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A course on business creativity for the development of new business and new products
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Fundraising is tough. Unless, as individuals and organisations we develop our creative thinking and innovation skills our fundraising will lag behind. Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections and developing ideas?
Where Do Good Ideas Come From. Lucy Gower.2012 Final
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Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book "Change your mind" by Rod Judkins.
10 Habits of Successful Creative People: How to change your mind and build cr...
10 Habits of Successful Creative People: How to change your mind and build cr...
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I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.
everything I needed to know about innovation, I learned by drawing cartoons
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'Best of the 33 things I know about Art Direction' What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation here the best of that series. I hope that you find this helpful. Enjoy. Ps. And please share if you have learnt something from this presentation.
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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful. Enjoy. Ps. And please share if you have learnt something from this presentation.
UPDATED '33 things I know about Art Direction'
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David Bell
Recommended
Fundraising is tough. Unless, as individuals and organisations we develop our creative thinking and innovation skills our fundraising will lag behind. Innovation isn’t about a genius working in isolation. Good ideas are formed from a series of previously unconnected connections. So how do you increase your chances of making those connections and developing ideas?
Where Do Good Ideas Come From. Lucy Gower.2012 Final
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Creativity is not a gift exclusive to artists and designers. It is in fact a skill everyone can learn, including people who see themselves as analytical. In this talk I will share 10 habits of successful creative people and real-life examples of how these have led to successful outcomes in the business, design and technology world. Inspired by the book "Change your mind" by Rod Judkins.
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I talk about cartooning as a metaphor for innovation. Launching a new product in a crowded marketplace has a lot in common with launching a cartoon. I cover the process of coming up with remarkable ideas and then sharing them with others so that the end result doesn't suffer the "death of a thousand cuts." Includes quotes from Bill Watterson and Matt Groening.
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What you will learn form this presentation is how to be a better, or even great Art Director. Following on from my highly successful '33 things I know about Art Direction' presentation this is an update with all of the same good advice but with new examples of work. I hope that you find this helpful. Enjoy. Ps. And please share if you have learnt something from this presentation.
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Business Creativity
1.
Business Creativity por
Rik Pennartz
2.
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How did we
learn? 1988 1200 1566 1399 1492 1945 x= (y2+y3-y4) The bones of our skeleton..
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Peter Docter
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"Imagination is more
important than knowledge.“ Albert Einstein
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Creative thinking
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George De Mestral
1948 VELCRO
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Mind mapping
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Leonardo Da Vinci
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The creativity of
Leonardo Da Vinci
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Mona Lisa
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Lateral thinking
31.
32.
This “telephone” has
too many disadvantages to be considered a serious way of communication. This invention does not have any value to us. - Internal memo of Western Union, 1876
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34.
Beach flip flops
35.
Riddle: The man
and the elevator
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“ We don't
like the sound and guitar music is not popular anymore -Decca Recording Co. Rejecting the Beatles, 1962
41.
“ To drill
the soil to look for oil? You must be out of your mind!!” -Workers who L. Drake wanted to hire for his oil exploration project in 1859
42.
Forced new ideas
New service or product Irrelevant object or image + New idea
43.
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“ There is
no reason why anyone would like to have a computer at home ….” Ken Olson, president and founder of Digital Equipment Corp., 1977
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Mars Exploration rover
- Airbags
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Mars Exploration rover
- at 100 meters
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Mars Exploration rover
- at 10 meters
48.
The design proces
Analyze customer needs Define design problem Generate ideas Select design criteria Implement prototypes Evaluate prototypes
49.
Product development
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Powerbar
51.
Cirque-du-Soleil
52.
Ideart
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