This document discusses strategies for using social media to promote productions. It covers building a content strategy with mission, strategy, tactics and analysis. Key aspects include defining the audience and goals, choosing appropriate platforms like Twitter, Facebook, Instagram and analyzing engagement metrics. The workshop also discusses allocating budgets and the major social networks, what can be posted to each, and how to track results.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
Best practices for leveraging Instagram as a PR tool.
When viewed through a PR lens, Instagram becomes more than just a place for sharing selfies and “food porn.” How can PR pros leverage the platform to build brands and reach new audiences? Learn how to use Instagram to drive meaningful, measurable PR outcomes – proving a photo really is worth more than a thousand words.
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...ConnectVA
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
Best practices for leveraging Instagram as a PR tool.
When viewed through a PR lens, Instagram becomes more than just a place for sharing selfies and “food porn.” How can PR pros leverage the platform to build brands and reach new audiences? Learn how to use Instagram to drive meaningful, measurable PR outcomes – proving a photo really is worth more than a thousand words.
Determining the Right Social Media Network for Your BusinessVictoria Edwards
Social media is just another marketing platform for you to promote your message and educate your consumer base. Have you thought about what platforms would work best for you? Do you know if the platforms you're on are the best places for your business to be? This deck will go over
- Top methods for determining what social media networks work best for your business
- Strategies for developing effective content for your social media efforts
- Creating content around the lifestyle of your products or service
- "How to" social media in a day
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Advanced Social Media For Bloggers - EBBC14Cindy Molchany
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
Monetise Your Social Media Community Without Alienating It Semrush
MONETIZE YOUR SOCIAL COMMUNITY WITHOUT ALIENATING IT
Would you like to know how to deliver traffic and convert using social media? What types of people may follow you? Check the presentation from our webinar with Lukasz Zelezny
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Cloud Foundry Summit 2015: 12 Factor Apps For OperationsVMware Tanzu
Speakers: Rags Srinivas, EMC; Matt Cowger, EMC
To learn more about Pivotal Cloud Foundry, visit http:///www.pivotal.io/platform-a-as-a-service/pivotal-cloud-foundry.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Advanced Social Media For Bloggers - EBBC14Cindy Molchany
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
How to Launch And Manage Your Social Media IdentityToby Elwin
A presentation delivered the Massachusetts Bay Organization Development Learning Group on how to join the social media marketing world spinning around us, creating a strategy, and managing a social media strategy.
This is a good introduction for those looking to understand some of the marketing changes and to look at which tools to manage your time effectively.
The presentation includes an introduction on how to blog and an overview of Digg, Twitter, Linkedin, RSS feeds, Google Analytics, Feedburner, and concludes with an example as well as recommended bloggers, websites, Twitter personalities, and books to further accelerate individual learning.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
Monetise Your Social Media Community Without Alienating It Semrush
MONETIZE YOUR SOCIAL COMMUNITY WITHOUT ALIENATING IT
Would you like to know how to deliver traffic and convert using social media? What types of people may follow you? Check the presentation from our webinar with Lukasz Zelezny
Using Social Media (Tips and best practices)Sundeep Kapur
Best practice tips on social media. This presentation covers social media principles, different social media channels, and offers ideas on how brands can drive focus. This presentation was made at the Timber Frame Guild in Burlington VT, 2013.
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar offers a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Cloud Foundry Summit 2015: 12 Factor Apps For OperationsVMware Tanzu
Speakers: Rags Srinivas, EMC; Matt Cowger, EMC
To learn more about Pivotal Cloud Foundry, visit http:///www.pivotal.io/platform-a-as-a-service/pivotal-cloud-foundry.
Docker and Containers overview - Docker WorkshopJonas Rosland
Docker and Containers overview - Docker Workshop
Parth of the docker Workshop we lead, all content can be found here: https://github.com/emccode/training/tree/master/docker-workshop
Keeping The Auditor Away: DevOps Audit Compliance Case StudiesGene Kim
GenOrganizations and development teams are moving beyond waterfall models to those embracing a continuous delivery/DevOps-style set of processes. The deployment of doing tens, hundreds, or even thousands of deploys per day as 'normal' does not align to the SDLC, separation of duties, and common controls expected by auditors.
In this presentation, we will describe what auditors look for in a compliance audit, how to develop alternate control procedures that fulfill those reporting requirements, how to avoid “red flags” that indicate inadequate controls, and real world case studies and reporting artifacts.
Gene Kim has been studying high performing IT organizations since 1999 and helped develop the SOX scoping guidelines with the Institute of Internal Auditors in 2005. James DeLuccia IV is the leader for the Ernst & Young Americas Certification Services, James oversees all of the audits against common industry standards, and champions several global program implementation roll-outs. Developing and 'translating' the control environment behaviors of clients, such as Google, Amazon, Workday, and others is difficult. This discussion will bridge the needs of auditors with the community of developers by sharing examples, discussing the assurance expectations, and how to communicate to pass an audit.
Career planning is a long process. Sometimes you get lost along the way, but hopefully this presentation can direct you to the right destination.
More themed slides here: https://slideshop.com/Themed-Slides
If you're a small business owner, you're wearing a hundred different hats. Is investing your time in social media worth it? We cover the benefits of social media and how to get started. We also touch on social media advertising and provide a template for your social media work week.
iMPR Presents: Social Media for BusinessIlissa Miller
Social Media for Business Success is a webinar program provided by iMiller Public Relations in conjunction with Host in Ireland to provide an overview of key social media programs, strategies and tools to help your business succeed.
During this one-hour program, participants will learn:
• What social media sites you company should consider using
• Where opportunities exist to grow your social media presence
• What goals you should set and how you should set them
• Key metrics to measure success
To learn more about iMiller Public Relations, visit www.imillerpr.com
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social Media Marketing ! BATRA COMPUTER CENTERjatin batra
Batra Computer Centre is An ISO certified 9001:2008 training Centre in Ambala.
We Provide Best SMO Training in Ambala. BATRA COMPUTER CENTRE provides best training in C, C++, S.E.O, Web Designing, Web Development and So many other courses are available.
Engaging Audiences with Social Media: Outreach Activities for Collections CareDana Allen-Greil
Strategic use of social media can help your organization tap into enthusiast communities and open up access to your collections and expertise. In this session, learn how to select and use the right social platforms for your target audience, topic, and available resources. We’ll discuss how to leverage free tools such as Facebook, Twitter, Instagram, Vine, Tumblr, and Google Hangouts to connect with today’s audiences and engage them in meaningful conversations about your work.
This presentation was given as a webinar, part of the Connecting to Collections series on Outreach activities for small museums and libraries. You can watch the webinar and access other materials here:
http://www.connectingtocollections.org/courses/outreach-activities-for-collections-care/
You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This webinar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
We’ll show you the benefits of using each, what kind of content to create, tips on using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell if your social media activity is working.
Is this thing on...Social Media Measurement - AFP NC Philanthropy ConferenceDawn Crawford
You’ve been posting Facebook updates, sending the snappy 140 character tweets, and adding videos to your YouTube channel, but is it making a difference for your non
profit? Measuring social media can be a daunting task, but with a few handy tools and a standard reporting structure, you can effectively measure your efforts. Promise!
How businesses can use Facebook, Twitter, Instagram and Pinterest to market their businesses. This was presented at the Small Business Development Center in Anchorage by Kathy Day and Debbie Rinckey, Authorized Leading Experts (ALEs) in Constant Contact for Alaska.
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
Social media plays a powerful role in shaping consumer behavior and perceptions, and a comprehensive marketing mix should utilize social mediums to build awareness and trust. This guide walks through best practices for social media marketing in the trade show and face-to-face events world, providing the reader with insights and recommendations for building a strong social platform and making a strong social impact on the show floor.
Similar to PGA NMC Social Media Workshop - PGA East - Spring 2015 (20)
2. Our Goal is to give you an understanding of what you need
to have in mind so you can thoughtfully engage members of
your production team tasked with strategizing, developing
and creating assets for Social Media.
9. Mission
Strategy
Tactics
Analysis
What the project is about.
What Content types you
want to explore.
How each platform does
(and doesn’t)
show those types.
Monthly. Frequency of Posting.
What you will actually post.
Analytics & Goals
Overall Goals
Social Content Strategy Basics
Production: Platform:
Your audience building goals.
10.
11. Mission
Strategy
Tactics
Analysis
To promote gender equity as
part of the Producers' Guild of
America's larger vision of
diversity.
To reach members and non-members,
discovery and outreach
• Reach New Members
• Inform about events
• Inform about issues
• Twitter (shareability)
• Facebook (portal for discussion)
Monthly: 6-15 posts
Weekly: 1-2 posts
Twitter: Twitter Analytics/ Followers
Facebook: Page Analytics, Likes
• Are we gaining followers?
• Are we getting shared?
• Are new people coming
• to our events?
Example: PGA WIN
Production: Platform:
• Link to relevant articles
• Promote our events
• Promote sponsor events
12.
13. Mission
Strategy
Tactics
Analysis
To reach out to existing castle
and medieval fanatics and
engage them with our program
To build a fan base prior to premiere
• Engage Influencers
• Provide educational content
• Provide entertaining content
• Tease the show/games
• Twitter (shareability)
• Facebook (portal for discussion)
• Flickr (display production shots)
• YouTube (narrative and fan
outreach videos)
First Phase: 4 months to air
Weekly: 2-3 posts per platform
Twitter: Twitter Analytics/ Followers
Facebook: Page Analytics, Likes
Webpage Traffic, YouTube Views
User Generated Content (UGC)
• Are we gaining followers?
• Are we getting shared?
• Chase between platforms
• Users at site/games
Example: Battle Castle
Production: Platform:
• Collaborate with medievilists.net
• Preview Videos for shows
• Promote game updates
• Post relevant lifestyle/history
links
14.
15. Mission
Strategy
Tactics
Analysis
To engage new fans and keep
old fans.
Audience building and positive buzz
prior to premiere with teen girls
and women age 25-35
• Provide engaging content
• Compliment other marketing
outreach
• Reach out to multiple demos.
• YouTube
• Instagram (6-14 girls)
• Pinterest (18-45 women)
• Facebook (portal)
• Twitter (outreach & updates)
First Phase: 6 months to premiere
Weekly: 1-2 posts per platform
Instagram: Followers, <3s, comments
Pinterest: Board followers, pins
YouTube: Views, Responses
User Generated Content, COMMENTS
• Are we gaining followers?
• Are we getting shared?
• Chase between platforms
• Online Chatter/Comments/Fic
Fictitious: Sixteen Candles Reboot
Production: Platform:
• Influencer remixes on Instagram,
YouTube
• Create boards of great 80s
styles on Pinterest
• Create memes of classic quotes
25. Facebook
Facebook Pages
What you post:
• Text/Video/Photo/Links
• Posts with Photos perform better
• Video (now has autoplay)
• Personal or Brand (Pages)
Why you might post:
• Portal for community building
• Outreach/Promotion
• Build Audience Reach
• Inspire Audience Dialoge
• Most used network
• Often, a first search for info
How you track your results:
• Likes
• Comments
Analytics:
• Counts on individual posts
• Page Analytics
• Third Party Analytics Applications
• Shares
• Followers
26. Twitter What you post:
• 140 character updates
• Photos/Videos
• Promoted/Boosted Posts
Why you might post:
• Promotion/Outreach
• Verification
• Build Audience Reach
• Real-Time Events
• Great for Discovery/Sharing*
How you track your results:
• Retweets
• Favorites
• Followers
• #HASHTAGS
Analytics:
• Counts on individual posts
• Twitter Analytics (Last Month)
• Third Party Analytics Applications
27. Instagram What you post:
• Images
• Filtered
• Short Video (10 seconds max)
• Limited Text
Why you might post:
• Top rated network in youth market
• Rates high with adults as well
• High Performing influencers
How you track your results:
• “<3”
• Comments
• Re-Grams
• Followers
Analytics:
• Counts on individual posts
28. Pinterest What you post:
• Images
• Beautifully staged
Why you might post:
• Women 18+ is primary demo
• Visually oriented production
• Fashion/DIY/Food are top shares
• How To - Images
• Discovery platform
How you track your results:
• “<3”
• Send
• Pins/Re-pins
• Followers
Analytics:
• Counts on individual posts
• Third Party Analytics Applications
29. What you post:
• Blog Posts
• Memes
• Images
Why you might post:
• Ease of sharing to other
platforms
• Longer post content
than other platforms
• Engage in comment
dialog
Track results:
• Reblogs
• Comments
• Followers
Analytics:
• Dashboard
• Referrals to
other sites
• Third Party
Applications
30. YouTube
Vimeo
Web Video Networks
What you post:
• Videos
• Ad Supported Series (YT)
• On-Demand (Vimeo)
Why you might post:
• Ease of sharing to other
platforms
• Longer post content
than other platforms
• Engage in dialog
Track results:
• Views
• Embeds
• Comments
• Up or Down Votes
• Followers
Analytics:
• Dashboard
• Google Analytics
• Third Party Apps
31. Linkedin
Google+
Professional Networks
- Linkedin -
What you post:
• Your Resume
• Professional Development Content
• Business Articles
• Professional Insights/Thought Leadership
Why you might post:
• Develop your professional network
• Demonstrate category expertise
• Engage new professional contacts
• Reach curious audiences
• Office/Work/Expertise Content
Track results:
• Comments on Posts
• Endorsements
• Recommendations
• Followers
Analytics:
• Linkedin Pro Dashboard
32. Linkedin
Google+
Professional Networks
What you post:
• Your Profile
• Informational Content
• Outreach Content
Why you might post:
• Reach curious audiences
• Niche Community circles
• Community development
• Hangouts
Track results:
• “+”
• Comments
• Recommendations
• Followers
Analytics:
• Google Profile Dashboard
• Google Analytics
33. Vine What you post:
• 6 second “clips”
• Series of “stitched” “clips”
Why you might post:
• Audience 13-25
• Tease a trailer or teaser
• Tease a film
• Create original content
How you track your results:
• Shares
• Loops
• Smiles
• Followers
• Comments
Analytics:
• Counts on individual posts
• Third Party Analytics Applications
34. Flickr
What you post:
• Pictures
• Video
• Descriptions
• Tags
Why you might post:
• Production shots or behind the scenes
• To provide a personal portfolio
How you track your results:
• Favorites
• Followers
• Comments
Analytics: Your Stats/Recent Activity
(Monthly)
35. Snapchat Reddit
Messenger Apps
Images and
Videos that
“expire”
after viewing
Currently
experimenting
with original
content
Forums that
are voted
to the front page
of their categories
(subreddits).
/funny /news
/leftshark
Antagonistic to Advertising
AMAs
(Ask Me Anything)
36. THANK YOU FOR COMING!
Later this spring James Percelay of Thinkmodo
will be giving a special lunch-hour lecture on Viral Content
for this and other sessions of this workshop.
If you have an idea for future workshops, questions or comments
please fill them out on the paper provided.
or email cburns@producersguild.org