This document provides an overview of using social media to support organizational missions. It discusses making the case for social media, new developments on platforms like Facebook, Twitter, LinkedIn and Google+, creating a SMART social media campaign, integrating social media with other marketing efforts, developing a social media marketing plan, and measuring success. Key lessons include calculating estimated ROI, maximizing new platform features, setting specific and measurable goals, coordinating social media with PR, and establishing metrics to evaluate performance.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
Social Media for You and Your Business - HBA of DOC pptDeirdre Reid
The document provides an overview of using social media for personal and business purposes. It discusses the benefits of social media, profiles, content marketing, customer service, finding your target audience, experimenting, listening, engaging, time management and transparency. The objectives are to look at social media tools and tips, the benefits of using social media, and first steps for getting started successfully with social media.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
The document discusses using LinkedIn for social media and new media opportunities. It provides an overview of LinkedIn, differentiating it from other social networks like Twitter and Facebook. It then discusses the LinkedIn landscape in Brazil and provides case studies and best practices for using LinkedIn marketing solutions, like Company Pages, Groups, and targeted messages. New opportunities on LinkedIn are also presented, such as content ads, polls, and video.
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
This document provides a social media strategy for Flint Engines to engage their target audiences of equipment operators, owners, renters, and buyers. It identifies key social media channels like LinkedIn, YouTube, Facebook, blogs and online communities. For each channel, it outlines objectives, content strategies, and metrics for measuring success. The goal is to establish Flint Engines as an industry thought leader and grow brand awareness among current and potential customers through relevant and engaging content across multiple social media platforms.
Using Social Media to Support Business ObjectivesDonny Shimamoto
The importance of business embracing social media (Facebook, LinkedIn, Twitter, Blogspot/Wordpress) has been tossed around a lot over the last year. But what really is the value of the different social media venues to the business world? This presentation provides an overview of the different social media technologies and provides tips for determining your organization's strategy in leveraging these new (and free) venues to meet your business objectives--like better engaging your members, customers, and business partners.
Social Media for You and Your Business - HBA of DOC pptDeirdre Reid
The document provides an overview of using social media for personal and business purposes. It discusses the benefits of social media, profiles, content marketing, customer service, finding your target audience, experimenting, listening, engaging, time management and transparency. The objectives are to look at social media tools and tips, the benefits of using social media, and first steps for getting started successfully with social media.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
The document discusses using LinkedIn for social media and new media opportunities. It provides an overview of LinkedIn, differentiating it from other social networks like Twitter and Facebook. It then discusses the LinkedIn landscape in Brazil and provides case studies and best practices for using LinkedIn marketing solutions, like Company Pages, Groups, and targeted messages. New opportunities on LinkedIn are also presented, such as content ads, polls, and video.
1) Digital engagement involves continuous interactions and participation through digital technologies to build engagement, loyalty and measurable results.
2) Embassies, ambassadors and envoys can be used for digital and public engagement. Embassies are established online presences where ambassadors facilitate conversations to build relationships. Envoys engage audiences in other online communities.
3) Effective engagement follows a process of listening, developing a comprehensive strategy, and continually learning and iterating through launch, evaluation and sustaining activities over time.
Top Ten Ideas: How to Run a Social Media Training Program Liz Bullock
Top ten ideas around launching a social media training program. Majority of these ideas were generated from launching and managing Dell's Social Media and Community University (SMaC U). Presentation on Tuesday, December 10th at SocialMedia.org #BrandOnly Summit in Disney, Florida. (Yes, the weather is awesome...)
The document discusses using social media for charity fundraising and promotion. It provides examples of campaigns on Facebook and Weibo that drove engagement and participation. It also discusses tactics to achieve different objectives like awareness, participation and donations. Performance tracking tools for Facebook are discussed. The document concludes with discussing using online forums and videos to generate awareness, discussions and support for charities.
This document provides a social media strategy for Flint Engines to engage their target audiences of equipment operators, owners, renters, and buyers. It identifies key social media channels like LinkedIn, YouTube, Facebook, blogs and online communities. For each channel, it outlines objectives, content strategies, and metrics for measuring success. The goal is to establish Flint Engines as an industry thought leader and grow brand awareness among current and potential customers through relevant and engaging content across multiple social media platforms.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
The document summarizes the results of a social media marketing campaign for Wild Water Kingdom water park. It discusses growing the park's Facebook and Twitter audience over 3 months, developing custom Facebook pages and daily content, and identifying influencers. The results were a larger social media community with more engaged members, increased online mentions, and positive brand sentiment despite the short timeframe and lack of other marketing integration.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
The document outlines an SMM & SMO activity plan that includes conducting social media audits, monitoring conversations, managing social media presences, handling online reputation, running campaigns, and implementing PR strategies across major social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs, and Q&As. It also provides details on the key activities for each platform and presents a 12-month social media marketing plan and timeline focusing on building brand presence in months 1-3, engaging customers in months 3-6, and focusing on ROI in months 6-12.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
The document provides a social media readiness checklist to help companies develop a social media strategy and get their organization ready to engage through social technologies. It covers researching customer social behaviors and competitors' activities, developing processes for community management and crisis response, setting policies, allocating resources to key roles like community managers and social strategists, using tools for internal communication and analytics, and conducting a social readiness assessment to measure how prepared an organization is to launch social media initiatives. The goal is to help companies fully prepare and align their internal roles, processes, and stakeholders before engaging with customers through social media.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
Ngo & social media drupal a match made in havenGdzine Net
NGOs and social media are a good match to promote noble ideas and causes with limited funds. Drupal is recommended as a powerful, open source content management system platform that is highly extendable, scalable, and cost-effective for building websites. Drupal has a large developer community, over 4000 plug-in modules, and features like social networking integration, SEO optimization, and analytics tools out of the box.
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
This document provides an overview of developing an effective social media plan and metrics for a nonprofit organization. It discusses setting objectives, choosing appropriate networks, dedicating staff time, engaging audiences, and measuring results. Key points include focusing content to meet objectives, establishing social media policies, integrating social platforms into overall communications, and creating campaigns for events like annual awards ceremonies and volunteer recruitment. Metrics and analytics tools like Google Analytics and Facebook Insights are also covered.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
This document discusses the rise of social influencers in online marketing. It defines influencers as people with the ability to affect others' beliefs and actions. Brands are increasingly identifying and engaging influencers through social media to spread word of mouth. The document outlines factors driving this trend, including big data and social media usage. It provides two case studies on successful influencer campaigns and discusses applications in various industries. The future of the trend is predicted to include more sophisticated analytics tools and focus on relevant niche influencers over popularity. Brands must identify and engage the right influencers to maintain a competitive advantage.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
This document discusses the benefits of social media marketing and monitoring services provided by Harp Social. It outlines how Harp Social can help clients achieve business goals through lead generation, brand awareness, customer loyalty and feedback. Services include brand monitoring on platforms like Twitter, Facebook, blogs and more to listen, engage and manage a client's reputation online.
The document summarizes the results of a social media marketing campaign for Wild Water Kingdom water park. It discusses growing the park's Facebook and Twitter audience over 3 months, developing custom Facebook pages and daily content, and identifying influencers. The results were a larger social media community with more engaged members, increased online mentions, and positive brand sentiment despite the short timeframe and lack of other marketing integration.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
Creating an Effective Social Media Strategy for your NonprofitDonorPath
Social media expert Beth Kanter walks through creating an effective social strategy for your nonprofit.
It includes practical tips, case studies, and fundamental advice to creating a networked and socially active nonprofit
The document outlines an SMM & SMO activity plan that includes conducting social media audits, monitoring conversations, managing social media presences, handling online reputation, running campaigns, and implementing PR strategies across major social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, blogs, and Q&As. It also provides details on the key activities for each platform and presents a 12-month social media marketing plan and timeline focusing on building brand presence in months 1-3, engaging customers in months 3-6, and focusing on ROI in months 6-12.
These are the slides from Amy Sample Ward's session at PMDMC on July 15th, 2011, in Pittsburgh. The session was the first in a 4-part social media intensive track at the conference. For more information, visit http://amysampleward.org and http://nten.org
The document provides a social media readiness checklist to help companies develop a social media strategy and get their organization ready to engage through social technologies. It covers researching customer social behaviors and competitors' activities, developing processes for community management and crisis response, setting policies, allocating resources to key roles like community managers and social strategists, using tools for internal communication and analytics, and conducting a social readiness assessment to measure how prepared an organization is to launch social media initiatives. The goal is to help companies fully prepare and align their internal roles, processes, and stakeholders before engaging with customers through social media.
You’ve created a social media strategy, you’ve determined how to measure your success, and you’ve written your first tweet. Now what? Libby Hall of Flint Interactive gives examples of interactive content that enchants your customers, contests and promotions to grow your fan base, and using listening and measurement tools to build on what works and modify what doesn’t. Question? Conact @FlintGroup
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
This document outlines 8 stages in the evolution of corporate websites to become more social:
1. No social integration.
2. Linking directly to social media without strategy.
3. Linking to social media while encouraging sharing.
4. Integrating the brand experience across social channels.
5. Aggregating social discussions on the corporate site.
6. Allowing social logins to keep users on the site.
7. Triggering viral sharing through social logins.
8. Achieving seamless integration between the corporate site and social media.
Ngo & social media drupal a match made in havenGdzine Net
NGOs and social media are a good match to promote noble ideas and causes with limited funds. Drupal is recommended as a powerful, open source content management system platform that is highly extendable, scalable, and cost-effective for building websites. Drupal has a large developer community, over 4000 plug-in modules, and features like social networking integration, SEO optimization, and analytics tools out of the box.
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Google+ launched in June 2011 and quickly gained 18 million users, much faster than Facebook's growth. While some brands were allowed limited access to Google+ in beta, full integration and tools for brands are still being developed. The document outlines 6 potential ways brands may use Google+ in the future for customer service, organizing customers, B2B sales, thought leadership, search optimization, and internal collaboration. It compares Google+'s future offerings for brands to Facebook's current tools and argues Google+ may surpass Facebook once integration with Google products like Gmail, Maps, and Analytics is complete. Brands are encouraged to start using Google+ now in preparation.
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
Key Takeaways:
- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
Developing a Social Media Plan and Metrics - Girls Inc. Region II Conference ...girlsincindy
This document provides an overview of developing an effective social media plan and metrics for a nonprofit organization. It discusses setting objectives, choosing appropriate networks, dedicating staff time, engaging audiences, and measuring results. Key points include focusing content to meet objectives, establishing social media policies, integrating social platforms into overall communications, and creating campaigns for events like annual awards ceremonies and volunteer recruitment. Metrics and analytics tools like Google Analytics and Facebook Insights are also covered.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
Learning Breakfast: Turbo-Charge your Corporate Social MediaFormative
Presentation from Gay Flashman, of Formative Digital, a UK-based agency offering social media content development, outsourcing, training and strategy consultancy.
The document provides 10 tips for social media success. The tips include aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating social media efforts, branding all elements with a consistent look and feel, and continuously measuring performance using analytics tools. The overall aim is to mobilize people to take the right actions at the right time through an effective social media presence.
An updated version of Katie Moffat's presentations on how to use Facebook for your business in an effective manner.
Covers most of what you need to know from how to get started to the type of content to posts, how to manage your community and an insight into Facebook Insights!
With thanks to Katie for letting us share her slides and her invaluable tips and advice.
This document provides guidance on developing a social media strategy for small businesses. It recommends listening first to understand audience needs before launching a campaign. The key elements of a strategy are to identify objectives tied to business goals, understand the target audience and which platforms they use, and create a content plan. Metrics like followers, engagement, and leads should be used to measure success. Regular posting and integrating social platforms are also advised to build community and drive traffic.
Let's Get Social: Social Media as a Business Growth ToolCo-Communications
The document provides an overview of using social media as a business growth tool. It discusses developing a strategic social media roadmap that includes situational assessment, objectives, tactics, and measurement. It recommends starting with key platforms like blogs, Facebook, Twitter, LinkedIn, YouTube, and Pinterest to engage audiences. Tips are provided for content creation and community cultivation on each platform. Metrics for measuring social media success at different stages of the sales funnel are also reviewed. The presentation emphasizes the importance of an integrated social media strategy with specific, measurable goals.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
This SlideShare includes information I teach in Carroll Community College's non-credit Social Media Analytics class.
Why measure your social media efforts? Because it ...
- Helps with decision making.
- Helps with successful plan execution.
- Helps the plan from becoming outdated.
- Helps assess ROI.
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 'Social media pr...JISC RSC Eastern
The document provides guidance on using social media effectively for recruitment and marketing purposes, outlining key platforms like Facebook, Twitter, LinkedIn and blogs and how to utilize features such as advertising, hashtags and video. It also discusses setting social media goals and strategies, appointing managers, and using job boards and search engine optimization to drive traffic and find talent.
The document provides an overview of how small businesses can use social media. It discusses why social media works for small businesses, how to create a social media strategy by listening first, developing objectives and identifying target audiences. It also provides examples of developing a strategic plan for Facebook, Twitter and blogs. The document emphasizes creating a plan before launching social media efforts and allocating at least 5 hours per week to implementation. It concludes with guidelines for social media use and taking questions.
This document summarizes a roundtable discussion on using social media for extension work. Participants shared which social media channels they use, including Facebook, Twitter, blogs, and YouTube. Questions from participants focused on getting started with social media, building an audience, managing multiple channels, and measuring effectiveness. The facilitator provided answers and examples on developing a social media plan, writing for different channels, collaboration opportunities, and tools for scheduling posts and analyzing metrics. Visual examples and additional resources for learning social media were also shared.
How to Use Facebook to Grow Your Businessdawn barson
The document discusses using Facebook to grow a business. It provides an overview of Facebook, why businesses should use it, tools available on Facebook like Pages and Groups, how to engage users through things like behavioral ads and groups, and tips for success including defining goals, engaging audiences, and measuring results. Examples are given of how businesses have used Facebook effectively.
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Similar to Social Media: Tips and tools for using social media to support your mission (20)
The social media strategy document outlines HelpMeSee's objectives for social media which include spreading awareness of its brand and mission, communicating programs, acknowledging participants, educating about cataract blindness, and telling impactful stories. Key performance indicators include online conversions, donors, email subscribers, and campaigns. The strategy details the current social media sites used, platforms and expected post types and frequencies, content types and development process, audiences and suggested content creators. Policies cover standards, checklists, platform details, planning grids, roles and processes to coordinate social media efforts.
Digital & Social Media Marketing Strategy & Processes document outlines HelpMeSee's key performance indicators for digital and social media including number of email addresses collected, donations made online, and applications received. It describes HelpMeSee's digital properties including its main website and microsites, social media accounts, email marketing, and landing pages. The document provides guidance on building targeted landing pages and campaigns for different audiences and languages across various social media platforms and Google AdWords. It also includes templates for social media posts, blog posts, and digital marketing campaigns. Metrics for measuring campaign performance through clicks, conversion rates, and other analytics are defined.
Stroma Cells May Inhibit the Growth of Pancreatic Cancer TumorsBradley Jobling
A study by Drs. Oberstein and Olive found that certain stromal cells in pancreatic tumors may inhibit, rather than support, cancer growth in the earlier stages of pancreatic ductal adenocarcinoma. When mice with pancreatic cancer and reduced stromal cells were treated with long-term chemotherapy, their survival decreased similar to results seen in human clinical trials. Further research indicates some stromal cell types can restrain pancreatic tumor development, disproving the common belief that stromal cells mainly promote cancer.
Third Annual Peter D. Stevens Course on Innovations in Digestive CareBradley Jobling
The Third Annual Peter D. Stevens Course on Innovations in Digestive Care is a two-day course held in New York City on April 10-11, 2014 that covers the latest technologies and minimally invasive procedures in digestive care. The course is divided into sessions on the esophagus, pancreas, GI lumen, colon and rectum, and hepatobiliary system, and includes didactic sessions, hands-on labs, and live surgery demonstrations. The course aims to keep clinicians knowledgeable about new innovations and is held in honor of the late Dr. Peter D. Stevens, a leader in the field of digestive care at Columbia University.
New Treatment Options for Hepatitis C in 2014Bradley Jobling
- New drugs have been developed that can cure Hepatitis C in the majority of patients, providing a significant improvement over previous treatments.
- Between 4-5 million Americans are infected with Hepatitis C, which can cause liver failure and cancer if left untreated. Many were infected decades ago through blood transfusions or intravenous drug use.
- Sofosbuvir was approved in 2013 and can cure Hepatitis C in 12 weeks when combined with ribavirin or interferon, offering cure rates over 90% and eliminating the need for interferon in some cases.
Dr. Adam Kushner Operates in Syria with Medecins Sans FrontieresBradley Jobling
Dr. Adam Kushner, a surgeon from Columbia University, worked with Doctors Without Borders (MSF) in Syria for 8 days, operating on patients injured in the ongoing conflict. He treated many cases of gunshot and shrapnel wounds, as well as other injuries. Conditions at the MSF field hospital were makeshift but adequate, with inflatable operating tents providing sterile environments. MSF has been active in opposition-controlled areas of Syria since 2012, and currently has over 450 personnel operating several field hospitals and mobile clinics to help those affected by the violence.
This document discusses strategies for corporate blogging and engagement with virtual communities. It begins by introducing the importance of blogging as a marketing tool. It then outlines five key steps for developing an effective blogging strategy: 1) listening and research to understand target audiences and communities, 2) defining clear goals and purposes, 3) establishing editorial processes, 4) engaging with relevant communities through outreach, and 5) ongoing analysis and refinement. Effective blogging requires identifying niche audiences, becoming part of relevant discussions, and utilizing blogging to achieve integrated marketing and business goals.
Use of Social Media in your Vascular PracticeBradley Jobling
The document discusses the use of social media in vascular practices. It outlines the Columbia University Medical Center's social media program which began in 2009 and has expanded to include platforms like blogs, YouTube, Google+, and podcasts. The purpose of using social media in healthcare is described as raising brand awareness, increasing patient engagement, improving referrals, and addressing health information seeking among consumers. Strategies are provided for developing an effective social media presence including researching platforms, defining goals, creating content, and analyzing results.
Center for Non-Profit Success Blogging to Build a Virtual CommunityBradley Jobling
The document outlines an agenda for a workshop on using blogs to build virtual communities. The agenda includes introductions, discussing why organizations should blog, developing blogging strategies and content ideas in groups, and how to foster engagement. It also covers best practices like maintaining an editorial calendar and idea list, using various social media platforms to share content, and pitfalls to avoid like inconsistency in posting. The goal is to provide attendees guidance and strategies for effectively utilizing blogging.
The document discusses setting up a social media dashboard and action plan for a surgical society. It provides definitions for key terms like mission, objectives, and metrics. It then gives examples of specific metrics and analytics to track on platforms like Facebook, Twitter, websites, and email. Charts show sample traffic and engagement data over time. The action plan outlines steps to perform an analysis, define goals and measurements, optimize online properties, and continuously measure performance.
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Social Media: Tips and tools for using social media to support your mission
1. Social Media: Tips and tools for using
social media to support your mission
July 10, 2014
Jeremy Willinger,
Director of Communications, RAVSAK
Bradley Jobling,
Social Media Manager, Columbia University Department of Surgery
2. Today’s Agenda
1: Making a case for social media
2: New Developments on Established Sites and How to Use Them
3: Creating a SMART Campaign
4: Integrating Social Media with Other Efforts
5: Developing a Social Media Marketing Plan
6: Measuring Success
7: Parting Notes
3. 1: Making the Case for
Social Media
Key Lesson
How to calculate
estimated ROI on social
media efforts
4. Uses of Social Media
Branding
Building Relationships
Improving Business Processes
Fundraising/Selling (when appropriate)
Saving Advertising Funds
12. 2: New Developments
An overview of the
latest developments on
Facebook, Twitter,
LinkedIn, Flickr,
Foursquare, and
Google+ and how to
use these in your
outreach and marketing
efforts.
13. Latest Developments
on Facebook
• Newsfeed update
• How the newsfeed algorithm has changed and what that means for non-profit organizations
• New insights and analytic tools
• Using the new Facebook analytics to better understand your posts, reach and engagement
• Measuring offline conversions
• Making an impact on a commonly used platform
• Using the new Facebook design to better make an impact with your audience
• Engaging your audience to solicit responses
• How to better craft content to increase your engagement
14. Using Facebook
Obtain a Custom URL
Make Posts Short with 800X800 graphics
Post 3 to 4 Times a Week
Mix Graphics and Text
Like Other Organizations Pages
Use Events
Use Private or Secret Groups
15. Facebook Content
Photos
Funny or Entertaining Content
Heartwarming Stories
Discounts
Videos
Lists, Tips and How To’s
Educational Material
16. Latest Developments
on Twitter
• New design and its impact
• How to maximize the new design for your non-profit
• Focus on images
• You can now tag up to 10 friends in images on Twitter. What that means for you.
• Promoted accounts to mobile timelines
• Mobile users see more promoted accounts. How can you take advantage?
• Tailored audiences to advertisers
• Are you using Twitter advertising? Understanding how this can benefit your organization.
17. Using Twitter
Use Short Words
Punctuation Matters
Don’t Broadcast
Don’t Abbreviate
Use Hashtags
Don’t Always Include
Links
Talk to Everyone
Use Call Outs
Share Known Links
Have a Follower
Strategy
Have a Hashtag
Strategy
Have a Content
Strategy
Organize Twitter
Chats
19. Latest Developments
on LinkedIn
• Showcase page for companies
• Targeted pages for targeted audiences
• LinkedIn polls within groups discontinued
• How does this affect your activity and engagement?
• Posting jobs on LinkedIn: Worth it?
• Should your organization take advantage of this service?
21. LinkedIn Content
Minimize Promotion
Content with Links Doubles Engagement
Start a Discussion by Asking a Question
Post Videos and Graphics
Avoid Hyper-targeting
Don’t Just Stick to Weekdays
Always Include a Clear Call to Action
22. Latest Developments
on Google+
• Is Google+ a worthwhile investment of time?
• That depends.
• Building your following on Google+
• If you choose to sign up, here is why building a network is important.
• Using “Hangouts” to gain connections and set up educational seminars
23. Using Google+
Search Engine Friendly/Promotional
Hangouts/Hangouts on Air
Blog-Like
Circles
YouTube Integration
Obtain Custom URL
Create Longer Posts with Keywords
24. New on Pinterest
• Brief overview on the service
• Should your organization be pinning and/or offering content to pin?
• Isn’t Pinterest just for weddings?
• No, and here is why.
• How to effectively use Pinterest for CERTAIN non-profit organizations
• Making your content visual
27. Pinterest Content
History of Organization
Organizational Mission
Tips, How-Tos, DIYs
Books
Television Programs
Places
Gifts
Recipes
(Use Descriptive Filenames for Images)
28. Using Tumblr
• Brief overview on the service
• Microblogging service for short content and pictures
• Blog Management with Tags, Queues, and HTML Editing
• Followers, Likes and Reposts
• What differentiates Tumblr from other platforms
• What to post, and why
• How to effectively use Tumblr for CERTAIN non-profit organizations
• Should you be on Tumblr? That depends…
30. YouTube Content
Short Form Snackable Content is the Best (2
to 3 Minutes)
Descriptions is Important for SEO
How Tos, Entertaining Stories, Sneak Peaks,
Interviews, Educational Material,
Live Streaming Programming (Hangouts on
Air)
32. Using Instagram
• Brief overview of the service
• Mobile Photo and Video Sharing Site
• Followers
• In-Tool Editing Options
• Shareable on Facebook, Twitter, Tumblr, Flickr
• Hashtags
• Comments
• For app developers, Instagram has made their API available
(http://instagram.com/developer/#)
• Instagram incorporated video sharing in June 2013, allowing its users to record
and share videos lasting for up to 15 seconds
33. Using Flickr
• New updates:
• Sets vs. albums
• Embedding slideshows
• Yahoo Log-in
• How to effectively use Flickr to promote your non-profit organization
• Photos and their impact
• Adding contacts on Flickr. Important?
34. Using Vine
• Brief overview on the service
• Does your organization benefit from 7 second videos?
• Vine and Twitter
• The relationship between the two services
• Using Vine for your non-profit work
• Examples of successful platform leverage
35. (Not) Using Foursquare
• Why Foursquare is pretty much dead
• What happened?
• Why this is not a big deal
• Pets.com vs. Amazon anyone?
• What should my organization use instead?
36. 3: Creating a SMART
campaign
Key Lesson
Creating a S.M.A.R.T
(specific, measurable,
attainable, realistic and
timely) plan for your
Social Media campaign
37. Creating a S.M.A.R.T plan for your
Social Media campaign
• Part of having a SMART plan is knowing which services will offer you
the most engagement with your audience and where to devote your
time and resources.
• Case studies:
• Non-profit organizations
• For profit companies
• Pitfalls and best practices
38. 4: Integrating Social
Media to Other Efforts
Key Lesson
Integrating your Social
Media efforts into your
existing marketing and
public relations
campaign
39. Integrating your social media plan into
your marketing and PR schedule
• How to effectively integrate social media into your marketing schedule
• How can you use social media to facilitate / increase your PR?
• When to use social media primarily and when to use other channels /
vehicles
• Going beyond the keyboard: leveraging offline action from online
engagement
40. General
Existing Web Site?
Existing Social Media Presence?
Target Market for Social Media?
Demographics
Life Stages
Psychographics/Lifestyle
Affinity/Interest Groups
Geographic Range?
41. Financial
Cost of Content Development
Cost of Technical Support
Paid Social Media Advertising
Work Displacement
Tools/Equipment/Software
43. 1. Listening and
Research
2, Defining
Purpose,
Mission, and
Goals
3. Installing the
Editorial
Calendar,
Defining Roles,
Regulations and
Procedures
4. Reaching Out
Through Social
Media Platforms
and Other
Bloggers
5. Analyzing,
Refining, and
Regrouping
Social
Media
Process
44. Social Media Hub
Your Blog
Commercial,
Industry &
institutional Blog
Aggregators
YouTube,
iTunes & Other
Audio/Video
Sites
Facebook,
Google+,
LinkedIn,
Pinterest &
Other Social
Networks
Twitter & Other
Micro-Blogs
Email & Print
Newsletters
Friend’s Blog
Other Friend’s
Blog
45. 5: Developing a Social
Media Marketing Plan
Key Lesson
Integrating your Social
Media efforts into your
existing marketing and
public relations
campaign
46. What Definition Surgical Associates, Inc.
Mission
Why does the
organization exist
Provide complete medical-surgical care in
one convenient location.
Objective
Specific revenue or
program intent
To provide a platform for news about the
practice which can lead to better customer
service and ultimately more referrals.
KPI (Key
Performance
Indicators)
Most important metrics to
understand how well you
are achieving objective
# of New Patients Referred by Internet,
Increased Customer Satisfaction Rating
Secondary Metrics Numbers
Web Site Views, Traffic Referrals, Top
Content, Shares, Mentions Subscribers, #
of Downloaded Forms, # of Downloaded
Brochures,
Sample Mission
48. Standards
Social Media Handles
Social Media Logos
Social Media URLs
Cover Photos Strategy
Company Description for Sites
Common URLs for Sites
Social Media Policies
52. 6: Measuring Success
Key Lesson
How to set up a report
to ensure that social
media efforts are
meeting business
goals.
53. Blog
Number of Viewers
Number of Page Views
Time Spent on Site
No of Pages Viewed
Subscribers
Referrals
Popular Content
Geographic Location
Computer Access
Number of Comments
54. Facebook Insights
Story
Impressions (V,O,P)
Talks
Not a Story
Consumption
Person (Demographics)
Likes/Unlikes
Friends of Fans
Reach (V,O,P)
Impressions
Engagement
Talks
Consumption
Negative Feedback
VOP = Viral, Organic & Paid
58. 7: Parting Notes
Key Lesson
Additional aspects to
think about in digital
marketing.
59. Don’t Forget
SEO is still important
Use A/B testing where
possible
Quality is better than
quantity
Everything has a cost
Be Open and
Transparent
Everything is 24/7
Web, Social & Search
Must Work Together
Have a Contingency
Plan
Everything is
Measurable
Everything Changes
Don’t Forget Mobile
Social Games
Email is not Dead
Don’t Be Afraid to Use
Old Fashioned Message
Boards or Chat Rooms
60. Resources
Social Media Today - http://socialmediatoday.com
Occam’s Razor (Avinash Kaushik) -
http://www.kaushik.net/avinash/
Scott Monty – http://www.scottmonty.com
Vay-Ner-Chuk - http://garyvaynerchuk.com/blog/
Google Analytics Blog - http://analytics.blogspot.com
HubSpot - http://blog.hubspot.com
Editor's Notes
It’s not about the data overload, it’s about looking at your key performance indicators.
What is the mission of your business?
What is the objective of this social media program as related to your business?
What are the secondary metrics, or items that provide some useful information on what’s happening?
What are the KPIs or key performance indicators that really affect your bottom line or organizations goals.