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Creativity Management l ritzel being creative for CCM
 
 
 
 
 
Who of the present students is an  Artist ?
Ask 10 eight year old school kids if they are Artists 10 out of 10 will raise their hands and tell you they are artists, painters, singers and actors
A fly   story   to start with...
Creativity  and the Fly ,[object Object]
Are you FLYs?  ....... Let‘s test YOUrself ?
 
 
 
 
 
Break out of the BOX!
An o ther  ONE
Mind set exercise ,[object Object],[object Object],A B C D 1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts. 2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts. 3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts. 4. Divide ‘D’ into SEVEN equal & identical parts. Clues : The solution is not in the form of triangles. The solution lies in the problem itself. Clues : The solution is not in the form of triangles. This was done in world record time of 7 sec.
Who or what is responsible for us being creative or not? Lets talk  Brain`!!!!
 
Brain  and  Universe ,[object Object],Total Atoms in the Universe =1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 http://micro.magnet.fsu.edu/primer/java/scienceopticsu/powersof10
CRITICAL AND CREATIVE   MULTIPLE   INTELLIGENCES   CREATIVE CRITICAL Strategic Linguistic Interpersonal Logical Mathematical Musical CREATIVE CRITICAL
Can one learn to become creative?
Tools
The Difference Between Creativity and Innovation
By knowing all this I guess  YOU  now are finally ready to jump   out of the   BOX
These stones are used in Chinese ”MahJongg” . Mentally select  ONE  of them . Concentrate and remember the stone you have chosen . Do it now !
Look into the red circle.  Just think about your STONE
I can’t look inside your brain! But I know your thinking patterns! I know your BOX thinking
Check it ! I have taken away the stone   you   chose!!!
Why are we so  limi tt ed ? still
How to be different...
To  dare ! Change all   rules Learn to   forget Do it   yourself Waste re Imagine Be   silly Be  angry
 
 
A kind of different Tennis player  – Björn Borg
A different kind of Jump  - Dick  Fosbury
From This? To That? To where no-one has gone before Overnight ?
.. And who is going? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Business MUST come up with Innovations? – some do!
 
Does every creative idea lead to success?
 
 
creativity in Marketing tell a story
What   do these following companies have in   common ?
 
 
 
They all tell STORIES that grew far over the product itself and became legend - We  all  love legends
“ The [Starbucks] Fix” Is on  … “We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home.   It’s the place our customers come for refuge.” Nancy Orsolini, District Manager
Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in  Results-Based Leadership
Does it work? You bet!
What does Dyson SELL? The ultimate housecleaning MACHINE The Transformer Vacuum Cleaner
 
Will iPhone do the same?
 
Businesses going  e
“ E-   is about  rebuilding  the organization from the ground up.  Most companies today are not built to exploit the Internet. Their business processes, their approvals, their hierarchies, the number of people they employ … all of that is wrong for running an ebusiness.” Ray Lane, Kleiner Perkins
How did  companies  take  creative  advantage of the   Internet ?
“ UPS used to be a trucking company with  technology . Now it’s a technology company with trucks.”   — Forbes , upon naming UPS “Company of the Year” in Y2000
Which company could this be?
Would Easy Jet exist without the Internet?
Sponsoring of Internet events
 
And what is about  YOU  being a creative/special/different/crazy/out-of-the-norm/innovative  EMPLOYE E ?
Let‘s test it
LOR results
A good way to look at creativity and innovation linked to a specific culture is in Advertisment
What can you  learn  from this  presentation ? hopefully
 
Being innovative in a big company
Become your own  imagination  inc. company

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