Suzanne McDonald, Content & Social Strategist at Designated Editor, presented "Tools to Drive Your Social Media Editorial Calendar With Efficiency & Efficacy" at the Yankee International Association of Business Communicators meeting in Greater Boston.
New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
New Media Essentials for B2B by Suzanne McDonald, Content and Social Strategist at Designated Editor's, presented at Swissnex Boston and the Cambridge Innovation Center.
Designated Editor's presentation to the Newport County Chamber of Commerce on how to use new media sources for business.
Lessons on how to integrate social media and other new media sources (website, blog, email) to optimize content, leverage business, and measure results.
Insight on best digital tools for B2B success.
Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
How to host events and leverage in-person and social media engagement to boost SEO. Tips from the course I developed and taught for Framingham State University: Event Planning and New Media. Shared with the Boston/Cambridge SEO Meetup.
Suzanne McDonald of Designated Editor explains how Fundraising can be more effective with the utilization of social media. Suzanne explains many easy methods to use social media to maximize your return on investment (ROI) in your non-profit fundraising efforts.
Current tools, tips, and social media platforms for nonprofits and organizations with limited budgets by Suzanne McDonald, Chief Content and Social Strategist at Designated Editor. Presented at AFPRI, Association of Fundraising Professionals.
This presentation teaches the audience how to use new media to grow business and cultivate a relevant, influential network, with a specific focus in the art community.
Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies.
Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Social media content strategy questionnaireWeb Takers
I can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.
Eric Starker - Social Media / Community Manager Portfoliowreckratz
This is my community / social media manager portfolio - includes work at Microsoft and Promethium Marketing (for video game clients), as well as materials from my social media implementation certificate program at the UW and a community I helped to found, Queer Geek.
Andrea Cook Bio History Portfolio SummaryAndrea Cook
People ask me, "What do you do?"
Here's my story. Just an overview. I'd like to learn more about what you are specifically interested in knowing so I can share details.
I'm seeking the right opportunity to make an impact with an innovative and influential organization in NYC.
Let's connect.
Comprehensive Guide to landing a Surgical Device Sales Job and tools for generating Millions of Dollars during your career. I’ve spent the last 10 years creating the very best sales tools available for making millions of dollars in medical device sales. I’m going to share with you simple tools that will get you in the game and keep you making millions of dollars year after year. This book is a culmination of tools that were created and compiled during my surgical sales career. My goal was to make these sections short and sweet. No stories, fluff
or BS, just specific actions and tools to help you sell more products and make more money.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Social Media works best when there are specific goals to be achieved, such as increasing awareness and event attendance. Learn strategies and tactics to boost engagement with limited time and restricted resources and how it all fits together: promoting your campaigns and events using platforms like Facebook, LinkedIn, Pinterest, Twitter, Instagram, plus time-saving tools like Hootsuite, Eventbrite, and mobile technologies.
Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year’ — Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
Former Boston Globe journalist Suzanne McDonald founded Designated Editor in 2008 along with Newport Interactive Marketers 1,000-strong networking-learning group. Suzanne is currently developing URI’s first Social Media Certificate curriculum and has launched and taught Social Media Strategies at URI and Event Planning and New Media at Framingham State University. She also led URI’s TickSmart Social Media team of interns to win Best Viral Video at the Strategic Video Awards.
Find out how do successful consultants, solopreneurs, and small brands with marketing departments of one manage successful social media marketing, so you can, too.
Being effective in social media means being efficient. First, focusing on who your target audience is, which requires knowing your brand and customers and asking the right questions. Then focus on where those select few who want to hear from you are online.
In this highly interactive talk, New Media Education Expert and CEO of Designated Editor Suzanne McDonald will show you how to be both efficient and effective to generate ROI for your brand. Learn from case studies and client stories, like the Strategic Video Award-winning #Ticknado campaign.
Founder of http://www.NewportInteractiveMarketers.com networking-learning group, Suzanne McDonald launched her consultancy http://www.DesignatedEditor.com in 2008 and in October won the International Business Award New Media Internet Company of the Year, in addition to American Business Awards Innovator of the Year.
An educator and communicator at heart, Suzanne voluntary leapt from The Boston Globe newsroom to dive into SEO, web strategy, social, email marketing, and events and spends her days guiding small brands through game-changing communications technology to transform them into highly effective engaged brands, in spite of their budgets.
You may know Suzanne already via Newport Interactive Marketers networking-learning group, which gathers 75+ attendees monthly for networking and an expert speaker. She’s also developed and taught New Media and Social Media courses for the University of Rhode Island and Framingham State University as well as online courses.
Social media content strategy questionnaireWeb Takers
I can help point you down the best path with your social media efforts and ensure that the time you spend is aimed at the right places and toward your top goals.
Eric Starker - Social Media / Community Manager Portfoliowreckratz
This is my community / social media manager portfolio - includes work at Microsoft and Promethium Marketing (for video game clients), as well as materials from my social media implementation certificate program at the UW and a community I helped to found, Queer Geek.
Andrea Cook Bio History Portfolio SummaryAndrea Cook
People ask me, "What do you do?"
Here's my story. Just an overview. I'd like to learn more about what you are specifically interested in knowing so I can share details.
I'm seeking the right opportunity to make an impact with an innovative and influential organization in NYC.
Let's connect.
Comprehensive Guide to landing a Surgical Device Sales Job and tools for generating Millions of Dollars during your career. I’ve spent the last 10 years creating the very best sales tools available for making millions of dollars in medical device sales. I’m going to share with you simple tools that will get you in the game and keep you making millions of dollars year after year. This book is a culmination of tools that were created and compiled during my surgical sales career. My goal was to make these sections short and sweet. No stories, fluff
or BS, just specific actions and tools to help you sell more products and make more money.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
Being on social media without a plan is a waste of time - you'll constantly be scrambling for content and it'll take ages to create. But what does "having a plan" mean, where do you start, where to find inspiration to create content & how do you maintain your social media calendar?
Sample social media editorial calendar for Facebook, Instagram, and Twitter. Exhibits best practices and includes popular posts, trending topics and hashtags, and calls to action. Calendar was created for the month of July 2016.
Suzanne McDonald, President and Chief Content & Social Strategist of Designated Editor, explains how blogging, web content, and optimizing can benefit hospitality businesses. This presentation focuses on FREE resources and tactics to generate content and boost your visibility in Google and other Search Engines.
How to Efficiently and Effectively Manage Social Media and Everything Else
There's little time for marketing for busy consultants and specialists, but it's what keeps the cash flowing. Fast-track to efficient and effective marketing via New Media: social, blogs, email, search, and more. What works and how you can get it done efficiently.
Former Boston Globe journalist, Suzanne McDonald is founder and chief strategist of Designated Editor: Winner of the 2014 International Business Award — ‘Internet / New Media Company of the Year.’
Designated Editor teaches individuals, educators & companies how to create influential interactions & eliminate social media insanity via customized courses & strategic consulting.
You may know Suzanne already through Newport Interactive Marketers networking-learning group, which gathers 50+ attendees monthly for networking and an expert speaker.
She is currently developing the curriculum for URI's social media certificate and previously developed and taught Social Media Strategies as well as Event Planning and New Media.
Using new media to land your first customer: Low-cost tools and tips to identify and refine your audience, shape your website and social media outreach, and do market research.
Presented to Boston Entrepreneur’s Network by Suzanne McDonald, Content and Social Strategist / President of Designated Editor.
Facebook 101 Workshop Suzanne McDonald Designated Editor: Best practices demonstrated by local brands + tips on Facebook posts, Facebook ads, Events, Groups, Insights, and Facebook ROI. Presented at the Newport (RI) County Chamber of Commerce. Thanks to Tom Schuyler of MatchLight Marketing for sharing some slides.
A lot of people pose the question, "What are the most effective social media tactics?" I gathered the best answers from the experts and present them here.
Presentation on how to land a job in social media at Social Media Week Berlin, #SMWBerlin. Suzanne gives tips on what students should study and what skills to have in order to excel in a career in social media, including branding yourself, creating a blog, and connecting to others via social media websites.
Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.
Supercharging Business Retention and Expansion with Social MediaAtlas Integrated
With majority of businesses online, EDOs cannot afford not to connect through social media. A key tool to support local businesses, social media allows economic developers to connect with owners, stay up to date on news impacting the business and discover opportunities to help companies expand locally. Discover how to super charge your organization's BRE program using social media.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Newport Realtors' LinkedIn Tips and Tricks by Suzanne McDonald CEO of Angles & Insights. Use these quick tips & tricks to grow your network and revenue using LinkedIn from Branding-Marketing Solutionist Suzanne McDonald.
You may know Suzanne via Newport Interactive Marketing networking-learning community, which for a decade has provided expert guidance to Rhode Island and New England businesses and organizations.
As Angles & Insights' CEO, she has earned global recognition, including Winner of the International Business Awards for Internet/New Media Company of the Year. Led by Suzanne, the Angles & Insights team guides founders & CEOs, nonprofits & global firms, and marketing & sales teams to long-term ROI & sustainable, compounding growth.
In her spare time, she co-founded and is board president of Sea Rose Montessori Elementary School, making quality alternative education affordable for families with students ages 3 through 9 and growing in Portsmouth, RI.
Select a time to connect with Suzanne on a call at https://anglesandinsights.com/contact-us
Suzanne McDonald, Founder and CEO of Angles & Insights, shares insights on how building a community is a great marketing tool that can help to strengthen and grow your brand! #womenfuture
Following Angles & Insights CEO Suzanne McDonald’s talk on Community Building at Providence Geeks, we gather you’re interested in learning more about how can communities grow your brand? You’ve come to right resource to help you avoid pitfalls and learn from a decade+ of community-building bootstrapping!
Poll results from the Digital Education poll conducted by Digital Cities RI and presented at the Rhode Island Department of Education "Innovation Powered by Technology" Conference.
Social media internships tips: What does it take to be a social media intern? What to look for in a potential intern? How can new skills boost overall strategy to boost business and career growth?
Former journalist/Designated Editor's Chief Content Strategist Suzanne McDonald examines Google's content refinement algo update "Panda" or "Farmer" change through an editorial lens. Definition of quality content:
Interests humans, integrates SEO, optimizes for social graph.
How to Panda-proof
your content now
& for future algo-evolution
Key take-aways from Boston SEO Meetup member Nancy Wolff Leary available: http://bit.ly/fLfAtC
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Basavarajeeyam is a Sreshta Sangraha grantha (Compiled book ), written by Neelkanta kotturu Basavaraja Virachita. It contains 25 Prakaranas, First 24 Chapters related to Rogas& 25th to Rasadravyas.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
Follow us on: Pinterest
Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journey
Tools to Drive Your Social Media Editorial Calendar by Designated Editor
1. Designated Editor
Speaking Series Social Media
Editorial Calendar
Tools for efficiency & efficacy
Yankee IABC Experts Series
Suzanne McDonald | Content & Social Strategist
Sue@DesignatedEditor.com
@Sue_DesigEditor
2. suzanne’s experience
Social Media
Strategies professor
6 years Page 1
Masters in Journalism
& Mass Communications BA in Journalism
www.designatededitor.com 2
3. Paid media vs. owned media
www.emarketer.com/Article.aspx?R=1008948
@Sue_DesigEditor www.designatededitor.com 3
5. Challenges we’ll address
o What should an editorial calendar look like?
o How to discover influencers?
o How to be as efficient as possible?
o How to measure and boost ROI?
o How to integrate across platforms?
@Sue_DesigEditor www.designatededitor.com 5
6. 4 elements of social media planning
Stage 1 Your audience & keywords
Stage 2 Find & leverage the right tools
Stage 3 Integrate social media channels
Stage 4 Social media optimization & metrics
@Sue_DesigEditor www.designatededitor.com 6
8. Stage 1Audience & influencers
o Who might be your best advocates?
o What are their defining characteristics?
o What are they looking for?
o Are you using the right vocabulary?
@Sue_DesigEditor www.designatededitor.com 8
9. WordPress is free & versatile
@Sue_DesigEditor www.designatededitor.com 9
17. Stage 2 Use the right strategic tools
o Editorial calendars
o Blogs: Yours and others’
o Email newsletters
o Search marketing best practices
@Sue_DesigEditor www.designatededitor.com 17
24. who is your audience?
@Sue_DesigEditor www.designatededitor.com 24
25. Stage 3 Integrate social media channels
o Claim social profiles
o Determine most relevant social channels
o Monitor, engage & integrate
o Understand sentiment analysis
o Weave your content across platforms
@Sue_DesigEditor www.designatededitor.com 25
26. Integrate appropriate social media channels
Bruno Maia, IconTexto
http://www.icontexto.com
www.designatededitor.com 26
27. Creating Facebook updates
o Provide sneak-peeks & previews
o Create conversations & contests
o Conduct polls & ask questions
o <250 characters = 60% more Likes
o Photos & video = 2x engagement
www.designatededitor.com 27
29. tactics
Discover major companies with Search
Categorize prospects with Tags
Participate inGroups specific to your industry
Contribute your expertise withAnswers
Find andConnectwith key influencers
Host or attend anEvent and share it
@Sue_DesigEditor www.designatededitor.com 29
37. QR codes: How to make ’em
http://mashable.com/2011/07/23/creative-qr-codes/ 37
www.designatededitor.com
38. who is your audience?
@Sue_DesigEditor www.designatededitor.com 38
39. who is your audience?
@Sue_DesigEditor www.designatededitor.com 39
40. Stage 4 Social media optimization & metrics
o Be more efficient
o Be more effective
o Optimize for performance
o Calculate your ROI
@Sue_DesigEditor www.designatededitor.com 40
46. who is your audience?
@Sue_DesigEditor www.designatededitor.com 46
47. Benefits of social media planning
More efficient & effective
Longer-lasting vs. paid media
Now you’ll know what’s working
Reduced customer service costs
Understand & relate to clients
Your clients see your team as experts
Broader brand-building boosts awareness
@Sue_DesigEditor www.designatededitor.com 47
Editor's Notes
www.emarketer.com/Article.aspx?R=1008948
Be sure to have a conversion, such as a newsletter signup
Be sure to have a conversion, such as a newsletter signup
Hashtagsas well
Demonstrate thought-leadership, brand personality(example) B2B = P2P -> people want to interact with other humans, blogs & social make it possible, changing the way businesses interact forever
Editorial calendar should include: Holidays,Conferences Important dates/events that you’d like to get a post out ahead ofEmbed YouTube,Record your presentations,Review the books you’re reading,Schedule aheadBe sure to appoint an Editor and content quality control, a function DE provides for some clients, along w Editorial Calendar developmenthttp://sncr.org/2010/02/19/journalists-use-of-social-media-is-surging-according-to-2nd-annual-middlebergsncr-survey-of-media-in-the-wired-world/80% of journalists believe bloggers have become “important opinion shapers.” Society for New Communication Research
Various channels that get leads: 52% of marketing pros said leads via blog had lower cost of acquisition.
Search marketing best practices: no duplicate content, enablesocial sharing with share buttons
Demonstrate thought-leadership, brand personality(example) B2B = P2P -> people want to interact with other humans, blogs & social make it possible, changing the way businesses interact forever
Your website and blogEmail newsletterSocial mediaBlogger relations & PRIn-person interactionsAdditional outreach platformsTying it all together
Offer discounts & exclusives
Set daily or lifetime budget Set your run scheduleChoose CPC or CPM Fewer clicks = CPCBid higher than suggested Track your performance
Search and tagGroups – ConnectAnswersEvents
81% of respondents said they were more likely to trust a Fortune 1000 CEO if he was on Twitterwww.emarketer.com/Article.aspx?R=1008929
Slideshare has 5x more business owner traffic than other platforms, Source: SlideShare, Comscore
Demonstrate thought-leadership, brand personality(example) B2B = P2P -> people want to interact with other humans, blogs & social make it possible, changing the way businesses interact forever
Challenge: It’s not working the way we’d thought! Takes too much time! People are complaining.Benefit: Cheaper than paid media & longer-lasting. Take time to focus on what works. Respond and treat complaints on social media as any good customer service pro would Solution: Analyze & adjust & respond (to complainers & yourself)
What works & Your consumers vs. fans
The more content you create, the feedback you get, the more data to crunch and better understand your audience.Initially, it’s like an echo chamber, but as the voices increase, a clearer picture emergesGoogle Analytics: Map overlay, keywords, where they’re coming from
Be sure to have a conversion, such as a newsletter signup