The document discusses strategies for web marketing and optimizing search engine rankings. It recommends monitoring competitors, focusing on search engine optimization through keywords, metadata, links and content. Specific strategies mentioned include using social media, video/podcasts, wikis and ensuring the business has a digital presence across multiple online platforms.

1. Webmarketing Or the time of waiting Or acting

2. Monitor Competitors BUT don‘t copy make it better

6. G oogle P age R ank

9. Detecting search keywords for which a site is ranked high

10. Use Free SEO tools rather than pay

12. Title & Description

13. Keyword tag

14. Link exchange to our partners

15. Invest more time and creative mind in link management

16. What‘s the worth of my website

17. Google AdSense

18. Use advanced search strings to localize possible link portals international school inurl:swiss

19. Free Listings

20. Paid Listing

21. Educational Portals http://www.chuguo.cn

22. Make sure IMI is placed in ALL SE, there is more than Google out there

23. There are always new ones

24. And each allow a different view on various market aspects

25. Visually and connected

26. Find Links you did not even know they existed and follow up on them

27. Add Google Site map

28. S ite Map A site map is of great importance for visitors and automated spiders alike

29. Pay per Click

30. A dwo r ds

33. Content Changes Always to improve and support a better ranking. How Changing Content can Affect Rankings Changing content over time has a huge impact in Google's measures. They use changes to determine "freshness" or "staleness" of websites and pages and how that data impacts the value of the links on the page as well its rankings. They'll also measure large, "real", content changes vs. superfluous changes and rank based on that data.

42. Use Web2zero and its viral effect to get more hits What is Web2.0 first?

43. Web2.0 marketing

44. Create as many digital IMI footprints as possible And always again link them from within our IMI website(s)

47. Use facebook and monitor feedback as well as use it as a marketing tool, upload images, vdos etc, get imi students active

48. Upload all relevant IMI presentations to slideshare (web2.0)

49. You tube, use it as a marketing tool, upload promotional vdo and slideshows

50. Add IMI vdo to all possible Web2 vdo pages http://www.vidipedia.org/Main_Page http://www.plebstv.com/

51. Same with Flickr, upload cool images and tag them imi

52. Get marketing to join different professional networks like Xing, Plaxo

53. One sample WIWIH get in, network and contribute

54. Social Network

55. Plaxo links then to other collaboration spaces

56. Get your business into Wikipedia

58. Add podcast to educational podcasting portals like epn

59. Monitor if there is something NEW relevant for us in Web2.0

60. First go for the TOP

61. Check through all Web, a good start is go2web20.net

62. Long Tail Concentrate on niche markets

64. Long Tail

65. New markets BUT as well new competitors

66. RSS eventually as a future way to communicate to students through mail or mobile phone

67. Use the WWW to do better marketing What can the web tell you about the needs of your (potential) clients

68. Behavioral Marketing:

69. Landing Page