The document outlines a social media workshop conducted by Chaleen Botha, focusing on online identity, branding, and effective use of LinkedIn and Google+. It emphasizes the importance of personal branding, networking strategies, and tips for using these platforms to create trust and connections for business success. Notable insights include the competitive advantages of LinkedIn for professionals and the unique indexing capabilities of Google+ for content visibility.

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Social Media Workshop
By Chaleen Botha

2. Social Media Workshop
TABLE OF CONTENT
Online Identity and branding - 15 minutes
LinkedIn
The Benefits - 5 minutes
Navigating around the Platform - 15 minutes
Using the Platform - 15 minutes
Tips on Connecting -15 minutes
“Social Love” - 15 minutes
Google+ - 15 minutes
Interesting quotes - 5 minutes
Thanks! - 5 minutes

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Online Identity and Branding
• Definition of a brand – a name that identifies and differentiates a product from another product.
• Unique point of difference – competitive advantage
Company brand and personal brand
• Closely linked, each employee a brand ambassador
• Face versus a logo
• Do business with whom they trust and like
• Personal aspect, real people and personal sharing
• Recognition by consistency
• Brand ambassador on LinkedIn, Google+, Facebook, YouTube and beyond

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LinkedIn The Benefits
• Best platform for finance industry and any ambitious professional
• Key intention of users is to DO BUSINESS
• Competitive advantage – 11% of members who knows how to use it
• Spending 5 minutes a day – best ROI of time spent
• “Work” the platform – building “social love”
• People do business with those they trust and/or like
• 89 % of people perform a Google search before they do business
• LinkedIn’s endorsed skills count taken into account by Google
analytics

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LinkedIn - Navigating around the Platform

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LinkedIn - Navigating around the Platform

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LinkedIn - Navigating around the Platform

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LinkedIn - Navigating around the Platform

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Using the LinkedIn platform
• Finding people, jobs, business, answers, solutions,
companies, service providers, events, groups – Using the
search functions
• Publish your knowledge – Updates and Posts
• Showcase your brand – A complete and current profile
• Learn new things – Pulse and Tutorials
• Networking – Connecting, Groups, Messages, Pulse

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Using the LinkedIn platform – Search Functions

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Using the LinkedIn Platform – Advanced Search Functions

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LinkedIn - Tips on Connecting
• 3000 lifetime connections, include “not accepted”
• Join up to 50 groups
• LinkedIn serious about connecting with those whom you “know”
• 1st degree connections, invitation sent and accepted – more information
• 2nd degree connections, connections of your connections – less information
• Completed profile assists in the ability to connect
• Send a personal message, how you know each other
• After connecting, thank you and share information – point of
difference/brand ambassador. Mention a shared interest – Tell them what
you do
• 11 times contacts – when they have a need for what you “sell” remember
you
• Attention of business associate, prospect – click on their profile

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“Social Love”

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“Social Love”

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“Social Love”

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“Social Love”

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• Engineers who built Google+ constructed an SEO juggernaut to dominate search
results above all other social platforms
• Content posted on Google+ is crawled and indexed far quicker than on competitor
sites
• Google loves it when you play in their sandbox
• Similar in many respects to Facebook or twitter
• Like = +1 and comment on shared content
• Contacts are assigned to a circle – no one can see how you have named your circles
• Post public or specific circles
• Personal and business pages
• Linked to YouTube Channel
• “Hangout” allows users to video chat
Google +

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Interesting Quotes
• “What happens in Vegas….on the internet stays on the
internet.” Chaleen Botha
• ”If you don’t have your own presence, the world will
create one for you. Do you really want to risk that?” Jeff
Kirk

19. Thank You!
Follow me on
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all platforms @ Chaleen Botha
Google Plus