The document discusses design thinking and lean thinking approaches. Design thinking focuses on empathizing with users to identify problems, ideating solutions, prototyping, and testing. It is intuitive and aims to solve problems for humans. Lean thinking sees startups as experiments to build and test business models. It is more analytical and aims to create sustainable businesses that serve customers. Both approaches emphasize learning quickly from prototypes and users, but differ in their goals and focus.

1. DESIGN THINKING
vs LEAN THINKING

2. DESIGN THINKING
+
SUPPORTIVE
NETWORK

3. a
PAPER TOWEL
on a
STICK

4. THE
DESIGN THINKING
METHOD
(as practiced at IDEO and
taught at Stanford’s d School)

5. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
FEEL WHAT
THEY FEEL.

6. "If I had asked
people what they
wanted, they
would have said
faster horses.”
–probably Henr y
Ford

7. 1. EMPATHIZE
C O M M U N I C A T I O N :
07 % Ve r b a l
3 8 % To n e o f Vo i c e
5 5 % B o d y L a n g u a g e

8. 1. EMPATHIZE
C O M M U N I C A T I O N :
07 % Ve r b a l
3 8 % To n e o f Vo i c e
5 5 % B o d y L a n g u a g e

9. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

10. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

11. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

12. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST

13. 1. EMPATHIZE
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
REPEAT

14. OLD ECONOMY
capability-driven, slow to market,
manufacture products, production-focused

15. OLD ECONOMY
NEW ECONOMY
capability-driven, slow to market,
manufacture products, production-focused
outsource production, fast to market,
create brands, consumer-focused

16. ORDERING SHOES
without
TRYING THEM ON?

17. THE
LEAN STARTUP
(from “The Lean Startup”
by Eric Ries)

18. 1. E N T R E P R E N E U R S
A R E E V E RY W H E R E
A human institution designed to
create new products and services
under conditions of extreme
uncertainty.
—Eric Ries, The Lean Startup
“STARTUP”

19. 2 . E N T R E P R E N E U R S H I P
I S M A N A G E M E N T
You’re driving a car, not launching
a rocket ship.

20. 3 . VA L I DA T E D
L E A R N I N G
Startups need to first LEARN
HOW to build a sustainable
business.

21. 4 . B U I L D ,
M E A S U R E ,
L E A R N
Like the Scientific Method for
business creation.

22. 5 . I N N O VA T I O N
A C C O U N T I N G
Learning is the goal.

23. Innovation
Focus on the “User”
Prototype Cheaply
Learn Quickly
SIMILARITIES

24. D E S I G N
T H I N K I N G
L E A N
T H I N K I N G
Observe to discover
unmet needs
Intuitive
GOAL:
Solve a Problem
USER:
Humans
Begin with the
founder’s vision
Analytical
GOAL:
Business Model
USER:
Customers
DIFFERENCES