This document discusses how gamification and storytelling can be used in intranet strategies. It provides examples of how emerging technologies like virtual and augmented reality, video, gaming and podcasting are being used by companies. Specific examples outlined include a tower defense game to teach security concepts, a sales simulation game to practice skills, and a 3D virtual conference. The document concludes with a case study of a company that used transmedia storytelling across multiple platforms like video, games and social media to engage 20,000 employees in training and drive improved performance and innovation.

1. Gamification and storytelling:
Intranets getting serious about play
Intranet Global Forum 2015 NYC
Thursday, October 22, 1:00 – 2:30 pm
Anders Gronstedt, Ph.D.,
President, Gronstedt Group

2. Breakout task

3. How can emerging consumer trends be
used in your Intranet strategy?
Virtual and augmented reality

4. How can emerging consumer trends be
used in your digital Intranet strategy?
Virtual and augmented reality
Samsung Gear VR
Sony Morpheus
Tethered VR
Oculus Rift
Crescent Bay
Mobile VR
Augmented RealityAugmented Reality
Google cardboard
Microsoft
HoloLens
HTC Vive

5. How can emerging consumer trends be
used in your Intranet strategy?
Mobile and wearables

6. How can emerging consumer trends be
used in your Intranet strategy?
Video
 1 Billion YouTube visitors/month
 Over half of all mobile traffic is video
 430 million Khan Academy visits/year
 100 million hours of how-to content consumed on YouTube so far
this year, 70% growth over last year

7. How can consumer technologies be
leveraged in your Intranet strategy?
Podcasting
 18% growth in the U.S. between Spring and
Fall 2014
 Americans listen to 21.1 million hours of
podcasts per day
 “Serial” 72 million downloads

8. How can emerging consumer trends be
used in your Intranet strategy?
Gaming
97% of youth aged 12-17 play games
80% of youth play five or more game genres
42% of Americans play >3h of game a week
The average female player is 43 years old
29% of gamers are over the age of 50
Meta study of 65 studies and 6,476 trainees,
video game trainees have:
11% higher factual knowledge level
14% higher skill-based knowledge level
9% higher retention rate
“Fold it” is close to solving aids.

9. How can consumer technologies be
leveraged in your Intranet strategy?
 Virtual and augmented reality
 Mobile and wearables
 Video
 Podcasting
 Gaming
 Social, cloud, IoT…

10. Intranets getting serious about play

11. Gaming: Boredom vs. anxiety
Source: Mihaly Csikszentmihalyi

12. Cloud Defense game
Challenge: practice and
master new security concepts
Solution: A tower defense game
 First-person shooter game,
 storyline about a crime
syndicate
 Scores, rewards, leveling,
feedback, and leaderboard

13. Test and iterate
A rapid prototyping process with usability testing
allows the development team, SME's, and end-
users to collaborate on identifying bugs and
improving the final design.

14. Game analytics funnel

15. Mission Possible sales sim game
 Points: Experience,
skill, reputation, etc.
 Levels: Progress
through the game,
more rewards and resources.
 Badges: Awards for
accomplishing tasks or skills.
 On-boarding: First minutes
of orientation.
 Quests: Goal(s) without
specifying how to accomplish.

16. 3-D immersive hotel game
 3-D, high fidelity, virtual hotel
 Solve guest satisfaction, safety, security,
and business operations problems

17. 3D Virtual conference
Synchronous virtual
panel discussions,
keynote sessions,
exhibits, networking,
for the U.S. Department
of Transportation.

18. Augmented and virtual reality
From immersion to presence, the feeling of
being in the virtual space.

19. Case:
Challenge: Inspire 20,000 employees to
achieve breakthrough innovation and
performance without holding live training
sessions.
Solution: Leverages the explosion of
screens and devices with“transmedia
storytelling”; telling a story with video,
games, mobile devices and social media,
where each medium makes its own unique
contribution to the unfolding of the story.

20. Solution:
Transmedia Storytelling
 A scripted video drama
series: “The iTent”
 “Scribe“ videos
 Radio-style podcast
interviews with company
leaders
 Marketing campaign

21. Results
 Over 20,000 employees attended some
of the program.
 Improved scores on climate surveys
 Managers held spontaneous viewing
parties
"This was a fabulous program! I can’t imagine anyone not
learning something or having a ‘aha’ moment when taking
this course."

22. Thank you!
anders@gronstedtgroup.com