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Hello Ideas
The document discusses creativity as a fundamental aspect of generating ideas, emphasizing that everyone possesses the potential to be creative, albeit in different ways. It outlines two main types of creativity—artistic and technical—and details various techniques for fostering technical creativity, such as programmed and lateral thinking. The importance of organization in the creative process and the need for a supportive environment during brainstorming sessions are highlighted as key to unlocking innovative ideas.
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Hello Ideas
- 1. “HELLO IDEAS” Hugo Fernandes imhugo.com / @imhugo 1
- 2.
- 3. START YOUR ENGINES 3 Draw your neighbor in the audience in 1 minute.
- 4. START! 4
- 5. STOP! 5 Lesson learned: . great warm up exercise before a creative meeting . you don’t need to know how to draw to express an idea . let it flow
- 6. “Ideas are thereal currency in our business. Without a good idea, all the mystic proficiency in the world is just window dressing.” by Mike Dietz, Slappy Pictures 6 But how can we generate ideas? In one simple word...
- 7. CREATIVITY 7 Question to the audience: “Who of you doesn't see yourself as a creative person?”
- 8. well, YOU’RE WRONG Everyone has the ability to be creative, but not in the same way. 8 Artistic Creativity vs Technical Creativity You cannot compare to an artist. That’s not your job, neither your type of creativity. More about this later.
- 9. WHY? 9 Why do I say that everyone has the ability to be creative?
- 10. The “Schwarzenegger effect” 10 That’s the key for all of it.
- 11. 11 How do youthink he became like that?
- 12. WORKING OUT 12 Deduction: “What do you mean? Creativity is not a muscle that can get bigger if we work it out...”
- 13. WORK OUT Creativity needs to be worked out, like an exercise. 13 Mental processes. You need to exercise creativity.
- 14. Why some people thinkthey’re not creative? 14
- 15. © Christian Faur 15 In kindergarten they gave us crayons. And we were not afraid to using them. My daughter draws a sun with arms. And she’s not afraid of doing it.
- 16. © Girls’ Generation 16 But with adolescence you start to evaluate things. Most of the teenagers stop the creative process when they think another person is better than them. And that constrains our brain.
- 17.
- 18. MEET EMILY © cutsandguts.tumblr.com 18 As a "survival" creative teenager, you grow up different and you don't worry about constrains when you don't have the urge to please anyone else but you.
- 19. HOW TO DEFINE CREATIVITY? 19 Like we talked before, there are different types of creativity.
- 20. ARTISTIC CREATIVITY 20 Is more born of skill, technique and self-expression. It can not be taught. You don’t need to be a painter.
- 21. TECHNICAL CREATIVITY http://www.stefanleijon.com/ 21 Where people create new theories, technologies or ideas. This is the type of creativity we will discuss here. There are two main strands to technical creativity
- 22. TECHNICAL CREATIVITY 1. Programmed Thinking 2. Lateral Thinking 22 Lateral Thinking is what we will target.
- 23. TECHNICAL CREATIVITY 1. ProgrammedThinking 23
- 24. TECHNICAL CREATIVITY 1.Programmed Thinking Relies on logical or structured ways of creating a new product or service. 24
- 25. TECHNICAL CREATIVITY 1. Programmed Thinking Morphological Analysis Reframing Matrix ... 25 Some Creative techniques: - Morphological Analysis: Analysis to generate new products and services - Reframing Matrix: The 4 Ps Approach: Product perspective, Planning perspective, Potential perspective, People perspective.
- 26. TECHNICAL CREATIVITY 2. Lateral Thinking 26 Unfortunately, we get stuck in our patterns. We tend to think within them.
- 27. TECHNICAL CREATIVITY 2. Lateral Thinking Solutions we develop are based on previous solutions to similar problems. 27 Usually it does not occur to us to use solutions belonging to other problems.
- 28. TECHNICAL CREATIVITY 2. Lateral Thinking Breaks the patterned way of thinking. 28 We use lateral thinking techniques to break out of this patterned way of thinking.
- 29. TECHNICAL CREATIVITY 2. Lateral Thinking Recognizes that our brains are pattern recognition systems, and that they do not function like computers. 29 It takes years of training before we learn to do simple arithmetic. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting.
- 30. TECHNICAL CREATIVITY 2. Lateral Thinking Brainstorming Random Input Provocation ... 30 Some Creative techniques - Random Input: When you’re stuck it. Once you have chosen the word, list its attributions or associations with the word. Then apply each of the items on your list and see how it applies to the problem at hand. - Provocation: Make stupid statements
- 31. CREATIVE PROCESSES 31 When using Lateral Thinking. There are a lot. My favorite is...
- 32. CREATIVE PROCESSES DO IT 32 DO IT stands for...
- 33. Define problem 33 During this stage you apply a number of techniques to ensure that you are asking the right question.
- 34. Open mind andapply creative techniques 34 Here you apply creativity techniques to generate as many answers as possible to the question you are asking. At this stage you are not evaluating the answers. This is were happens the real brainstorming. After this, make a pause. Take a breath.
- 35. Identify best solution 35 Only at this stage do you select the best solutions from the ones you came up with in step 2. Where you are having difficulty in selecting ideas, use formal techniques to help.
- 36. Transform 36 The final stage is to make an Action Plan for the implementation of the solution, and to carry it out. Without implementation, your creativity is sterile.
- 37. WE ALL DOIT WITH 1 LITTLE “SECRET” 37
- 38. ORGANIZATION 38 Talk about organization in a creative process. It’s fundamental. A pianist has to know the notes before he starts to play in a crazy and creative mood.
- 39. FIRST STEP after a meeting 39 This will help you to stay organized.
- 40. ? What are yourthoughts about the meeting? 40
- 41. What was discussed? ? What are your thoughts about the meeting? 41
- 42. What was discussed? Whatdid I learned? ? What are your thoughts about the meeting? 42
- 43. What did Ilearned? How can I implement it? ? What are your thoughts about the meeting? What was discussed? 43
- 44. ? What are yourthoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? 44
- 45. ? What are yourthoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? Did I hear or saw anything inspiring? 45
- 46. ? What are yourthoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? Did I hear or saw anything inspiring? Was it a waste of time? 46
- 47. ? What are yourthoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? Did I hear or saw anything inspiring? Was it a waste of time? What can I have done to make it better? 47
- 48. ? What are your thoughts about the meeting? What was discussed? What did I learned? How can I implement it? What are the next steps? Did I hear or saw anything inspiring? Was it a waste of time? What can I have done to make it better? 48 When you go through this process, things happen. You have revelations. You make decisions about where to go next. When you don’t do it… you respond to emails and go to Facebook. You can add your own questions here.
- 49. CREATIVE TECHNIQUES 49 How to work out after that?
- 50. CREATIVE TECHNIQUES Starbursting 50 Draw a star and in each point write Who, What, Why, Where, When and How
- 51. CREATIVE TECHNIQUES Brainwriting 51 Great for teams where there’s a leader that smashes all ideas. Each team member has 5 minutes do write down their own ideas. In the end everyone will read them.
- 52. CREATIVE TECHNIQUES Brainstorming 52 Popular tool that helps you generate creative solutions to a problem.
- 53. CREATIVE TECHNIQUES Reversal Technique 53 A different approach to brainstorming. The reversal technique challenges you to list your assumptions about a particular subject area and then to simply reverse those assumptions to try and make them work. Use the "What If" compass. How to turn it bad.
- 54. ENOUGH TALK! 54
- 55. LETS EXERCISE :) 55 Exercise: the circles
- 56. 56 You have 30seconds to draw whatever you want. Some hints: smilies, clocks, ...
- 57. START! 57 Use a loud chaotic music.
- 58. STOP! 58 Learned: - When you don’t have to much time and the surround is chaotic, you use your mental patterns to solve similar problems. - A lot of people will draw the hints I gave - A lot of people will draw only inside the circles, even if I have told to draw whatever they want.
- 59. 59 Now you have1 minute to draw whatever you want. Show next hint.
- 60.
- 61. START... 61 Use a calm music...
- 62. STOP 62 Leassons learned: - A lot of people will not draw only inside the circles. - Why not a blank page? Why using the pencil? - The music influences creativity. - When you have to much time and a calm music, your brain will start to fade away from what you should be thinking. A lot of people will be start ti think in other stuff. Find a balance between time and atmosphere in a creative meeting.
- 63. FINAL THOUGHTS 63 About generating ideas
- 64. Don’t make ita “I have the biggest penis in the room” contest 64 In the initial phase of the creative meeting, you CAN NOT judge ideas. Just throw them to the table.
- 65. Don’t be afraid 65 As we saw before, fear creates constrains. We do not want that in a brainstorming session.
- 66. Do not judge. 66 A stupid idea can generates a great one.
- 67. Don’t kill ideasin first stages. 67 If you tend to think too technically, this will probably happen.
- 68. Have fun! 68 The most important thing. Without fun, it will be hard to have good ideas.
- 69. Have kids! 69 You will learn a lot with your kids... They’re not afraid to be fool, to have stupid ideas, and to do whatever they think it’s right.
- 70. THANK YOU! imhugo.com /@imhugo 70