An overview of why behaviour interventions using machine learning and AI are the future of health and healthcare.

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Company Name
1
TRENDS IN
DIGITAL HEALTH
THE FUTURE OF
HEALTHCARE IS…
Remko Vermeulen
Head of Product & Service Design
Telefonica Alpha

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Company Name
2
ACCESS TO HEALTHCATE 10%
GENETICS 20%
ENVIRONMENT 20%
HEALTHY BEHAVIOURS 50%
MEDICAL SERVICES88%
OTHERS4%
HEALTHY BEHAVIOURS4%
WHAT
IMPACTS
HEALTH
WHAT WE
PAY FOR
IMPACT VS. COSTS

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Company Name
3
ACCESS TO HEALTHCATE 10%
GENETICS 20%
ENVIRONMENT 20%
HEALTHY BEHAVIOURS 50%
MEDICAL SERVICES88%
OTHERS4%
HEALTHY BEHAVIOURS4%
WHAT
IMPACTS
HEALTH
WHAT WE
PAY FOR
IMPACT VS. COSTS

4. Área
Company Name
4
TRENDS IN
DIGITAL HEALTH
THE FUTURE OF
HEALTHCARE IS
BEHAVIOUR

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Company Name
5
BEFORE & AFTER VISIT
Medical
visit
DETECTION TREATMENT

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Company Name
6
DETECTION

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Company Name
7
EARLIER & BETTER
Doctor
visit
DETECTION TREATMENT
50% 50%EARLIER NON ADHERENCE

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Company Name
8
TRENDS IN
DIGITAL HEALTH
THE FUTURE OF
HEALTHCARE IS
BEHAVIORAL DATA

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Company Name
CURRENT MODEL
Hospital
visit
Doctor
visit
Doctor
visit

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Company Name
10
FUTURE MODEL
Hospital
visit
Doctor
visit
Doctor
visit
Historical
data

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Company Name
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Company Name
22
91%OF US ADULTS HAVE THEIR
MOBILE PHONE WITHIN REACH 24/7

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Company Name
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Company Name
23
80%OF 18-44 YEAR OLDS CHECK THEIR MOBILE
PHONE FIRST WHEN THEY WAKE UP

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Company Name
13
GLUCOSE SENSOR UNIVERSITY OF CALIFORNIA

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Company Name
14
$1 FLEXIBLE ELECTRONICS UNIVERSITY OF AUSTIN

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Company Name
15
CUE HOME BLOOD TEST

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Company Name
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Company Name
1
2012, the healthcare system had stored roughly
500 petabytes of patient data = 10 billion four-
drawer file cabinets full of information.
By 2020, the healthcare system is projected to
store 50 times as much information,
25,000 petabytes, meaning machine
intelligence will be essential to complement
human intelligence to make sense of it all.
“
”

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Company Name
17
TRENDS IN
DIGITAL HEALTH
BEHAVIORAL/TREATMENT DATA
+
MACHINE LEARNING
+
CUSTOMER CENTERED DESIGN
=
BETTER HEALTH

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Company Name
18
TRENDS IN
DIGITAL HEALTH
THANK YOU
Remko Vermeulen
remko.vermeulen@telefonica.com