Social Media Freshness via Editorial Calendar
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The document outlines an editorial calendar workshop agenda for Firecat Studio. The agenda includes discussing why fresh content is important, identifying the company's content touchpoints or channels, sources for internal and external content, and staying aware of cultural trends. It also provides Firecat Studio's content grid that lists various channels like website, blog, and social media platforms. Finally, it discusses tools for managing an editorial calendar and encourages sharing favorite techniques.
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Social Media for Internal Communications
HTW Berlin, Projektseminar „Social Media PR als strategisches Tool des Reputation Managment“, Carsten Rossi (Kuhn, Kammann & Kuhn GmbH), Seminartermin, 20. Januar 2010, Gastdozent Jan van Veen, Amgen Europe B.V.
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Intranet gamification presentation by Anders Gronstedt at the Intranet Global...
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• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Recently uploaded (20)
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Practical Progress from a Theory by Steven Kingpdf
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Mastering Your Online Visibility - Fernando Angulo
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Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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No Cookies, No Problem - Steve Krull, Be Found Online
Social Media Freshness via Editorial Calendar
- 2. Editorial Calendar Workshop Agenda • Intro: Why fresh content is important — and why it’s hard to do well • Touchpoints: List channels where you need fresh content • Sources: Internal • Sources: External • Cultural Zeitgeist: Staying in sync with your community
- 3. Freshness
- 4. Firecat’s Touchpoints Grid Channel Focus Website The Full Story, Business Firecat Studio Blog Articles, In-Depth Expertise Facebook San Antonio Community, Personal Twitter, Instagram Mix – bit of everything FourSquare, Yelp, FB Places Travel, Movement EventBrite Events & Registration LinkedIn, Quora Events, Q&A, Business, Groups TPR Community Events Cal Events KENS Events Calendar Events Silicon Hills News Events San Antonio Bloggers Events, Community TEDxSanAntonio Community
- 5. Content Channels = Mouths to Feed
- 6. Internal Content Sources & Triggers • • • • • • • • • Events Hirings, Promotions New Product New Service New Client Charity Work Community Involvement Sponsorship Participation in Trade Show/Conference
- 7. Content Triggers, External • • • • World events Local events Client events Community events
- 11. OPC = Other People’s Content
- 12. BRING IT! Your Favorite Techniques?
- 13. Firecat Studio Susan Price, CEO & Chief Strategist Firecat Studio LLC 918 Nolan #104 San Antonio, TX 78202 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue