Designing and Leveraging Your LinkedIn Profile
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This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
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Designing and Leveraging Your LinkedIn Profile
- 1. Designing and Leveraging Your LinkedIn Profile Donna Gilliland, Founder of MOSTraining Social Business Speaker and Educator
- 2. Profile: optimize for exposure Connections: strategies and tips Social Proof: Recommendations & Endorsements Linked in AGENDA Tools: LinkedIn Today, Follow Leaders, LinkedIn Signal LinkedIn Company Pages: overview & tips
- 3. 78% U.S. Recruiters surveyed use a search engine Online Reputation research study commissioned by Microsoft Perform a Google search on your name
- 4. 85%U.S. HR professionals say online reputation influences their hiring decisions. Online Reputation research study commissioned by Microsoft Online Reputation Research Study
- 5. Do you know why you want to be on LinkedIn?
- 6. My LinkedIn Goals Linked
- 7. Optimizing Your Profile for Exposure 1
- 8. First Steps: gather you data Linked Job History Certifications Specialized skills Memberships Videos Presentations
- 9. Professional Headline 120 characters Who are you? What do you offer? Headliner TIP: your headline travels with you when you comment and post.
- 10. 3 Web sites Call to Action headings Custom URL Adding website links to your profile
- 11. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
- 14. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients
- 15. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.
- 17. Grow Your Network Business colleagues People your meet at events Connect with customers Use LinkedIn’s Advanced search Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
- 18. Social Proof Recommendations & Endorsements 3
- 19. Recommendations – reach out and recommend Be genuine and ethical. • Recommend people who you truly know their work. • Don’t ask anyone to recommend your work if they don’t know your work.
- 20. Endorsements - the mini recommendation Up to 50 skills can be placed on your Profile. Reach out and thank those who endorse you. Don’t endorse the skills of people you don’t know. Don’t ask people to endorse you if they have not witnessed your work.
- 21. Tools 4
- 22. LinkedIn Today • Stay current on industry news. • Customize your news by industry. • You will receive the day’s top news stories based upon your custom choices.
- 23. Follow LinkedIn’s Thought Leaders Tip: you can comment on their post. Potentially gain visibility.
- 24. LinkedIn Signal Benefits • Real-time updates • Filter updates by what matters to you. • Search for keywords, topics and streams. • Save your search and check for real-time updates later. • Trending Links. • Industry headlines.
- 26. LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 25 Services/Products • Video • Target marketing • Special offers • Recommendations
- 27. Company Pages – a suggested designer One of my favorite social channel design companies is Custom Page Designs. You can find out more about them at: http://www.customfanpagedesigns.com/linkedin/index.htm
- 28. Follow LinkedIn Company Pages • Stay on top of what your competitors are doing. • Great source of information for a possible interview. • See your degrees of separation. • Follow your customer’s pages. • Follow your vendor’s pages.
- 29. Let’s stay connected… LinkedIn: www.LinkedIn.com/in/DonnaGilliland Follow on Twitter: www.Twitter.com/DonnaGilliland Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining Donna Gilliland, Founder of MOSTraining Social Business Speaker and Educator
Editor's Notes
- Microsoft commissioned Cross-Tab to perform a Online Reputation research study on Positive online reputations matter. Among U.S. recruiters and HR professionals surveyed, 85% say that positive online reputation influences their hiring decisions at least to some extent. Nearly half say that a strong online reputation influences their decisions to a great extent.
- place to get business intelligence, to research problems, to establish an online presence where other people in the network can find
- Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
- LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
- TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
- Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
- Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
- Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
- Tips:Connect with business and personal friendsConnect with those who have larger networks
- Default for search results are for1st degree connections. One of many reasons to build your network.
- Giving endorsements gains visibility.Thank people for endorsing you.
- 150 of the most influential thought leaders on LinkedIn.Bonus Tip: you can gain visibility by commenting on their post.
- Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.