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Usability Techniques to
Enhance User Experience
Firecat Studio
#WCSATX 2015
What Is Usability?
Bad Usability Is Bad for Business
A Usability Lab
A Usability Lab
Image: http://www.uxbooth.com
A Usability Lab
Image: http://www.computeradvantage.us/newnan-coweta/
A Usability Lab
Image: http://vsee.com
Who Does Usability?
• Strategist/Marke
ter
• Information
Architect (IA)
• Designer
• Developer
• Client
The Usability Spec...
5 W’s and the H
User Persona
User Persona
User Scenario
Image: http://designingcx.com/tag/workshop/
Customer Journey Map
Image: http://craiggoebel.com
KEY CUSTOMER JOURNEY POINTS
Find Engage Convert
FIND
Card Sorting
Modern Usability Tools
Paper Prototypes
Heuristic Evaluations
Silverback and Morae
Captures user’s face and screens!
Open or
Closed
Card Sorts
Documentation
MUCH easier
OptimalSort:
Testing IA
Treejack: Testing Navigation
Test Navigation Structure & Labels
Chalkmark
Heat Maps for
Sketches,
Wireframes,
Design Comps or
Screenshots
Reporting Results
• Keep it short
• Top findings w/video highlights
• Showstoppers/Criticality
• Low-hanging fruit
RESOURC...
Keep Content Providers In Mind
Learn More About Usability
Jakob Nielsen Steve Krug Jared Spool
Easy Usability Tools to Start With
• 5SecondTest — Free and low-cost quick task-based
tests.
• SurveyMonkey: Embed low- or...
Learn More About UX Strategy
Firecat First Fridays
Noon – 1:30 @ Peer 1
Feb: Pitch It! PR Tips
Mar: Journey Maps
Apr: Goog...
Susan Price
808 N. Alamo St.
San Antonio, TX 78215
210.320.2391 studio
210.872.0445 mobile
susan@firecatstudio.com
http://...
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Usability Techniques for UX

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Optimizing websites and online experiences with usability techniques and tools makes them more valuable and effective.

Firecat Studio's Susan Price introduces several usability techniques that anyone can do to see major improvement.

Published in: Design
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Usability Techniques for UX

  1. 1. Usability Techniques to Enhance User Experience Firecat Studio #WCSATX 2015
  2. 2. What Is Usability?
  3. 3. Bad Usability Is Bad for Business
  4. 4. A Usability Lab
  5. 5. A Usability Lab Image: http://www.uxbooth.com
  6. 6. A Usability Lab Image: http://www.computeradvantage.us/newnan-coweta/
  7. 7. A Usability Lab Image: http://vsee.com
  8. 8. Who Does Usability? • Strategist/Marke ter • Information Architect (IA) • Designer • Developer • Client The Usability Specialist, of course. Or…
  9. 9. 5 W’s and the H
  10. 10. User Persona
  11. 11. User Persona
  12. 12. User Scenario Image: http://designingcx.com/tag/workshop/
  13. 13. Customer Journey Map Image: http://craiggoebel.com
  14. 14. KEY CUSTOMER JOURNEY POINTS Find Engage Convert
  15. 15. FIND
  16. 16. Card Sorting
  17. 17. Modern Usability Tools
  18. 18. Paper Prototypes
  19. 19. Heuristic Evaluations
  20. 20. Silverback and Morae Captures user’s face and screens!
  21. 21. Open or Closed Card Sorts Documentation MUCH easier OptimalSort: Testing IA
  22. 22. Treejack: Testing Navigation Test Navigation Structure & Labels
  23. 23. Chalkmark Heat Maps for Sketches, Wireframes, Design Comps or Screenshots
  24. 24. Reporting Results • Keep it short • Top findings w/video highlights • Showstoppers/Criticality • Low-hanging fruit RESOURCES: • Usability as a Conversation – Greg Bell • Why Do Usability Problems go Unfixed?– Steve Krug and Caroline Jarrett
  25. 25. Keep Content Providers In Mind
  26. 26. Learn More About Usability Jakob Nielsen Steve Krug Jared Spool
  27. 27. Easy Usability Tools to Start With • 5SecondTest — Free and low-cost quick task-based tests. • SurveyMonkey: Embed low- or high-fidelity designs (wireframes or comps) and ask questions • Adobe Acrobat — Remote? Send your wireframes and comps and conduct a “paper prototype” session
  28. 28. Learn More About UX Strategy Firecat First Fridays Noon – 1:30 @ Peer 1 Feb: Pitch It! PR Tips Mar: Journey Maps Apr: Google Analytics
  29. 29. Susan Price 808 N. Alamo St. San Antonio, TX 78215 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com

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