LinkedIn Prospecting for Universities
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This slide deck is from a recent presentation I delivered on key ways to utilize LinkedIn to reconnect with alumni, market the school and share University happenings with the community. However, the information in these slides is beneficial to a broad base of LinkedIn users. TOPICS COVERED: Connection tips Advanced LinkedIn searches * University Pages Overview * Building a robust LinkedIn Profile * LinkedIn Company Page benefits
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LinkedIn Prospecting for Universities
- 1. LinkedIn Prospecting and Marketing for Universities Donna Gilliland, Founder of MOSTraining Social Media Business Speaker and Educator www.MOSTraining.com * Train@MOSTraining.com
- 3. LinkedIn Group Connection Benefits • You can join up to 50 groups • Members can message other members. • Isolate and view the activity of a specific member. • Contribute to the conversation. • Create your own group • As a group owner you can send group announcements. Members cannot.
- 4. Groups: see the activity of a specific member Clicking ‘See activity’ brings up a list of all the discussions this person has posted within the group.
- 5. Get Introduced Option A warm introduction allows you to be introduced by a connection that you share in common. Warm introductions are often given more attention than a cold introduction, where neither person knows the other. CLICK HERE For more information about Get Introduced.
- 6. Prospecting Using Advanced Searches Find out… • First & Last Name • Location • Title • Company • Relationship (1st Level, 2nd 3rd)
- 7. Account Researcher: fee based prospecting tool • Director and Executive level • Phone numbers • Email addresses • Talking points • Industry www.eGrabber.com
- 8. University Pages Released August 2013 TARGET… • Prospective & current students • Alumni • Teachers • Parents • Send targeted messages NOTE: similar to Company Pages, except University Pages is for academic institutions.
- 9. Adopting Your University Page
- 10. University Pages Suggested Reading CLICK TO READ THE ENTIRE ARTICLE “You can even re-engage them for your capital campaigns and find bigger donors who were not previously supporting your school.”
- 11. University Pages Suggested Reading Article link: http://tnw.co/14f01DE
- 12. Is Your Branding In Place? Personal Profile Company Page
- 13. LinkedIn Company Page Benefits • Visibility • Home Page Banner • 3 Service Page Banners • Link to external pages • 25 Services/Products • Video • Target marketing • Special offers • Recommendations
- 14. Company Pages – a suggested designer One of my favorite social channel design companies is Custom Page Designs. You can find out more about them at: http://www.customfanpagedesigns.com/linkedin/index.htm
- 15. Download LinkedIn’s Company Page Playbook
- 16. Download: 15 Tips for Compelling Updates CLICK HERE to view the entire SlideShare on this topic.
- 17. 1 Optimizing Your Profile for Exposure
- 19. First Steps: gather you data Job History Certifications Specialized skills Memberships Videos Presentations Linked
- 20. Headliner Professional Headline 120 characters Who are you? What do you offer? TIP: your headline travels with you when you comment and post.
- 21. Adding website links to your profile 3 Web sites Call to Action headings Custom URL
- 22. SUMMARY – 2000 characters of space Write your Summary section in a Word document so you can spell check. Where applicable include a link to a video, document or presentation. Think keyword strategic as you craft your Summary section.
- 25. Status Updates Tip: Plan status updates to coincide with your LinkedIn goals. Goal Examples • Gain visibility • Subject matter expert • Share information • Attract new clients
- 27. Grow Your Network Business colleagues People you meet at events Connect with customers Use LinkedIn’s Advanced search Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
- 28. Groups – strategic choices Choose based upon your industry and/or interest. Contribute to your Groups. Groups appear on your Profile. You can message people in your Groups.
- 29. LinkedIn Group Connection Benefits • • • • Join up to 50 groups Create your own Members can message other members. As a group owner you can send out emails to members. • Isolate and view the activity of a specific member. • Contribute to the conversation.
- 30. 3 Social Proof Recommendations & Endorsements
- 31. Recommendations – reach out and recommend Be genuine and ethical. • Recommend people who you truly know their work. • Don’t ask anyone to recommend your work if they don’t know your work.
- 32. Endorsements - the mini recommendation Up to 50 skills can be placed on your Profile. Reach out and thank those who endorse you. Don’t endorse the skills of people you don’t know. Don’t ask people to endorse you if they have not witnessed your work.
- 34. LinkedIn Company Page Benefits • • • • • • • • • • Visibility Home Page Banner 3 Service Page Banners Link to external pages 25 Services/Products Video Targeted status updates Sponsored updates Special offers Recommendations
- 35. Company Pages – a suggested designer One of my favorite social channel design companies is Custom Page Designs. You can find out more about them at: http://www.customfanpagedesigns.com/linkedin/index.htm
- 36. Follow LinkedIn Company Pages • Stay on top of what your competitors are doing. • Great source of information for a possible interview. • See your degrees of separation. • Follow your customer’s pages. • Follow your vendor’s pages.
- 37. Donna Gilliland, Founder of MOSTraining Social Business Speaker and Educator Let’s stay connected… LinkedIn: www.LinkedIn.com/in/DonnaGilliland Follow on Twitter: www.Twitter.com/DonnaGilliland Facebook: www.Facebook.com/MOSTraining Subscribe to my YouTube channel: www.YouTube.com/MOSTraining
Editor's Notes
- LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
- Advice: look at open groups to determine if the group is a good fit. Look at the conversations to determine if this group is a good match for you.
- Start talking and build relationships.
- Keep all parties up to date on what’s happening in the community.Adopt your page.
- Adopt or claim your page. 200 Universities have adopted their pages.You can have an Administrator for your page.Becoming an Administrator of your University page help documenthttp://help.linkedin.com/app/answers/detail/a_id/40129
- You want people to interact with you. Your Profile and Company page is a lead in to connections with you.
- Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.
- http://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/subsites/content-marketing/pdf/CompanyPagesPlaybook6-11-13.pdfMarketing Options:http://business.linkedin.com/marketing-solutions/content-marketing/best-practices.html?src=ext-googad&gclid=CP-Bz5avvroCFUPl7AodlEMAWw
- http://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/subsites/content-marketing/img/V2/e3_Infographic_Draft_11_1200.pdf
- LinkedIn is a place to…get business intelligenceresearch problems and competitorsestablish an online presence where other people in the network can locate you external or internal to LinkedIn
- Hand out an Action list for writing goalsSocial marketing campaignPosition a new product or service
- TIP: the headliner what people see first when they perform a Google search. Thinking keywords when writing your headline. NOTE: LinkedIn will not show your Profile as 100% complete unless you have at least 3 recommendations.
- Use the Web sites section to link to your Company web site, blog and/or social channels. Use the Other category classification in order to create a customized label for the website. I use it as a CTA (call to action).Customize your LinkedIn URL from the numeric link that LinkedIn defaults to. Include your LinkedIn URL in your email signatures.
- Skills & Expertise is a great way to find the exact keyword terms related to your field. You can include of to 50 skills. It’s an opportunity for endorsements.Skills that have been endorsed cannot be rearranged.TIP: when people endorse you, reach out and thank them.
- Tips:Connect with business and personal friendsConnect with those who have larger networks
- Default for search results are for1st degree connections. One of many reasons to build your network.
- Groups appear on you profile. It provides people with a pulse for what you are interested in and how serious you are about keeping up within your own area of expertise.
- Advice: look at open groups to determine if the group is a good fit. Look at the conversations to determine if this group is a good match for you.
- Giving endorsements gains visibility.Thank people for endorsing you.
- Stay on top of what your competitors are doing. Great source of information for a possible interview. See your degrees of separation.