LinkedIn Company Pages: How your nonprofit can build a presence on LinkedIn to strengthen its brand and grown its community

1. LinkedIn Company Pages
How your Nonprofit can build a presence on LinkedIn
January 2013

2. Today’s agenda
 Creating a Company Page
 Setting up a Products & Services section
 Posting Status Updates
 Q&A

3. What is a Company Page?

4. A Company Page provides an organization with an
easy way in which to engage with LinkedIn members
 Showcase your organization’s brand
 Spotlight the organization’s
mission, events, employees, opportunities
 Build a community among a highly affluent &
educated audience
 Post status updates & engage with
followers, LinkedIn members

5. Why does your nonprofit need a
Company Page?

6. Nonprofit organizations have a unique opportunity
to engage with affluent, educated individuals at
scale by leveraging LinkedIn Company Pages

7. What does it take to have a successful
Company Page?

8. It takes just a small amount of time to make your
organization’s presence felt on the LinkedIn network
1. Creating a Company Page can take less than 10 minutes
2. Growing your follower base can be incorporated into your
everyday activities (marketing programs, website, events)
3. Dedicating just a few minutes a day to post meaningful content
that followers can engage with and distribute across the
network can become a daily habit that has exponential benefits

9. Creating a Company Page

10. Set Your Goals for your Company Page
What do you want to achieve?
 Build your nonprofit’s
brand/awareness
 Secure donors
 Recruit volunteers
 Promote events

11. United Nations Development Programme is
Focused on Driving Awareness & Education

12. Create Your Company Page
1
2

13. Enter Name & Email IMPORTANT: For security
reasons, Company Pages
can only be created with
an email address that
matches the company.
We can not accept
@gmail, @yahoo,
@hotmail etc..
3

14. Add Designated Administrators (1 of 4)
• Figure out which
coworkers can best
contribute to page
• Establish content plan
and calendar
• Centralize your efforts

15. Fill in Organization’s Information (2 of 4)

16. Fill in Organization’s Information (3 of 4)

17. Add Image & Logos (4 of 4)

18. View Your Completed Page

19. Components of a Company Page

20. Setting up a Products & Services Section

21. What is a Products & Services Section?
Showcase:
• Events
• Public services
• Support programs
• Volunteer opportunities
Generate:
• Social Recommendations in
support of your mission and
programs
• Funding leads

22. Add a Product to Your Page

23. Add a Product to Your Page (1 of 2)

24. Add a Product to Your Page (2 of 2)

25. No Products? No Problem!
• Events
• Conferences
• Fundraisers
• Speakers

26. Choose what to Feature

27. Choose what to Feature- Select Order of Services

28. Collect Recommendations

29. Collect Recommendations

30. Posting Status Updates

31. Post updates: It’s the way to communicate

32. Status updates appear on followers’ homepages

33. Status updates also appear on mobile, iPad

34. Tips for posting engaging Status Updates
• Keep it brief, a short sentence or
two will do just fine!
• Post at least once per weekday to
reach majority of unique audience
• Morning updates receive highest
engagement, slight boost in eve
• Don’t try to do it alone!

35. Varying types of content posted is key
Unique Linked Sourced
• Blog posts • Industry news • Guest posts from
partners
• Company videos • Expert third-party
research • LinkedIn Polls
• Interviews w/ execs
• News coverage of • Cross-post from
• Events, Webinars your company groups
• White papers • Case
studies, testimonials

36. Take your content viral
• Encourage Followers to like, comment, share
• Ask employees to share your content
• Post message, image & link
• Post videos
• Ask questions that will elicit a response

37. Analyze
and refine

38. Stay on the right track with Follower Analytics

39. Monitor engagement by tracking per post activity

40. See who’s visiting with Page Analytics

41. Q&A

42. Some common questions we are hearing…
1. How does the Company Page relate to the Board Member Connect program?
1. How do I get started?
1. How do I make changes to my existing company page?
1. What are some tips for getting the most effective page possible? Are there examples?
1. How do I manage photo uploads / visual design of the page?
1. What differences might nonprofits experience with Company Pages?
1. Is there Customer Service support?
1. What’s next? Now that I have my Company page set up, how do I maximize it to recruit
board members?