The document discusses creativity and creative thinking. It provides definitions of creativity as imagining or inventing something new. It also defines creative thinking as the process of coming up with new ideas, which can be accidental or deliberate. The document then provides tips and myths about creativity, as well as examples of creative advertisements.

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3. Objective To ignite your thought process

8. intelligence Fortune 500 Survey CEOs are asking for Creativity A Fortune 500 CEO’s survey says that when hiring employees and promoting managers a whopping 100 percent of the CEO’s mentioned creativity as one of the primary characteristics. In fact, almost 60 percent of the CEOs surveyed ranked creativity higher than intelligence. Creativity

10. But what is creative thinking? Creative thinking is “the process we use when we come up with a new idea. It can be accidental or deliberate .” Thought is Creative Perhaps the most important corollary of the Law of Cause and Effect is this: “ Thoughts are causes, and conditions are effects.” What is Creativity thinking ?

13. CREATIVE THINKING GOAL PLAN / TAKE ACTION EVALUATION PROBLEM SOLVING PROCESS Problem solving process 5 Basic steps PRIORITIZE 1 2 3 5 4

18. Fundamental Skills Seizing The Opportunity Challenging Assumptions Taking Risks Looking At Problems From A New Perspective Thinking Ambiguously

19. The Ten Guiding Principles 1. There is no one right answer. 2. The virtue is thinking and free-associating. 3. Always harness the power of your whole BRAIN (not half). 4. Suspend judgment - especially during the idea generation phase. 5. Let there be FUN! 6. Learning is must be fundamentally a MENTAL process. 7. If at first you can't think of it, think again. And again. And again. 8. The best way to get good ideas is to have lots of them. 9. Involve as many senses as possible. 10. For sense of completeness have a beginning, a middle, and an end.

25. Determined Independent Inventive Enthusiastic Individualistic Industrious versatile daring dynamic Informal Impulsive

26. Is Creativity Logical ? N O !

28. POKE FUN AT ME

29. GROWING ECONOMY

30. JOINT VENTURE

31. WORK IN PROGRESS

32. DIVISION OF LABOR

33. BACKWARD INTEGRATION

34. GOOD AFTERNOON

35. YEAR END SALE

36. Advertisement

40. This is an advertisement found in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads 'Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now before it kills you.'

41. Ad for YOGA SCHOOL A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. Enrollment went after up this promotional stunt.

42. Ad for Mini Cooper This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper has L A R G E S P A C E.

43. Ad for Glass cleaner Life size images were stuck on glass doors at shops, airports in South Africa for the advertisement of glass and window cleaner I.C.U. The expression on the face is priceless.

44. A sticker has been placed on the high voltage box depicting that Duracell's batteries were used. Cool advertisement found in Malaysia Ad for Duracell Batteries

45. Ad for a Drink An innovative idea on a large billboard in Amsterdam, Netherlands. It really makes you want that 'Heineken'

46. An advertisement by Jung von for watchmaker IWC. Bus straps have been fashioned from images of IWC's Big Pilot's Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. Ad for Watches

47. A huge mirror was built that allowed passersby to stop and look at themselves wearing Indivi clothes at a shopping mall in Tokyo, Japan. So, you will not dirty the clothes and can have a quick look at it after u wear it. Ad in a Shopping mall

51. A Creative Ad by Hyndai Motor Co.

52. A Creative Ad by AK Bank

53. A Creative Ad by Citreon Car