1. The document discusses how businesses can use various Web 2.0 applications like social networks, blogs, video sharing sites, and image sharing sites for marketing purposes.
2. It provides specific recommendations for businesses to create a presence on sites like Facebook, Twitter, YouTube, Flickr, and blogs to engage customers and create "viral marketing".
3. The document stresses the importance of including customers by using their feedback, comments, photos and videos to build trust and a sense of community around the business or its products/services.
Working Together - Marketo with WordPress and JoomlaMagic Logix
MSYNC leverages Marketo API and allows WordPress/Joomla to work natively with Marketo like never before. The lead data actions result in a streamlined process for your sales and marketing staff.
http://www.magiclogix.com/services/digital-marketing/marketing-automation/
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
Working Together - Marketo with WordPress and JoomlaMagic Logix
MSYNC leverages Marketo API and allows WordPress/Joomla to work natively with Marketo like never before. The lead data actions result in a streamlined process for your sales and marketing staff.
http://www.magiclogix.com/services/digital-marketing/marketing-automation/
Lesson about Social Media Marketing: from Facebook boosted posts to Facebook Ads Manager (both Business Manager and Power Editor), marketing objectives differences among platforms, pixel tracking and results discrepancies. How to set up a correct marketing campaign on Fb, Twitter, LinkedIN.
35 classic online reputation management tips for mushroom industrySocial Bubble
Download "35 classic online reputation management tips for mushroom industry" Free eBook by Social Bubble. And Bubble Up your Mushroom Industry. For Mushroom Industries Global Online Services Contact Social Bubble Today.
35 efficient online reputation management tips for seafood industrySocial Bubble
Download "35 efficient online reputation management tips for seafood industry" Free eBook by Social Bubble. And Bubble Up your Seafood Industry. For Seafood Industries Global Online Services Contact Social Bubble Today.
35 powerful online reputation management tips for fruits industrySocial Bubble
Download "35 powerful online reputation management tips for fruits industry" Free eBook by Social Bubble. And Bubble Up your Fruits Industry. For Fruits Industries Global Online Services Contact Social Bubble Today.
Download "35 fantastic online reputation management tips for corn product industry" Free eBook by Social Bubble. And Bubble Up your Corn Industry. For Corn Industries Global Online Services Contact Social Bubble Today.
Festival Visions du Réel 2015 - With the multiplication of distribution channels and strategies, producers now play a key role in a documentary’s marketing and promotion. Identifying the right target audience and positioning strategy must be done in due time to allow successful audience reaching. Moreover a social media campaign has to be well planned to find answers to the key questions of timing, choice of network, community management and monitoring. All these points will be discussed through practical tips and case studies.
Concept Makerz is a firm which is established in Delhi since 2003. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With a team of young, creative, dynamic & dedicated professionals, we have pushed all areas of event management to new frontiers, whether it is artist management, product launch, Exhibition, Road-show, Fashion show, wedding planning & celebrity management. The urge to deliver more than the client’s expectations has always been our top priority. Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Always our motto is to satisfy our clients in terms of providing the best services in competitive rates. For more info visit www.conceptmakerz.com
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
The world’s first Mining Social Networking Site, www.millcost.com, has now launched. Millcost includes a Microsite Directory, Forum, Article submission, and tools for the Mining Industry to Collaborate.
Visit http://www.millcost.com
35 classic online reputation management tips for mushroom industrySocial Bubble
Download "35 classic online reputation management tips for mushroom industry" Free eBook by Social Bubble. And Bubble Up your Mushroom Industry. For Mushroom Industries Global Online Services Contact Social Bubble Today.
35 efficient online reputation management tips for seafood industrySocial Bubble
Download "35 efficient online reputation management tips for seafood industry" Free eBook by Social Bubble. And Bubble Up your Seafood Industry. For Seafood Industries Global Online Services Contact Social Bubble Today.
35 powerful online reputation management tips for fruits industrySocial Bubble
Download "35 powerful online reputation management tips for fruits industry" Free eBook by Social Bubble. And Bubble Up your Fruits Industry. For Fruits Industries Global Online Services Contact Social Bubble Today.
Download "35 fantastic online reputation management tips for corn product industry" Free eBook by Social Bubble. And Bubble Up your Corn Industry. For Corn Industries Global Online Services Contact Social Bubble Today.
Festival Visions du Réel 2015 - With the multiplication of distribution channels and strategies, producers now play a key role in a documentary’s marketing and promotion. Identifying the right target audience and positioning strategy must be done in due time to allow successful audience reaching. Moreover a social media campaign has to be well planned to find answers to the key questions of timing, choice of network, community management and monitoring. All these points will be discussed through practical tips and case studies.
Concept Makerz is a firm which is established in Delhi since 2003. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With its wings spread across all major cities of the country to take care of the local co-ordination and management. With this unended journey, simultaneously we have collected a lot of experience and constantly upgraded our strengths in all areas of event execution and event management. With a team of young, creative, dynamic & dedicated professionals, we have pushed all areas of event management to new frontiers, whether it is artist management, product launch, Exhibition, Road-show, Fashion show, wedding planning & celebrity management. The urge to deliver more than the client’s expectations has always been our top priority. Hence, we are a “One stop shop” for any and every requirement to our wide spectrum of clients. Always our motto is to satisfy our clients in terms of providing the best services in competitive rates. For more info visit www.conceptmakerz.com
Presentation given to the Fraternal Communications Association Mid-Year Conference focusing on content distribution, SMR, blogging, social networks and levering across multiple channels.
Integrated_1
Prateek N. Kumar is CEO & Managing Director NeoNiche Integrated
Brand Mantra
Today, branding is a function of media fragmentation. With more channels and newspapers reaching out to diverse customer bases, it’s harder for a brand to reach a truly mass audience. Simply stated, marketing that utilizes generic messages to build awareness is no longer the only way to influence customer behavior.
The world’s first Mining Social Networking Site, www.millcost.com, has now launched. Millcost includes a Microsite Directory, Forum, Article submission, and tools for the Mining Industry to Collaborate.
Visit http://www.millcost.com
Facebook Ads: Is Your Website Ready to Convert Cold Traffic?Jenna Curry
New to Facebook Advertising? Been unsuccessful in the past? Looking to level up what you're already doing? Discover the capabilities using Facebook Advertising for lead generation and sales for your own business and your clients. Leave with a checklist of tools and best practices every digital marketer should implement into their website and landing pages to increase conversions.
Viral Video Makes Me Sick: Successfully Using Video in Business Communication...Owen Mack
What constitutes success in the world of B2B video? Is it view count? Comments? Embeds? SEO results? How do we measure engagement? This deck examines successful examples of video usage in the B2B environment, and compares B2B video with B2C. This deck was originally presented at The Conference Board, NYC, October 16, 2009. For more detail please contact http://cobrandit.com
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
What is so special about working with Digital Natives - the good, the bad & t...Lukas Ritzel
Digital Natives as workforce in 2016 and beyond. Collected slides & stories on digital natives 2015, google effect, filter bubble, digital native competencies, digital storytelling by Lukas Ritzel
Learning for digital natives by Lukas Ritzel, SwitzerlandLukas Ritzel
Talk at 4th GERA conference at Khalsa College of Education, Amritsar in November, 2015 on the theme "EDUCATION: WITHIN AND BEYOND THE CLASSROOM" by Honorary Member - 1 Lukas O Ritzel, Accenture, Guest Professor with HWZ, Grenoble Graduate School of Business, Harvard, Speaker TEDx, Lucerne http://thegera.in/
With help of some 3 brightest young India professionals which I am proud to know and call friends > Shweta, Gautam & Kaushal
Learning for digital natives connected to life! Kingdom of Bhutan session Jun...Lukas Ritzel
Learning for digital natives connected to life! Kingdom of Bhutan session June 2014. A wake up call for acacemics for by Lukas Ritzel an honorary member of All India Association for Educational Research ( aiaer.net/ )
for Harvard University by lritzel - The Management Thinking Mistakes filesLukas Ritzel
This was the last lecturing to finish the course on Management Dilemmas of the 21st Century by Dr Mark Esposito where i was invited to participate as lecturer and as well coach for the students project on the Management Thinking Mistakes App developed by WiB Solutions / LRitzel
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
How has the initial Internet developed from a push only static source of information to the interactive and engaging internet which we call Web2.0 or social media in 2013
Was ist dein persönlicher afrika traumLukas Ritzel
Jeder sollte einmal im Leben nach Afrika gehen. Sicherlich hat jeder einen ganz speziellen Traum wie DIE ultimative Afrika Reise Erfahrung sein sollte. Hier das Testimonial einer Kundin die einen solchen Moment erlebt hat den Sie wohl eine Leben lang begleiten wird. Wollen auch Sie so einen Afrika Moment erleben, kontaktieren Sie uns als Schweizer Afrika Reise Experten
lukas ritzel slides on crowdsoucing, the crowds getting active in business, tribes, from globalization to outsourcing to crowdsourcing for the enterprise
Hospitality schools awards best communication istudentLukas Ritzel
over 200 Students from IMI Hotel Managment School in Switzerland Luzern where researching and gathering all those so important bits and pieces of information which they need to make Luzern for their 2-3 years of international studies in the field of hospitality management and wrapped it all into a free iphone apps as the worlds first ever international student guide. It is giving information about the lovely city of Luzern/ Lucerne on 7 catagories like Top Info, Top Rumours, Why Luzern?, Do's and Don'ts, Education, Food and Student Gems
To commemorate the twentieth anniversary of IMI, there was a wonderful collaboration with Four Forests International Primary School in Luzern.
The pupils were asked to paint their impressions of a birthday celebration and a Hotel School. IMI works hard to forge strong links with the local community in Luzern and hopes that some of these budding artists may be the students of tomorrow.
As a reward for their artistic endeavours and hard work, the pupils were invited to IMI in Kastanienbaum to the formal restaurant known as the Swiss Room. Here they were waited on with Silver Service by our Culinary and BA students.
A paradigm shift in Education by Web2.0 technologiesLukas Ritzel
a webcast presentation done by lukas ritzel during World conference of AIAER on
Higher education: Need for priAm variate reforms, August 03-05, 2009 Organized by
Lovely School of Education, Lovely Professional University, Phagwara, Punjab and supported by IMI University Centre, Luzern, Switzerland
Presentation to Leaders in Education Programme by National Institute of Education Singapore on "Education2.0" or "Eduction Update urgently needed" by IMI's Lukas Ritzel
our IMI powerpoint project entry for the award of best initiative of a hotel management school for 2008 hospitality award.
Our entry is a whole term at our international university centre focused on Creativity & Innovation for all stakeholders
Within the slides we try to describe all the various (many of them still ongoing) activities, their positive outcomes for student/staff/institute
the core themes are in the need for creative solutions in the industry, leadership development, new solutions and innovation in society (diversity, inclusivity and technology)
Since this particular term is still ongoing (2008) we have setup a project specific wiki where we constantely update the individual projects through text and images (done on some pages by students, others by staff)
This WIKI can be seen and used by anyone (other schools for example) as a kind of benchmark for similar ideas at any other school.
check http://creatimi.wikispaces.com/
Genetically Modified Foods and it's impact on our nations by Chef Shaun Leonard from IMI University Centre, International Hotel Management Institute Switzerland, Lucerne
Sustainable Management In Human ResourcesLukas Ritzel
ore and more research seems to prove that sustainable management is not only a nice to have but actually one way of getting to and retaining talents, check out why
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
46. Create as many digital footprints as possible And always again link them from within your website(s)
47.
Editor's Notes
Before you start promoting your new website You must check what is already there You must check and find and describe your audience You must see what others have done and how successful it was to MAKE IT BETTER You must check out trends in other fields and see if they may be applied to yours
Makes me a headake, simple blog but well placed http://www.thetalentjungle.com/hotel-hospitality-tourism/ See details about its success and relevance in http://www.alexa.com/siteinfo/thetalentjungle.com#trafficstats
http://www.google.com/alerts create an alert in google news Manage all your alerts on one page
More at http://www.businesspundit.com/the-8-best-viral-advertising-videos-of-2009-so-far/ Viral videos are one of the Internet’s best entertainment mediums. They teach, impress, and–perhaps most importantly–help you pass the time. Companies know this. When they commission top international advertising firms to produce Internet videos, they use “going viral” as a measure of success. Marketing videos can help bolster a company’s reputation, increase sales, and foster positive associations in consumers’ minds. Or, as the Microsoft and Nokia videos below prove, they can lack product association, but still be viral. Here are the best viral marketing videos of 2009–so far. It’s only late October. Companies still have time to release new viral hits. Only time will tell what kind of random and fascinating content will hit the Web next.
A good website to check what is viral is at http://www.buzzfeed.com/
http://www.quintura.com/ On a rather generic search like study in switzerland it shows almost only imi movies and links
the basicsTagging is a new way of categorising information online. Any piece of content (such as a blog post) can be assigned multiple tags, and will then appear under each of these as categories. This is a break from the strictly linear navigation of Web sites pre-Web .0. Tagging is particularly common in user-generated content sites and the blogging world.tagginghow does it relate to the tourism and travel industry? Consumers are increasingly turning to tagging to sift, sort, and share information about travel planning and buying. Imagine if you could somehow view the collective travel planning knowledge of everyone that has been before you, efectively eliminating all of the dog-eared journals and underlined notes in travel guides. Well, this is exactly what is occuring with tagging. Broadly speaking, tagging is used for two purposes: saving and sorting your own content, and browsing other people’s content.Suppose you are considering a trip to Paris. Naturally you start your online travel planning journey by searching for ‘travel to Paris France’ in a search engine, where no less than 9 million results are returned. Perhaps you refine your search, and begin to visit some of the referenced pages. As you visit these pages, you save or “tag” those you like with a service such as Del.icio.us (www.de.licio.us), in a process similar to identifying browser favourites. Perhaps you tag a museum’s Web site with “must visit”, “Van Gogh” and “Montmartre”. As you tag items, a ‘tag cloud’ is created, sorting the items of interest, which can be used as an anchor point for future searching and tagging.
Tags Hotel management school Study hospitality in switzerland
Search string: study hospitality in switzerland
http://www.google.co.uk/search?hl=en&q=alpenblick+weggis&meta= In google linked to web2 06/29/10
Lets have a look at some of those customer review websites and how they work Customer reviews replace the common brochure or travel office opinion http://www.booking.com/searchresults.en.html?city=-2554790 http://www.booking.com/hotel/ch/alpenblickweggis.html?label=gog235jc;sid=bc3762c45dced36155199617180d7aa8 82 reviews from guests who filled in a questionnaire by booking.com 06/29/10
One of the big players, long time - Reviews from guest to guest What can you do against bad reviews? Submitting a management response One of travels biggest website TripAdvisor allows representatives of hotel, restaurant, or attraction management to respond to reviews written about their property. Responses meeting our posting criteria will be displayed on the TripAdvisor site directly underneath the relevant review. We will not post responses directed solely to the author of the review. We will not post responses directed to TripAdvisor staff, or commenting about TripAdvisor policies. Please note that TripAdvisor may contact the property to verify that you are a representative. 06/29/10
http://www.hotelmarketingstrategies.com/tripadvisor-marketing-guidelines/ Josiah: If a hotel has a poor reputation on TripAdvisor, what steps should they take to improve it? Michele: When a hotel has a poor ranking on TripAdvisor, it usually reflects problems with the property — grounds, staffing, cleanliness, service, or something else. The most important step hoteliers can take is to read the feedback they’ve received on TripAdvisor, and take the necessary steps to improve problem areas. If a new owner has just taken over a property with a poor reputation, they can go to their owners’ page and fill out the change of ownership form with details of the nature of the ownership change, along with documentation that the change occurred, and we can remove reviews from the prior owner’s tenure.
Reviews from guest to guest on a russian hotel on yahoo, reading such a review you may want to add this directly to your own site. YES can be done through RSS Yes can be done BUT since you have no influence on the content you may want to rethink, some hotels do it, some not. Since the web makes things more and more transparent and more and more travellers will use the web to get at least a second opinion I would think to put it right now on your own website is the right way to go. 06/29/10
Through new rss technologies you can subscribe to such a feed for your website, sms, email or instant message RSS (which, in its latest format, stands for "Really Simple Syndication") is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts . An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. Instant real-time updates. Breaking news, stock value increases or decreases, airline flight deals and more are available via Yahoo! Alerts. Track any type of web content. Get an alert whenever new content is available on your favorite blog or website. You choose how you get your alert. Alerts can be sent via email, Yahoo! Messenger, or your mobile device. 06/29/10
http://www.youtube.com/watch?v=WgZ8FM94vI4 http://www.squidoo.com/skifrancechalet a sample page which is not further developed
Check on web2 sites if there is anything that relates to our business All with similar feature that change totally the way we choose our products, how we look at ads and how we even do business Now what has this all to do with your own business, your own hotel and the way on how you can get or loose your customers? The Business of Web 2.0 Web 2.0 represents multiple transitions in the manner of using the raw material of the ubiquitously connected public network. From content-driven to user-driven, from page-driven to transaction-driven, from cheap sharing to collaborative refinement, the Web 2.0 opportunity is to add far more value-but the Web 2.0 challenge is to stand up to the scrutiny and criticism of an actively involved community. 06/29/10