This slidedeck supplemented the following webinar described: Do you currently have a content marketing strategy? Do you even know what content marketing is? In this complimentary webinar, Dean DeLisle, Founder and CEO of Forward Progress, will show you the hottest new Web Marketing strategies for 2014. During the session, you will learn how Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, and Blogging are now the most cost-effective ways to generate new traffic to your website and increase lead generation which will translate to more revenue. In this session, you will learn: - Where to find your content - How to make your content “Web-Ready” - What content drives your social media - How to get the most out of your current content - A strategy for attracting more warm leads - How to build community and trust around your content All registrants will receive the webinar’s recording and materials by email following this webinar. Forward Progress’s Search Engine Marketing services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion About Dean DeLisle: For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results. “It has been a pleasure working with Dean and his organization, Forward Progress. Dean has been providing superb Online Marketing coaching to members of our Business Accelerator Program. The information he delivers is succinct, and is in a simple to follow, step-by-step form that enables our members to take their businesses to the next level. I would highly recommend Dean to leverage Online Marketing techniques to grow your business.” - Euan Ford – American Family Insurance, Innovative Marketing Strategist

1. ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

2. Maximize Your Learning
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ForwardProgress.NET
Please turn off your mobile phone
Close your email
Remove all distractions
Tune in and you will see results quickly
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

3. How to Engage with the
Go-To-Webinar Interface
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Questions area in task bar
Type us a question so we know you understand
Ask us anything throughout the session
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

4. Dean DeLisle
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Founder and CEO of Forward Progress, Inc.
Train and Coach over 2,000 people per month
Trained and Coached over 85,000 in Social Network Skills
Over 30 years in Business Coaching, Consulting and Training
Call Center, Internet, eMarketing, Event Management, Lead Generation,
Web Seminars, eLearning, eSelling
Over Two Billion Dollars Sales, over 100 Million Leads, Helped Thouands
of People using Internet Based Lead
Financial Services, Real Estate, Professional Services, Legal, Accounting
Manufacturing, Telecommunications, Technical, Insurance, Agencies,
Auto, Retail, Banking Educational and Channel Sales…..
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

5. Steve Gilberg
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20+ years of publishing, digital, and content experience
Content strategy and planning, content monetization and
productization, and content licensing
Social Media Marketing and Relationship Marketing
strategy and execution
Designed and executed strategies for Encyclopedia
Britannica, Playboy Enterprises, World Book, Tails Media
Group, and more…
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

6. Content Marketing
• What is it?
• Why is it Important?
• What’s the Strategy?
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

7. What is Content Marketing?
Content Marketing is
the science and art of
reaching your audience
and pulling it toward
your business
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

8. Why is Content Marketing Important?
There are qualified prospects looking
for your product or service right now
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

9. What is the Strategy for Content Marketing?
• Create and promote
useful, relevant
information
• Attract and engage with
website visitors
• Convert those visitors
into customers/clients
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

10. Conversion
• Getting your destination visitors (prospects) to
take action that will move your business
toward reaching its goal
• What you’ll gain
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Customers
Subscribers
Social Media Fans/Followers/+1s
Product Reviewers
Members
Promotion Entrants
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

11. Customers
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

12. Newsletter Subscribers
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

13. Event Registrants
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

14. Social Media Connections
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

15. Periodic Table of Content
How to Turn Articles into Particles
• Elements at top are and have a
short“half-life”
• Elements are bottom are larger
and last longer
• Elements on the left are appear
everywhere in the web-sphere
• Elements on the right appear
only on your website
Graphic: Andy Crestodina - Orbit Media Studios, Chicago
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

16. Why Online Social Networks?
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Interactive
People Respond
Building Trust
Building Community
Viral Activity
Sharing
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

17. How Many Contacts Do You Have That You Cannot
See?
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That know YOU?
That trust YOU?
That have done business with YOU?
That would recommend YOU?
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

18. Facebook
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

19. Twitter
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

20. YouTube
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

21. Blog
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A blog can be an incredible tool for
sharing information and expertise.
A blog can be used to directly
promote products, services and
events.
A blog can assist in promoting
company vision and developments.
A blog can foster customer loyalty,
build relationships with clients and
customers.
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

22. Webinar
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

23. Integrate Your Content
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

24. Assignment
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ForwardProgress.NET
Assemble/Align Your Team
Create a Content Marketing Plan
Gather Your Content
Share Your Content
Engage with Your Audience
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

25. Do You Need Help?
Content Marketing Campaign/Plan
Website/Landing Page
SEM Services – Search Engine Marketing
Training and Coaching
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET

26. Connect WITH us!
dean@forwardprogress.net
TWITTER: Twitter.com/FwdProgressInc
FACEBOOK: Facebook.com/DeanDeLisle
BUSINESS PAGE: Facebook.com/ForwardProgress
LINKEDIN: LinkedIn.com/in/DeanDeLisle
www.ForwardProgress.NET
ForwardProgress.NET
facebook.com/ForwardProgress
(877) 592-6224
coachme@ForwardProgress.NET