Presentation for the participants of the Design for Active Ageing European project. http://daaproject.eu

1. Elderly
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10. Telefonica
280.000
User Experience
80
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12. Patient - UK
Delaying acceptance
Wearing a special phone with an alarm
button is seen as for when you really are in
a bad state. Having an app was seen as
something that you can use before that
point of “acceptance” and therefore
enlarge the target market.
Patient
Cognitive limitations
At an elder age, cognitive skills decline.
Learning new tools (or apps) and divided
attention is difficult. Result is that most
features will be overlooked when presented
at the same time.
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This lead to simplifications in the Cronicos
tablet app and the “Radio.me” innovation
project.
Patient - Brasil
Not feeling “dumb”
While visiting a doctor some patients don’t
ask questions in order not to feel “dumb”.
Especially under lower educated patients
in Brasil we found that no questions were
asked, although they didn’t understand
what the doctor said.
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This defined one of the use cases for
MyHealth where a user can get doctor’s
notes explained.
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Family - UK
Guilt and worries
As family members are not able personally
to care all the time, our service fills in part
of that gap. Therefore the telecare system
is bought as a kind of insurance in stead of
for actual emergencies.

13. UX metrics
Quantify the user experience, the perceived
value of the product and the usability. Offers the
possibility to benchmark against competitors
and to get ongoing end-user feedback.
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19. Diga Mobi
Creating an experience adapted to elderly
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