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Open for Business: An Introduction To Social Media Marketing
The document provides an introduction to social media marketing aimed at new business owners, emphasizing the importance of interactive communication and community engagement. It includes case studies and pros and cons of various platforms like Facebook, Twitter, LinkedIn, and YouTube, detailing how businesses can use these tools to grow their audience and increase visibility. Additionally, it outlines strategies for effective social media use, such as listening to conversations, creating valuable content, and measuring progress.
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Open for Business: An Introduction To Social Media Marketing
- 1. Social Media Marketing ANINTRODUCTION FOR NEW BUSINESS OWNERS Presented by Alice Fuller Principle Consultant Image: Building an open source business by opensourceway /shape modified from original
- 2. About Me! •TV Producer,AP “House Hunters,” HGTV • 2007 became an Entertainment Blogger • 2010 Social Media Marketer, Founded Sheer Social • Clients have included: AARP, CoachArt.org, Bio Ionic Professional HairCare, HBFF
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- 4. One Way Communication “OLDSCHOOL” THE AUDIENCE
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- 6. SOCIAL MEDIA IS... “Collectiveof online communication channels dedicated to community based , interaction, and collaboration.” whatis.techtarget.com “Today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication.” Lisa Buyer, The Buyer Group
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- 8. So how can socialmedia grow my business?
- 9. Source: Digital Sherpa& Nielsen
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- 12. Yes! We aretalking about you and your business online! Are YOU listening? Will YOU respond? How Quickly?
- 13. Case Study Kind ofCompany: San Francisco food cart Objective: Attract local customers to traveling business Success: Grew his TWITTER following to 12,000 in less than a year. •Uses Twitter to inform customers daily location and brulee flavor •Uses Twitter to develop a personal relationship with customers by asking questions for their favorite flavors, where to park his cart, tells funny stories. •Also uses YELP as referral source. Has 224 reviews with 4 and half star rating. Source: Thecremebruleecart.com/story/ Techcrunch.com
- 14. So What WillYou Say?
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- 16. 2nd: Create &Share Content of Value Infographics Photo & Video Inspiration Tips & how-tos Humor
- 17. 3rd: Engage inConversation
- 18. Hashtags •Basically help trackconversations around a certain topic •Recognized by MOST not all popular platforms •Easy to create especially around timely events, holidays, and brands • Easy to search for their use on most platform Example:
- 19. 4. Measure Progressaka ROI (Return On Investment) 1. Set a goal 2. Decide what to measure in relationship to social media campaigns. 3. Track increase and decreases 4. Use available tools provided by social platforms
- 20. Should You Blog? Pros •Boostin Search Engine Optimization •Display your expertise and authority • Generates shareable content • Can be monetized Cons •Must be updated •Takes time to write, proofread, etc •Growing an audience requires strategy
- 21. Facebook Pros •Over 1 BillionUsers •Connect with friends & family •Follow fav brands & companies to get discounts, coupons •Detailed target market data and insights •Create and manage online groups •Site buttons, plug-ins, and widgets provided Cons •Overcrowding of Newsfeed •Keeping up with format changes •Possibly not all your fan page updates will be seen •Content reach reduction to 6.5% and more •Push to pay for advertising •Search limited to public posts
- 22. Twitter Pros •Short and sweetinteractions with new people •Ideal for real time news & info gathering •Easier search options with or without hashtags •Easy to follow topical trends •Promoting content Cons •140 character limit • Adapting to new ways of messaging • Mostly text-based • Very easy to make public mistakes • Spammers
- 23. Kind of Company:Gemstone jewelry store in Virginia Objective: Showcase her product and attract customers Success: Grew her FAN PAGE LIKES to over 45,000, has received average of 1,403 reviews, and 4.5 rating •Uses Facebook’s focus on strong visuals to full advantage •Uses 3rd party apps to sell products and grow email list through the fan page Case Study Source: http://blog.ispionage.com/5-case-studies-small-business-facebook-success.html
- 24. LinkedIn Pros •Creating a publicprofessional profile. Establish authority •Networking with old and new biz associates •Receive recommendations •Sharing your content with industry peers •Creating and managing professional groups Cons • Restrictions for free accounts • Making new connection may require introduction •Groups become content dumping grounds
- 25. YouTube Pros •Free hosting ofvideo •Second largest search engine in the world •Provides boost in online visibility and organic SEO •Easy to share and embed video to other sites •Livestream for free •Mobile friendly Cons •Requires Google account •Distracting related video display •Trolls and spammers
- 26. Case Study Kind ofCompany: Laura Kinney, Trophy Boutique in Austin, Texas Objective: Showcase her services as a personal stylist, her personality, and attract new business Success: Ranked #1 on Google and YouTube for “Austin Personal Stylist” •Used YOUTUBE videos to show potential customers benefits of her business and her differing services •Now uses videos to introduce potential clients to her business •Once videos were made public, she received “lots of bites” and “brought in quite a few new customers directly” Source: http://christophersharpe.com/youtube-for-small-business-marketing/
- 27. Develop Your Strategy 1.Listen to online conversation 2. Create visual and valuable content 3. Engage with your audience 4. Implement a campaign 4. Set measurable goals 5. Track progress DOES REQUIRE SOME TIME, BUT NOT ALL DAY!!!
- 28. Quick Tools &Tips 1. Create content calendar 2. Use Facebook’s Post Scheduler 3. Use mobile apps 4. Set up Google Alerts for your name and business 5. Use more photos and quick videos for better engagement
- 29. For More Training TakeMy ONLINE COURSE Visit https://www.udemy.com/13-strategies-that-trump-facebooks-algorithm/
- 30. Questions? Contact: Alice Fuller Principal Consultant,Sheer Social Ph: 818-672-6287 FB: Fb.com/sheersocial Tw: @SheerSocial