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Creativity Workshop 
Lawrence Hallett
The 40 people they didn’t want
Predicting the Future 
“The best way to predict the future is to create it” 
Peter Drucker
What is and what will be different…… 
! 
! 
! 
The 100 day shirt - Wool & Prince
~ Learnt to do 
! 
~ Best book 
! 
~ Shattered Assumption
Never wrote a line of code
CREATIVITY AND INNOVATION 
DEFINE CREAT I V I T Y ? 
DEFINE INNOVATION? 
HOW ARE THEY DIFFERENT?
Creativity - The strands of an Approach 
Creativity 
The capacity to see and 
exploit opportunities/ 
mistakes 
Select the creatives 
Creativity model 
Playing up & Hot house 
High Technical capability 
Coach education 
Bespoke player programmes 
Bespoke player sessions 
Reviews / Goals
Why does creativity stall.....
Learn to be creative? 
- 5 year olds - 98% 
! 
- 10 year olds - 30% 
! 
- 15 year olds - 12% 
! 
- Adults (25+) - 2%
Why we resist change 
1.Risk of change exceeds risk of standing still 
2.People connect to people with the old way 
3.Fear of lack of competence 
4.Overloaded 
5.Skeptical 
6.Hidden agendas 
7.Threatens our notion of ourselves 
8.Fear of loss of status 
9.Doubt the quality of the idea
The change model 
Effective change = Quality of idea x Amount of buy in 
Bring back the 
poll tax
Change my 
behaviour 
My 
behaviour 
Team 
performance 
Improve 
performance
“640k ought to be enough for anyone” 
Bill gates - 1981 
! 
“Who the hell wants to hear actors talk” 
HM Warner - Warner Bros 1927 
! 
“There is no reason for any individual to have a computer in their home” 
Ken Olsen - President DEC 
! 
“$400 for an MP3 player, it won’t sell and it will be killed off quickly” 
! 
Macrumours 2001
Change and women’s buttons.....
Recognise this?
Design Another Letter Of The 
Alphabet! 
! 
You are tasked with inventing a 27th letter 
of the alphabet. It must represent a sound, 
maybe a letter for PH, PN or KN. What 
symbol will it be?
Why so Creative? 
•Darwin 
•Picasso 
•Einstein 
•Mozart 
•Shakespeare
Creativity test
Brain Salesman?
Association 
Imagination 
Association 
Association 
Association 
Association 
Association
Operation 
Aerosol 
spacecraft 
undertaker 
Blanket 
backwards 
Style 
Range 
Menu 
Paste 
Orbit 
Random word? 
Christmas 
Bottle Brick 
University 
Outsource 
Computer 
Spectacles 
Ice 
Camera 
Dictionary 
Brain 
Cup 
Picture 
Exercise 
Genius 
Fertiliser 
Combinations 
nutshell 
Books 
Art 
Shelf 
Concept 
CD 
Arrow 
Reference 
Speed 
Exchange 
Market 
Wave 
Shop fitter 
Software 
Club 
Short
Brainstorming but not as 
we know it?
Imagination workout 
•Daily 10 min workout 
•1 week to Learn 
•Daily associational thinking 
•1 week journal
Write a 6 word story! 
! 
Ernest Hemingway, one of the greatest 
authors of all time, was once challenged to 
write a complete story in just six words. 
Never one to shy from a challenge, he 
wrote: "For sale: baby shoes, never used." 
What would your complete six-word story 
be?
Write a 6 word story! 
! 
Ernest Hemingway, one of the greatest 
authors of all time, was once challenged to 
write a complete story in just six words. 
Never one to shy from a challenge, he 
wrote: "For sale: baby shoes, never used." 
What would your complete six-word story 
be?
Skyline toys 4000=12! 
!
Design 
an App
If FACEBOOK were a country it would 
be the 3rd largest in the world 
between India and USA
48% of 18-34 year Every 
olds check 
Facebook before 
they get out of bed
The componential theory 
of creativity 
Intrinsic motivation! 
Creative thinking skills! 
Domain specific skills! 
Supportive environment
The componential theory of creativity 
Intrinsic motivation! 
Interest! 
Enjoyment! 
Satisfaction! 
Challenge 
Creative thinking skills! 
Independence! 
Risk taking! 
Taking new perspectives! 
Idea generation! 
Domain specific skills! 
Knowledge! 
Expertise! 
Technical skills! 
Intelligence! 
! 
Supportive environment! 
Challenging! 
Collaborative work teams! 
Diversely skilled! 
Idea focussed! 
Autonomous! 
Supportive leadership!
The componential theory of creativity 
Intrinsic motivation! Creative thinking skills 
Domain specific skills! Supportive environment
If you asked your senior team how the 
organisation will be different in 5 years - 
would there be…. 
• Consensus 
• Surprise answers for 
other departments 
• Inspirational responses 
for colleagues 
• A guide for action
Creativity is not innovation 
Capacity to innovate = 6 x 1 = 6! 
Capacity to innovate, increasing creativity score = 8 x 1 = 8! 
Capacity to innovate, increasing execution score = 6 x 3 = 18
The Ultimate Design 
Challenge? 
The ultimate design Challenge
4 
53 
62 
48 15 
493 
The odd 1 out is?
Your Mind Map 
Develop your own mind 
related to one of your 
Develop a mind map to apply innovation to your workplace 
challenges 
workplace issues
Absence v’s presence
Absence v’s presence

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Creativity Workshop Ideas on Innovation and Overcoming Resistance to Change

  • 2.
  • 3.
  • 4.
  • 5. The 40 people they didn’t want
  • 6. Predicting the Future “The best way to predict the future is to create it” Peter Drucker
  • 7. What is and what will be different…… ! ! ! The 100 day shirt - Wool & Prince
  • 8. ~ Learnt to do ! ~ Best book ! ~ Shattered Assumption
  • 9. Never wrote a line of code
  • 10. CREATIVITY AND INNOVATION DEFINE CREAT I V I T Y ? DEFINE INNOVATION? HOW ARE THEY DIFFERENT?
  • 11. Creativity - The strands of an Approach Creativity The capacity to see and exploit opportunities/ mistakes Select the creatives Creativity model Playing up & Hot house High Technical capability Coach education Bespoke player programmes Bespoke player sessions Reviews / Goals
  • 12.
  • 13. Why does creativity stall.....
  • 14. Learn to be creative? - 5 year olds - 98% ! - 10 year olds - 30% ! - 15 year olds - 12% ! - Adults (25+) - 2%
  • 15. Why we resist change 1.Risk of change exceeds risk of standing still 2.People connect to people with the old way 3.Fear of lack of competence 4.Overloaded 5.Skeptical 6.Hidden agendas 7.Threatens our notion of ourselves 8.Fear of loss of status 9.Doubt the quality of the idea
  • 16. The change model Effective change = Quality of idea x Amount of buy in Bring back the poll tax
  • 17. Change my behaviour My behaviour Team performance Improve performance
  • 18. “640k ought to be enough for anyone” Bill gates - 1981 ! “Who the hell wants to hear actors talk” HM Warner - Warner Bros 1927 ! “There is no reason for any individual to have a computer in their home” Ken Olsen - President DEC ! “$400 for an MP3 player, it won’t sell and it will be killed off quickly” ! Macrumours 2001
  • 19. Change and women’s buttons.....
  • 21. Design Another Letter Of The Alphabet! ! You are tasked with inventing a 27th letter of the alphabet. It must represent a sound, maybe a letter for PH, PN or KN. What symbol will it be?
  • 22. Why so Creative? •Darwin •Picasso •Einstein •Mozart •Shakespeare
  • 25. Association Imagination Association Association Association Association Association
  • 26.
  • 27. Operation Aerosol spacecraft undertaker Blanket backwards Style Range Menu Paste Orbit Random word? Christmas Bottle Brick University Outsource Computer Spectacles Ice Camera Dictionary Brain Cup Picture Exercise Genius Fertiliser Combinations nutshell Books Art Shelf Concept CD Arrow Reference Speed Exchange Market Wave Shop fitter Software Club Short
  • 28. Brainstorming but not as we know it?
  • 29. Imagination workout •Daily 10 min workout •1 week to Learn •Daily associational thinking •1 week journal
  • 30. Write a 6 word story! ! Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 31. Write a 6 word story! ! Ernest Hemingway, one of the greatest authors of all time, was once challenged to write a complete story in just six words. Never one to shy from a challenge, he wrote: "For sale: baby shoes, never used." What would your complete six-word story be?
  • 34. If FACEBOOK were a country it would be the 3rd largest in the world between India and USA
  • 35. 48% of 18-34 year Every olds check Facebook before they get out of bed
  • 36. The componential theory of creativity Intrinsic motivation! Creative thinking skills! Domain specific skills! Supportive environment
  • 37. The componential theory of creativity Intrinsic motivation! Interest! Enjoyment! Satisfaction! Challenge Creative thinking skills! Independence! Risk taking! Taking new perspectives! Idea generation! Domain specific skills! Knowledge! Expertise! Technical skills! Intelligence! ! Supportive environment! Challenging! Collaborative work teams! Diversely skilled! Idea focussed! Autonomous! Supportive leadership!
  • 38. The componential theory of creativity Intrinsic motivation! Creative thinking skills Domain specific skills! Supportive environment
  • 39. If you asked your senior team how the organisation will be different in 5 years - would there be…. • Consensus • Surprise answers for other departments • Inspirational responses for colleagues • A guide for action
  • 40. Creativity is not innovation Capacity to innovate = 6 x 1 = 6! Capacity to innovate, increasing creativity score = 8 x 1 = 8! Capacity to innovate, increasing execution score = 6 x 3 = 18
  • 41. The Ultimate Design Challenge? The ultimate design Challenge
  • 42. 4 53 62 48 15 493 The odd 1 out is?
  • 43.
  • 44.
  • 45. Your Mind Map Develop your own mind related to one of your Develop a mind map to apply innovation to your workplace challenges workplace issues