The document discusses the concept of creativity, emphasizing its importance in various generations and the obstacles to innovative thinking. It highlights exercises and tools for fostering creativity, the difference between creativity and innovation, and examples from companies that succeed by incorporating storytelling into their marketing strategies. Additionally, it addresses the transformation businesses must undergo to thrive in the digital age, using technological advancements to their advantage.

1. Creativity Management l ritzel being creative for CCM

7. Who of the present students is an Artist ?

8. Ask 10 eight year old school kids if they are Artists 10 out of 10 will raise their hands and tell you they are artists, painters, singers and actors

9. A fly story to start with...

10. Creativity and the Fly A somehow found itself inside your house through an open window and then goes about banging its head against a different closed window. Why? It's obvious to that creature that the light source is right there in front of it, and it takes the shortest route to try to escape to freedom. And it's true: the shortest physical distance (just a 1/8 inch thickness of glass) to freedom would be straight ahead. Ah but there's an invisible obstacle and that fly would need to go the opposite direction to find its freedom.

11. Are you FLYs? ....... Let‘s test YOUrself ?

17. Break out of the BOX!

18. An o ther ONE

19. Mind set exercise The fig shows 4 squares-A,B,C&D. 1/4th of squares A,B&C is shaded. A B C D 1. Divide Un-shaded portion of ‘A’ into TWO equal & identical parts. 2. Divide Un-shaded portion of ‘B’ into THREE equal & identical parts. 3. Divide Un-shaded portion of ‘C’ into FOUR equal & identical parts. 4. Divide ‘D’ into SEVEN equal & identical parts. Clues : The solution is not in the form of triangles. The solution lies in the problem itself. Clues : The solution is not in the form of triangles. This was done in world record time of 7 sec.

20. Who or what is responsible for us being creative or not? Lets talk Brain`!!!!

22. Brain and Universe Possible Inter-Connections in the brain = 1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 Total Atoms in the Universe =1 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000, 0000000000 http://micro.magnet.fsu.edu/primer/java/scienceopticsu/powersof10

23. CRITICAL AND CREATIVE MULTIPLE INTELLIGENCES CREATIVE CRITICAL Strategic Linguistic Interpersonal Logical Mathematical Musical CREATIVE CRITICAL

24. Can one learn to become creative?

25. Tools

26. The Difference Between Creativity and Innovation

27. By knowing all this I guess YOU now are finally ready to jump out of the BOX

28. These stones are used in Chinese ”MahJongg” . Mentally select ONE of them . Concentrate and remember the stone you have chosen . Do it now !

29. Look into the red circle. Just think about your STONE

30. I can’t look inside your brain! But I know your thinking patterns! I know your BOX thinking

31. Check it ! I have taken away the stone you chose!!!

32. Why are we so limi tt ed ? still

33. How to be different...

34. To dare ! Change all rules Learn to forget Do it yourself Waste re Imagine Be silly Be angry

37. A kind of different Tennis player – Björn Borg

38. A different kind of Jump - Dick Fosbury

39. From This? To That? To where no-one has gone before Overnight ?

40. .. And who is going? “ Silent” Generation (born 1930-1945) Born with the military technologies that were to lead to analog, digital and virtual technologies “ Baby-Boom” Generation (born 1945-1960) Born with the analog and astronautic technologies Generation “X” ( born 1960-1975) Born among analog technologies (telephone, TV), witnessed and participated in the development of digital technologies Generation “Y” (born 1975-1990) Born with the first generation of digital technologies, witnessed and participated in the development of networked technologies … and soon , Generation “e” (born 1990-2005) Born in the midst of new technologies

43. Business MUST come up with Innovations? – some do!

45. Does every creative idea lead to success?

48. creativity in Marketing tell a story

49. What do these following companies have in common ?

53. They all tell STORIES that grew far over the product itself and became legend - We all love legends

54. “ The [Starbucks] Fix” Is on … “We have identified a ‘third place.’ And I really believe that sets us apart. The third place is that place that’s not work or home. It’s the place our customers come for refuge.” Nancy Orsolini, District Manager

55. Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership

56. Does it work? You bet!

57. What does Dyson SELL? The ultimate housecleaning MACHINE The Transformer Vacuum Cleaner

59. Will iPhone do the same?

61. Businesses going e

62. “ E- is about rebuilding the organization from the ground up. Most companies today are not built to exploit the Internet. Their business processes, their approvals, their hierarchies, the number of people they employ … all of that is wrong for running an ebusiness.” Ray Lane, Kleiner Perkins

63. How did companies take creative advantage of the Internet ?

64. “ UPS used to be a trucking company with technology . Now it’s a technology company with trucks.” — Forbes , upon naming UPS “Company of the Year” in Y2000

65. Which company could this be?

66. Would Easy Jet exist without the Internet?

67. Sponsoring of Internet events

69. And what is about YOU being a creative/special/different/crazy/out-of-the-norm/innovative EMPLOYE E ?

70. Let‘s test it

71. LOR results

72. A good way to look at creativity and innovation linked to a specific culture is in Advertisment

73. What can you learn from this presentation ? hopefully

75. Being innovative in a big company

76. Become your own imagination inc. company