This document discusses the rise of new generations in the workplace and the transition to Web 2.0 technologies. It describes how each generation grew up with different technologies and how this shapes them. It then discusses the attributes of "Net Gen" employees and how knowledge is now decentralized and distributed on networks. It provides examples of how companies can use crowdsourcing and user-generated content. Throughout, it emphasizes how Web 2.0 allows knowledge to be shared, businesses to innovate, and new ideas to spread through online collaboration.

1. entrepreneurship GRADUATE By Lukas Ritzel, June 09

21. Competitive Market Collaboration Tools Job 4 life / ever learning Everybodies Brain

26. What do they DO different? NET Gen

27. My students are the NET Generation & they are YOUR employees

29. The knowledge is the network How knowledge in the area of Web2.0 creates it’s own dynamic, it’s own life

31. This sounds like something we all know and use daily

35. Web1.O

36. Web 1.0 was for specialists, for huge serves who knew what is good for US. Remeber?

37. Simple Corporate Websites

38. But then first very slow Something started to change the Web as we knew it

50. The Impact of Consumer Generated Media (CGM)

51. The Power of Social Created Content 2.48 photosync

52. How important is all that for Schools (... Business, consultants, governments, you)?

53. Rate my Professor And sure soon Rate my workplace Rate my government And..

54. You better make sure you follow the comments, the moods and trends on anything related to your company, your network, your industry

55. What is radically different with this Sheraton corporate website? Clients empowered Review = content = marketing Make them part of the company

59. Watch new Web2 trends Distribute from grenoble disk

64. Wikipedia – the crowd is smart

65. CrowdSourcing

66. The crowd is ready to work. It started as so many times with some 16 / 17 year old NET GEN people, Not accepting or perhaps just not knowing on how it has been done the last 100 years and how it should never have changed (as they might have been told in class). They just wanted to make money, but all they had was an idea and some technical skills to build a simple website, Today they are multiple millionaires, just some 3 years later .

68. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com

70. One UK band used crowdsourcing and social networking to get back into the music business

71. The YOUera in business http://www.youtube.com/watch?v=F0-UtNg3ots

72. Crowdsourcing" has, virtually overnight, generated huge buzz, enthusiasm, and fear. It's the application of the open-source idea to any field outside of software, taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, "outsourcing" it through an open-air broadcast on the Internet. Crowdsourcing has already had a huge impact on big companies like Procter & Gamble, as well as start-ups like Threadless.com, which rapidly became the third largest T-shirt maker in the United States. The fuel sparking the crowdsourcing flame is the potent combination of more highly educated people working in fields other than those in which they were trained with the greatest mechanism for distributing knowledge and information the world has ever seen: the Internet.

76. What KM let their staff do

77. Promote wide range of tools

78. Promote ideas (from everywhere in the org chart) , implement brainstorming, measure performance, reward good ideas

80. Knowledge Management Components classification metrics & reporting management of change workflow valuation social network analysis appreciative inquiry storytelling blogs wikis podcasts syndication &aggregation social software external access workflow applications process automation e-learning subscriptions points tracking reporting knowledge help desk goals & measurements incentives & rewards People culture & values knowledge managers user surveys social networks communities training documentation communications Technology user interface intranet team spaces virtual meeting rooms portals repositories threaded discussions expertise locators metadata & tags search engines archiving Process methodologies creation capture reuse lessons learned proven practices collaboration content management

82. Web 2.0: Search yes BUT there is more than Google !

83. Web 2.0: Threaded Discussions – im BOOT

84. Web 2.0: Blog –HRM course/ private

85. Web 2.0: Wiki – various projects

86. Web 2.0: Podcast – Swissness

87. Web 2.0: Social Networking Sites

88. Web 2.0: Spread and connect knowledge

89. Web 2.0: Check public reviews

90. Web 2.0: Virtual Worlds – Second Life

92. www.trendwatching.com www.wired.com www.ted.com