out a measurable outcome
that would indicate that the solution was a success. (e.g. If I’m trying to
improve employee performance, ___ program would improve peer review
scores by 20%) (5 min)
• [ TEAM ] - Share and place outcomes against solutions (2 min)
How can we measure that we’re successful?
63. 63
[ ] is a [ ] who is
trying to do [ ]. One of the issues she/he
is running into is [ ].
If we [ ], then we will be able to help
[ ] achieve [ ].
Now with your post-it notes, you have a problem area, potential solutions, and outcomes to measure success.
As a team, fill out the following hypothesis template:
Construct your hypothesis
PERSONA NAME BUSINESS DESCRIPTION
TASK
PROBLEM YOU ARE SOLVING FOR
TEAM SOLUTION
THESE OUTCOMESPERSONA NAME
65. 65
Share our hypotheses
OUR PERSONAS
As groups share out, ask yourself:
• How does this match your own
group’s results?
• How would you iterate on the
thinking each group is presenting?
• Would you alter your ideas after
hearing what others came up with?
TAMMY
Fort Wayne, IL Grocery Store
JEREMY
Seattle, WA
Construction
GEORGE & DIANE
Long Island, NY
Auto Repair
JASON
New York, NY Consulting Group
66. Thank you!
Josh Levine
Founder, CEO
jlevine@cakeandarrow.com
@neatpace
Nabil Rahman
Head of Product Strategy
nrahman@cakeandarrow.com
A Guide to Human
Centered Design
DOWNLOAD OUR TOOLKIT
go.cakeandarrow.com/human-centered-design
Learn how to innovate new products
and services that address customer
needs with human-centered design.