This document summarizes a creativity workshop that covered various topics:
1. It defined creativity as "the capacity to see and exploit opportunities/mistakes" and innovation as applying creative ideas.
2. Barriers to creativity were discussed, noting that creativity declines sharply from childhood to adulthood. Resistance to change and lack of competence were cited as reasons creativity stalls.
3. A "componential theory of creativity" was presented involving intrinsic motivation, creative thinking skills, domain expertise, and a supportive environment.
11. Creativity - The strands of an Approach
Creativity
The capacity to see and
exploit opportunities/
mistakes
Select the creatives
Creativity model
Playing up & Hot house
High Technical capability
Coach education
Bespoke player programmes
Bespoke player sessions
Reviews / Goals
14. Learn to be creative?
- 5 year olds - 98%
!
- 10 year olds - 30%
!
- 15 year olds - 12%
!
- Adults (25+) - 2%
15. Why we resist change
1.Risk of change exceeds risk of standing still
2.People connect to people with the old way
3.Fear of lack of competence
4.Overloaded
5.Skeptical
6.Hidden agendas
7.Threatens our notion of ourselves
8.Fear of loss of status
9.Doubt the quality of the idea
16. The change model
Effective change = Quality of idea x Amount of buy in
Bring back the
poll tax
18. “640k ought to be enough for anyone”
Bill gates - 1981
!
“Who the hell wants to hear actors talk”
HM Warner - Warner Bros 1927
!
“There is no reason for any individual to have a computer in their home”
Ken Olsen - President DEC
!
“$400 for an MP3 player, it won’t sell and it will be killed off quickly”
!
Macrumours 2001
21. Design Another Letter Of The
Alphabet!
!
You are tasked with inventing a 27th letter
of the alphabet. It must represent a sound,
maybe a letter for PH, PN or KN. What
symbol will it be?
22. Why so Creative?
•Darwin
•Picasso
•Einstein
•Mozart
•Shakespeare
27. Operation
Aerosol
spacecraft
undertaker
Blanket
backwards
Style
Range
Menu
Paste
Orbit
Random word?
Christmas
Bottle Brick
University
Outsource
Computer
Spectacles
Ice
Camera
Dictionary
Brain
Cup
Picture
Exercise
Genius
Fertiliser
Combinations
nutshell
Books
Art
Shelf
Concept
CD
Arrow
Reference
Speed
Exchange
Market
Wave
Shop fitter
Software
Club
Short
29. Imagination workout
•Daily 10 min workout
•1 week to Learn
•Daily associational thinking
•1 week journal
30. Write a 6 word story!
!
Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
write a complete story in just six words.
Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
What would your complete six-word story
be?
31. Write a 6 word story!
!
Ernest Hemingway, one of the greatest
authors of all time, was once challenged to
write a complete story in just six words.
Never one to shy from a challenge, he
wrote: "For sale: baby shoes, never used."
What would your complete six-word story
be?
34. If FACEBOOK were a country it would
be the 3rd largest in the world
between India and USA
35. 48% of 18-34 year Every
olds check
Facebook before
they get out of bed
36. The componential theory
of creativity
Intrinsic motivation!
Creative thinking skills!
Domain specific skills!
Supportive environment
37. The componential theory of creativity
Intrinsic motivation!
Interest!
Enjoyment!
Satisfaction!
Challenge
Creative thinking skills!
Independence!
Risk taking!
Taking new perspectives!
Idea generation!
Domain specific skills!
Knowledge!
Expertise!
Technical skills!
Intelligence!
!
Supportive environment!
Challenging!
Collaborative work teams!
Diversely skilled!
Idea focussed!
Autonomous!
Supportive leadership!
38. The componential theory of creativity
Intrinsic motivation! Creative thinking skills
Domain specific skills! Supportive environment
39. If you asked your senior team how the
organisation will be different in 5 years -
would there be….
• Consensus
• Surprise answers for
other departments
• Inspirational responses
for colleagues
• A guide for action
40. Creativity is not innovation
Capacity to innovate = 6 x 1 = 6!
Capacity to innovate, increasing creativity score = 8 x 1 = 8!
Capacity to innovate, increasing execution score = 6 x 3 = 18