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Product Design using Lean UX
The workshop focuses on Lean UX and product design, emphasizing problem-solving and user experience rather than aesthetics. Participants will learn about lean startup principles, creating personas, defining value propositions, and measurable metrics for user engagement. The goal is to equip teams with tools for efficient and effective design without compromising user needs.
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Product Design using Lean UX
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- 2. CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. USER EXPERIENCE ADDICT TWITTER: @SOUPI GEORGE ELKHABBAZ
- 3. HELLO MY NAMEIS… MY SPIRIT ANIMAL IS… MY IDEA IS… You INTRODUCTION
- 4. TODAY’S WORKSHOP WHAT TOEXPECT ▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas
- 5. TODAY’S WORKSHOP WHAT TOEXPECT ▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up
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- 9. Understand The Problem Design TestLearn Build Launch
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- 11. SUCCESSFUL LEAN UX HOWWILL IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers
- 12. DIFFERENCE BETWEEN “CHEAP”AND LEAN UX CHEAP UX ▸ Budget comes first ▸ Jump to tactical fixes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Don’t spend money ▸ More likely to think about cutting costs ▸ MINIMAL viable product ▸ Focus on how much money is spent ▸ Play it safe. No failing. ▸ Discovery and learning come first ▸ Invest in strategic changes in design ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t waste money ▸ More likely to think about how to make more money while delivering great UX ▸ Minimal VIABLE product ▸ Focus on when and how money is spent ▸ Fail faster, learn, ADAPT uxmatters.com LEAN UX
- 13. WHAT YOUR CUSTOMERSSEE PROTOTYPE LOOK & FEEL RESEARCH PLANNING
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- 15. WARMUP IDENTIFICATION ▸ Who areyour users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?
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- 18. WHAT IS ITFOR? PERSONA
- 20. PERSONAS FACTS ▸ Age ▸ Citywhere s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.
- 21. PERSONAS BEHAVIORS ▸ What dothey do that makes them your target audience? ▸ How are they solving their problems now?
- 22. PERSONAS NEEDS & GOALS ▸What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?
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- 25. QUESTIONS TO ANSWER: 1.ARETHERE ENOUGH PEOPLE LIKE THAT? 2.CAN YOU FIND ANY AND TALK TO THEM?
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- 29. WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISHTASKS” Your Product VALUE PROPOSITION: USE CASES
- 30. 1.WRITE UP TO6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK
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- 32. BRAINSTORM UP TO 4FEATURES
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- 34. WHAT YOU HAVENOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?
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- 37. Unhelpful Vain GoodBetter Magic NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS WHO SIGN IN SEVERAL TIMES A DAY % OF USERS WHO USE THE SERVICE SEVERAL TIMES A DAY
- 38. METRICS GUIDELINES ▸ Metric shouldbegin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…
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- 41. WHAT YOU HAVENOW: 1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.
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