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Web 2 Zero marketing
1. The document discusses how businesses can use various Web 2.0 applications like social networks, blogs, video sharing sites, and image sharing sites for marketing purposes. 2. It provides specific recommendations for businesses to create a presence on sites like Facebook, Twitter, YouTube, Flickr, and blogs to engage customers and create "viral marketing". 3. The document stresses the importance of including customers by using their feedback, comments, photos and videos to build trust and a sense of community around the business or its products/services.
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Web 2 Zero marketing
- 1. Web2.0 Marketing Web2.0marketing or how to develop business in web2.0
- 2. HOW TO USELATEST WEB APPLICATIONS, SPECIFICALLY WEB2, FOR MARKETING Web 2.0 opens up a new are of marketing, the inclusion of the audience, the social feedback systems, the trust into the unknown out there . The Net Gen client, so different from all the generations before. Memberfeeling in todays marketing. Digital footprints everywhere for successful branding. Viral marketing through movies, games. Content becomes king. Twitter the latest killer application, the why, the how and the now. Web2.0 contributes as well to image
- 3. THERE IS NOTONE WEB2.0
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- 5. Post content materialon collaboration web 2 pages Create a presence in Myspace, wikispaces, multiply, facebook, twitter, ning, squidoo Upload marketing slides to slideshare and tag them correctly Upload marketing vdo to youtube and others and tag them correctly Your management should network in business network tools like xing, plaxo Upload best images to Flickr and Facebook and tag them
- 6. Include more theclient Use their comments and feedback Use their words, success stories Use their pictures Create a member or we-are-family feeling among your clients/ audience and your company/ product / service Give them the feeling of inclusion even exclusivity
- 7. Use facebook andmonitor feedback as well as use it as a marketing tool, upload images, vdos etc, get clients active
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- 9. Another reason whyBlogs are top for your marketing
- 10. Almost in realtime
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- 13. Upload all relevantpresentations to slideshare (web2.0)
- 14. 10Mio have watchedthis http://www.businesspundit.com/the-8-best-viral-advertising-videos-of-2009-so-far/
- 15. Viral Marketing, notonly movies
- 16. You tube, useit as a marketing tool, upload promotional vdo and slideshows
- 17. Add your businessvdo to all possible Web2 vdo pages http://www.vidipedia.org/Main_Page http://www.plebstv.com/
- 18. IMI in Web2.0movies
- 19. Such many footprintswould not be possible without web2.0
- 20. Success needs somepersistance
- 21. It works onlythrough
- 22. For later usethose steps
- 23. Same with Flickr,upload cool images and tag them
- 24. „ bing“ PicturesSearch
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- 27. How important isall that for your business? (sample Vietnams REX hotel)
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- 38. More maps mashupsShowcase best trips
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- 41. Build your owncampaign
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- 43. Monitor if thereis something NEW relevant new in Web2.0
- 44. First go forthe TOP
- 45. Check through allWeb, a good start is go2web20.net
- 46. Create as manydigital footprints as possible And always again link them from within your website(s)
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Editor's Notes
- #2 Before you start promoting your new website You must check what is already there You must check and find and describe your audience You must see what others have done and how successful it was to MAKE IT BETTER You must check out trends in other fields and see if they may be applied to yours
- #5 http://blog.web2fordev.net/wp-content/uploads/2007/07/web20_big.jpg
- #9 Makes me a headake, simple blog but well placed http://www.thetalentjungle.com/hotel-hospitality-tourism/ See details about its success and relevance in http://www.alexa.com/siteinfo/thetalentjungle.com#trafficstats
- #13 http://www.google.com/alerts create an alert in google news Manage all your alerts on one page
- #14 http://www.slideshare.net/lritzel/management-of-change
- #15 More at http://www.businesspundit.com/the-8-best-viral-advertising-videos-of-2009-so-far/ Viral videos are one of the Internet’s best entertainment mediums. They teach, impress, and–perhaps most importantly–help you pass the time. Companies know this. When they commission top international advertising firms to produce Internet videos, they use “going viral” as a measure of success. Marketing videos can help bolster a company’s reputation, increase sales, and foster positive associations in consumers’ minds. Or, as the Microsoft and Nokia videos below prove, they can lack product association, but still be viral. Here are the best viral marketing videos of 2009–so far. It’s only late October. Companies still have time to release new viral hits. Only time will tell what kind of random and fascinating content will hit the Web next.
- #16 A good website to check what is viral is at http://www.buzzfeed.com/
- #17 Veoh.com Myvideo.de Sevenload.de
- #18 http://www.plebstv.com/ http://english.ohmynews.com www.current.tv
- #21 http://www.quintura.com/ On a rather generic search like study in switzerland it shows almost only imi movies and links
- #22 the basicsTagging is a new way of categorising information online. Any piece of content (such as a blog post) can be assigned multiple tags, and will then appear under each of these as categories. This is a break from the strictly linear navigation of Web sites pre-Web .0. Tagging is particularly common in user-generated content sites and the blogging world.tagginghow does it relate to the tourism and travel industry? Consumers are increasingly turning to tagging to sift, sort, and share information about travel planning and buying. Imagine if you could somehow view the collective travel planning knowledge of everyone that has been before you, efectively eliminating all of the dog-eared journals and underlined notes in travel guides. Well, this is exactly what is occuring with tagging. Broadly speaking, tagging is used for two purposes: saving and sorting your own content, and browsing other people’s content.Suppose you are considering a trip to Paris. Naturally you start your online travel planning journey by searching for ‘travel to Paris France’ in a search engine, where no less than 9 million results are returned. Perhaps you refine your search, and begin to visit some of the referenced pages. As you visit these pages, you save or “tag” those you like with a service such as Del.icio.us (www.de.licio.us), in a process similar to identifying browser favourites. Perhaps you tag a museum’s Web site with “must visit”, “Van Gogh” and “Montmartre”. As you tag items, a ‘tag cloud’ is created, sorting the items of interest, which can be used as an anchor point for future searching and tagging.
- #23 http://www.webtvwire.com/15-ways-to-promote-your-video-online/
- #24 Tags Hotel management school Study hospitality in switzerland
- #26 Search string: study hospitality in switzerland
- #28 http://www.google.co.uk/search?hl=en&q=alpenblick+weggis&meta= In google linked to web2 06/29/10
- #29 Lets have a look at some of those customer review websites and how they work Customer reviews replace the common brochure or travel office opinion http://www.booking.com/searchresults.en.html?city=-2554790 http://www.booking.com/hotel/ch/alpenblickweggis.html?label=gog235jc;sid=bc3762c45dced36155199617180d7aa8 82 reviews from guests who filled in a questionnaire by booking.com 06/29/10
- #30 http://www.expedia.com/pub/agent.dll/qscr=dspv/htid=481670/crti=0/rdct=1
- #31 http://www.orbitz.com/hotel/Vietnam/Ho_Chi_Minh_City/Rex_Hotel/
- #32 http://www.frommers.com/destinations/hochiminhcity/H26374.html
- #33 http://www.tripadvisor.com/Hotel_Review-g293925-d302836-Reviews-Rex_Hotel-Ho_Chi_Minh_City.html
- #34 One of the big players, long time - Reviews from guest to guest What can you do against bad reviews? Submitting a management response One of travels biggest website TripAdvisor allows representatives of hotel, restaurant, or attraction management to respond to reviews written about their property. Responses meeting our posting criteria will be displayed on the TripAdvisor site directly underneath the relevant review. We will not post responses directed solely to the author of the review. We will not post responses directed to TripAdvisor staff, or commenting about TripAdvisor policies. Please note that TripAdvisor may contact the property to verify that you are a representative. 06/29/10
- #36 http://www.hotelmarketingstrategies.com/tripadvisor-marketing-guidelines/ Josiah: If a hotel has a poor reputation on TripAdvisor, what steps should they take to improve it? Michele: When a hotel has a poor ranking on TripAdvisor, it usually reflects problems with the property — grounds, staffing, cleanliness, service, or something else. The most important step hoteliers can take is to read the feedback they’ve received on TripAdvisor, and take the necessary steps to improve problem areas. If a new owner has just taken over a property with a poor reputation, they can go to their owners’ page and fill out the change of ownership form with details of the nature of the ownership change, along with documentation that the change occurred, and we can remove reviews from the prior owner’s tenure.
- #37 Reviews from guest to guest on a russian hotel on yahoo, reading such a review you may want to add this directly to your own site. YES can be done through RSS Yes can be done BUT since you have no influence on the content you may want to rethink, some hotels do it, some not. Since the web makes things more and more transparent and more and more travellers will use the web to get at least a second opinion I would think to put it right now on your own website is the right way to go. 06/29/10
- #38 Through new rss technologies you can subscribe to such a feed for your website, sms, email or instant message RSS (which, in its latest format, stands for "Really Simple Syndication") is a family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts . An RSS document, which is called a "feed," "web feed," or "channel," contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that's easier than checking them manually. Instant real-time updates. Breaking news, stock value increases or decreases, airline flight deals and more are available via Yahoo! Alerts. Track any type of web content. Get an alert whenever new content is available on your favorite blog or website. You choose how you get your alert. Alerts can be sent via email, Yahoo! Messenger, or your mobile device. 06/29/10
- #39 http://www.tripntale.com/?gclid=CI_a0p252J4CFU0B4wodq2vcqw
- #40 http://www.tripntale.com/me/lritzel
- #42 http://www.vote7.com http://www.new7wonders.com/campaigns
- #43 http://www.youtube.com/watch?v=WgZ8FM94vI4 http://www.squidoo.com/skifrancechalet a sample page which is not further developed
- #44 Check on web2 sites if there is anything that relates to our business All with similar feature that change totally the way we choose our products, how we look at ads and how we even do business Now what has this all to do with your own business, your own hotel and the way on how you can get or loose your customers? The Business of Web 2.0 Web 2.0 represents multiple transitions in the manner of using the raw material of the ubiquitously connected public network. From content-driven to user-driven, from page-driven to transaction-driven, from cheap sharing to collaborative refinement, the Web 2.0 opportunity is to add far more value-but the Web 2.0 challenge is to stand up to the scrutiny and criticism of an actively involved community. 06/29/10
- #45 http://www.ebizmba.com/articles/user-generated-content.html
- #46 http://www.go2web20.net/