The document discusses lean startup and design thinking practices. It notes that 9 out of 10 new products fail and 75% of startups fail. Lean startup focuses on experimentation to test hypotheses about customer problems and solutions. Key lean startup principles include validating learning through building-measuring-learning cycles and innovation accounting. Design thinking is a method for solving complex problems and creating new ideas. The document provides references for further reading on lean startup and its practices like customer development and the business model canvas.

1. Lean Start-Up and Design Thinking Practices
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikchoudhary@yahoo.com

2. Disclaimer
 These are my personal opinions on the subject and in no way represent
that of my employer.

3. 64 % of
Software is
unused !

4. Start-Up Facts
 9/10 New Products Fail
 75 % of all Startups fail
 In a Startup , the chance
on anything good is
always under 50 %”
o Source http://business-powerpack.com/why-9-out-of-10-
new-products-fail
o Source - HBR Review – Why the Lean Start-up changes
Everything – May 2013
o Source -
http://www.slideshare.net/startuplessonslearned/aardva
rk-case-study-from-sllconf-by-max-ventilla-and-damon-
horowitz - Slide # 9

5. Customer Requirements
 It's not the customer's job to know
what they want.
 If I had asked my customers
what they wanted they would
have said a faster horse.

6. Product Development to Customer Development
2003
 Associate Professor at Stanford University
 Has participated in 8 high tech Startup as
either a cofounder or an early employee
HBR Review – Why the Lean Start-up changes Everything – May 2013

7. Business Model Generation
2010
Business Model Canvas - Alex Osterwalder
 Standard Framework for
Business Model Canvas in
BGM
http://www.businessmodelgeneration.com/canvas

8. Business Model Canvas Explained (Video)
Business Model Canvas - Alex Osterwalder
http://www.businessmodelgeneration.com/canvas

9. Lean Startup
2011
Customer Development
Agile Software
Lean (Toyota Production System)
Five principles of Lean Startup

10. StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
 A startup is a human institution designed to deliver a new product or service under
conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
 Nothing to do with size of company, sector of the economy, or industry

11. Lean Startup
Lean Startup principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Measure-Lean
Innovation Accounting
* Source - http://lean.st/

12. Customer-Problem-Solution(C-P-S) Hypothesis
 Do consumers recognize that they have the problem you are
trying to solve?
 If there was a solution, would they buy it?
 Would they buy it from you?
 Can we build a solution for that problem?”
* C– P– S Hypothesis : The Entrepreneurs Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
Picture Source - http://practicetrumpstheory.com/2010/08/businessmodelcanvas/

13. Running Lean
2012
 Document your Plan A
 Identify the riskiest part for your plan
 Systematically test your plan
http://practicetrumpstheory.com/2012/02/why-lean-canvas/
http://leancanvas.com/

14. The Startup Owner's Manual
2012
“There Are No Facts Inside Your Building, So Get Outside.” – Steve Blank
http://en.wikipedia.org/wiki/Steve_Blank

15. The Customer Development Manifesto
http://steveblank.com/2012/03/29/nail-the-customer-development-manifesto/

16. Design Thinking
Design Thinking is a method for solving complex problems
and creating new ideas.
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/

17. Source – Mueller , Roland & Thoring ,
Katja (2012) - Design Thinking Vs Lean
Startup

19. References
 HBR Review – Why the Lean Start-up changes Everything – May 2013
 http://practicetrumpstheory.com/2012/02/why-lean-canvas/
 http://practicetrumpstheory.com/2010/08/businessmodelcanvas/
 http://www.slideshare.net/startuplessonslearned/aardvark-case-study-
from-sllconf-by-max-ventilla-and-damon-horowitz
 http://www.bizjournals.com/sanjose/blog/2012/09/most-startups-fail-
says-harvard.html?page=all
 http://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit
 http://theleanstartup.com/
 http://www.startuplessonslearned.com/
 http://www.businessmodelgeneration.com/canvas
 http://practicetrumpstheory.com/2010/08/businessmodelcanvas
 http://leancanvas.com/LeanCanvas.pdf
 http://www.amazon.com/The-Startup-Owners-Manual-Step-By-
Step/dp/0984999302
 http://en.wikipedia.org/wiki/Steve_Blank
 http://steveblank.com/category/customer-development-manifesto/

20. Thank you !!
 Manik Choudhary
 manikchoudhary@yahoo.com
 Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529