The Internal Sell of Content Marketing

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This presentation is from Raconteur's invite-only event at Home House, London on October 15, 2014 to senior B2B marketers and brand strategists on how to sell content marketing internally to other C-suite colleagues, emphasising the value and ROI of high-profile and high impact content marketing projects.

Marketing

Raconteur is a premium publishing house and brand publishing agency. Raconteur produces special reports for The Times and The Sunday Times, as well as content marketing solutions for brands and bespoke market research. Our Special Reports combine first-class journalism, imagery and graphic design with a commitment to high-quality executions in print and online. Our content informs, inspires and influences thought leaders worldwide. This slideshare gives marketers and brand strategists an overview of Raconteur special reports, and why they're a great environment for brands.

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