The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson.

1. The Medici Effect: What Elephants
and Epidemics Can Teach Us About
Innovation
Presented BY :
Ahmad Shalabi

2. The Idea
• The idea behind this book is simple: When you
step into an intersection of fields, disciplines,
or cultures, you can combine existing concepts
into a large number of extraordinary new
ideas.

3. The Intersection””Your Best Chance to
Innovate
• Two kinds of innovation: directional and
intersectional
• Intersectional innovations happen in the
Intersection

5. The Rise of Intersections
• The movement of people
• The convergence of science
• The leap of computation

6. Creating the Medici Effect
• Break Down the Barriers Between Fields
• What is associative barrier?

7. How to Make the Barriers Fall ?
• How to Make the Barriers Fall ?
• Diversity !!
• learn differently, and see from multiple
perspectives.

8. Randomly Combine Concepts
• Different concepts And :
• Randomness .
• luck is an important factor

9. Find the Combinations
• Diversifying occupations.
• Interacting with diverse groups of people.
• Introducing randomness into your thinking
pattern.

10. Ignite an Explosion of Ideas
• The best way to get a good idea is to have a
lot of ideas.
• Scientists, artists, and writers with
the best ideas are those who produce
the most ideas.

11. How to Capture the Explosion?
• Understanding of the fields.
• Generate many ideas. (brainstorming)
• Evaluating the ideas.

13. Making Intersectional Ideas Happen
• Execute Past Your Failures ( Difficult Part )
• Be ready to change your execution plan
• Break Out of Your Network
• Stop relying on them
• Take Risks and Overcome Fear (don’t try to
minimize risk!!)
• Acknowledging your fear

14. Step into the Intersection . . .
• If you want to help create the future, find your
way to the Intersection.