The document discusses various topics related to creativity and innovation including: - Qualities of creative geniuses such as curiosity, imagination, and playfulness. - Ways to develop creativity such as traveling, spending time with children, having hobbies, reading widely, and questioning assumptions. - Creative thinking techniques like brainstorming, lateral thinking, using analogies, and forcing together unrelated ideas. - Examples of innovative products and ideas that were initially rejected but later became successful such as Velcro, the Beatles, computers, and more. - The importance of believing in your own creativity and expanding your interests to develop new ideas.

1. Business Creativity por Rik Pennartz

4. How did we learn? 1988 1200 1566 1399 1492 1945 x= (y2+y3-y4) The bones of our skeleton..

14. Peter Docter

15. "Imagination is more important than knowledge.“ Albert Einstein

17. Creative thinking

19. George De Mestral 1948 VELCRO

21. Mind mapping

22. Leonardo Da Vinci

23. QUALITIES OF A TRUE GENIUS Curiosity Playfulness Imagination (day dreaming) Creativity Wonder Wisdom Inventiveness Vitality Sensitivity Flexibility Humor Joy

24. The creativity of Leonardo Da Vinci

25. Mona Lisa

26. Chinese proverb I listen: I forget I see: I remember I do: I understand

27. Live: Experiences that help developing creativity Traveling Be in contact with creative people: Children! Games and puzzles Hobbies: Painting, writing, photography, chess Reading, reading, reading! And always questioning everything!

28. Do: Visualize Produce Combine Relate Think in opposites Think metaphorically Fail

29. Brain storm session Criticizing is not allowed! Any idea is welcome, no matter how silly, stupid etc. As many ideas as possible Use the ideas from others to expand

30. Lateral thinking

32. This “telephone” has too many disadvantages to be considered a serious way of communication. This invention does not have any value to us. - Internal memo of Western Union, 1876

33. Analogies Describe the problem Step aside and find analogies Apply the analogy to the problem

34. Beach flip flops

35. Riddle: The man and the elevator

39. Developing your personal creativity Believe that you can be creative Expand your interests Prepare to create Make connections Break habits Provide an adequate environment Take your time to create Don't give up Maximize your senses Forget what you know

40. “ We don't like the sound and guitar music is not popular anymore -Decca Recording Co. Rejecting the Beatles, 1962

41. “ To drill the soil to look for oil? You must be out of your mind!!” -Workers who L. Drake wanted to hire for his oil exploration project in 1859

42. Forced new ideas New service or product Irrelevant object or image + New idea

44. “ There is no reason why anyone would like to have a computer at home ….” Ken Olson, president and founder of Digital Equipment Corp., 1977

45. Mars Exploration rover - Airbags

46. Mars Exploration rover - at 100 meters

47. Mars Exploration rover - at 10 meters

48. The design proces Analyze customer needs Define design problem Generate ideas Select design criteria Implement prototypes Evaluate prototypes

49. Product development

50. Powerbar

51. Cirque-du-Soleil

52. Ideart