The document provides guidance on using Google+ for local businesses. It recommends setting up a Google+ page to improve search engine optimization and rankings by having more social credibility. It also suggests using Google+ to increase relevant traffic and customer interactions. The document then outlines the steps to set up a Google+ page for business including making posts, creating circles to organize contacts, adding photos/videos, and using features like hangouts and measurements tools. Finally, it lists some Google+ shortcuts and tips for using the platform.

1. +

2. • Part 1: How To Use Google+ For Your Local
Business
• Part 2: How To Set Up Google+ For Your Business
• Part 3: Google+ Tips and Tricks

4. • Places a heavy emphasis on search
engine optimization (SEO)
– Unlike other social media networks
– Google search favors sites that have more
social credibility from others
• Google “+1s” weigh heavier than Facebook “likes”

5. • To improve your ranking in Google search
• Because search results are now heavily influenced by
Google+
• To increase relevant traffic to your site
• To have genuine interaction with potential customers
• Social Media IS public relations for smaller businesses
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Need to create more brand awareness?
Hire someone new?
Launch a new product/line?
Starting a new campaign?

6. • Google is integrating it’s social network
into your search results
– By adding a social layer on top of search
results
• Every single person’s search results will
be personalized based on what your social
graph recommends

7. • Video integration
• Google Hangouts
• Categorize/organize with Google circles
• Customized marketing
• Measure & track specific posts with Ripples

8. • YouTube is now fully integrated with Google+ Video
• Include this in your content marketing strategy
• Video tutorials:
– How does your product work? How does your product impact
customers’ lives?
• Weekly Wrap-up:
– Create a short video of one interesting story/completed project.
• “AMA” (Ask Me Anything) Events
– Great opportunity to build a community around your brand and to gain
exposure!
– Great for customer feed back
• Reputation Management
– Upset customer? Invite them to a Hangout and fix the situation. Then
use the session for a public relations/reputation management twist and
promote.

9. Basically a Skype group chat
1. Saves money on commuting/traveling for
meetings
•
Consider traveling costs + cost of lost productivity
2. Allows more genuine interaction with customers

10. • Live call with up to 10 people
• All shared photos and chats are stored so you can
revisit at any time
• You can easily jump into a Hangout to:
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Go over routine meetings/updates
Meet with clients/team members
Give presentations/webinars
Talk with customers
Conduct interviews
Provide live support
Product Demos

11. • Party Mode
– Events created in G+ have a built-in feature called “Party Mode”
– Allows people to automatically upload photos to a single location
that allows access to all attendees.
• No more emailing and texting photos to each other!
• Photo Fun
– The “Auto Awesome” feature includes filters and editing tools
that allow you to overlay text on your pictures, create a
personalized meme or cover art

12. • Circles have a public and private option
– Categorize and organize
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Niches
Customers
Employees: Designers/Marketing/Research/Customer Support
Pages to follow
Teams
VIPs
– Recent event? Create a circle with all the attendees so everyone
can find and follow each other. Hello Networking!
– You can customize posts for each specific circle (which only they
can see).

13. • A Google + feature that allows you to measure how
successful your posts are
• Can be found by clicking the drop down menu on each
post to find “Ripples”
• You can see who is sharing your content and how far the
reach of each particular post was

14. Recommendations through Tweets, Likes and Google +1’s account for 7 of
the 8 most highly correlated ranking factors in Google search results.

15. An app called “Google + Timing” calculates the
best time to share your posts.
1. Analyzes engagement on your posts
2. Determines the best time to post

16. Why you should use Google Plus for your business:
• To improve your ranking in Google search
• Because search results are now heavily influenced by Google+
• To increase relevant traffic to your site
• To have genuine interaction with potential customers
• Social Media IS public relations for smaller businesses
• To reduce travel & time expenses for meetings
• Google + is growing rapidly
• Joining gives you more online authority

18. Step 1: Set up a Gmail account
Step 2: Fill out your Google Profile
– Note: The data will automatically be imported to your
Google+ profile.
– You can manage your visibility settings & contact details.
– You can also allow people to contact you via your profile

19. • Step 3: Create a Business Page
– Under your profile photo, go to “All Your Google Plus Pages” or go
to: https://plus.google.com/pages/create
– Pick a category for your business. (Options: Local business or
place; product or brand; company, institution or organization; arts,
entertainment, or sports; other)

20. Step 4: Add Basic Information
– Choose a name for your page and
link it to a website
Step 5: Begin Customization
– Add a cover and profile photo
– Add your business’ tagline under
“Story”
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Keep this tagline consistent with the ones on your
other social profiles.
– Fill in your contact information
– Hit Finish
– Go to “About” section of your
dashboard and fill in any additional
information you wish to add
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In “Story” section, keep in mind keywords
related to your business & what you do.
In “Links” section, add links to your other
social media profiles and business pages

21. Step 6: Create Circles
– Niches
– Customers
– Employees:
Designers/Marketing/Research/Custome
r Support
– Pages to follow
– Teams
– VIPs
Step 7: Start Sharing Content
– Make posts interactive & engaging
– Add photos, videos & links
– You can customize what circles can view
each post

22. How To Set Up Your Business Google Plus Page:
Step 1: Set up a Gmail account
Step 2: Fill out your Google Profile
Step 3: Create a Business Page
Step 4: Add Basic Information
Step 5: Begin Customization
Step 6: Create Circles
Step 7: Start Sharing Content

24. • *Word* = Word
• _Word_ = Word
• -Word- = Word
• Scroll down: space
• Scroll up: Shift + space
• Scroll down one post: J
• Scroll up one post: K
• You can add photos,
videos or links to your
posts by just dragging
links directly to the share
box
• Mention people in your
posts by adding “+” or
“@” in front of their name
• You can edit your posts
by clicking the drop down
feature in each post

25. Pinterest:
http://www.pinterest.com/joannchedid/
Google+:
https://plus.google.com/u/0/108461537119252334760/posts
LinkedIn:
http://www.linkedin.com/pub/joann-chedid/16/5a4/159