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The hardest thing to understand is why we can
understand anything at all - Albert Einstein
Creative
Thinking
"If you always think the way you've always thought,
      you'll always get what you've always got."
Creative thinking
Where do good new ideas come from ?




That’s simple…..from differences.

Creativity comes from unlikely juxta-positions.

The best way to maximize differences is to mix ages,
cultures and disciplines.

             - Nicholas Negroponte, founder and director, MIT Media Lab
Forgetting…Forg tt ng.. F r get in                              g


The problem is never how to get new, innovative
thoughts into your mind, but how to get old ones
out.
                    - Dee Hock, business visionary and creator of Visa
Our pe
         rceptio
                n s a re
                           guided
                                    by our
                Values
              Attitudes
         Interests& Beliefs
Our ideas can enslave
            or

l   i b e r a t e
             us.
Our
perceptions…


 Beautiful Woman
  before Mirror
       or

  Human Skull
Creative thinking
Creative thinking
Creative thinking
The "whole is more than the sum of its parts" -- Gestalt Theory
Thinking Outside the Box ? ? ? ?

                 Thinking Outside the Box ? ? ? ?

                        Thinking Outside the Box ? ? ?
                Thinking Outside the Box ? ? ? ?
        Thinking Outside the Box ? ? ? ?
Thinking Outside the Box ? ? ? ?
The 9-dots problem.
Without lifting your pencil, draw four straight lines that connect
  all 9 dots.
Creative thinking
Creative thinking
Exercises ???
Read the color….. Fast
…..fast
Read the color of the WORD ….. Fast
…..fast
        blue
         black
          Green
           Orange
              Purple
                   Yellow
Read the color of the WORD ….. Fast
…..fast

    ? ? ? ? ? ? ? ?

 Black orange blue pink black red ….blue
 …blue
Results of Creative Thinking ……
Creative thinking
Creative thinking
Creative thinking
Creative thinking
Creative thinking
Creative thinking
Creative thinking
Creative thinking
Creative thinking
If you really to touch someone, send them a letter
                                       -Australia postal department
Denver Water Advertisement
Creative thinking
Creative thinking
YKM Bag
Creative thinking
Harley Davidson
About 70 per cent of the information we use
comes through our eyes.
Therefore you should develop your ability
            to see things
                    and
                        make detailed observations.



 For they are the materials
                  for future creative thinking.
TEST ??



   Left Brain
(anti-clock wise)
       or
  Right Brain
  (clock-wise)
Creative thinking
Creative thinking
unctions associated with hemispheric dominance includ


               Left Brain Characteristics

             Follows a logical pattern
             Is objective
             Views time chronologically, hour by hour, day by day
             Sees things as true or false, black or white
             Seeks details
             Holds short-term memory
             Thinks critically, perhaps negatively, asks “why?”
Right Brain
                                                              Characteristics

•   Follows intuitive hunches
•   Creates patterns, without following a step-by-step process
•   Is subjective
•   Views time in a total sense—a lifetime, a career, a project
•   Sees the “whole” rather than the details
•   Thinks positively, unconstrained by preconceived ideas
•   Asks “why not?” and breaks rules
What is
Creativity


   ?
“Creativity is thinking new, Innovation is doing new”
Definitions of
                                     creativity
Sternberg et al. defined creativity as the

“ability to produce work that that is novel (i.e.,original, unexpected),
high in quality, and appropriate (i.e.,useful, meets task constraints)”


Rothenberg defined

“creativity as the production of something that is both new and truly
valuable”
Creativity is a form of energy starting from "Nothing"
and generating great, original and unique values.



Creativity is generally accepted in cognitive psychology as
the capacity to perform mental work that leads to an
outcome both novel and applicable.
The latter part of the 20th century saw a considerable literature from

psychology on problem solving ability
                            and

the rise of psychometric tools to facilitate such measurements,

as well as studies of exceptional performance
                               and

related personality traits thought to contribute to creativity.
For the individual, creativity is important
in solving problems in daily life as well as in the workplace.


For society, creativity can lead to new movements in art
and design, inventions, and new scientific findings.



In recent years several reports have brought creativity to the fore as being vital
to the creation of new jobs and products, and therefore vital to the economic
well being and future development of any country’s economy
Creative thinking
tu dy
   y s
W h




                                   asons …
                         sol i d re
               a re   12
          Here
Develop Your Potential Beyond the Boundaries of Intelligence


             Expand on your abilities.
                             Develop all of your potential!
Rapid Growth of Competition in Business and Industry
 In a world of increasing complexity, change and competition, generating new ideas
and bringing them to market is now seen as the central task of corporate management.

Successful businesses are the ones that instill creativity throughout the organization.
Effective Use of Human Resources
Creativity is a human resource which exists in all organizations.

To survive in today's economy, it is imperative for an organization to nurture the creative
potential of its human resources.
Discover New and Better Ways to Solve Problems

  More and more, the problems you face are complex and open-ended.
  Knowledge alone isn't enough to reach innovative solutions.
  Creative thinking skills are required.
Development of Society Creativity is a central factor in our ability to continue to
adapt to the changing environment. If a nation actively seeks to nurture creativity,
it will play a part in making history.
Builds on the Nature of Knowledge Creativity skills can assist an individual in
   enhancing his or her knowledge base. Without creative thinking, an individual is
   condemned to stay within the knowledge base as it is given.
Natural Human Phenomenon

Creativity is very democratic! Everyone has some, but to varying levels and degrees.
Furthermore, we know this ability can be enhanced.
Important Aspect of Mental Health

Individuals who are capable of incorporating creativity into their lives can enjoy the
experience of discovering, developing, and utilizing their many talents.

Skills relevant to creativity are also useful in coping with life's challenges.

There is no doubt, creative thinking is a critical life skill.
Creative thinking
Growing Body of Interest

   There is a growing body of literature that represents impressive progress in
   understanding the nature of creativity.

   Moreover, there have been a large number of national and international
   conferences on creativity for over 50 years.
Builds on All Disciplines

   Creativity is in all fields-from chemistry to engineering, education to computer
   science, sociology to business.
Contributes to Effective Leadership
  It is the application of creativity skills that distinguishes a manager who maintains
  the status quo from a leader who supplies a new direction or vision.

   By internalizing the spirit of creativity and the principles of creative problem
   solving, an individual can be transformed into a change leader.
Enhance the Process of Learning

The nature of learning requires the use of skills associated with
creativity. educators adopt a creative approach to teaching are more
likely to deliver content and create a learning environment that develops
higher order thinking skills.
32 Traits of Creative People
1. sensitive
2. not motivated by money
3. sense of destiny         17. ingenious
4. adaptable                18. energetic
5. tolerant of ambiguity    19. sense of humor
6. observant                20. self-actualizing
7. perceive world           21. self-disciplined
differently                 22. self-knowledgeable
8. see possibilities        23. specific interests
 9. question asker          24. divergent thinker
10. can synthesize          25. curious
correctly                   26. open-ended
    often intuitively       27. independent
11. able to fantasize       28. severely critical
12. flexible                29. non-conforming
13. fluent                  30. confident
14. imaginative             31. risk taker
15. intuitive               32. persistent
16. original
Creativity Techniques
Techniques for Creative Thinking
Random Input
Problem Reversal
Ask Questions
Applied Imagination - Question Summary
Lateral Thinking
Six Thinking Hats
The Discontinuity Principle
Checklists
Brainstorming
Forced Relationships/Analogy
Attribute Listing
Morphological Analysis
Imitation
Mindmapping
Storyboarding
Synectics
Metaphorical thinking
Lotus Blossum Technique
In the realm of the senses
Use of drawing (from Robert McKim's Experiences in Visual Thinking
IdeaToons (by Michael Michalko) New!
NLP (Neuro-Linguistic Programming) Techniques
Assumption Smashing
DO IT! method of Roger Olsen
LARC Method
Unconscious Problem Solving
Creative thinking
Creative thinking
A presentation by

Prof. P. Madar Valli,
Industrial Engineering Department , GIT,
GITAM University
Viskahpatnam-530045
India

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Creative thinking

  • 1. The hardest thing to understand is why we can understand anything at all - Albert Einstein
  • 3. "If you always think the way you've always thought, you'll always get what you've always got."
  • 5. Where do good new ideas come from ? That’s simple…..from differences. Creativity comes from unlikely juxta-positions. The best way to maximize differences is to mix ages, cultures and disciplines. - Nicholas Negroponte, founder and director, MIT Media Lab
  • 6. Forgetting…Forg tt ng.. F r get in g The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out. - Dee Hock, business visionary and creator of Visa
  • 7. Our pe rceptio n s a re guided by our Values Attitudes Interests& Beliefs
  • 8. Our ideas can enslave or l i b e r a t e us.
  • 9. Our perceptions… Beautiful Woman before Mirror or Human Skull
  • 13. The "whole is more than the sum of its parts" -- Gestalt Theory
  • 14. Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ? Thinking Outside the Box ? ? ? ?
  • 15. The 9-dots problem. Without lifting your pencil, draw four straight lines that connect all 9 dots.
  • 19. Read the color….. Fast …..fast
  • 20. Read the color of the WORD ….. Fast …..fast blue black Green Orange Purple Yellow
  • 21. Read the color of the WORD ….. Fast …..fast ? ? ? ? ? ? ? ? Black orange blue pink black red ….blue …blue
  • 22. Results of Creative Thinking ……
  • 32. If you really to touch someone, send them a letter -Australia postal department
  • 39. About 70 per cent of the information we use comes through our eyes.
  • 40. Therefore you should develop your ability to see things and make detailed observations. For they are the materials for future creative thinking.
  • 41. TEST ?? Left Brain (anti-clock wise) or Right Brain (clock-wise)
  • 44. unctions associated with hemispheric dominance includ Left Brain Characteristics Follows a logical pattern Is objective Views time chronologically, hour by hour, day by day Sees things as true or false, black or white Seeks details Holds short-term memory Thinks critically, perhaps negatively, asks “why?”
  • 45. Right Brain Characteristics • Follows intuitive hunches • Creates patterns, without following a step-by-step process • Is subjective • Views time in a total sense—a lifetime, a career, a project • Sees the “whole” rather than the details • Thinks positively, unconstrained by preconceived ideas • Asks “why not?” and breaks rules
  • 47. “Creativity is thinking new, Innovation is doing new”
  • 48. Definitions of creativity Sternberg et al. defined creativity as the “ability to produce work that that is novel (i.e.,original, unexpected), high in quality, and appropriate (i.e.,useful, meets task constraints)” Rothenberg defined “creativity as the production of something that is both new and truly valuable”
  • 49. Creativity is a form of energy starting from "Nothing" and generating great, original and unique values. Creativity is generally accepted in cognitive psychology as the capacity to perform mental work that leads to an outcome both novel and applicable.
  • 50. The latter part of the 20th century saw a considerable literature from psychology on problem solving ability and the rise of psychometric tools to facilitate such measurements, as well as studies of exceptional performance and related personality traits thought to contribute to creativity.
  • 51. For the individual, creativity is important in solving problems in daily life as well as in the workplace. For society, creativity can lead to new movements in art and design, inventions, and new scientific findings. In recent years several reports have brought creativity to the fore as being vital to the creation of new jobs and products, and therefore vital to the economic well being and future development of any country’s economy
  • 53. tu dy y s W h asons … sol i d re a re 12 Here
  • 54. Develop Your Potential Beyond the Boundaries of Intelligence Expand on your abilities. Develop all of your potential!
  • 55. Rapid Growth of Competition in Business and Industry In a world of increasing complexity, change and competition, generating new ideas and bringing them to market is now seen as the central task of corporate management. Successful businesses are the ones that instill creativity throughout the organization.
  • 56. Effective Use of Human Resources Creativity is a human resource which exists in all organizations. To survive in today's economy, it is imperative for an organization to nurture the creative potential of its human resources.
  • 57. Discover New and Better Ways to Solve Problems More and more, the problems you face are complex and open-ended. Knowledge alone isn't enough to reach innovative solutions. Creative thinking skills are required.
  • 58. Development of Society Creativity is a central factor in our ability to continue to adapt to the changing environment. If a nation actively seeks to nurture creativity, it will play a part in making history.
  • 59. Builds on the Nature of Knowledge Creativity skills can assist an individual in enhancing his or her knowledge base. Without creative thinking, an individual is condemned to stay within the knowledge base as it is given.
  • 60. Natural Human Phenomenon Creativity is very democratic! Everyone has some, but to varying levels and degrees. Furthermore, we know this ability can be enhanced.
  • 61. Important Aspect of Mental Health Individuals who are capable of incorporating creativity into their lives can enjoy the experience of discovering, developing, and utilizing their many talents. Skills relevant to creativity are also useful in coping with life's challenges. There is no doubt, creative thinking is a critical life skill.
  • 63. Growing Body of Interest There is a growing body of literature that represents impressive progress in understanding the nature of creativity. Moreover, there have been a large number of national and international conferences on creativity for over 50 years.
  • 64. Builds on All Disciplines Creativity is in all fields-from chemistry to engineering, education to computer science, sociology to business.
  • 65. Contributes to Effective Leadership It is the application of creativity skills that distinguishes a manager who maintains the status quo from a leader who supplies a new direction or vision. By internalizing the spirit of creativity and the principles of creative problem solving, an individual can be transformed into a change leader.
  • 66. Enhance the Process of Learning The nature of learning requires the use of skills associated with creativity. educators adopt a creative approach to teaching are more likely to deliver content and create a learning environment that develops higher order thinking skills.
  • 67. 32 Traits of Creative People 1. sensitive 2. not motivated by money 3. sense of destiny 17. ingenious 4. adaptable 18. energetic 5. tolerant of ambiguity 19. sense of humor 6. observant 20. self-actualizing 7. perceive world 21. self-disciplined differently 22. self-knowledgeable 8. see possibilities 23. specific interests  9. question asker 24. divergent thinker 10. can synthesize 25. curious correctly 26. open-ended often intuitively 27. independent 11. able to fantasize 28. severely critical 12. flexible 29. non-conforming 13. fluent 30. confident 14. imaginative   31. risk taker 15. intuitive   32. persistent 16. original
  • 69. Techniques for Creative Thinking Random Input Problem Reversal Ask Questions Applied Imagination - Question Summary Lateral Thinking Six Thinking Hats The Discontinuity Principle Checklists Brainstorming Forced Relationships/Analogy Attribute Listing Morphological Analysis Imitation Mindmapping Storyboarding Synectics Metaphorical thinking Lotus Blossum Technique In the realm of the senses Use of drawing (from Robert McKim's Experiences in Visual Thinking IdeaToons (by Michael Michalko) New! NLP (Neuro-Linguistic Programming) Techniques Assumption Smashing DO IT! method of Roger Olsen LARC Method Unconscious Problem Solving
  • 72. A presentation by Prof. P. Madar Valli, Industrial Engineering Department , GIT, GITAM University Viskahpatnam-530045 India