The document discusses the user experience challenges in ehealth for the elderly population. It emphasizes that elderly users prioritize relationships and well-being over technology, necessitating a design approach that makes technology seamless and focuses on service. The evolving role of design in mhealth is highlighted as crucial for future developments.

1. Área
Company Name
1
Elderly

2. Área
Company Name
2
I work at Telefonica as the
User Experience Lead for
eHealth...

3. Área
Company Name
3
Most of the team love
gadgets, technology, new
cool apps and interaction
design...

4. Área
Company Name
4
Our eHealth users (mostly
elderly) care as much about
this as most of us care
about...

5. Área
Company Name
5

6. Área
Company Name
6
They couldn’t care less...

7. Área
Company Name
7
They care about family, grand
children, friends, not getting
old, staying independent,
living well, good health...

8. Área
Company Name
8
“Technology” is entering in
day to day life....

9. Área
Company Name
9

10. Área
Company Name
10
But if another solution is
easier understood...

11. Área
Company Name
11

12. Área
Company Name
12

13. Área
Company Name
13

14. Área
Company Name
14
This often means that as
designers we have to make
technology and the product
invisible and focus on the
service...

15. Área
Company Name
15

16. Área
Company Name
16

17. Área
Company Name
17
The challenge of mHealth has
started, but there is still a
long way ahead with a large
role for design.

18. Área
Company Name
18
Elderly