1. Creativity involves thinking of new ideas and implementing them. It requires both imagination and action. A creative product is novel yet appropriate, stimulating further work. 2. Innovation builds on creativity by implementing new products, services, or processes that create value. Creativity is necessary for innovation. 3. We are moving from an industrial age to a conceptual age that values creative thinkers. Creativity gives businesses a competitive advantage through new ideas.

1. [Type text]
[Type text]
1.
Creativity at work
Creativity is the act of turning new and imaginative ideas into reality. Creativity is
characterized by the ability to perceive the world in new ways, to find hidden patterns, to
make connections between seemingly unrelated phenomena, and to generate solutions,
Creativity involves two processes: thinking, then producing. If you have ideas, but don’t
act on them, you are imaginative but not creative.
“A product is creative when it is (a) novel and (b) Appropriate.
A novel product is original not predictable. The bigger the concept, and the
More the product stimulates further work and ideas, the more the product is
creative”
What is Innovation?
Innovation is the implementation of a new or significantly improved product, services
or process that creates value for business, government or society.
Some people say creativity has nothing to do with innovation – that innovation is a
discipline, implying that creativity is not. Well, I disagree. Creativity is also a discipline,
and a crucial part of the innovation equation. There is no innovation without creativity.
The key metric in both creativity and innovation is value creation.
Creativity and Economic Development:
We are living in the age of creativity.
Daniel pink in his book, A whole new mind (2005) defines economic development as:
1. Agriculture Age(Farmers)
2. Industrial Age (Factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creative thinkers and creators)
Pink added that inventiveness, understanding and creativity are skills needed by
business. In other words, creativity gives you a competitive advantage by adding value to

2. [Type text]
[Type text]
1.
your services or products, and differentiating your business from the competition. He
ended by saying ‘without creativity, you are doomed to compete in commodity hell!’
Can creativity be learned?
The short answer is YES.
Creativity begins with a foundation of knowledge, learning a discipline, and mastering a
way of thinking, you learn to be creative by experimenting, exploring, questioning
assumptions, using imagination and synthesizing information. Learning to be creative
is akin to learning a sport. It requires practice to develop the right muscles, and a
supportive environment in which to flourish.
Your ability to generate innovative ideas is not merely a function of the mind, but also a
function of five key behaviors that optimize your brain for discovery:
1. Associating: drawing connections between questions, problems, or ideas from
unrelated fields
2. Questioning: posing queries that challenge common wisdom.
3. Observing: scrutinizing the behavior of customers, suppliers, and competitors to
identify new ways of doing things.
4. Networking: meeting people with different ideas and perspectives.
5. Experimenting: constructing interactive experiences and provoking unorthodox
responses to see what insights emerge.
Fostering Creativity at Work: Rules of the Garage
By following these simple rules we will foster a culture of creativity and innovation:
these were defined by HP, which in fact started in a garage.
 Believe you can change the world.
 Work quickly, keep the tools unlocked, and work whenever.
 Know when to work alone and when to work as a team.
 Share – tools, ideas. Trust your colleagues.
 No politics. No bureaucracy. (These are ridiculous in a garage.)
 The customer defines a job well done.
 Radical ideas are not bad ideas.
 Invent different ways of working.

3. [Type text]
[Type text]
1.
 Make a contribution everyday. If he doesn’t contribute he doesn’t leave the
garage.
 Believe that together we can do anything. And finally
 Invent
1999 HP Annual Report.
Habits of highly Creative People
1. Creative people seek answers: Highly creative people are curious by nature. They
don’t simply accept things for what they appear. They want to know how things
work or why things happen.
2. Creative people are spontaneous: Highly creative people can certainly plan
ahead, but they aren’t afraid to change their plans.
3. Creative people behave passionately: creative people are passionate about what
they do. Whether they work as an artist or work at a bank, creative people strive
to reach a successful outcome.
4. Creative people are flexible: If they’re working on a plan and it looks like they
need to change that plan, they’re willing to embrace change.
5. Creative people look at the whole picture: Creative people can be spontaneous; it
doesn’t mean they behave impulsively. They tend to look at the whole picture
before they begin a project and they are able to keep it in mind throughout their
project.
Conclusion
Beliefs that only special, talented people are creative – and you have to be born that
way – diminish our confidence in our creative abilities. The notion that geniuses
such as Shakespeare, Picasso and Mozart were ‘gifted’ is a myth, according to a study
at EXTER University. Researchers examined outstanding performances in the art s,
mathematics and sports, to find out if “the widespread belief that to reach high levels
of ability a person must possess an innate potential called talent”
The study however concludes that excellence is determined by.
 Opportunities
 Encouragement

4. [Type text]
[Type text]
1.
 Training
 Motivation, and
 Most of all- Practice.
It is important to understand that creativity is a time-bound process and that you won’t
always achieve efficient results. Two lessons can be drawn for the time being: Everyone
is creative everyday in their life and everyone can improve their creativity so that it’s
commercially interesting.